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 * +44 (0) 118 403 2020
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     * BriteVerify
       * * Ensure high-quality data for a better ROI from sales, marketing, and
           service.
           
           The industry’s longest standing contact verification solution
           providing secure, scalable email validation.
           
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     * DemandTools
       * * Ensure your data remains your most valuable asset.
           
           DemandTools is the most versatile and secure data management platform
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       * * Put an end to duplicates in Salesforce. 
           
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       * * Clear your path to the inbox to create record-breaking campaigns.
           
           Everest is the email deliverability platform that provides crucial
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       * * Unlock the elements you need to reach a new level of success.
           
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     * GridBuddy Connect
       * * Keep your team more focused on growing your business than updating
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           GridBuddy Connect is the data productivity platform that combines
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       * * Campaign intelligence for ecommerce teams
           
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       * * Blog Post
           Record Types in Salesforce: What They Are and How to Use Them
           Efficiently
           
           Many customer data management tasks are repetitive, time-consuming,
           and even downright boring. Plus, the more data you generate, the more
           difficult it becomes to maintain.   Fortunately, Salesforce—the
           world's leading customer...
           
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     * Customers
       * * Customer Story
           Ice Travel
           
           Ice Travel Group is comprised of two trusted holiday comparison and
           travel deals sites—TravelSupermarket and icelolly.com.
           
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     * Events
       * * Upcoming Event
           eTail West 2024
           
           
           
           Validity will be sponsoring eTail West. Come join us February 26-29
           in Palm Springs, CA.
           
           
           
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     * Webinars
       * * Upcoming Webinar
           [Inbox Insiders] Anatomy of an Email: Optimization Tips from Header
           to Footer
           
           Join us for a 30-minute webinar with Validity's Email Strategist
           Julie Stuck as she provides expert guidance on optimizing every
           component of your email.
           
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     * Resource Center
       * * Report
           The State of Email in 2024: Keeping Ahead of the Curve
           
           After an eventful 2023 filled with marketing landscape changes,
           privacy updates, AI domination, and more, we’re thrilled to share our
           expert predictions and forecasts to help you stay ahead of...
           
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           Resource Topics
           
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           All resources Email Deliverability Email Marketing Email
           Infrastructure & Service Providers
           Email Engagement Email Security & Authentication Email List Hygiene
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           Data Quality Data Privacy Sales Productivity
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           Email After Hours:
           The Podcast for Email Senders
           
           Danielle Gallant and Guy Hanson know what works in email—and know the
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           in as they interview email experts across the world.
           
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       * * Hi. We’re Validity.
           
           For over 20 years, tens of thousands of organizations throughout the
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           and keep customers – using trustworthy data as a key advantage. The
           Validity flagship products – DemandTools, BriteVerify, Everest,
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           for CRM data management, email address verification, inbox
           deliverability and avoiding the spam folder, and grid CRM
           applications. These solutions deliver smarter campaigns, more
           qualified leads, more productive sales, and ultimately faster growth.
           
           Learn more about Validity
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 Validity Community

WEBINAR


STATE OF EMAIL LIVE: GOOGLE TALKS ABOUT THE NEW GMAIL SENDER REQUIREMENTS

DOWNLOAD


The recent announcement of Gmail and Yahoo’s new requirements for bulk senders
sent shockwaves throughout the email industry.

Although these requirements take effect in February, many senders are still
confused about what these policies mean and how to comply. As a result, their
email programs are still unprepared—and their deliverability is about to get
much more difficult!

To lend a hand, we’re going straight to the source.

Watch the State of Email Live recording featuring Ebenezer Anjorin, Lead Product
Manager at Google, to learn more about:

Which specific requirements Gmail (and Yahoo) are introducing—and why

How to comply with the new requirements—and penalties for non-compliance

Common misperceptions about the new policies

Time frames for enforcement

Validity’s in-house email expert Julie Stuck also joined us to review the latest
global email KPIs, and whether the new requirements are having any impact.


Watch Now!
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