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BUILDING AN EFFECTIVE INCENTIVES AND REWARDS PROGRAM

20
May
Posted by pdhiadmin
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Beneficiary-targeted incentives have great potential in preventive care and
health promotion. Unhealthy behavior is a significant cause of poor health
outcomes and high health care costs. Offering a choice of rewards, such as gift
cards for selected merchants, can motivate members to actively improve their
health and decrease risks. Ultimately, incentives provide a win-win as health
plans also benefit by increasing member engagement and improving HEDIS measures.


INCENTIVES DRIVE HEALTHY ACTIONS

An increasing body of research demonstrates that incentive programs encourage
Medicare and Medicaid members toward positive health actions. According to
the Centers for Medicare & Medicaid Services, interventions that address the
behavioral or social circumstances that influence participation in preventive
health services will positively impact outcomes of preventive health services,
improve health, and decrease growth in health care expenditures. Furthermore, a
2019 study in behavioral economics found that even small incentives can
positively influence choices.


IDEAL INCENTIVE PROGRAM OUTCOMES

 * High levels of engagement – beneficiaries are aware of the program and are
   motivated to improve their lifestyle.
 * Behavior changes and risk reduction – taking active steps to improve their
   health and lower risks.
 * Healthcare utilization and costs – decrease healthcare costs and increase
   preventative care costs and prescribed medications.
 * Budget neutrality – program effectively promotes behavior change and reduces
   risks and healthcare costs that balance the program’s cost.


REGULATORY COMPLIANCE

The 2022 regulatory structure for Rewards & Incentives (R&I) in Medicare
Advantage plans has been released, advancing racial equity, and supporting
underserved communities with requirements for offering rewards uniformly and
without discrimination to all enrollees who qualify. Medicare Advantage plans
must provide rewards uniformly and without prejudice to all enrollees eligible
for the incentivized services. These regulations no longer allow HEDIS
denominators or numerator status as the eligibility criteria for incentives. 
Rewards must be voluntary and target improvement in specific activities rather
than rely on outcomes. Review any disparities in data collection efforts in
member interactions and procedures related to gender identity, race, disability,
literacy, ethnicity, and language preferences to align with Proposed NCQA
Standards.

The regulations also state that approved gift cards are allowed with
restrictions (may include retailers like Walmart and Target but with exclusions
for items such as alcohol, tobacco, and firearms). These regulations do not
allow unrestricted gift cards, debit, and reloadable cards (including Visa,
MasterCard, or Amazon). To become familiar with how these regulations may affect
your incentive program, visit the 2022 CMS Readiness Checklist.


CONXUS REWARDS

Partnering with a company with a proven track record in developing, customizing,
and managing a successful incentives program for your membership is key. PDHI’s
ConXus Platform offers a flexible incentive management application that can
issue rewards for individual actions or a combination approach, such as a reward
earned when the member completes the health assessment and attends an Annual
Wellness Visit. ConXus offers flexibility in reward type and fulfillment method
to best suit your plan’s goals and initiatives. These rewards can be integrated
into your member portal, giving the member visibility of rewards earned.
Additionally, ConXus can consolidate incentive awards from multiple sources,
such as completing a health assessment or claim submissions. This reduces the
effort on the member’s behalf, increasing the likelihood of engagement. PDHI
continually works with leading health plans to develop member engagement
programs that build rewards and incentives programs that get results.

Among the many challenges Covid-19 has introduced to healthcare, it has caused a
delay in much-needed preventative screenings, so motivating members to take
action is more important now than ever. Health plans whether they service
Medicare, Medicaid, or other plan members share a common goal: helping members
stay healthy. Incentivizing members through ConXus Rewards allows you to close
gaps in care, improve quality performance, and maximize your return on
investment by encouraging members to take control of their health and wellbeing.


GET THE WHITE PAPER


GUIDE TO BUILDING AN EFFECTIVE INCENTIVE PROGRAM









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