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 * RH App
 * Immersive Experience
 * Localization
 * Personalization
 * Content Marketing



Home

Monthly Achievements
Projects Roadmap
Releases
Home
Home
Section 2
Section 3
Section 4
Section 5
Application
App
Section 2
Section 3
Section 4
Section 5
Archive
Section 1
Section 2
Section 3
Section 4
Section 5
Team member
Section 1
Section 2
Section 3
Section 4
Section 5
Home
App
Immersive Experience
Localisation
Personalization
Menu


Total Revenue
46,7M €
+71.7% uplift vs Feb 2022
Room Night Booked
285,088
+53.8% uplift vs Feb 2022
App Downloads in 2023
238,881
+18% uplift vs Feb 2022
Total Enrollments Web & App
88,501
+64.9 uplift vs Feb 2022
Data from CRS, March 2023


RADISSON HOTEL GROUP


DIGITAL PLAYBOOK

Scroll down

Welcome to our digital playbook!
This is an initiative of the Digital Experience
Centre of Excellence
Here you will find all the information about the latest achievements, new
features and projects of Radisson hotels.com and Radisson Hotels App


GET STARTED BY DISCOVERING ALL THE SECTIONS!

Brand web and app performance

Radisson Hotels App

Personalization

Localization

Immersive experiences

And more to come...


Performance
Brand web and app performance
Total revenue
46.7M €
+71.7% uplift vs Feb 2022
Booked room nights
285,088
+53.8% uplift vs Feb 2022
App downloads in 2023
513,441
+39.5%  vs Annual Target: 1.3m
Enrollment through web
& app
88,501
+65.9% uplift vs Feb 2022
Data exported from our Central Reservation System and TMS4L
Week
Month
Quarter
Year

Online direct share week 10 2023
NOB
12.94%
-17.34% WoW
EERUT
16.56%
-19.23% WoW
UKIRWE
15.46%
-16.40% WoW
CESE
Due to high level af cancellation for hotel direct, online share not available
for WEEK 4
MEA
12.94%
-17.34% WoW


ONLINE SHARE IN EMEA

EERUT Online Share
NOB Online Share
UKIRWE Online Share
CESE Online Share
MEA Online Share
EERUT Online Share
NOB Online Share
UKIRWE Online Share
CESE Online Share
MEA Online Share
% ONLINE DIRECT SHARE WEEK 10, 2023
NOB
12.94%
Previous week: -17.34%
EERUT
16.56%
Previous week: -19.23%
UKIRWE
15.46%
Previous week: -16.40%
CESE
Due to high level af cancellation for hotel direct, online share not available
for WEEK 4
MEA
5.14%
Previous week: +4.37%
WeeklyWeekly
50%
40%
30%
20%
10%
0%


Online direct share Week 23 - 2023
Eastern Europe,
Russia and Turkey
18%
12.55% WoW
Nordics and Baltics
14%
-27.49% WoW
UK, Ireland and Western Europe
19%
74.68% WoW
Central and South Europe
Due to high level af cancellation for hotel direct, online share not available
for WEEK 4
9%
3.02% WoW
Middle East
and Africa
4%
-22.73% WoW
Data exported from our Central Reservation System


ONLINE SHARE IN APAC

CN Online Share
IN Online Direct
SEAP Online Direct
EERUT Online Share
NOB Online Share
UKIRWE Online Share
CESE Online Share
MEA Online Share
% ONLINE DIRECT SHARE WEEK 10, 2023
CHINA
12.94%
Previous week: -17.34%
INDIA
16.56%
Previous week: -19.23%
SEAP
15.46%
Previous week: -16.40%
Button TextButton Text
50%
40%
30%
20%
10%
0%
-10%


Week
Month
Quarter
Year

Online direct share Week 23 - 2023
China
-0.31%
-149.21% WoW
South Asia
4.74%
-11.57% WoW
South-East
Asia & Pacific
6.25%
-20.69% WoW
Data exported from our Central Reservation System
Radisson Hotels App


A PRACTICAL TOOL FOR ALL OUR GUESTS AND LOYAL MEMBERS

With an average conversion rate of 4.79%, Radisson Hotels App is a top converter
in direct booking among our channels
Learn more

App downloads
238,881

%
vs Annual Target
of 1.3M
18%
vs Annual Target of 1.3M
Data from the app markets
18%
vs Annual Target of 1.3M
Property Page Program
A team of experts at your service
We curate the digital experience for our +650 hotels in operation and new
properties in our pipeline. By creating an outstanding online presence, we
convert our online visitors into hotel guests.
Learn more

Activities
Deals
Services
Rooms
Overview
Fitness and Wellness
Weddings
Reviews
M & E
Nearby Attractions
Activities
Deals
Services
Rooms
Overview
Fitness and Wellness
Weddings
Reviews
M & E
Nearby Attractions
Activities
Deals
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 * 
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 * 
 * 
 * 
 * 
 * 
 * 
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96.5%
Overall Score
98.1%
EMEA
91.7%
APAC
Data from IcePortal
Image Content Quality Score
Outstanding visual assets

Quality content returns higher engagement and more conversions! To showcase our
hotels at their best, we actively monitor the image quality of all our
properties on our website and app.

