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Digital Summit Boston will not be happening in 2020  •  Registered for this
year?

Register Risk Free! Details here

Boston
 * Why Attend?
   * Why Digital Summit?
   * See Who Attends
   * FAQ
   * About Digital Summit
 * Agenda
   * Full Agenda
   * Masterclasses
 * Speakers
   * View All Speakers
   * Apply to Speak
   * Speaker Applicant FAQ
 * Location
 * Sponsors
   * 2022 Partners
   * Become a Sponsor
 * Pass Info
 * Buy Passes


AGENDA

THESE GREAT SESSIONS HAVE BEEN CONFIRMED SO FAR, WITH MORE ON THE WAY. KEEP
CHECKING BACK FOR UPDATES!

SESSION FILTERS

Session Details
Day 1 - 08/24/2022
Day 2 - 08/25/2022
Keynote
Masterclass
Main Conference
Audio
B2B
Branding
Consumer Behavior
Content Marketing
Customer Engagement
Customer Experience
Data & Analytics
Digital Ads
Diversity & Inclusion
Emerging Technology
Influencer Marketing
Instagram
Lead Gen / Conversion / Retention
Paid Advertising
Personalization
SEO & Search
Social Media
Storytelling
Voice / AR / VR
Website


DAY 1 WEDNESDAY, AUGUST 24

8:30AM - 9:00AM


BURGERS, BOXES, BRIEFS AND BACHELOR DEGREES: LEVEL UP AND SELL ANYTHING WITH THE
BIG 5 OF DIGITAL MARKETING

Masterclass
 * Chad Rose, Investis Digital

 * 



At the end of this Masterclass, you’ll be able to:

 * Develop content, SEO and competitive analyses to guide your strategies
 * Use and interpret data from popular tools like SEMRush, Screaming Frog and
   Lighthouse
 * Develop content for targeted audiences
 * Optimize your site and user experience for consumers and search engine bots
 * Improve your demand generation in email and paid search and social
 * Test and analyze your efforts for constant improvement

By having your badge scanned at this session, you are opting to have your
contact information shared with the presenting sponsor.

Included with Platinum Passes, upgrade required for Main Event Passes
 * Content Marketing
 * Lead Gen / Conversion / Retention
 * SEO & Search

 * August 24
 * 8:30am - 9:00am
 * Stage 1
 * View Full Description


DECODING SEO: HOW TO BUILD YOUR ONLINE VISIBILITY – WITHOUT THE TECHNICAL JARGON

Masterclass
 * Hannah McNaughton, Metric Marketing

 * 



At the end of this Masterclass, you’ll be able to:

 * Evaluate your site’s SEO health
 * Identify, troubleshoot, and correct common technical errors
 * Utilize the most effective SEO tools
 * Perform keyword research and develop a data-driven content strategy
 * Audit your existing content to find hidden gems and problem areas
 * Analyze and deconstruct competitor’s sites
 * Reverse engineer the top-ranking pages to better compete in SERPs
 * Structure your website to enhance crawlability
 * Optimize on-site elements
 * Prepare for and execute site migrations and redesigns
 * Manage redirects
 * Find and pursue additional SERP opportunities, such as featured snippets and
   FAQs
 * Create and implement a prioritized SEO strategy

Included with Platinum Passes, upgrade required for Main Event Passes
 * SEO & Search

 * August 24
 * 8:30am - 12:30pm
 * Stage 2
 * View Full Description

1:15PM - 2:15PM


THE POWER OF SOUND AND SILENCE: HOW CREATIVE HABITS LEAD TO BETTER MARKETING

Keynote
 * Jenny Haggard, Spotify

 * 



After this session, you’ll be able to:

 * Understand the four core sources of creativity in marketing
 * Uncover the most impactful insights to develop creative ideas
 * Use sound and silence to fuel your marketing
 * Implement daily habits that will improve your creativity
 * Practice brainstorming techniques to use with your team



 * Voice / AR / VR

 * August 24
 * 1:15pm - 2:15pm
 * Stage 1
 * View Full Description

2:30PM - 3:00PM


UNLOCKING NFTS AND THE METAVERSE FOR MARKETERS

 * Carlos Gil, Bestselling Author & NFT Advisor

 * 



After this session, you’ll be able to:

 * Reach a new audience of consumers through blockchain technology, including
   NFTs and the Metaverse
 * Create NFTs for your brand which unlocks real-world utility for your
   customers
 * Invest in NFT communities which will yield more significant ROI for your
   brand than Facebook Ads
 * Apply a framework to help you enter virtual worlds such as Decentraland and
   Sandbox without alienating a younger audience
 * Implement best practices from notable organizations, including Adidas,
   Chipotle, Visa, Pepsi, Budweiser, and others
 * Have the answers that you need to enter this new world and effectively market
   in Web3



