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Submission: On April 04 via api (April 4th 2022, 6:31:34 am UTC) from US — Scanned from DE

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News


CLEMENGER BBDO MELBOURNE NAMED AS VICTORIA’S DEPARTMENT OF TRANSPORT AGENCY OF
RECORD

March 29, 2022 10:36

by Andrew Banks
0

Clemenger BBDO Melbourne has been appointed as the Victorian Government’s
Department of Transport creative lead agency of record, taking on responsibility
for brands including Public Transport Victoria, VicRoads and Regional Roads
Victoria.



The appointment – understood to be taking over from VMLY&R – will see Clemenger
BBDO Melbourne develop engaging communications to encourage commuters back onto
all modes of public transport, manage road congestion and disruptions messaging
and promote safety for all Victorians when travelling by road or public
transport.



Department of Transport’s acting director of brand and marketing, Anne Stout,
said, “We’re excited to be working with the team at Clemenger BBDO Melbourne.
Throughout the pitch process, they demonstrated a clear understanding of the
Department’s goal to provide simple, safe connected journeys that help people
connect to life, and the creativity that will help us communicate that
ambition.”



Clemenger BBDO Melbourne managing partner, Julian Bell, added, “The Department
of Transport is more than the sum of its trains, trams, roads and ports. The
network is ultimately about the people who use it, and we’re thrilled to be able
to apply deep human insight and creativity to both rebuild confidence in our
public transport system and help shape the way we’ll travel into the future.”

ADVERTISEMENT

Got a tip?
Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working
across publications including news.com.au, The Sunday Telegraph and The
Australian newspaper.


topics Anne StoutClemenger BBDO MelbourneDepartment of TransportJulian
BellVMLY&R
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Clemenger BBDO Melbourne named as Victoria's Department of Transport agency of
recordhttps://mumbrella.com.au/clemenger-bbdo-melbourne-named-as-victorias-department-of-transport-agency-of-record-730687


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mumbrella.com.au Open in urlscan Pro
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5 forms found in the DOM