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 * WORK
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 * CAREERS
 * CONTACT

 * ABOUT
 * WORK
 * PRESS
 * CONTACT

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IT BEGINS WITH AN IDEA.
A NEW PLAN.

From there, it builds in to something GREATER. GRANDER.
Something worth talking about..

A story is crafted. A narrative comes to life. ONLINE. IN PRINT.
STREAMED. SHARED. SEEN. FOLLOWED.

Exposure turns into PLEASURE, and a captive audience into
POTENTIAL CONSUMERS.

Your idea is now a REALITY. Your project breaking ground. YOUR
PLAN, IN ACTION.

This is how you build a brand. THIS IS HOW YOU INVENT DESIRE..


 * UNIFORMS
 * LOGO DESIGN
 * EXTERIOR SIGNAGE
 * PACKAGED GOODS
 * LUXURY BLACK LABEL PACKAGED GOODS
 * UNIFORMS
 * LOGO DESIGN

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CLIENTFRIDAY HARBOUR RESORT


PROJECTFH FINE FOOD

A PASSION FOR FINE FOOD.

Quality in everything they do, FH Fine Foods is no exception to Friday Harbour’s
premium lineup of excellence. A curation of artisanal and imported products, the
freshest produce and gourmet coffee, Friday Harbour Homeowners and guests enjoy
a whole new luxury market experience.

 * LOOK BOOK
 * STORE FRONT
 * LOGO DESIGN
 * PACKAGING
 * PRODUCT LABELING
 * PRODUCT LABELS
 * PRODUCT TAGS
 * LOOK BOOK
 * STORE FRONT

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CLIENTFRIDAY HARBOUR RESORT


PROJECTTHE WEEKEND

FASHION FOR LUXURY RESORT LIVING.

Now Friday Harbour homeowners and guests can strut the boardwalk in the finest
selection of laidback resort ware. The Weekend brings a brilliant collection of
clothes and accessories designed by the top fashion gurus in Toronto to Simcoe.
Prestigious and luxurious, the brand sets the tone for elegance and modern
sophistication at Friday Harbour Resort.

 * COLLECTIONS
 * WEBSITE
 * WEBSITE
 * PACKAGING
 * PACKAGING
 * E-COMMERCE
 * COLLECTIONS
 * PRODUCTS
 * COLLECTIONS
 * WEBSITE

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CLIENTLORI MORRIS


PROJECTLORI MORRIS BRAND DEVELOPMENT

ETHEREAL INTERIORS, BREATHTAKING AND OPULENT.

Lori Morris interiors are unlike anything else – immersive, life-size
masterpieces, embellished with the finest details, textures, and extravagances.
To showcase the essence of Lori Morris’s sophisticated, high-end creations, we
crafted a brand identity that reflects the very same opulence found in her
interiors — the dreamlike language and imagery of her work woven throughout a
striking web presence and brand essence.

 * PACKAGING
 * FILM
 * LOGO DESIGN
 * PACKAGING
 * SEAFOOD BRANDING
 * WORDMARK DESIGN
 * UNIFORM DESIGN
 * BRANDING
 * PACKAGING
 * FILM

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CLIENTCOPPA'S


PROJECTCOPPA’S BRAND REFRESH

AN UPSCALE BRAND REFRESH AND EXTENSION

A brand refresh that spills over into in-store customer experience, we designed
a delectable array of branding, packaging and uniform design to reflect the
authentic flavours Coppa’s has come to stand for, all within its “World of Food”
positioning. We successfully helped expand their offering with a more “market
boutique” feel, including a premium line of Nonna Francesca’s private label
items.

 * EMAIL MARKETING
 * WEBSITE
 * WEBSITE
 * EMAIL MARKETING
   
 * WEBSITE

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CLIENTNEFF


PROJECTNEFF BRAND DEVELOPMENT

BEAUTIFUL BRANDING FOR NEFF BEAUTIFUL LIVING.

