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SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME
THE HAIRDRESSER YOU WANT TO BE TOMORROW.




KEEPING YOU CURIOUS


A REGULAR DOSE OF SKILLS & INSPIRATION

MEET PATRICIA NIKOLE, US ARTISTIC AMBASSADOR

Interview with Patricia Nikole, AKA @paintedhair, our US Artistic Ambassador and
LIVED-IN BLONDE specialist.


DISCOVER MORE


MEET DANILO BOZIC, AIRTOUCH BLONDE SPECIALIST

Interview with blonde expert Danilo Bozic, our AirTouch balayage specialist.


DISCOVER MORE


 * TIPS TO MAKE YOUR SALON MORE SUSTAINABLE 
   
   Six ways to be more eco-conscious in the salon 

 * TIPS TO GIVE A PROFESSIONAL HAIRCARE CONSULTATION 
   
   Follow our 5-step approach to give your in-salon clients a professional
   haircare consultation… 

 * HOLISTIC MEN'S SALON CONCEPT WITH MARKUS SALM 
   
   Be inspired by four key blending techniques for men’s hair color, using IGORA
   COOLS… 

 * IGORA COOLS TIPS & TRICKS WITH LESLEY JENNISON 
   
   Hear from our Global Ambassador Lesley Jennison and learn Tips & Tricks for
   working with IGORA COOLS… 

 * COOL COLOR SERVICES WITH IGORA COOLS 
   
   Cool color services can be demanding and challenging, starting with an expert
   consultation will empower you to create the most stunning looks! 

 * UNDERSTAND COOL HAIR COLOR  
   
   Explore the cool hair color trend and discover Dual Application with IGORA
   COOLS... 

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WORLD-CLASS SEMINARS


INSPIRING YOU TO RAISE YOUR GAME

COMBINING PRECISE TECHNICAL KNOWLEDGE WITH CREATIVE FREEDOM. WE BELIEVE THAT
CONTINUAL EDUCATION BUILDS HIGHLY-MOTIVATED SALON TEAMS, STRENGTHENS CLIENT
LOYALTY AND ULTIMATELY INCREASES SALON PROFITABILITY.



DOWNLOAD OUR 2024 SEMINAR BROCHURE (pdf, 12.00 MB)
See our upcoming ASK Education classes





COLOUR SEMINARS

Fully immersive colour education empowers hairdressers to create the perfect mix
of shades, tailored to each client. Learn how to upsell colour services and
promote client loyalty by providing a truly bespoke colour experience in-salon.

 



BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar
classes designed to inspire and excite. Learn how to take your clients on a
truly customized, in-salon care journey and create beautifully personalized
results, every time.





STYLING SEMINARS

Every head of hair is a blank canvas. Every client is a new opportunity to
practice your art. From conservative to creative, every time you style is a
chance to showcase your talent. Learn how to craft your own signature style.

 




VISIONARY SEMINARS

Covering Essential Looks, Business and Digital topics, ASK Visionary allows us
to share our perspectives, ideas and aspirations. Enjoy curated educational
experiences that take an inspiring multidisciplinary approach.









BEHIND THE SCENES AT THE TRENDLAB


SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME



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FLAIR, VISION & ARTISTRY


MEET OUR AMBASSADORS

TYLER JOHNSTON

Global Ambassador



LESLEY JENNISON

Global Ambassador



ARJAN BEVERS

Global Colour Ambassador



NICK IRWIN

Global Styling Ambassador



BRAND NEW

 * IGORA ZERO AMM
 * OSiS
 * BLONDME Color
 * IGORA COOLS
 * BLONDME Base Breaker

TRENDS

 * The Optimists
 * New Realities
 * Daring Crowd



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