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THE #1 INFLUENCER
MARKETING SOFTWARE FOR
DATA-DRIVEN MARKETERS

Traackr is a complete influencer marketing software. Built to handle the most
complex programs, yet nimble enough for small teams that need to do it all.
Discover Traackr
Featured Content


NEW! STATE OF INFLUENCE BEAUTY TRENDS 2022


Get your copy


Sure, we do discovery, campaign management, influencer collaboration and
reporting. But we also provide the largest global influencer data set,
one-of-a-kind market benchmarking, and a team of experts — to help you make
smarter investments.


BE DATA-OBSESSED & OPTIMIZE INITIATIVES LIKE THE TEAM AT SHISEIDO

> Traackr is our partner of choice because their tools give us the capability to
> take a more strategic approach when developing our influencer programs.

Erin Kelly
Director, Integrated Comm. & Influencer Engagement
Shiseido
Shiseido uses Traackr's insights to analyze data on a holistic program level to
shape and optimize strategy.
Learn about Benchmarking in Traackr
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BUILD AWARENESS & DRIVE SALES WITH SMART PARTNERSHIPS LIKE THE TEAM AT BEEKMAN
1802

Slide 3 of 3.




> Traackr shows us who aligns and performs best for us and our competitors so we
> can invest our resources confidently.

Brad Farrell
CMO
Beekman 1802
Beekman 1802 used Traackr to sell out two product lines at Ulta and become the
number one skincare brand on TikTok.
Learn about Campaign Management in Traackr


GAIN VISIBILITY & ALIGN WITH AGENCY PARTNERS LIKE THE TEAM AT COLGATE-PALMOLIVE

> Traackr’s software, insights and expertise helped us generate greater impact
> per Euro spent by increasing transparency and enabling coordination.

Barbara Mugica
Associate Director for Personal Care Digital Marketing
Colgate-Palmolive Europe
Colgate-Palmolive reduced its influencer campaign costs by 40% using Traackr to
align with their agency partners in one system of record.
Learn more about Program Management in Traackr
Slide 3 of 3.





CHOOSE IMPACTFUL INFLUENCERS & PROVE ROI LIKE THE TEAM AT MEDIA BOUNTY

Slide 2 of 3.




> With Traackr, we know that the influencers we select will drive the most
> impact for our clients and we can prove it to the clients as well. The data
> and insights they provide help us deliver top performing campaigns time and
> time again.

Ash McGuinness
Account & Community Manager
Media Bounty
Media Bounty increased client trust and retention after improving influencer
selection using Traackr’s discovery, vetting, and brand safety tools.
Learn more about Traackr for agencies


IT’S HARD TO DEMONSTRATE THE IMPACT OF INFLUENCER MARKETING. BUT WE KNOW EXACTLY
HOW TO DO IT.

Our customers are successful because our influencer marketing software and team
of experts are there every step of the way. With Traackr, you will be able to
measure your efforts, understand what’s working, and make the right decisions.
Calculate Your ROI with Traackr


HEAR IT FROM OUR CUSTOMERS

More than twenty of the top global advertisers and hundreds of emerging brands
and agencies depend on Traackr everyday to make smarter influencer marketing
decisions.

TRAACKR X GLOSSY: STATE OF INFLUENCER MARKETING

A deep-dive report about how top brands are building more successful,
measurable, and integrated influencer marketing programs.

THE 2022 ENGAGEMENT RATE BENCHMARK FOR INFLUENCER CONTENT

We studied over a thousand beauty brands in the US, UK, and France to provide a
benchmark of the average engagement rate they see on branded influencer content.

SHISEIDO: INFLUENCER MARKETING CASE STUDY

How Shiseido developed a hyper-focused strategy that increased its influencer
marketing success by 54% in one year.

Explore More Case Studies


READY TO GET STARTED?

Contact Sales
The System of Record for Data-Driven Influencer Marketing
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Don’t miss these
Beauty Brand Leaderboard
In July 2022, about 34k influencers in US mentioned 997 beauty brands.
Collectively, they generated 1.2m VIT.
Benchmark your brand 
Influencer Marketing Job Board
Find top talent for your influencer marketing team with Traackr’s Influencer
Marketing Job Board.
Post a job 
IM ROI Calculator
Calculate Your ROI with Traackr and improve the performance of your paid
influencer programs by between 15-70%.
Calculate your ROI 
Latest from the blog
November Beauty Insights: TikTok dupes & pop-up events
6 Ways to Make Your Influencer Product Seeding a Success
e.l.f. Beauty on Influencer Marketing in the Metaverse
See More 
2022 Best Influencer Marketing Management Platform
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