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A KANSAS CITY VIDEO PRODUCTION COMPANY

At Madcap Digital Media, we put our focus on small business. Every video we
produce is a reflection of your company and your brand. As a small business
ourselves, we understand that every dollar spent needs to return in either
reduced cost or increased revenues. Our first conversation starts with
understanding the goals of your video. We want to help you use video to grow and
improve your business. Increasing visibility with video SEO, improving
conversion rates in your website, improving communication and education to
reduce cost and time … whatever your business goals are, we want to help you get
there.



We use many different approaches and technologies that enable us to meet you
where you’re at. While we value meeting our clients face to face, in many cases
time or location does not allow our clients to do that – and that didn’t stop us
from producing quality videos.

Our videos are created to give you high quality results without having to pay
agency prices. We thrive on helping businesses reach their goals. If you are
ready to use video to help you reach yours, give us a call.


FEATURED VIDEO




CONSUMERS HAVE GROWN TO EXPECT VIDEO

 * Find videos helpful when making purchase decisions online (1) 96% 96%
 * Say visuals are the most influential factor affecting purchase decisions (2)
   92% 92%
 * Say a video showing how a product or service works is important (3) 80% 80%

Sources: 1 | 2 | 3 | 4 | 5

79%


OF ALL GLOBAL CONSUMER INTERNET TRAFFIC WILL COME FROM VIDEO BY 2018 (4)

87%


OF THE TOTAL US INTERNET POPULATION WATCHES ONLINE VIDEO


VIDEO IMPROVES ALL YOUR MARKETING EFFORTS

%


MORE FACEBOOK SHARES FOR VIDEOS THAN PICTURES OR LINKS COMBINED (6)


VIDEO VIEWS ON FACEBOOK PER DAY (10)

88%


OF VISITORS STAY LONGER ON SITES WITH RELEVANT VIDEO (7)


THE USE OF VIDEO IN EMAIL MARKETING

 * increases open rates (8) 19% 19%
 * Reduces unsubsribes (8) 26% 26%
 * Boosts click-throughs (8) 65% 65%
 * Increases click through on introductory emails (9) 96% 96%

Source: 6 | 7 | 8 | 9 | 10


VIDEO PRODUCES RESULTS

%


OF MARKETERS SAY VIDEO PRODUCES THE HIGHEST RATE OF CONVERSIONS (11)

%


OF MARKETERS SAY VIDEO PRODUCES THE BEST RETURN ON MARKETING INVESTMENT (12)

%


HIGHER CONVERSION RATE ON LANDING PAGES WITH VIDEO CONTENT (13)

Sources: 11 | 12 | 13


HOW DOES A VIRAL COMEDY VIDEO RELATE TO YOUR BUSINESS?

While not a “business video”, Kansas City comedy troupe Bottoms Up Sketch Comedy
commissioned us to produce this piece so they had a video to share in advance of
their upcoming Fringe Festival performances.  We were all pleasantly surprised
when it crossed 100,00 views in 3 days’ time.  Needless to say, it ended up
being a very successful showpiece for the troupe.



Additionally, over a year later, just as it was crossing 200, 000 views, “The
Tour” experienced a second life and ended up crossing 300,000 views only a few
days after that.  Three years later, sitting at over 400,000 views, this serves
as a great example to the long term presence and value of video.

An investment in video can still provide benefit and visibility years
after paying for it.  It’s not renting real estate, it’s purchasing it.


FEATURED CLIENTS




SCHEDULE A CONSULTATION TO DISCUSS WHAT VIDEO COULD DO FOR YOUR BUSINESS


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