 * Consumer Behavior
 * Emerging Technology

 * August 24
 * 2:30pm - 3:00pm
 * Stage 1
 * View Full Description


BUILDING THE BRAND TRIFECTA: DEVELOP THE 3 KEY MESSAGING COMPONENTS OF A BRAND
THAT WINS MORE WORK

 * Kate DiLeo, Kate DiLeo Branding

 * 



After this session, you’ll be able to:

 * Implement best practices for developing a strong brand that truly creates the
   path of least resistance to revenue for your company
 * Apply the three key brand components that provoke the prospect to have a
   conversation
 * Clarify how to organize your brand message for getting more prospects to the
   table, more users who click, and more customers who buy

 * Branding

 * August 24
 * 2:30pm - 3:00pm
 * Stage 2
 * View Full Description

3:15PM - 3:45PM


5 DIGITAL HACKS TO STEAL YOUR COMPETITOR’S TRAFFIC

Sponsored by Media Shark
 * Joey Lowery, Media Shark

 * 



After this session you’ll be able to:

 * Place your digital ads directly in front of your competitor’s digital
   advertising efforts
 * Understand how to leverage tools that’ll give you instant competitor insights
 * Outrank your competitor’s highest driving traffic keywords

By having your badge scanned at this session, you are opting to have your
contact information shared with the presenting sponsor.



 * Digital Ads

 * August 24
 * 3:15pm - 3:45pm
 * Stage 1
 * View Full Description


ATTRACT + CONVERT YOUR PERFECT CUSTOMER ON INSTAGRAM

 * Farhana Cannon, iMedia Exposure

 * 



After this session, you’ll be able to:

 * Strengthen your brand on Instagram and grow your social presence and
   followers
 * Connect with and capture more leads on Instagram to ultimately increase sales
 * Position yourself as an expert in your space

 * Instagram
 * Social Media

 * August 24
 * 3:15pm - 3:45pm
 * Stage 2
 * View Full Description

4:00PM - 4:30PM


TACTICS FOR LEVERAGING INFLUENCER MARKETING: SHIFTING TO A POST-PANDEMIC WORLD
AND WHAT LIES AHEAD

 * Thea Neal, Coinbase

 * 



After this session, you’ll be able to:

 * Effectively use influencer content and understand its importance in your
   business
 * Maximize your influencer dollar spend and feel confident in your investment
 * Differentiate between influencer agencies and individual creators, and decide
   which is best for you



 * Influencer Marketing

 * August 24
 * 4:00pm - 4:30pm
 * Stage 1
 * View Full Description


PURPOSE-DRIVEN SEO: A MODERN SEO STRATEGY THAT ANY COMPANY CAN APPLY

 * Dale Bertrand, Fire&Spark

 * 



After this session, you’ll be able to:

 * Capitalize on Google’s AI which is tuned to amplify brands that resonate with
   online consumers
 * Craft a purpose-driven strategy that resonates with search engines
 * Apply lessons learned from case studies of leading brands with a purpose
   purpose-driven approach to SEO

 * SEO & Search
 * Website

 * August 24
 * 4:00pm - 4:30pm
 * Stage 2
 * View Full Description

4:30PM - 5:30PM


OPENING RECEPTION

Hosted by Haensel AMS - CDI2

 * August 24
 * 4:30pm - 5:30pm


DAY 2 THURSDAY, AUGUST 25

8:30AM - 9:00AM


7 UNKNOWN SEO/PPC TIPS TO MAKE YOU A MARKETING SUPERSTAR

Sponsored by Bruce Clay
 * Mike Weiner, Bruce Clay, Inc.

 * 



After this session, you’ll be able to:

 * Adapt to algorithm changes faster than your competitors
 * Arrange your website content in a hierarchy that increases relevance
 * Avoid SEO practices that could hurt your site in the long run
 * Save TONS on Google PPC spend while protecting your brand

By having your badge scanned at this session, you are opting to have your
contact information shared with the presenting sponsor.