NEFF crafts beautiful living spaces using the finest materials, so we needed the
company’s branding to reflect its level of excellence. We developed a website
showcasing luxurious spaces with function in mind, doubling as an inspiring
portfolio of stunning interiors. We further reinforced NEFF’s exclusivity with a
user friendly digital experience and die-cut user ID cards.

 * FLYER
 * BRAND IDENTITY
 * MERCHANDISING
 * WEBSITE
 * SOCIAL
 * FLYER
 * BRAND IDENTITY

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CLIENTALLORO FINE FOODS


PROJECTALLORO FINE FOODS

CREATING A FULLY IMMERSIVE BRAND FOR FOODIES

“First we eat. Then we do everything else.” When it came to branding Alloro, we
took this quote to heart, creating a fully-immersive foodie experience. In
Italian Alloro means Bay Leaf – an aromatic spice used to elevate tastes in
everything from soups and stews to seafood and sauces. We wanted consumers to
consider Alloro their personal bay leaf, complementing their own taste with
prepared foods and gourmet meals that take the guesswork and grunt work out of
everyday dining.

A more convenient way to cook, an easier way to entertain, a fully flavoured way
to live.

 * PRINT AD
 * FILM
 * WEBSITE
 * REPORTS
 * ELECTRONIC DIRECT MAIL
 * PRINT AD
 * FILM

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CLIENTCMLS FINANCIAL


PROJECTCMLS CORPORATE BRAND

LEVERAGING THE BRANDING POWER OF A NATION

We successfully positioned CMLS as Canada’s Mortgage Company™ and significantly
intensified their brand outreach, especially in the broker community. Shortly
after the rebrand, their residential division experienced, by far, the highest
first-year mortgage volume for a non-bank startup in Canadian history.

 * PRINT AD
 * KING CITY STORE
 * KING CITY STORE
 * KING CITY STORE
 * KING CITY STORE
 * KING CITY STORE
 * WEEKLY FLYERS
 * SIGNAGE
 * BROCHURE
 * WEBSITE
 * PRINT AD
 * KING CITY STORE

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CLIENTCOPPA’S FRESH MARKET


PROJECTKING CITY STORE

MAKING A WORLD OF FOOD ACCESSIBLE TO EVERYONE

We launched the Coppa’s retail brand to incredible results, then expanded their
offering with a premium line of Nonna Francesca’s private label recipes. Riding
on waves of success, Coppa’s expanded to a fourth location in 2016, and began
working on a line extension for Nonna Francesca’s.

 * MENU
 * PHOTOGRAPHY
 * BRAND IDENTITY
 * WEBSITE
 * GIFT CARDS
 * ELECTRONIC DIRECT MAIL
 * MENU
 * PHOTOGRAPHY

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CLIENTINK ENTERTAINMENT


PROJECTFIGO

BECOMING THE CONVERSATION

We developed the branding and launch materials for FIGO, the Entertainment
District’s newest fashion-forward modern Italian restaurant. Capitalizing on
brand harmonies during Toronto Fashion Week, The Brand Factory transformed FIGO
into the most buzzed-about foodie destination. The FIGO launch created a huge
media splash across Toronto, and the restaurant continues to enjoy incredible
traffic from fashion circles and Toronto’s dining scene.

 * MERCHANDISING
 * YORKVILLE STORE
 * WEBSITE
 * BRAND IDENTITY
 * MERCHANDISING
 * YORKVILLE STORE

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CLIENTHUSK


PROJECTHUSK

HOW TO APPEAL TO THE HEALTH AND BEAUTY CONSCIOUS

Husk is a Yorkville skincare boutique that offers an extensive collection of
pure products and practices for the health and beauty conscious. The Brand
Factory created the brand name and developed an identity for the HUSK brand. The
look is clean and upscale, while the "IT'S ABOUT US" positioning speaks to the
elevated.

