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https://dotdigital.com/cxdp/?utm_medium=Referral&utm_source=Rocketseed&utm_campaign=%20Email-Signatures&utm_content=dot...
Submission Tags: falconsandbox
Submission: On January 06 via api from US — Scanned from DE
Submission Tags: falconsandbox
Submission: On January 06 via api from US — Scanned from DE
Form analysis 2 forms found in the DOM
GET https://dotdigital.com/
<form action="https://dotdigital.com/" method="get">
<input type="search" name="s" id="s" placeholder="Search" class="search__field" autocomplete="off">
</form>POST /cxdp/
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</form>Text Content
Hitting the Mark is back: how do you compare to your peers?
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The Dotdigital difference
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Hitting the mark 2024
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Login Talk to us
Customer Experience and Data Platform
ELEVATE YOUR MARKETING WITH PERSONALIZED CUSTOMER EXPERIENCES
Talk to us Watch a platform tour
Dotdigital CXDP
UNLOCK YOUR CUSTOMER DATA FOR UNFORGETTABLE CX
* Data enrichment
GET THE CLEAREST PICTURE OF YOUR CUSTOMERS
Get to know your customers’ behaviors, intent, preferences, and more with
single customer view (SCV). Say goodbye to data siloes with a centralized
data hub that helps you grow.
* Decision-making
CUSTOMER EXPERIENCE DRIVEN BY DATA, NOT HUNCHES
Tap into actionable insights and real-time performance metrics. Go beyond
simple engagement metrics with behavioral modeling to deliver personalized
experiences every time.
* Customer experience
PERSONALIZE AT SCALE WITH UNPARALLELED CROSS-CHANNEL REACH
Combine the power of automation with the benefits of a customer data platform
(CDP) to create a seamless customer experience. From website to WhatsApp,
make sure every moment and message is as unique as your customers.
FORGET HUNCHES, DELIVER CUSTOMER EXPERIENCES DRIVEN BY DATA
Talk to us
Universal reach
THE CX PLATFORM THAT GROWS WITH YOUR BUSINESS
We're ready wherever your business goes and however your team grows. Our CXDP
supports messaging to 200+ countries and dozens of currencies. Cross-account
analytics, SSO support, and multi-language support are just some of the reasons
businesses choose us.
Smarter segmentation
DYNAMIC SEGMENTATION WITH LIMITLESS POTENTIAL
Our cohort analytics helps you optimize your segmentation strategy before you
hit send. Plus, our suite of customer and persona dashboards proactively uncover
valuable, intent-driven segments that are ready to convert or need nurturing.
AI marketing
DRIVE CONVERSION WITH HYPER-PERSONALIZATION
Predictive analytics and AI-powered product recommendations connect customers to
the right products and content in real-time. Affinity scoring ensures you only
surface the perfect products for your customers, driving conversions and
increasing ROI.
Integrated tech
A PLATFORM BUILT WITH YOUR ENTIRE TECH STACK IN MIND
Dotdigital CXDP integrates with leading ecommerce and CRM platforms to eliminate
data siloes and uncover actionable insights. Access hundreds of verified
integrations with your favorite marketing tech using our integration hub and an
API library that enables thousands more.
ROCKET FUEL YOUR RESULTS WITH OUR CXDP
Talk to us
FREQUENTLY ASKED QUESTIONS
WHAT IS A CXDP (CUSTOMER EXPERIENCE AND DATA PLATFORM)?
A CXDP is a robust platform that allows marketers to effectively oversee their
customer experience and data by automating their cross-channel marketing. With a
CXDP, marketers can effortlessly monitor customer data and analyze it to uncover
valuable insights into customer behavior.
This type of platform also offers powerful optimization tools that help
companies tailor customer experiences and enhance engagement. You can easily
develop a customer-focused strategy that improves retention and loyalty.
By integrating three key functionalities: data unification, actionable insights,
and customer experience, a CXDP equips marketers with the essential tools they
need to craft exceptional customer journeys.
