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ENTER THE BRAINS OF YOUR PROSPECTS, READ THEIR MINDS AND GENERATE MORE SALES.



GET BUYER PSYCHOLOGY CERTIFIED.👇



Get certified

đŸ§‘â€đŸ« 5 MODULES ✅ 40 EXAM QUESTIONS 📝 3+ HOURS OF CONTENT 📘 6 TEMPLATES 🔖
OFFICIAL CERTIFICATION ⌛ 100% SELF-PACED


Download the brochure






COURSE OVERVIEW.



Buyer psychology can be a mystery - but it doesn’t have to be. 

With this course, you’ll discover how to delve into the minds of your buyers. 

If you and your sales teams are struggling to understand buyer motivation, look
no further than Buyer Psychology - Certified.

With the skills you gain from this course, you’ll discover buyer secrets, and be
able to pass your newfound knowledge to your sales team to elevate their sales
performance like never before. 

The best time to immerse yourself in the world of Buyer Psychology was five
years ago. The next best time is today.




BY THE END OF THIS COURSE, YOU'LL BE ABLE TO CONFIDENTLY:



👊 Know what buyer psychology actually is and why it’s so critical to successful
sales ops.

📖 Learn the tricks of the trade that allow you to influence a buyer’s behavior
in your favor.

🛠 Implement tried-and-tested buyer psychology techniques into your sales
enablement programs, elevating your sales teams’ confidence and capabilities.


Get certified

"LOVE THE MODULE, IMPROVING YOUR SALES TECHNIQUES. SO IMPORTANT TO GETTING BACK
TO THE BASICS ON KNOWING THE PRODUCT AND USING THE RIGHT TERMINOLOGY! THIS IS AN
UNINTENTIONAL GAP WE SOMETIMES HAVE WITH MISALIGNMENT INTERNALLY, NOT
OVERSELLING OURSELVES."


Sarah Wester, Director of Sales Enablement and Operations at Quit Genius


YOU'RE IN VERY GOOD HANDS.



Supported by true SE experts at organizations like Salesforce, Siemens, Cisco,
PayPal, LinkedIn, and more, the Sales Enablement Collective is a leader in the
enablement space.

People join our global community to connect with like-minded professionals - and
they stay for the strategy-shaping, career-elevating advice they get from our
Slack channel, articles, reports, and podcasts. 

Being SEC Certified isn’t just a label, it’s a stamp of approval from the most
prominent sales enablement experts in the world to add to your resumé.




WHAT’S INCLUDED WHEN I ENROLL?



đŸ‘©đŸŒâ€đŸ« 5 insightful modules that cover the breadth of buyer pyschology.

✅ 40 exam questions sprinkled throughout every module to test your uptake.

⏰ 3 hours of content, including bonus material, crammed with expert insights.

đŸ”„ 3 fireside chats, including Phill Agnew, host of Nudge podcast.

🔖 Official certification to boost your resume and grow your career.

📝 Optional coursework and frameworks to consolidate your learning.


"SEC IS DOING PHENOMENAL WORK BRINGING GLOBAL ENABLEMENT THOUGHT LEADERS
TOGETHER AND DRIVING VALUE WITH NEW, YET PROVEN, INSIGHTS DELIVERED BY THESE
LEADERS. THE DRIVE IS FOR ACTIONABLE INSIGHTS THAT MOVE THE NEEDLE AND I LEARN
SOMETHING NEW THAT IMPROVES ME AND MY TEAM'S PERFORMANCE EVERY TIME."


Petek Hawkins, Vice President of Revenue Enablement at Pax8


UNLOCK AN ADDITIONAL 8+ COURSES 🔓


Access our entire suite of courses, a free in-person summit ticket, 450+ hours
of strategy content, templates & frameworks, mentorship opportunities, and more
when you become a Pro+ Member.


