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🔖 You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order 👉 Master retention & amplify growth with the Customer Marketing Summit. Starting in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds GRAB A FREE PASS 🔖 You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order Log in Membership INDIVIDUAL TEAMS Membership PRO MEMBERSHIP All you need to succeed BECOME A PRO MEMBER BECOME A PRO+ MEMBER YOUR PRO TASTER PACK EXEC+ MEMBERSHIP For product marketing leaders BECOME AN EXEC+ MEMBER YOUR EXEC+ TASTER PACK TEAM MEMBERSHIP Level up your PMM team INSPIRE YOUR TEAM GET A TEAM MEMBERSHIP WHY PICK PMA? See what our members say MEMBERSHIP REVIEWS MEMBERSHIP CASE STUDIES SAMPLE WHAT’S INSIDE GET FREEMIUM MEMBERSHIP TEMPLATES FOR SUCCESS Resources CONTENT HUB Unlimited resources on tap ARTICLES PRESENTATIONS EBOOKS GUIDES PODCASTS REPORTS WEBINARS RESEARCH & REPORTS Industry insights from us PRODUCT MARKETING SALARY AND LANDSCAPE SURVEY PRODUCT MARKETING SALARY REPORT STATE OF PRODUCT MARKETING STATE OF PRODUCT MARKETING LEADERSHIP STATE OF GO-TO-MARKET PMM TOOLS OF CHOICE TOP 100 PMM INFLUENCERS VIEW ALL REPORTS GUIDES Brush up on the essentials WHAT IS PRODUCT MARKETING? PRODUCT MARKETING FRAMEWORK COMPETITIVE INTELLIGENCE PRICING OKRS POSITIONING GO-TO-MARKET VIEW ALL GUIDES BEST OF THE REST Highlights from the site PMM-GPT PMM IQ TEST PMM LEADERSHIP PORTAL NEWSLETTER PMM BOOKS PMM TECH STACK SALARY CALCULATOR CREATE AND CONTRIBUTE Certification PRODUCT MARKETING CORE The A to Z of PMM essentials PMMC - Level 1 PMM CERTIFIED: CORE On-demand LIVE & ONLINE Part-time or full-time LIVE & IN-PERSON Pick your city B2C PMM CERTIFIED CUSTOMER MARKETING CERTIFIED PRODUCT-LED GROWTH CERTIFIED VIEW ALL CORE PMM CERTIFIED: ADVANCED Establish your influence and strategic value PMMC II - Level 2 PMM CERTIFIED: ADVANCED On-demand MESSAGING CERTIFIED NARRATIVE DESIGN CERTIFIED POSITIONING CERTIFIED PRICING CERTIFIED GO-TO-MARKET CERTIFIED ALL PMM MASTERS PMM CERTIFIED: LEADERSHIP The ultimate roadmap for PMM leaders PMMC III - Level 3 PMM CERTIFIED: LEADERSHIP On-demand PMM LEADERSHIP ACCELERATOR Live & online ALL PMM COURSES PMM TRAINING Individual & org-wide options ENTERPRISE & CUSTOM TRAINING SCHOLAR PROGRAM CERTIFICATION JOURNEY WHY PMMS ❤️ PMMC Events VIRTUAL EVENTS & MEETUPS Connecting our global community AI FOR MARKETERS SUMMIT | VIRTUAL | APRIL 18 Knowledge worth knowing PMM TALKS Knowledge worth knowing PMM MEETUPS City chapters PMM NOW Exclusive live streams IN-PERSON SUMMITS Coming to a city near you PMM SUMMIT | DENVER | APRIL 10 & 11 PMM SUMMIT | AMSTERDAM | MAY 16 & 17 PMM SUMMIT | ATLANTA | JUNE 05 & 06 PMM SUMMIT | SEATTLE | JUNE 12 & 13 SUMMIT CALENDAR 2024 QUICK LINKS & ONDEMAND Plan ahead or catch up CATCH UP ONDEMAND APPLY TO SPEAK ALL EVENTS ALL COURSES About THE BASICS Our journey & how to reach us MISSION CONTACT PARTNER WITH US PRESS RESOURCES CASE STUDIES HELP CENTRE OUR PEOPLE AKA the building blocks of PMA PMA TEAM EXPERTS IN RESIDENCE PMA FOUNDING MEMBERS CAREERS GET INVOLVED Get your name published GET THE MEDIA GUIDE COMMUNITY PARTNERSHIPS PMA PULSE PRODUCT MARKETING AWARDS CREATE & CONTRIBUTE QUICK LINKS Our bread & butter SLACK COMMUNITY PMA CONSULT GET CERTIFIED MEMBERSHIP PRODUCT MARKETING FRAMEWORK ARTICLES ALL REPORTS Jobs Community NETWORK Connect and collaborate SLACK COMMUNITY MEET THE AMBASSADORS MEETUPS PMA LINKEDIN LEARN Level up your career BECOME AN AMBASSADOR COMMUNITY NEWSLETTER PRODUCT MARKETING AWARDS 2023 | WINNERS PMA CUSTOMER ADVISORY BOARD What's new? 1 x close Nothing to display... or view by: Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs SUBSCRIBE TO THE MONTHLY PRODUCT MARKETING NEWSLETTER. Get the very best product marketing insights in your inbox, every month, plus… In one swift swoop, get free access to PMA’s Insider membership. Join 100,000+ PMMs WHAT TO EXPECT ONCE YOU SUBSCRIBE: 📧 A monthly digest of all the latest blogs, reports, events, podcasts, talking points, and more. Look out for it in your inbox on the last Thursday of every month. 🛠 A sample of product marketing templates and frameworks to streamline some of your projects and work off industry-standard docs. 🎬 Real-world, video case studies delivered by product marketing leaders at IBM, Zapier, GoDaddy, and more. 🤓 Expert-led articles on everything from launching into a new category to making PMM a strategic function in your org. 📕 Ungated access to all past and future reports, playbooks, and eBooks - AKA one-click access to all the latest and greatest stats and insights. 💰 Unlimited access to the product marketing salary calculator to compare your salary with PMMs across the globe and confidently negotiate that next pay rise. 🤖 Product Marketing GPT for instant access to all your product marketing questions and challenges. Finely tuned by the world’s biggest PMM community. 🏆 Your very own advocacy platform so you can earn points off everyday PMA activities - and put those points towards prizes. 🔥 The ultimate product marketing competency framework so you can benchmark your skills against your peers, lean into your strengths, and pinpoint opportunities for growth. 🧑🏫 Limited access to accredited, industry-standard product marketing courses. Join 100,000+ PMMs accessing all this and more BECOME A MEMBER TO SEE THE REST. You’ve landed on a piece of content that’s exclusive to members. Not yet a member? Sign up for free 👇 Members have access to templates, real-world presentations, events, reports, salary calculators, and more. Sign up See all plans Already a member? Awesome Sign in Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Let’s elevate product marketing together. 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