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NameProviderPurposeExpiryTypeAWSALB [x2]g2.com
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in context with load balancing, in order to optimize user experience. 7
daysHTTPAWSALBCORS [x2]g2.com
SiteimproveRegisters which server-cluster is serving the visitor. This is used
in context with load balancing, in order to optimize user experience. 6
daysHTTPAI_bufferMicrosoftUsed in context with the "AI_sentBuffer" in order to
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website to detect any duplicate data-server-updates.
SessionHTMLAI_sentBufferMicrosoftUsed in context with the "AI_buffer" in order
to limit the number of data-server-updates (Azure). This synergy also allows the
website to detect any duplicate data-server-updates.
SessionHTMLai_sessionMicrosoftPreserves users states across page requests.1
dayHTTPAITR_InvalidBackendResponseSiteimproveThis cookie is used to detect
errors on the website - this information is sent to the website's support staff
in order to optimize the visitor's experience on the
website.SessionHTMLAITR_TransmissionFailedSiteimproveThis cookie is used to
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staff in order to optimize the visitor's experience on the
website.SessionHTMLARRAffinitySiteimproveUsed to distribute traffic to the
website on several servers in order to optimize response
times.SessionHTTPARRAffinitySameSiteSiteimproveUsed to distribute traffic to the
website on several servers in order to optimize response
times.SessionHTTPASP.NET_SessionIdSiteimprovePreserves the visitor's session
state across page requests.SessionHTTPCookieConsentCookiebotStores the user's
cookie consent state for the current domain1 yearHTTPdebugGoogleThis cookie is
used to detect errors on the website - this information is sent to the website's
support staff in order to optimize the visitor's experience on the
website.PersistentHTMLtestAdobe Inc.Used to detect if the visitor has accepted
the marketing category in the cookie banner. This cookie is necessary for
GDPR-compliance of the website.
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G2CrowdThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
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consent across multiple websitesPersistentHTMLloglevelVidyardMaintains settings
and outputs when using the Developer Tools Console on current
session.PersistentHTMLvidyardSettingsVidyardUsed to determine the optimal video
quality based on the visitor's device and network settings.
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order to optimize the chat-box functionality. SessionHTTP

