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 * Intro
 * About Me
 * Projects
 * Expertise
 * Pro Tips
 * Contact

 * Intro
 * About Me
 * Projects
 * Expertise
 * Pro Tips
 * Contact




HOME


INTRO


HELPING YOU SUCCEED WITH RESULTS-DRIVEN DIGITAL MARKETING




HELPING YOU SUCCEED
WITH RESULTS-DRIVEN
DIGITAL MARKETING





ABOUT ME





HEY, I'M CODRIN! A CREATIVE AND RESULTS-DRIVEN DIGITAL MARKETER WITH 7+ YEARS OF
EXPERIENCE AND A PASSION FOR STRATEGIES THAT DELIVER IMPACT.


SKILLS

MARKETING.

From demand generation to campaign management, I’ve helped organisations in the
third sector, tech and e-commerce scale and succeed. A fan of smart solutions,
data-driven decisions, and anything that sparks growth or makes life simpler.



CREATIVE.

I specialise in crafting distinctive brands and intuitive digital designs that
capture attention and deliver results. Combining creativity with a strategic
approach, I ensure every project is visually engaging and highly effective.



WEB.

I create smart, scalable website solutions that prioritise user experience and
performance. By combining technical expertise with a focus on seamless user
experiences, I ensure every project drives efficiency and delivers impactful
results.



PROJECTS




WORKS

 * Marketing
 * Creative
 * Web


INTEGRATED DIGITAL MARKETING CAMPAIGN @ ANVELOPELA

Paid Media


LINKEDIN LEAD-GEN CAMPAIGN @ SPEAKERS FOR SCHOOLS

PAID ADS


COMING SOON: VISUAL IDENTITY DESIGN @ TASTEBACK

Branding


COMING SOON: WORDPRESS PORTFOLIO WEBSITE @ OBIE PLATON

Design & Dev
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QUALIFICATIONS




EXPERTISE


EDUCATION

 * 2014-2015: MSc Marketing, Edinburgh Napier University
 * 2010-2013: BSc Marketing, Academia de Studii Economice din București


CERTIFICATIONS

 * 2024: AI-Powered Peformance Ads Certification, Google
 * 2024: LinkedIn Certified Marketing Insider, LinkedIn
 * 2024: Google Analytics Certification, Google
 * 2024: Inbound Marketing, HubSpot Academy
 * 2024: LinkedIn Content and Creative Design, LinkedIn
 * 2024: Revenue Operations, HubSpot Academy
 * 2024: LinkedIn Marketing Strategy, LinkedIn
 * 2024: Digital Marketing, HubSpot Academy
 * 2024: LinkedIn Marketing Solutions Fundamentals, LinkedIn
 * 2023: SEO II, HubSpot Academy
 * 2023: SEO Certified, HubSpot Academy


MEMBERSHIPS

 * The Chartered Institute of Marketing
 * The Marketing Society

PRO TIPS




TIPS


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Codrin Platon
@Codrin Platon

3 weeks ago

One question I get asked all the time, what #WordPress plugins do I use to boost
digital marketing performance? I’ve tested countless options throughout the
years, and these five consistently deliver results. If you’re ready to make your
website unstoppable, these plugins will take you there: #IfSo If-So is a dynamic
content wizard. I use it to personalise content based on traffic source, user
behaviour, geolocation, or even time of day. The result? Higher engagement and
more conversions. Relevant content = an unstoppable website. #YoastSEO Yoast SEO
stands out as the ultimate tool for optimising content. Its real-time feedback
on keywords, meta descriptions, and readability ensures that pages are easily
found and attract the right traffic. While there are others out there, Yoast has
proven itself time and again. #ThriveLeads Thrive Leads is ideal for building
email lists. Its opt-in forms and A/B testing features make lead generation
efficient. And combined with #ThriveQuizBuilder, you get more qualified leads
while also gathering feedback from users. #FluentCRM CRMs are essential for any
business. But let’s face it, if you’re on a tight budget, all-in-one tools like
HubSpot can be pricey. FluentCRM is a solid, affordable alternative that still
gives you reliable email automation. It’s straightforward but effective, with an
easy-to-use interface you can create personalised marketing workflows that
actually connect with your audience. What’s also helpful is pairing it with
#WPFusion. This combination expands its capabilities even further, even allowing
you to set up the CRM on a subdomain. This way, it limits the impact on the
performance of your main site. #MonsterInsights If you often find yourself short
on time to manage Google Tag Manager, Google Analytics, and Looker Studio
separately, MonsterInsights is an ideal solution. It integrates seamlessly with
Google Analytics and makes tracking metrics and events easy. With clear reports
and insights into user behaviour, MonsterInsights allows you to fine-tune
campaigns and make data-driven decisions. These plugins have been game-changers
in supercharging my digital marketing performance throughout the years. What
other plugins do you use? Have any favourites of your own? #MarketingTools
#DigitalMarketing #EmailMarketing #DynamicContent #SEO

