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November 17, 2023

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Happy Friday, you made it.

No pressure, but if you’re interested in starting the weekend mood early, you
can always join us by listening to this live set by Khruangbin.

Yes, both guitarists are wearing Cleopatra-style wigs. We checked.

Grooving? Coffee in hand? Let’s sip through the news…





VIDEO MARKETING


How TikTok personalizes ads, YouTube TV is gaining momentum, and a new app is
raising eyebrows…


Looks like TikTok is working to demystify its platform with TikTok Facts.

And this week, it’s talking about ads, namely how TikTok personalizes ads for
each user.

TikTok serves ads to users based on things like:

 * Location.
 * Language.
 * Device.
 * On- and off-TikTok activity.

… To name a few.

TikTok likes transparency, too. Users can get info on an ad, mute an advertiser,
clear off-TikTok activity, update ad interests, and change their language.

And for advertisers, TikTok offers tools that allow businesses to share
information about the actions people take on their website, apps, and other
properties with TikTok.

If you’re running TikTok Ads, this behind-the-scenes is definitely worth a more
in-depth look.

Meanwhile, YouTube’s coming for the TVs. YouTube TV gained so many new
subscribers in Q3, it drove virtual multichannel video programming distributors
(vMVPDs) to a 20% share of all pay TV subscribers.

That’s… significant.

Looks like YouTube TV could be a good place to advertise going forward…

Oh, remember Quibi? It’s not coming back, but a Quibi-like app called ReelShort
is gaining momentum. It racked up 1.9M downloads in November alone, plus
significant revenue.

So what is it? ReelShort features short, “bite-sized” shows with real actors,
and uses virtual currency to unlock further episodes. Interesting.

Can ReelShort do what Quibi couldn’t? And is it any match for TikTok?

Time will tell…


META


Meta’s bringing out new AI tools and waving farewell to Instagram Guides

If only we had a dollar for every time a new AI tool comes out…

Because they just keep coming: Meta is teasing new AI tools for photo and video
editing called Emu Edit and Emu Video.

Emu Edit enables users to precisely alter images based on text inputs, while Emu
Video generates videos from text prompts or reference images.

Yet another way to up your creative output.

Yep, you guessed it: These tools are built on Emu, Meta's foundation model for
image generation. And you guessed right again—there’s no release date yet.

Man, you’re good at guessing.

Also, quick head’s up: Instagram is retiring Guides on December 15.

Turns out the feature wasn’t popular enough to keep, so Instagram is converting
Guides content into Collections instead.

If Guides is part of your strategy, you may want to consider an alternative. And
if you have Guides you want to save, download them before March 14.

Finally, something different: Threads is testing a tags feature that categorizes
your posts. Looks like it could be an alternative to hashtags…

At the moment, we don’t have much to go on, but the update is coming to
Australia first with “more countries coming soon.”


SPONSORED BY STORYBLOCKS


Learn how AI can speed up your video workflow


Video production can be grueling, can’t it?

It takes hours and loads of energy to plan great content, shoot it, edit it…

But there are new AI tools that can help you save countless hours and make you
wayyy more efficient.

… Which is why you should watch Phil Edwards, the senior video producer at Vox
with over 315M views on his content, and Lauren Zoltick, director of performance
marketing at Storyblocks in conversation and learn:

 * Why AI tools are a great option for video professionals.
 * How to evaluate your current workflow to see where you could be saving time.
 * The AI tools Phil has brought into his own process.

… And more.

Want to find out how you can use these AI tools to fast-track your own
production from start to finish?

Watch the full webinar recording here.


GROWTH MARKETING


How to run your best annual marketing strategy meeting yet


Is your annual marketing strategy meeting coming up?

Then you probably want to run this meeting as efficiently, productively, and
inspirationally as possible.

And lucky for you, the team over at Foundation Marketing put together a guide to
help you make that happen.

Let’s get into it…

First things first, get clear on your company’s goals, because you want everyone
on the same page throughout every campaign.

Include the right people, too. People are the most important component of your
company. Every skill, experience, and perspective can help you flesh out your
strategy.

Also, don’t forget to study customer feedback. It’s important to understand how
you’re perceived externally, too.

Customers give you real-world insights that can help you plan money moves.

Now, let’s talk about the meeting itself:

 * Prep helps guide the flow of the meeting. Set a date, name the venue, invite
   team members, collect data, and send the agenda.
 * Once the meeting starts, it’s important to welcome everyone, provide an
   overview, and set ground rules.
 * Your agenda makes up the bulk of your meeting. Include your vision, each
   component of the agenda, and an open discussion. Document everything!
 * Taking breaks ensures time for participants to digest everything.
 * Feedback is important to collect throughout the meeting. Just make sure it’s
   specific, actionable, and related to your marketing efforts.
 * Collaborate with other departments later in the process to gather further
   input from other members of the overall team.
 * End the meeting with a brief summary, a discussion of next steps, and a big
   thank you to everyone who attended.
 * After the meeting, you can distribute all the relevant information and start
   implementing actions.

