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THE GLOBAL LEADER IN ENTERPRISE ADVOCACY SOLUTIONS

Discover advocates, unleash their power, supercharge sales and generate
qualified sales leads.

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A PERFECT FIT FOR ANY BRAND, NO MATTER HOW COMPLEX YOUR NEEDS

Our suite of products adapts to fit the needs of your organisation, integrating
deeply with your existing systems.


YOU'LL BE IN GOOD COMPANY

As the only scalable refer-a-friend and advocacy platform designed for all
industries (including regulated businesses), we deliver compliant, secure and
flexible solutions that are deployed by leading brands across the globe.




KEY FEATURES

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 * AB
   Test & learn
 * 
   On-brand experience
 * 
   Fraud prevention
 * 
   Compliance
 * 
   Omnichannel referrals
 * 
   Flexible integration
 * 
   Flexible rewards
 * 
   Gamification
 * 
   Account management
 * 
   Voucher management
 * 
   Reminders
 * 
   Reporting


SOLUTIONS

It feels good to be the global leader in refer-a-friend marketing, and we're
proud of our flagship product. But with solutions to turn your employees, your
net promoters, your loyalty club members and even more online influencers into
valuable acquisition channels, referral's just the start.

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WHAT CAN REFER-A-FRIEND DO FOR YOU?

More than ever, the marketplace is being dominated by brands who've achieved
game-changing rates of growth and record sales or qualified sales leads via
referral. It's not a magic bullet but, when it's done correctly, it's the
closest thing there is.


95%



of customers came via referral


1/3RD



of model S sales attributed to referral


97%



of users brought in via referral


35%



of the user base acquired via referral


REFERRED-IN CUSTOMERS SPEND 25% MORE, CHURN 18% LESS FREQUENTLY AND SHOW A 16%
GREATER CUSTOMER LIFETIME VALUE.

- Wharton School of Business study of almost 10,000 customer accounts over a
33-month period


WE KEEP PUSHING THE BOUNDARIES OF REFERRAL

When the brands above pioneered online referral, they conceived it as a very
blunt tool: Customer A attracts Friend B with Incentive C to earn Reward D - and
that’s as far as it went. But, thanks to advances in technology and our hunger
to do more, we’re pushing back the boundaries and smart brands are already
benefiting.


 * 1. PRODUCT-LEVEL REFERRAL
   
   O2 are getting surgical, inviting existing customers not just to get their
   friends signing up, but also to get them purchasing very specific Samsung
   handsets.


 * 2. FLEXIBLE REWARD TYPES
   
   The AA are able to choose between offering cash, credit or third party
   vouchers as rewards, enabling them to engage many different kinds of
   customers.


 * 3. LOOKALIKE MARKETING
   
   Vodafone are using the Buyapowa platform to get young students on their
   network to refer their friends, acquiring huge numbers of new students as a
   result.


 * 4. OMNICHANNEL REFERRAL
   
   River Island can track referrals across any channel - online, on mobile, over
   the phone or in store - thanks to our unique omnichannel functionality.


 * 5. TEST & LEARN
   
   Carrefour fine tune their referral programme by testing multiple variables,
   including messaging, design and the rewards on offer.


 * 6. MULTIPLE REFERRALS
   
   First Direct use Buyapowa’s unique tiered rewards and leaderboard features to
   get all their customers referring not just once, but again and again.


83% OF PEOPLE WANT TO BE ABLE TO REFER THEIR FRIENDS. WE'LL HELP YOU HELP THEM.

No matter how complex your needs, we have the flexibility, the expertise, the
capacity and the global reach to tackle any challenge.

Let's talk

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