 * SEO & Search

 * August 25
 * 8:30am - 9:00am
 * Stage 1
 * View Full Description


6 SECONDS OR BUST: MASTERING SHORT-FORM STORYTELLING

 * Megan Toth, NBCUniversal

 * 



After this session, you’ll be able to:

 * Understand how short our attention spans actually are and how it relates to
   social media
 * Apply strategies for creating “thumb-stopping” social media content that
   stands out among the noise
 * Take real-world examples of brands creating “snackable” content back to your
   day-to-day work



 * Content Marketing
 * Social Media
 * Storytelling

 * August 25
 * 8:30am - 9:00am
 * Stage 2
 * View Full Description

9:15AM - 9:45AM


DATA STORYTELLING: LEVERAGE DATA AND VISUALIZATIONS TO DELIVER ENGAGING AND
ACTIONABLE REPORTS

 * Tanu Javeri, Foundry

 * 



After this session, you’ll be able to:

 * Understand the difference between metrics and KPIs, and when to utilize each
 * Consider the appropriate type of analysis for your marketing data
 * Tell a story with your data through visualization for more effective reports
   and presentations
 * Avoid common pitfalls to maximize your data analysis



 * Data & Analytics

 * August 25
 * 9:15am - 9:45am
 * Stage 1
 * View Full Description


PREPARING YOUR SEO AND CONTENT STRATEGY FOR 2023 AND BEYOND!

 * Taylor Kurtz, Crush the Rankings

 * 



After this session, you’ll be able to:

 * Understand the recent changes by Google and how to be compliant with these
   new standards
 * Create a targeted content strategy aimed at driving relevant organic traffic,
   as well as improve your authority and trust within Search Engines
 * Improve your overall user experience and core vitals to thrive with the
   ongoing Page Experience Update

 * Content Marketing
 * SEO & Search

 * August 25
 * 9:15am - 9:45am
 * Stage 2
 * View Full Description

10:00AM - 10:30AM


CONTENT FIRST OMNICHANNEL PLANNING

 * Patty Radford Henderson, Annum

 * 



After this session you’ll be able to:

 * Garner top-down alignment on an omnichannel approach to strategic planning
 * Establish an overarching and prioritized content plan
 * Develop cross channel content programming

Who should attend? This session is for marketers who are striving to deliver
more integrated omnichannel experiences and need some quick wins to get things
moving in the right direction.



 * Content Marketing

 * August 25
 * 10:00am - 10:30am
 * Stage 1
 * View Full Description


HOW TO MAKE PAID SOCIAL YOUR LARGEST REVENUE DRIVER

 * Garrett Mehrguth, Directive Consulting

 * 



After this session, you’ll be able to:

 * Identify and advertise to every target account in your total addressable
   market
 * Apply tips and tactics for getting your ideal customer persona to convert
   directly into a sales meeting from paid social campaigns
 * Access proprietary industry benchmark data across cost per conversion, cost
   per lead, cost per opportunity, cost per customer, and more
 * Replicate the exact copy, creative, offers and call to actions Directive uses
   across millions of dollars of spend to drive tens of millions in revenue



 * Paid Advertising
 * Social Media

 * August 25
 * 10:00am - 10:30am
 * Stage 2
 * View Full Description

10:30AM - 11:00AM


NETWORKING BREAK



 * August 25
 * 10:30am - 11:00am

11:00AM - 11:30AM


CROSSING THE SONIC COLOR LINE: STRATEGIES FOR SONIC DIVERSITY

 * Steve Keller, SiriusXM

 * 



After this session, you’ll be able to:

 * Understand how technology and advertising have played a role in perpetuating
   sonic color lines
 * Apply insights from new research demonstrating the positive impact sonic
   diversity can have on ad favorability and effectiveness
 * Implement best practices that will result in a more sonically diverse
   expression of your brand

 * Audio
 * Diversity & Inclusion

 * August 25
 * 11:00am - 11:30am
 * Stage 1
 * View Full Description


HOW TO WRITE CONTENT THAT RANKS

 * Hannah McNaughton, Metric Marketing

 * 



After this session, you’ll be able to:

 * Create content outlines that include data-driven topics, keywords, word
   counts and more
 * Utilize insights and tools to successfully draft content that ranks
 * Save time by being strategic with your content creation strategy

 * Content Marketing
 * SEO & Search

 * August 25
 * 11:00am - 11:30am
 * Stage 2
 * View Full Description

11:45AM - 12:15PM


MARKETING TO THE IMPULSE GENERATION

 * Peter Prodromou, The Forerunner Group

 * 



After this session you’ll be able to:

 * Identify the similarities that transcend generations when it comes to
   consuming information, engaging, and making purchasing decisions
 * Develop campaigns, strategies, and content that exploit these similarities
 * Deliver more cost-efficient, results-driven marketing

Any digital marketer looking to exceed expectations for engagement and
conversion in a time when the pressure is greater than ever to deliver
measurable results should attend this session.