Learn more



Radisson Meetings Digital Transformation
A compelling value proposition supporting our M&E Business
Radisson became a trend-setter in the industry by launching our first Meetings &
Events online booking tool.
Week
Month
Quarter
Year

91 hotels integrated in our Book it Easy tool.
In February 2023 this tool generated 76,286€ in revenue.
Learn more

Personalization and Conversion Rate Optimization
The right content, to the right audience at the right moment
Increase conversion through personalization
We have moved to an Agile Marketing approach, getting rid of the “one size fits
all” in favour of personalized experiences that help visitors find the relevant
information and make the booking decision faster.
Learn more

Conversion rate optimization activities
We have moved to an Agile Marketing approach, getting rid of the “one size fits
all” in favour of personalized experiences that help visitors find the relevant
information and make the booking decision faster.
Learn more



60 markets achieved through Personalization

We have moved to an Agile Marketing approach, getting rid of the one size fits
all in favour of personalized experiences that help visitors find the relevant
information and make the booking decision faster.

Learn more

90 A/B tests launched in 2022

Our website is equipped with the most advanced tools to test our web pages to
deliver content that responds to customer needs and increases conversion.

Learn more

Localization
An Award-winning, customer-centric localization strategy

In countries where English is not the primary language, conversion rate on local
languages is 3 times more than English; which is why we are actively expanding
our language portfolio to increase conversion opportunities.

Hello
Hallo
Здравейте
Namaste
안녕하세요
Hola
Bonjour
Ciao
Boas
Ola
Здрастуйте
Oi
Guten Tag
Nederlands
Привет
Namaskara
Namaste
Hello
Hallo
Здравейте
안녕하세요
Hola
Bonjour
Boas
Ola
Здрастуйте
Ciao
Guten Tag
Nederlands
Oi
Привет
Namaskara
Hello
Hallo
Здравейте
Namaste
안녕하세요
Hola
Bonjour
Ciao
Boas
Ola
Здрастуйте
Oi
Guten Tag
Nederlands
Привет
Namaskara
Hello
Hallo
Здравейте
Namaste
안녕하세요
Hola
Bonjour
Ciao
Boas
Ola
Здрастуйте
Oi
Guten Tag
Nederlands
Привет
Namaskara
Hello
Hallo
Здравейте
Namaste
안녕하세요
Hola
Bonjour
Ciao
Boas
Ola
Здрастуйте
Oi
Guten Tag
Nederlands
Привет
Namaskara
Hello
Hallo
Здравейте
Namaste
안녕하세요
Hola
Bonjour
Ciao
Boas
Ola
Здрастуйте
Oi
Guten Tag
Nederlands
Привет
Namaskara
Hello
Hallo
Здравейте
Namaste
안녕하세요
Hola
Bonjour
Ciao
Boas
Ola
Здрастуйте
Oi
Guten Tag
Nederlands
Привет
Namaskara
Hello
Hallo
Здравейте
안녕하세요
Guten Tag
Hola
Здрастуйте
Bonjour
Ciao
Boas
Namaste
Ola
Oi
Привет
Namaskara
Nederlands
Ciao
Hello
Здравейте
Hallo
Namaste
Hola
Bonjour
Boas
Ola
안녕하세요
Здрастуйте
Oi
Guten Tag
Nederlands
Привет
Namaskara
29 Languages

Learn more


Content Marketing and Experience
Valuable, relevant, and consistent content to stimulate customer actions
A lean Content marketing roadmap to reach our customers
We are continuously delivering effective and engaging content to increase online
opportunities, and innovating with new tools to elevate the experience.
Learn more

Have you tried our stunning Immersive Experiences?
We implemented a new way to explore our hotel spaces! Thanks to digital
replicas, our guests can experience our hotels to check venues, rooms, and
meeting spaces from their laptops, mobile phones, and VR headsets.

Immersive experiences are helping our customers to book with confidence.
Learn more

New loyalty program
Radisson Rewards
For our most loyal guests, we delivered a completely new digital experience that
let us achieve new heights .
Members reservation share
65.40%
of total web and app reservations excluding book and join
Web and app enrolments
64.87%
of total enrolments
Update data from Adobe Analytics, February 2023
Learn more

Food and Beverage
Have you tried our restaurants?
A fresh new section on the website introduces our guests to our most elaborated
food and beverage experiences.

Our restaurant pages are designed to appeal visitors and generate new leads to
our restaurants.
Learn more

Digital Evolution Roadmap
We have a dynamic and agile project roadmap to enhance and innovate our digital
offer. Discover what's coming next.
Learn more


Have you seen our latest updates?
Once a month, we add new features and enhancements to our website and app.
Discover what's been delivered.
Web

App


Our hotel brands

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