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2a02:26f0:6c00:2b5::1b46  Public Scan

URL: https://www.nasdaq.com/articles/3-ways-lowes-lost-to-home-depot-this-spring
Submission: On May 31 via api from US — Scanned from DE

Form analysis 6 forms found in the DOM

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POST

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POST

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LOW $196.02 -3.61 1.81%


3 WAYS LOWE'S LOST TO HOME DEPOT THIS SPRING

Contributor
Demitri Kalogeropoulos The Motley Fool

Published
May 20, 2022 8:51AM EDT

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Lowe's (NYSE: LOW) is still a much bigger business today than it was before the
pandemic, but it isn't growing like it was in 2021. The home improvement giant
this week announced declining sales compared to the same period a year earlier.

Management said the slump was just a side effect from cooler weather conditions,
which pushed some sales outside the quarter into Q2. But Lowe's results still
seemed weak compared to its bigger rival, Home Depot (NYSE: HD).

Let's dive right in.

Image source: Getty Images.


1. SALES TRENDS HELPED HOME DEPOT MORE

Lowe's reported a 20% increase in two-year comparable-store sales for the period
that ran through late April. However, comps declined 4% in the core U.S. market
on a standard one-year basis. In contrast, Home Depot announced a 2% increase.

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The difference apparently came from Home Depot's bigger gains with the
professional contractor niche. "We were thrilled with our pro performance," COO
Ted Decker said in a conference call.



Lowe's, on the other hand, said that because so much of its sales base is tied
to the do-it-yourself niche, cooler spring temperatures in April hurt the
business. CEO Marvin Ellison said in a press release, "Our sales ... were in
line with our expectations, excluding our outdoor seasonal categories."


2. LOWE'S COULDN'T CLOSE GAP ON PROFITABILITY

Lowe's achieved a higher profit margin, which is impressive given all the supply
chain and cost pressures in the industry today. Gross profit margin rose
slightly, with help from rising prices. And operating margin ticked up by nearly
a full percentage point.



HD Operating Margin (TTM) data by YCharts

Yet Lowe's still hasn't closed the gap with Home Depot, which has an operating
margin above 15% of sales. Lowe's is aiming to get that annual figure to roughly
13% of sales this year, while its bigger rival is targeting 15.4%.


3. THE OUTLOOK FAVORS HOME DEPOT

Comparing the two updated outlooks shows how Home Depot is capturing a bit more
than its fair share of industry growth. Lowe's affirmed its 2022 forecast that
calls for flat comps this year. Home Depot is now expecting to boost sales by
about 3% following last year's 11% surge. The industry leader is also calling
for profitability to edge up slightly, compared to the 15.2% rate it achieved
last year.

Lowe's is expecting a better Q2 ahead because many of its spring season sales
occurred in May rather than April this year. However, Home Depot is on track to
beat the retailer in key metrics, including growth and return on invested
capital.

While both companies are generating solid earnings and promise to deliver
increasing cash returns to investors through dividends and stock buybacks,
there's no question which one is taking better advantage of the positive selling
environment today.



10 stocks we like better than Lowe's
When our award-winning analyst team has a stock tip, it can pay to listen. After
all, the newsletter they have run for over a decade, Motley Fool Stock Advisor,
has tripled the market.*

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buy right now... and Lowe's wasn't one of them! That's right -- they think these
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*Stock Advisor returns as of April 7, 2022



Demitri Kalogeropoulos has positions in Home Depot. The Motley Fool has
positions in and recommends Home Depot. The Motley Fool recommends Lowe's. The
Motley Fool has a disclosure policy.



The views and opinions expressed herein are the views and opinions of the author
and do not necessarily reflect those of Nasdaq, Inc.


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