 * DIGITAL BANNERS
 * 3D MODELLING
 * PRINT
 * OUTDOOR
 * DIGITAL BANNERS
 * 3D MODELLING

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CLIENTKANETIX


PROJECTKANETIX.CA

ONE CLIENT, MANY BRAND STORIES, TOTAL MARKET CONTROL

Kanetix.ca was Canada’s first online insurance shopping portal. We worked with
Kanetix, and partner brands Rates.ca and ComparaSave.com, to develop three
totally unique brand stories selling the same service for different targets to
effectively corner the market. Kanetix now owns over 85% of Canada’s online
insurance market

 * DIGITAL MARKETING
 * WEBSITE
 * OUT OF HOME
 * DIGITAL BANNERS
 * BROADCAST
 * SOCIAL
 * DIGITAL MARKETING
 * WEBSITE

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CLIENTKANETIX


PROJECTRATES.CA

A DISTINCT BRAND FOR MILLENNIALS

Rates.ca was a mid-sized player in the Canadian online insurance shopping
market. Our mission was to create a distinct brand identity for the portal and
separate the Rates.ca brand from other insurance brands. We repositioned
Rates.ca to appeal to a millennial target – first-time insurance shoppers
looking for an unintimidating and fun place to compare and buy insurance. Our
campaign increased the Rates.ca marketshare by 25%.

Our designers and writers, social marketers and digital STRATEGISTS are simply
an extension of your marketing team.


DISRUPT. CREATE. WIN.


 * RADIO SPOT
   HERE'S TO PLAY
 * FILM
 * RADIO SPOT
   HERE'S TO HARD WORK
 * RADIO SPOT
   HERE'S TO HOME
 * RADIO SPOT
   HERE'S TO PLAY
 * FILM

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CLIENTMENKES


PROJECTMENKES TORONTO CAMPAIGN

NEVER SETTLE FOR SECOND BEST

From the magic of king street to the taste of the Danforth, Menkes supports
everything that is uniquely Toronto. With one of the most memorable
advertisements on the radio, Menkes reminds Torontonians to never settle for
second best. Constantly raising the standard for incredible design and real
estate developments, Menkes’ progressive marketing campaign was made to match.

 * EXTENDED FILM
 * FILM
 * WEBSITE
 * BROCHURE
 * ELECTRONIC DIRECT MAIL
 * PRIVILEGES PACKAGE
 * EXTENDED FILM
 * FILM

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CLIENTST. REGIS


PROJECT ST. REGIS TORONTO LAUNCH

THE SUCCESSFUL CANADIAN LAUNCH OF A GLOBAL LUXURY BRAND.

Uncompromising elegance is the hallmark of this international brand. Through a
stunning campaign spanning film, web, digital, brochure and collateral, we
retained the historical essence and class of the overarching St. Regis brand,
while presenting a unique local perspective for a cultured Toronto market.

 * MERCHANDISE
 * FILM
 * WEBSITE
 * BROCHURE
 * ELECTRONIC DIRECT MAIL
 * MERCHANDISE
 * FILM

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CLIENTTRIDEL


PROJECTBLOOR PROMENADE

A CRISP, MODERN AND PLAYFUL APPROACH TO LIFE BEYOND BLOOR.

Striking cobalt blue and bright, sunny yellow are woven throughout the campaign,
creating an immersive, visual narrative for Bloor Promenade. From brochure to
digital to a stylishly branded tote bag, the successful campaign delivered an
aspirational glimpse of the carefree lifestyle to be expected in this vibrant
community.

 * PRINT AD
 * FILM
 * WEBSITE
 * BROCHURE
 * ELECTRONIC DIRECT MAIL
 * PRINT AD
 * FILM

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CLIENTALLIED/RIOCAN


PROJECTKINGLY

REMARKABLY UNCOMMON LUXURY IN KING WEST.

If there’s one area in Toronto that’s undeniably classic, it’s King Street West.
The epicentre of urban sophistication, chic dining and boutiques, King Street is
the pulse of the city. This wildly successful campaign – a black and gold
aesthetic with rich lifestyle photography across all mediums - resonated with
the King West crowd and beyond.

