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HOW GEN Z HABITS ARE CHANGING THE BANKING INDUSTRY




Article by Tyler Brown  |  Feb 28, 2023

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Topics
Mobile Banking
Generation Z
Marketing Tactics
United States



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Gen Zers provide a pivotal opportunity for banks as at least 4 million of them
will open accounts each year through 2026. But the industry must reach these
potential customers where they live—via TikTok, YouTube, and Instagram, to
start—and compete with the high standards set by fintech and Big Tech.





GEN Z HABITS ARE CHANGING THE BANKING INDUSTRY.

The industry’s long-term health depends on Gen Z. To attract the over 4 million
Gen Zers who will become new mobile banking users each year, banks must refresh
stale experiences, reinvigorate staid identities, and embrace new marketing
tactics.


 * Media habits will sway Gen Zers’ decisions. Social media channels are where
   to reach Gen Z. The bulk of their time with media is spent on social
   platforms, which include digital video: 42.1% spend 1 to 3 hours and 30.8%
   spend 3 to 5 hours on those platforms. Gen Zers are accustomed to
   personalized media on demand.
 * Mobile banking is Gen Z’s top factor in choosing a bank. Over half (55.7%) of
   adult Gen Zers called mobile banking a top consideration before choosing a
   bank—5.2 percentage points more than the share of total respondents who said
   the same. It outranked Gen Z’s second-most-important consideration, fees, by
   12.2 percentage points.

Read the full report.


Report by Tyler Brown Feb 27, 2023
Gen Z and Banking

 


Download



share via email








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