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Codrin Platon
@Codrin Platon

1 month ago

My experience in the #nonprofit world has taught me one crucial lesson, people
don’t connect with logos, they connect with stories and faces. In the AI age,
this has become more important than ever, and it's easy to feel overwhelmed by
the speed of innovation. AI can handle your #marketing data, automate emails,
generate reports, and so on, but it will never replace the power of human
connection. And in the #thirdsector, where trust and empathy are everything,
that connection is critical. So, how do you do it? Show real people. Your team,
volunteers, and the people you help. These are your strongest assets. Put them
front and centre. According to the 2023 Edelman Trust Barometer report, 88% of
people say they’re more likely to support a cause if they feel a personal
connection to the organisation. Enrol ambassadors and evangelists. Find people
who believe in your mission. Let them speak for your #charity. Passionate
advocates are your best marketing tool, they inspire others to join in.
Influencers can boost reach by up to 200% for non-profits, according to a 2022
study by Nonprofit Tech for Good. Partnering with influencers who genuinely care
about your cause gives your message authenticity and reach. It’s not just about
visibility, it’s about trust. Stories drive support, it’s a fact. Research shows
that non-profits that use storytelling in their campaigns see up to 300% more
engagement than those that don’t. Sharing real stories from your team,
volunteers, or those you help can make all the difference. AI is a great tool,
but in the end, it’s the human connection that drives support and loyalty. If
you want to stand out in this space, humanise your brand. What other strategies
have you found effective in making your brand more human?

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Codrin Platon
@Codrin Platon

2 months ago

Educational content isn’t enough anymore. We’re witnessing the dawn of
AI-powered search engines, and it’s reshaping how we consume and create
educational content. With Google rolling out AI-generated answers now appearing
at the top of search results, educational content once a key driver of organic
traffic is losing its edge. Why visit a website when the AI can give you the
solution instantly? Users now get quick and detailed answers right in the search
results without needing to visit a website. For marketers, this changes the
game. We used to rely on SEO-driven educational content to drive traffic, build
awareness, and generate leads. This presents a tough challenge, how do we
capture attention when our content is being bypassed? The answer lies in
evolving our approach. We must pivot from simply creating content for clicks to
developing deeper, more interactive strategies that foster engagement,
experiences and community building beyond basic information. AI is transforming
the rules, will your content strategy keep up?

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Codrin Platon
@Codrin Platon

2 months ago

What dynamic content taught me, 4 lessons you’ll want to know With AI-generated
content flooding the internet, how can you make sure your marketing stands out?
The answer? dynamic content. While AI can pump out endless generic material,
smart, adaptive content lets you deliver personalised, relevant experiences that
keep users engaged. After implementing it on several websites throughout the
years, I’ve learned a few key lessons that might help you. Let’s dive in. Timing
is everything Have you ever wondered why some campaigns hit and others miss?
Often, it’s all about timing. Smart content ensures your visitors see the right
message at the right time. New user? Introduce them to your brand or offer a
welcome discount. Returning customer? Show them tailored recommendations or
guide them to customer support. The right timing makes all the difference.
Segmentation is non-negotiable How well do you really know your audience?
Adaptive content thrives on segmentation. You’ve got to understand your users,
how they interact with your website, what they need, and where they are in their
journey. Without solid segmentation, even the best content won’t connect. It’s
not “set and forget” Here’s the thing. Dynamic content isn’t a one-time setup.
It requires constant attention. You’ve got to test, refine, and optimise based
on what’s working. That’s how you keep things fresh and relevant. Are you
willing to keep tweaking and improving your approach? Personalisation builds
trust but don’t overdo it Personalisation is powerful, but there’s a fine line
between helpful and invasive. You want to make users feel valued, not like
they’re being watched. It should enhance their experience, not overwhelm them.
Dynamic content doesn’t just improve engagement, it builds trust, drives
conversions, and keeps your audience coming back for more. Have you tried
dynamic content? Is there anything you’d add or recommend? Let me know below

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