 * HOARDING
 * FILM
 * WEBSITE
 * BROCHURE
 * ELECTRONIC DIRECT MAIL
 * HOARDING
 * FILM

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CLIENTSKALE


PROJECT1181 QUEEN ST. WEST

LEADING BY DESIGN ON WEST QUEEN WEST.

Energy in sculpted form, 1181 Queen Street West stakes its claim on the cusp of
Toronto’s trendiest neighbourhood. The contemporary, design-forward campaign
embodies both the essence of the area and brand slogan, Leading by Design.
Elegantly combining black graphic elements with editorial-style imagery, the
campaign proved incredibly impactful with our design-savvy audience.

 * SOCIAL
 * FILM
 * WEBSITE
 * BRAND IDENTITY
 * ELECTRONIC DIRECT MAIL
 * MERCHANDISING
 * SOCIAL
 * FILM

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CLIENTALTERRA


PROJECT159SW

DEFINING THE DISTRICT AND ALTERING THE MARKETING LANDSCAPE

Located at Sherbourne and Wellesley in downtown Toronto, 159SW is a striking
condo tower that deserved a startling marketing campaign.

 * DIGITAL BANNERS
 * WEBSITE
 * MAGAZINE
 * ELECTRONIC DIRECT MAIL
 * DIGITAL BANNERS
 * WEBSITE

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CLIENTASPEN RIDGE HOMES


PROJECTASPIRE

CREATING A LEADER WITH THOUSANDS OF FOLLOWERS

For Aspen Ridge Homes we created the Aspire brand, an online lifestyle magazine
that speaks to homebuyers’ aspirations. It’s Canada’s first and only real estate
driven online magazine with weekly content. Within the first month of launch,
Aspire had garnered 30,000 subscriptions.

 * RADIO
 * FILM
 * WEBSITE
 * BROCHURE
 * RENDERINGS
 * ELECTRONIC DIRECT MAIL
 * RADIO
 * FILM

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CLIENTFRIDAY HARBOUR RESORT


PROJECTFRIDAY HARBOUR RESORT

LUXURIOUS LAKESIDE LIVING IN INNISFIL.

Friday Harbour’s innovation lies in revolutionizing cottage life, by taking the
idea of the traditional, rustic cottage experience and turning it upside down. A
luxury waterside community, the Friday Harbour campaign showcases the resort’s
gourmet offerings and upscale aesthetic through stunningly crafted pieces across
a variety of mediums. It generated a tremendous amount of interest, leads and
purchases, in addition to local awareness.

 * ELECTRONIC DIRECT MAIL
 * FILM
 * MAGAZINE
 * WEBSITE
 * ELECTRONIC DIRECT MAIL
 * FILM

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CLIENTTRIDEL


PROJECTSCALA

LUSH SURROUNDINGS INSPIRE A CAMPAIGN THAT CAPTIVATES

Scala’s location amidst ravines and parkland gives this spectacular residence
star quality in a short video that enabled viewers to “fly” over and enjoy
sweeping views of the unique architecture. In the magazine, EDMs, and print ads
produced, we highlighted the area’s Bayview Village amenities, along with
Scala’s stunning design. The campaign surpassed all expectations; representing
50% of the offering, the larger product sold out in three months, prompting the
developer to reconfigure smaller suites into additional large suites. These sold
out in just one weekend.

 * OUTDOOR
 * FILM
 * BRAND IDENTITY
 * MAGAZINE
 * WEBSITE
 * SOCIAL
 * OUTDOOR
 * FILM

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CLIENTZINC DEVELOPMENTS


PROJECT35 WABASH

A SUCCESSFUL LAUNCH OF A BOUTIQUE COMMUNITY

Welcome to Roncesvalles. As an homage to the tumbled-brick allure of Toronto’s
historic Distillery District, 35 Wabash is a four-storey boutique community that
embraces an exterior that’s both forward thinking and steeped in history. To
bring the area to life for potential buyers, we crafted a fully cohesive brand,
rich in the beauty and energy of an area as eclectic as its residents.

