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OPENAI LAUNCHES SEARCHGPT, POTENTIAL GOOGLE CHALLENGER

By Bruce Haring


BRUCE HARING

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MORE STORIES BY

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July 25, 2024 8:37pm

Beata Zawrzel/NurPhoto via Getty Images)

OpenAI, the company behind the popular ChatGPT, is launching a test version of a
search engine that will cite sources of information, including news from content
business partners. 

SearchGPT will summarize websites, including news sites, and let users ask
follow-up questions, as they already do with ChatGPT.

It’s a direct challenge to Google, which also has tried to apply generative AI
to its web search.

OpenAI says it plans to integrate SearchGPT into ChatGPT in the future. ChatGPT
can already perform web searches using Bing, but SearchGPT will aim for
AI-assisted web searching.




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OpenAI has not said whether it’s partnering with an existing search engine
provider (like it does currently with Bing for ChatGPT), or is building its own
web-crawling and indexing system.

In the new SearchGPT announcement, OpenAI says, “Sites can be surfaced in search
results even if they opt out of generative AI training.”

OpenAI claims SearchGPT will make web searches faster and easier. But the
effectiveness of AI-powered search is unknown, as the tech is still in its early
stages.

OpenAI emphasizes that it wants to work with content creators in particular. “We
are committed to a thriving ecosystem of publishers and creators,” says OpenAI
in its news release. “We hope to help users discover publisher sites and
experiences, while bringing more choice to search.”

In a statement for the OpenAI press release, Nicholas Thompson, CEO of The
Atlantic (an exissting content partner with OpenAI), was optimistic.

“AI search is going to become one of the key ways that people navigate the
internet, and it’s crucial, in these early days, that the technology is built in
a way that values, respects, and protects journalism and publishers,” he said.
“We look forward to partnering with OpenAI in the process, and creating a new
way for readers to discover The Atlantic.”

OpenAI’s SearchGPT is currently being tested with a small group of users and
publishers.


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