COURSE CURRICULUM


  Module 1: Introduction to buyer psychology [30 mins]
Available in days
days after you enroll
 * How to get the most out of this course Start
 * Your course pack Start
 * What to expect from this course (2:02) Start
 * What is sales enablement? (1:52) Start
 * What is buyer psychology? (3:38) Start
 * Why is buyer psychology important? (3:51) Start
 * How buyer psychology can help sales (6:37) Start
 * Challenges of buyer psychology (5:31) Start
 * Key takeaways (1:11) Start
 * Coursework (0:41) Start
 * Time to reflect 💡 Start
 * Resource library Start

  Module 2: The psychology of buyers [110:00]
Available in days
days after you enroll
 * What you need to know (5:25) Start
 * Why you need to understand your buyers (8:37) Start
 * The buying center (9:14) Start
 * The bases of power (5:03) Start
 * What do your buyers want? (6:57) Start
 * The buyer journey (7:00) Start
 * Buyer psychology in the real world (6:06) Start
 * Fireside chat - Lyle Jacon Start
 * [Bonus] Understanding your customer journey to reduce churn and increase
   retention Start
 * Exam Start
 * Coursework (0:36) Start
 * Key takeaways (1:32) Start
 * Time to reflect 💡 Start

  Module 3: What influences buyers [60 mins]
Available in days
days after you enroll
 * What persuades someone to buy? (7:19) Start
 * The triangle rhetoric (4:29) Start
 * Buyer personality types (2:13) Start
 * Buyer behaviour (7:19) Start
 * Cultural differences (4:53) Start
 * The principles of sales psychology (7:32) Start
 * What about influencers? (4:24) Start
 * Fireside chat - Crystal Crouch (19:41) Start
 * [Bonus] B2B and B2C applications (5:15) Start
 * Exam Start
 * Coursework (0:40) Start
 * Key takeaways (0:50) Start
 * Time to reflect 💡 Start

  Module 4: Improving your sales techniques [100 mins]
Available in days
days after you enroll
 * Know your product or service (3:10) Start
 * Have better conversations (5:36) Start
 * Using the right language (3:45) Start
 * Sales techniques (6:55) Start
 * Discounts - 50% off or BOGOF? (3:25) Start
 * The perfect buyer psychology sale (4:28) Start
 * Fireside chat - Phill Agnew (20:00) Start
 * [Bonus] Understanding your customers (40:42) Start
 * Exam Start
 * Coursework (0:36) Start
 * Key takeaways (0:51) Start
 * Time to reflect 💡 Start

  Module 5: Metrics [40 mins]
Available in days
days after you enroll
 * B2B vs B2C (6:02) Start
 * Feedback loops (customers and company) (7:08) Start
 * Metrics (6:45) Start
 * Workshops and roleplays (3:35) Start
 * Exam Start
 * Coursework (0:46) Start
 * Key takeaways (1:35) Start
 * Time to reflect 💡 Start

  Wrap-up
Available in days
days after you enroll
 * Wrap-up (0:45) Start
 * Your feedback Start
 * Resource library Start
 * Course satisfaction survey Start
 * Fancy leaving a review? Start
 * Let's get social Start
 * Continue your professional development Start
 * Get your certificate Start

Show All Lectures

DON'T WORRY WE DO TEAM RATES, TOO.


If you're looking to get a team of three or more certified, then speak to Ayisha
about team rates at ayisha@salesenablementcollective.com.


P.s. If you need help convincing the boss, we've done the hard part for you.


FAQS.

Q: Who’s this course for?

A: This course is for anyone who’s ready to master the science of buyer
psychology. This course will equip you with the confidence and know-how you need
to understand your buyers inside and out.

Q: How does the course work?

A: The course is 100% online and entirely self-paced. Once you enroll, you’ll
work through the modules chronologically and be invited to participate in
activities. At the end of each module, you’ll be presented with mandatory exam
questions, and if you pass all these, you’ll become Buyer Psychology: Certified!

Q: How long will the course take to complete?

A: The course content, activities, and exams will take approximately 3 hours to
complete.

Q: What happens if I don’t pass the exams?

A: If you fail the first time around, you'll be given the option to retake the
exam. If you fail the second attempt, unfortunately, it means you won’t get the
certificate. However, all’s not lost, you’ll have still learned LOTS, and you’ll
be given access to the course materials for life - so you can brush up on the
bits you slipped up on forevermore.

Q: How long will I have access to the course content?

A: For life! One, one-off payment gives you unlimited access to all the course’s
content. 



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