From a logo crafted to evoke Zinc’s commitment to design to a community
engagement strategy that brought Roncesvalles’ allure to all corners of the
city, the creative successfully launched 35 Wabash, selling over 75% of the
suites on opening weekend.

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 * RETAIL
 * REAL ESTATE

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PRESS

 * The Brand Factory Group Nominated for an Unprecedented 26 BILD Awards in 2021
   JULY 9, 2021
 * THE BRAND FACTORY NOMINATED FOR 6 AWARDS AND RECOGNIZED WITH 3 WINS AT THE
   2021 CHBA AWARDS
   MAY 11, 2021
 * 12 ONTARIO HOME BUILDERS' ASSOCIATION (OHBA) AWARD NOMINATIONS IN 2020
   OCT 16, 2020
 * THE BRAND FACTORY WINS 7 AT BILD AWARDS
   SEPT 30, 2020
 * 18 BILD AWARD NOMINATIONS IN 2020
   MAY 5, 2020
 * THE BRAND FACTORY GROUP IS RECOGNIZED WITH 12 CHBA AWARDS
   MARCH 2, 2020
 * THE BRAND FACTORY IS RECOGNIZED FOR 13 ADVERTISING AWARDS BY THE NORTH
   AMERICAN HOME BUILDER ASSOCIATION
   FEBRUARY 4, 2020
 * THE BRAND FACTORY IS RECOGNIZED FOR 9 ADVERTISING AWARDS BY THE NORTH
   AMERICAN HOME BUILDER ASSOCIATION
   NOVEMBER 19, 2019
 * The Brand Factory Wins Multiple OHBA Awards, including Best On-Site Sales
   Presentation Centre and Project of the Year.
   SEPTEMBER 26, 2019
 * The Brand Factory in its 22nd Year is nominated for 15 BILD Awards.
   MARCH 26, 2019
 * The Brand Factory is Recognized for 13 NAHB Awards
   NOVEMBER 30, 2018
 * TBF is Honoured to have Won 3 OHBA Awards
   SEPTEMBER 28, 2018
 * The Brand Factory Nominated for 15 OHBA Awards
   AUGUST 17, 2018
 * The Brand Factory Takes Home BILD Awards, including Best Website and Best
   Direct Mail.
   MAY 9, 2018
 * The Brand Factory in its 21st Year is nominated for 21 BILD Awards.
   MARCH 9, 2018
 * The Brand Factory Wins 3 Gold and 8 Silver NAHB Awards.
   JAN 12, 2018
 * The Brand Factory Wins 11 Silver NAHB Awards, 5 OHBA Awards.
   NOV 21, 2017
 * The Brand Factory Nominated for 8 OHBA Awards.
   AUG 16, 2017
 * The Brand Factory Wins 10 at BILD Awards, including Project of the Year and
   People’s Choice.
   MAY 8, 2017
 * The Brand Factory Wins 3 NAHB Gold Awards and 10 NAHB Silver Awards
   JAN 16, 2017
 * The Brand Factory Wins 8 At The OHBA Awards
   OCT 7, 2016

READ MORE
 * The Brand Factory Wins at the 2016 ARIDO Awards
   OCT 7, 2016
 * ZINC Developments Takes Top Prize at the bild awards
   APR 29, 2016
 * The Brand Factory’s Real Estate Division Wins Big at BILD
   APR 29, 2016
 * THE BRAND FACTORY'S REAL ESTATE DIVISION NOMINATED FOR 26 BILD AWARDS
   MAR 29, 2016
 * The Brand Factory welcomes new Creative Director
   SEP 24, 2015
 * THE BRAND FACTORY WINS EIGHT SUMMIT CREATIVE AWARDS
   JUN 1, 2015
 * The Brand Factory captures four at the 35th annual bild awards
   APR 27, 2015
 * THE BRAND FACTORY NOMINATED FOR THIRTEEN AWARDS AT THE 35TH ANNUAL BILD
   AWARDS
   MAR 18, 2015

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E. info@thebrandfactory.com
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