WHAT IS THE DIFFERENCE BETWEEN A CDP AND A CXDP?
The main difference between a customer data platform (CDP) and a customer
experience and data platform (CXDP) lies in its scope and functionality. A CDP
focuses primarily on collecting, unifying, and managing customer data from
various sources to create a comprehensive view of the customer. While it
provides valuable insights, a CDP typically lacks built-in tools for taking
action based on that data.
In contrast, a CXDP goes beyond data management; it includes features for
creating and delivering personalized customer experiences. By combining the data
consolidation capabilities of a CDP with marketing automation, campaign
management, and customer engagement tools, a CXDP enables you not only to better
understand their customers but also to engage with them more effectively across
multiple channels.
WHAT ARE THE KEY FEATURES OF A CXDP?
Key features of a CXDP typically include:
* Data integration and unification: Collect customer data from various sources
(website, apps, CRM, social media, etc.) and combine it into a single,
unified view.
* Segmentation: Create detailed customer segments based on demographics,
behavior, preferences, and other relevant attributes.
* Real-time personalization: Deliver personalized experiences across all
touchpoints (email, website, mobile, social media) based on real-time
customer behavior and preferences.#
* Marketing automation: Automate repetitive marketing tasks, such as email
campaigns, triggered messages, and social media posting.
* Campaign management: Plan, execute, and track multi-channel marketing
campaigns across email, SMS, social media, and other channels.
* Predictive analytics: AI and machine learning predicts customer behavior,
identify churn risks, and recommend the best course of action.
* Data-driven optimization: Continuously analyze customer data and feedback to
identify areas for improvement and optimize the overall customer experience.
HOW DOES A CXDP ENHANCE CUSTOMER RETENTION AND LOYALTY?
CXDPs enhance customer retention and loyalty by:
* Delivering personalized experiences: Customers feel valued when they receive
tailored messages and offers that resonate with their individual needs and
preferences.
* Providing consistent experiences: CXDPs ensure a consistent brand experience
across all touchpoints, building trust and loyalty.
* Improving customer service: CXDPs provide valuable insights into customer
behavior and preferences, allowing you to proactively address customer issues
and provide better support.
* Building stronger relationships: By engaging customers with relevant and
timely messages, CXDPs help you build stronger relationships with their
customers.
* Increasing customer lifetime value: By delivering personalized and engaging
experiences, CXDPs help you to increase customer lifetime value by
encouraging repeat purchases and customer advocacy.
* Gain a competitive edge: CXDPs provide more relevant experiences that feel
like 1:1 interactions. This can help to stand out from the competition by
building stronger relationships.
IS DOTDIGITAL A CXDP?
Dotdigital is a customer experience and data platform (CXDP). Dotdigital is
designed to improve customer experiences by managing data effectively. It helps
you bring together information from different sources to create a complete view
of your customers.
With its advanced segmentation and personalization features, Dotdigital enables
you to customize your interactions with customers. Our platform also includes
marketing automation tools, campaign management across various channels, and
AI-powered insights, which help you understand and respond to your customers
better and faster.
Dotdigital serves as a robust solution for marketers seeking to improve customer
engagement and manage data more effectively.
*
*
*
*
*
* PLATFORM
* Explore our platform
* Marketing automation
* Email marketing
* SMS marketing
* Why Dotdigital
* Platform tour
* Start a trial
* Talk to us
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* Become a partner
* Investor relations
* Contact us
* Learning
* Developer hub
* Help center
* Training hub
* Trust center
* Events
* Videos
* Guides
* Dotdigital blog
* SUBSCRIBE TO DOTDIGITAL
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Email
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gather data around email opens & clicks using standard technologies including
clear gifs to help us monitor and improve our newsletter.
Privacy Policy / Terms of Use / Cookie Use Policy / Modern Slavery Act
Transparency Statement / Dotdigital Investor Relations
Dotdigital is a trading name of dotdigital EMEA Limited (company number:
03762341) whose registered office is at No. 1 London Bridge, London, SE1 9BG.
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