If you’re stuck on what to put in your agenda, Foundation includes a sample you
can draw inspiration from near the bottom of the article.

Now get out there and make your marketing vision come to life!


SPONSORED BY THE BOOST


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The key is having the right tools and steps.

That's where The Boost Newsletter comes in. Every week, they give you one
easy-to-use AI marketing tactic, plus tool recommendations. Just copy, paste,
and apply it to your business.

Execute faster with AI—without the overwhelm.

Sign up for The Boost today.


THE CREW’S INSIGHTS


Are all cold emails spam?


We recently received an email from a reader which had one core message:

“Sending cold emails is a form of spamming.”

It sparked an interesting discussion in our internal channels, and we’re glad
our readers chimed in—it’s good to hear all sorts of viewpoints from marketers.

So, are all cold emails perceived as spam? Let’s consider some facts…

What is spam? It’s not the spiced ham that tastes delicious in fried rice. The
traditional definition of spam is “irrelevant or unsolicited messages sent to a
large number of people.”

With that definition in mind, consider two hypothetical cold emails to Manu, the
founder of Stacked Marketer:

Email 1: “Hey Manu, reaching out because I’d like to chat about swapping promos
between my newsletter and yours. I also run a large marketing newsletter.”

Email 2: “Hello Manu! I came across your site. I love the content. I will pay
for link insertion!”

Email 1 doesn’t feel like spam. It’s personalized and potentially useful.

Email 2 feels like spam because it’s clearly a template sent to thousands of
people.

Email 1 is fine, in our view. Email 2 may not be.

Are your cold emails spam? You can find out by asking yourself:

 * Is my email personalized to the recipient?
 * Is my email useful for the recipient?
 * If I got this email in my inbox, would I be annoyed?
 * Would it be reasonable for someone else to get annoyed if they received this?

If you answered “yes” to the first two questions and “no” to the second two,
then you’re probably safe.

What do you think? Let us know by replying to this email.


ROUNDING UP THE STACK


VIDEO ADS: Looking for fresh video ad angles to hook your audience? Stand out
instantly with the unheard-of principles we reveal in our latest report—drawn
from 100+ hours of analyzing winning ads. If you want higher ROAS, include these
principles in your video ads.*

SOCIAL MEDIA: Where are users getting news? 30% of US adults say they regularly
get news from Facebook. YouTube is a close second. Meanwhile, more than half of
X users say they regularly get news there. Good to know if you’re doing any kind
of PR.

SEARCH: Oh look, Bing’s got Generative AI Captions. The new tool analyzes search
queries and provides easily-digested snippets of web pages, and hopefully
creates a better browsing experience. Might want to optimize your content
accordingly…

SOCIAL MEDIA: Meta and ByteDance are fighting the EU’s classification of their
services as "gatekeepers” under the Digital Markets Act. Remember, a gatekeeper
is a company that has significant influence over the access to and use of
digital platforms or services. Will they win?

E-COMMERCE: Pros and cons. Walmart gained a 5.2% global revenue bump, with
e-commerce rising by 24%. But the company has also seen uneven shopping trends
and is moving cautiously into Q4. Something to pay attention to if you’re in
e-commerce…

GOOGLE: Slow down, please. Google is planning to limit applications to its click
trader certification program, and will only process submissions one quarter
every year. If you’re interested, make sure to check out the specific timelines.

BUSINESS: Some good news… the wellness market has rebounded from the pandemic.
The market dropped 11% in 2020 but has since grown 12% annually. Wellness travel
increased 36.2% annually, and wellness real estate increased 20.5%. Good to know
if you’re in these industries!

*This is a sponsored post.


BRAIN TEASER


Charlie and Oleg are brothers. Each of them has two sisters. How many children
are there in their family?

You can find the answer here.


POOLSIDE CHAT


We must-ache you about your facial hair!


Don’t think much of mustaches? Think again.

Turns out mustache and beard styles have been hugely important throughout our
world’s colorful history.

For example, in Tudor Britain, a very thin, well-maintained mustache was a
popular style amongst wealthy elites.

Until the eighteenth century, anyways. Then all facial hair was generally
frowned upon across Europe.

But now, the mullet and mustache look is back in full force.

This Movember, what style are you opting for? Let us know…


SHARING IS CARING


The year is 2024.

Your CFO has just finished raving about the revenues you’ve made for the
company. Your office crush, who you’ve been secretly dating for months now,
gives you a knowing smile.

“How’d you become such a marketing guru?” the CFO asks.

You shrug and take a sip out of your Stacked Marketer Mug.

“I read Stacked Marketer,” you say. You pause for a moment. “... And I share
what I learn with other marketers.”

Yes you do indeed. And you get rewarded for it, too.

Just get 30 people to read this newsletter too, and the Stacked Marketer Mug
above is yours—and so are four other guru-making prizes.


CLICK TO SHAREOr copy your referral link:
https://www.stackedmarketer.com/friend-recommended/?utm_source=sparkloop&utm_medium=referral&utm_campaign=sm_daily&rh_ref=af64307c

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