 * Consumer Behavior
 * Content Marketing
 * Customer Engagement
 * Customer Experience

 * August 25
 * 11:45am - 12:15pm
 * Stage 1
 * View Full Description


GAME ON: APPLY IN-GAME ADVERTISING STRATEGIES TO THE METAVERSE

 * Nicole Mancino, Frameplay

 * 



After this session, you’ll be able to:

 * Identify the nuances between gaming and the future metaverse, and how to
   gauge legitimate advertising opportunities in virtual worlds
 * Learn why some in-game placements are fundamentally unique from traditional
   forms of digital advertising like web- or mobile-based buys (Hint: because
   they are integrated into the game engine itself!)
 * Develop a clear strategy on how to properly measure new placements like
   intrinsic ad contexts in virtual worlds



 * Emerging Technology
 * Paid Advertising

 * August 25
 * 11:45am - 12:15pm
 * Stage 2
 * View Full Description

12:15PM - 1:15PM


LUNCH BUFFET & BREAK



 * August 25
 * 12:15pm - 1:15pm

1:15PM - 1:45PM


CLUSTER ANALYSIS: THE KEY TO PERSONALIZING YOUR MARKETING STRATEGY

 * Luke Youtsey, Evolytics

 * 



After this session, you’ll be able to:

 * Apply top data science methods to segment customers
 * Create data driven segment personas
 * Activate the segment personas



 * Consumer Behavior
 * Data & Analytics
 * Personalization

 * August 25
 * 1:15pm - 1:45pm
 * Stage 1
 * View Full Description


HOW TO INCREASE YOUR ORGANIC TRAFFIC BY 7,235.7%

 * Tom Shapiro, Stratabeat, Inc.

 * 



After this session, you’ll be able to:

 * Put a proven game plan into action to increase your organic traffic and
   rankings on Google
 * Take your SEO results to the next level with key strategies from a real-world
   case study
 * Avoid common SEO pitfalls



 * SEO & Search
 * Website

 * August 25
 * 1:15pm - 1:45pm
 * Stage 2
 * View Full Description

2:00PM - 2:30PM


THE WORLD’S GREATEST SEO AUDIT: TRANSFORMATIVE STRATEGIES TO FUTUREPROOF YOUR
SUCCESS

 * Matthew Capala, Alphametic

 * 



After this session, you’ll be able to:

 * Adapt to the recent Google changes to position your strategy ahead of the
   evolving algorithm (and the competition)
 * Perform a strategic and action-oriented SEO audit to prioritize your content,
   UX, backlink, and technical strategies
 * Identify and focus on the 20% of the strategies that will drive 80% business
   results to develop a winning SEO Roadmap
 * Upgrade your SEO game by learning the latest advanced strategies from the
   trenches



 * Content Marketing
 * SEO & Search

 * August 25
 * 2:00pm - 2:30pm
 * Stage 1
 * View Full Description


5 STEPS TO KILLER CONTENT THAT DRIVES LEADS

Sponsored by Investis Digital
 * Chad Rose, Investis Digital

 * 



After this session, you’ll be able to:

 * Produce and promote content your prospects want
 * Take advantage of your competitors to get more leads
 * Prove that your marketing delivers results

By having your badge scanned at this session, you are opting to have your
contact information shared with the presenting sponsor.



 * Content Marketing

 * August 25
 * 2:00pm - 2:30pm
 * Stage 2
 * View Full Description

2:45PM - 3:15PM


FUTURE-PROOFING YOUR DIGITAL BRAND: 3 WAYS TO PREPARE FOR POST-PANDEMIC
MARKETING, THE METAVERSE, AND WEB 3.0

 * Juntae DeLane, DIGITAL DELANE

 * 



After this session, you’ll be able to:

 * Leverage effective post-pandemic marketing strategies
 * Apply innovative tactics for marketing in the metaverse
 * Successfully take your brand from Web 2.0 to Web 3.0

 * Branding
 * Consumer Behavior
 * Customer Experience
 * Emerging Technology

 * August 25
 * 2:45pm - 3:15pm
 * View Full Description


ARE YOU LISTENING? FOLLOW THE DATA TO TRULY CONNECT WITH YOUR AUDIENCE

 * Megan Conley, Social Tribe

 * 



After this session, you’ll be able to:

 * Apply proven processes and approaches for using social listening tools
 * Create social personas to craft more personal experiences that increase
   awareness and engagement
 * Effectively use the data gained from social listening to improve the digital
   pieces you create and the experiences you present to your audience

This session is for B2B digital marketers who have several years’ experience
with social media marketing and want to understand how to incorporate data to
develop stronger connections with their audience.



 * B2B
 * Consumer Behavior
 * Customer Engagement
 * Data & Analytics
 * Social Media

 * August 25
 * 2:45pm - 3:15pm
 * Stage 2
 * View Full Description

4:00PM - 5:00PM


CLOSING RECEPTION



 * August 25
 * 4:00pm - 5:00pm


JOIN US AT DIGITAL SUMMIT BOSTON 2022

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