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* How to Drive Traffic to Your Trade Show Booth
4
HOW TO DRIVE TRAFFIC TO YOUR TRADE SHOW BOOTH
HOW TO DRIVE TRAFFIC TO YOUR TRADE SHOW BOOTH
HOW TO MAKE YOUR TRADE SHOW BOOTH STAND OUT
Trade show season is fast approaching! From January to March, the trade show
industry is at its peak, with expos and industry conventions in cities across
the country. In the wake of the pandemic shutdown, in-person events have
returned with enthusiasm. In the spring of 2022, we saw a major decrease in B2B
event cancellation rates, and overall, the trade show industry is on track to
continue growing toward pre-pandemic numbers.
It’s estimated that the trade show planning industry will reach €1.67 EUR
billion, which is a massive increase after having dropped to just €1.05 EUR
billion during the widespread shutdown in 2020. And, though hybrid events seem
to be part of the new normal, 95% of trade show professionals prefer in-person
corporate events. Trade shows are here to stay—trade show exhibitors and event
attendees have seen massive success with connections made during in-person trade
shows.
These events bring exciting possibilities for you and your company, as they have
for generations. 60% of respondents to a survey of professionals reported plans
to attend more future trade shows. With the industry investing in its future,
it’s the perfect time for you and your company to start planning your trade show
appearances!
But with the increasing number of corporate events, each with a higher turnout
than in recent years, how do you set your company apart? How can you get people
to stop at your booth when there are dozens more? At Merchology, we want to help
your company put its best foot forward. 90% of trade show attendees say they
attend these events actively seeking new products and services, so now is the
time to get ready to present your company’s unique goods and skillsets! Below
are some tips for how to make your trade show booth stand out!
TRADE SHOW BOOTH IDEAS FOR YOUR NEXT CORPORATE EVENT
SPREAD THE WORD ABOUT YOUR BOOTH BEFOREHAND
With digital media in your corner, it’s easy to start the buzz about your trade
show or expo appearance before the day comes! And, by using a similar design
scheme in your promotional marketing, event attendees will instantly recognize
your display. You can also use social media and email marketing to hint at
surprises or giveaways at your booth—get them excited and leave them wanting
more!
STAFF YOUR BOOTH WELL
It’s important to have the right people staffing your trade show booth. 59% of
marketers say that salespeople are the best employees to station at your booth.
In general, they’re charismatic, approachable, easy to talk to, and
knowledgeable about your company. Along with the company leaders and managers,
you need to bring to your expo or industry conference, be sure to bring members
of your sales team, and you’ll have potential clients and business partners
flocking to your booth in no time!
CREATE AN EYE-CATCHING DISPLAY
Using bright colors will automatically draw the eyes of trade show attendees. Be
creative with your brand’s colors, and don’t be afraid to use them boldly. You
don’t want your booth to get lost in the noise of the event, so avoid using
washed-out colors. Of course, it’s important to stick to your branding, so
splashing a handful of random neon colors won’t do much for you. Odds are, your
brand colors are bold, particularly your primary brand color, so you’ll be able
to create brand recognition while drawing eyes (and traffic) to your booth!
SHOW YOUR EXCITEMENT!
Potential clients and business partners can sniff out what’s genuine and what
isn’t. If you show your real passion and excitement for your businesses, it can
set you apart from others in your industry who aren’t excited to be there. Don’t
be afraid to smile, laugh with people, and have a good time! If you’re having
fun, the people around you will, too. Those you spoke with will associate you
and your brand with a positive memory, and they’ll be more likely to seek you
out after the event! Great conversations can turn into business dinners, which
can turn into real partnerships. So have fun!
CREATE AN INTERACTIVE EXPERIENCE
You can give facts and figures about your company’s success rates all day long,
but unfortunately, most of it will go in one ear and out the other. We’re often
more likely to remember visual demonstrations than data points, although data is
necessary for promoting your brand. Give an interactive product demonstration to
show that your company’s goods live up to the hype. Host a game that gets your
visitors to participate. Offer discount codes in exchange for a selfie and a tag
on social media. Give your potential new contacts a chance to interact with you
and your brand, and you’ll be stuck in their heads.
BE A CONVENIENT PLACE TO STOP
What better way to create a positive impression than to offer a helping hand?
Trade shows and industry conventions are long days full of walking, learning,
presenting, and networking. Make your booth a place where people can stop to
rest! Set up a charging station so people have a place to plug in their phones.
Offer coffee refills, canned beverages, water bottles, and snacks to give tired
attendees a pick-me-up. Set up seating so people have a place to get off their
feet and have relaxed chit-chat or a moment of quiet time.
MAKE YOUR GIVEAWAYS MEMORABLE
At trade shows, everyone is handing out branded items. So, to make your custom
merch memorable, you have to start with the right products. Everyone else will
be handing out cheap, disposable giveaway items that everyone will throw away as
soon as the conference is over. Investing in high-quality. Give away larger
items like custom electronics or logo-branded coolers as raffles or social media
prizes. For smaller trade show handout gifts, you don’t have to sacrifice
quality for the sake of quantity. At Merchology, we have custom giveaway gifts
that are available at lower price points but still offer excellent quality. Be
sure that your trade show gifts are in line with your company’s brand message
and values by choosing memorable, prime merch products. Check out our Custom
Trade Show Giveaways Buyers Guide for ideas for this trade show season!
CONTACT US AT MERCHOLOGY
Need more custom merch options for your next trade show, expo, or industry
conference? Contact a Merchologist today with any questions about products, logo
decoration, shipping, and more!
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