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URL: https://enterprisersproject.com/article/2023/1/digital-transformation-4-tips-keep-it-human-centered
Submission: On January 18 via api from MD — Scanned from DE

Form analysis 4 forms found in the DOM

GET /search

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</form>

POST /article/2023/1/digital-transformation-4-tips-keep-it-human-centered

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      <div title="Register or Login to like."><a href="/user/register">Register</a> or <a href="/user/login?destination=/article/2023/1/digital-transformation-4-tips-keep-it-human-centered">Login</a> to like</div>
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Name: rh-dyfo-form-16740103295575k98vnkmop8

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  <div id="rh-dyfo-field-71417381-3bd7-4ec7-b675-f17058e93d0b-wrapper" class="pf-c-form__group rh-dyfo-field rh-dyfo-field-email">
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Name: rh-dyfo-form-16740103295874m9g5ieezrg

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DIGITAL TRANSFORMATION: 4 TIPS TO KEEP IT HUMAN-CENTERED

Successful digital transformation strategies focus on people, not technology.
Use this expert advice to keep your plan human-centric
By
Karl Chan
January 17, 2023 | %t min read
Register or Login to like


Digital transformation is now cemented into mainstream vernacular, but it is far
from fully understood. Contrary to what you might glean from software marketing
pamphlets, installing a new technological system is not the solution to your
organization’s biggest problems. Successful digital transformation initiatives
are not centered on the technology itself but on the people they serve. 

Digital transformation:

 * Goes beyond just technology: Digital transformation is capable of more than
   what meets the eye, and companies need to have a firm grasp of this framework
   to leverage all it has to offer.
 * Is about driving change: It completely changes how we communicate and
   operate, especially as we shift to hybrid and remote models. This shift has
   resulted in companies needing to be internally aligned on all plans and goals
   and understanding how to manage these accelerated changes properly.
 * Shapes company culture: It helps to build a culture of problem-solving and
   innovation, empowering employees with the tools they need to take charge of
   their jobs and improve productivity. In the long run, this mobilizes and
   inspires workforces, fostering a strong company culture.
 * Advances the human experience: It is about reimagining how we interact with
   technology and the world around us. Therefore, people must be kept at the
   center of digital transformation initiatives.


A HUMAN-CENTERED APPROACH

The demand for digital-first experiences is driving businesses to adopt
automation quickly, but they must do so strategically. The biggest mistake
organizations make is neglecting to factor in people during their digital
transformation journeys. IT leaders should ensure that their company's
technological strategy unites the needs of processes and people to best support
customers, employees, vendors, and other stakeholders.

[ Also read Digital transformation: 5 trends to watch in 2023. ]

In approaching digital transformation initiatives, IT leaders must consider the
following questions:

 * How are employees going to react to this change?
 * How will this impact our customers?
 * How can we utilize this technology to keep up with the evolving expectations
   of employees and customers?

Rather than diving head-first into digital transformation, it is important to
take a step back, consider these factors, and act accordingly. By taking a
human-centered approach to digital transformation initiatives, organizations can
use technology to transform the lives of the people they serve.

We recently saw one of our customers create significant positive change when
they considered the people involved in a necessary technology upgrade.

Bergen Community College needed to replace a legacy document management system
that was approaching end-of-life, but while doing so, they also assessed the
experience for staff and students at their student center.

They chose to digitize and automate many routine student services, only
requiring students to come into the student center for high-touch student
support services, such as advising and counseling. The result reduced about 50
percent of the foot traffic to the student center, making the center more
responsive to student needs and enabling staff to focus on providing quality
service. The college’s team estimates that the time and resources saved from
their ongoing transformation are approaching $1 million.


4 WAYS TO ENRICH THE HUMAN EXPERIENCE THROUGH DIGITAL TRANSFORMATION

Human-centered digital transformation requires companies to recognize that
people lay the foundation for digital transformation and, therefore, must take
the necessary steps to create a seamless experience throughout the process.

The shift to a digital-first business environment can be challenging to all
stakeholders as they are expected to adapt to rapid changes at an organizational
level. Keeping pace with the changing needs of employees and customers will
alleviate this burden and foster a strong company culture.


1. DRIVE ENGAGEMENT

There are numerous steps that companies can take to achieve this, such as
driving employee engagement. Automating new hire onboarding to streamline the
process enables new employees to engage with their teams and projects more
efficiently. This fosters a great first impression between the company and the
employee and will increase the likeliness of retaining talent.


2. PROVIDE THE RIGHT TOOLS

The next step is to equip your employees with the proper tools to spur
innovation. For instance, low-code/no-code tools can empower even non-technical
employees. These tools do not require much heavy lifting and involve minimal
support from IT teams, enabling businesses across every industry to accelerate
digital transformation efforts at a lower cost.


3. LEVERAGE DATA

A data-driven model should also be enforced in business practices. Data helps
inform business decisions. Leveraging data allows companies to offer better
pricing models, strategies, and overall services and experiences for customers,
employees, and all stakeholders.



More on digital transformation
What is digital transformation?
Ebook: How to maintain momentum on digital transformation: CIOs share strategies
Ebook: What's slowing down your digital transformation? 8 questions to ask
Digital transformation cheat sheet
Digital transformation: 4 do's and don'ts for 2022
Workbook: Transformation takes practice
Ebook: Teaching an elephant to dance


4. SET CLEAR, REALISTIC GOALS

Finally, it is crucial to set clear and attainable goals and ensure that these
are communicated throughout the organization. Establishing a roadmap and an
overarching framework for a digitalization strategy will guide your digital
transformation journey and ensure everyone is on the same page.


A STEP IN THE RIGHT DIRECTION

Customer experience incentives must also be placed as a top priority. An
in-depth understanding of what today’s digital customers expect will allow
companies to cater to evolving customer demands.

It’s up to leaders to provide employees with the necessary training and tools to
integrate automation effectively, leading to increased customer success.
Companies that lack a human-centered approach in their digital transformation
initiatives will inevitably fail.

[ Culture change is the hardest part of digital transformation. Get the digital
transformation eBook: Teaching an elephant to dance. ]


WHAT TO READ NEXT

Topics
Enterprise Technology
Digital Transformation
IT Strategy
As a business leader and technologist, Chan sets Laserfiche’s strategic vision
for innovation and growth. With over 30 years of experience in the technology
industry, he has played a significant role in the development of Laserfiche
business process automation and forms, as well as the company’s focus on
Laserfiche Cloud.
More about me


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Terr.GabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauHaitiHeard/McDonald
Isls.HondurasHong KongHungaryIcelandIndiaIndonesiaIraqIrelandIsle of
ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall
IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarN.
Mariana IslsNamibiaNauruNepalNetherlandsNew CaledoniaNew
ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalauPalestinian
Territory, OccupiedPanamaPapua New
GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto
RicoQatarReunionRomaniaRussian FederationRwandaSaint LuciaSamoaSan MarinoSao
Tome/PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovak
RepublicSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South
Sandwich IslandsSouth KoreaSpainSri LankaSt. HelenaSt. Pierre and
MiquelonSvalbard/Jan Mayen
Isls.SwazilandSwedenSwitzerlandTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTunisiaTurkeyTurkmenistanTuvaluU.S.
Virgin IslandsUgandaUkraineUnited Arab EmiratesUnited KingdomUnited
StatesUruguayUzbekistanVanuatuVatican CityVenezuelaViet NamWallis/Futuna
Isls.Western SaharaYemenZambiaZimbabwe
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