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statistical purposes.SessionHTTPheat.aspxSiteimproveCollects data on the user’s
navigation and behavior on the website. This is used to compile statistical
reports and heatmaps for the website
owner.SessionPixelimage.aspxSiteimproveRegisters statistical data on users'
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data-synchronization with third-party analysis service. 29
daysHTTPvisitorIdVidyardRegisters statistical data on users' behavior on the
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Storage.PersistentHTML__q_domainTestjs.qualified.comUsed in context with
Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses,
time spent on the website and page requests for the visit. This is used for
retargeting of multiple users rooting from the same IP-addresses. ABM usually
facilitates B2B marketing
purposes.SessionHTTP__q_state_86yvA5d8pDbj3WpPjs.qualified.comPending1
yearHTTP_helpkit_sessionSiteimproveUsed to implement and maintain form settings
on the website. SessionHTTPai_userMicrosoftUsed by Microsoft Application
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by the website operator. 1 dayHTTPnmstatSiteimproveThis cookie contains an ID
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subpages the visitor enters – this information is used to optimize the visitor's
experience.399 daysHTTPs_ccAdobe Inc.Used to check if the user's browser
supports cookies.SessionHTTPsa-user-idStackAdaptUsed to track visitors on
multiple websites, in order to present relevant advertisement based on the
visitor's preferences. 1 yearHTMLsa-user-id-v2StackAdaptUsed to track visitors
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daysHTTPv1/beacon/img.gifb.6sc.coUsed in context with Account-Based-Marketing
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and page requests for the visit. This is used for retargeting of multiple users
rooting from the same IP-addresses. ABM usually facilitates B2B marketing
purposes.SessionPixelMUIDMicrosoftUsed widely by Microsoft as a unique user ID.
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domains.1 yearHTTPdemdexAdobeVia a unique ID that is used for semantic content
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offline data from surveys and similar registrations to display targeted ads.179
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advertisers to target the visitor with relevant advertisement. This pairing
service is provided by third party advertisement hubs, which facilitates
real-time bidding for advertisers.179 daysHTTPIDEGoogleUsed by Google
DoubleClick to register and report the website user's actions after viewing or
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website to limit the number of times that they are shown the same advertisement.
SessionPixeltest_cookieGoogleUsed to check if the user's browser supports
cookies.1 dayHTTPeverest_g_v2Adobe Inc.Used for targeted ads and to document
efficacy of each individual ad.1 yearHTTPfrMeta Platforms, Inc.Used by Facebook
to deliver a series of advertisement products such as real time bidding from
third party advertisers.3 monthsHTTP_g2_session_idg2.comSets a unique ID for the
session. This allows the website to obtain data on visitor behavior for
statistical purposes.SessionHTTPCONSENT [x2]Google
YouTubeUsed to detect if the visitor has accepted the marketing category in the
cookie banner. This cookie is necessary for GDPR-compliance of the website. 2
yearsHTTPpagead/1p-user-list/#GoogleTracks if the user has shown interest in
specific products or events across multiple websites and detects how the user
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cookie consent state for the current domain179 daysHTTPlidcLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
dayHTTPUserMatchHistoryLinkedInUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 29
daysHTTPlpv#PardotUsed in context with behavioral tracking by the website. The
cookie registers the user’s behavior and navigation across multiple websites and
ensures that no tracking errors occur when the user has multiple browser-tabs
open. 1 dayHTTPvisitor_id# [x2]PardotUsed in context with
Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses,
time spent on the website and page requests for the visit. This is used for
retargeting of multiple users rooting from the same IP-addresses. ABM usually
facilitates B2B marketing purposes.1 yearHTTPvisitor_id#-hash [x2]PardotUsed to
encrypt and contain visitor data. This is necessary for the security of the user
data. 1
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to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
SessionHTTP_an_uidj.6sc.coPresents the user with relevant content and
advertisement. The service is provided by third-party advertisement hubs, which
facilitate real-time bidding for advertisers.6 daysHTTP_fbp Meta Platforms,
Inc.Used by Facebook to deliver a series of advertisement products such as real
time bidding from third party advertisers.3
monthsHTTP_fw_crm_vSiteimproveCollects information on user preferences and/or
interaction with web-campaign content - This is used on CRM-campaign-platform
used by website owners for promoting events or products.1
yearHTTP_gcl_auGoogleUsed by Google AdSense for experimenting with advertisement
efficiency across websites using their services. 3
monthsHTTP_gd_sessionj.6sc.coCollects visitor data related to the user's visits
to the website, such as the number of visits, average time spent on the website
and what pages have been loaded, with the purpose of displaying targeted ads.1
dayHTTP_gd_svisitorj.6sc.coCollects visitor data related to the user's visits to
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what pages have been loaded, with the purpose of displaying targeted ads.399
daysHTTP_gd_visitorj.6sc.coCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.399
daysHTTP_uetsidMicrosoftCollects data on visitor behavior from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
1 dayHTML_uetsid_expMicrosoftContains the expiry-date for the cookie with
corresponding name. PersistentHTML_uetvidMicrosoftUsed to track visitors on
multiple websites, in order to present relevant advertisement based on the
visitor's preferences. 1 yearHTML_uetvid_expMicrosoftContains the expiry-date
for the cookie with corresponding name.
PersistentHTMLajs%3Acookiescdn.dreamdata.cloudCollects data on visitors. This
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advertisement more efficient. 1 yearHTTPajs%3Atestcdn.dreamdata.cloudCollects
data on visitors. This information is used to assign visitors into segments,
making website advertisement more efficient. 1
yearHTTPajs_group_idcdn.dreamdata.cloudCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient. 1
yearHTMLajs_group_propertiescdn.dreamdata.cloudCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient.
PersistentHTMLajs_user_idcdn.dreamdata.cloudCollects data on visitors'
preferences and behavior on the website - This information is used make content
and advertisement more relevant to the specific visitor. 1
yearHTMLajs_user_traitscdn.dreamdata.cloudCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient. PersistentHTMLsa-user-idStackAdaptUsed to track
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on the visitor's preferences. 1 yearHTTPsa-user-id-v2StackAdaptUsed to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences. 1 yearHTTP_session_idG2CrowdStores visitors'
navigation by registering landing pages - This allows the website to present
relevant products and/or measure their advertisement efficiency on other
websites. 13 daysHTTPvisitorIdws.zoominfo.comPreserves users states across page
requests.1 yearHTTPDEVICE_INFOYouTubeUsed to track user’s interaction with
embedded content.179 daysHTTPVISITOR_INFO1_LIVEYouTubeTries to estimate the
users' bandwidth on pages with integrated YouTube videos.179
daysHTTPYSCYouTubeRegisters a unique ID to keep statistics of what videos from
YouTube the user has seen.SessionHTTPytidb::LAST_RESULT_ENTRY_KEYYouTubeStores
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videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
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videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
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videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
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CAPTURE ATTENTION IN AN AGE OF DISTRACTION

Attracting more people with the right message is harder than ever. Stand out
with content that starts conversations and grows revenue.

Let’s talk Why choose us?



BUILD CONTENT THAT TURNS A PROFIT

Content you can measure and report on—all optimized for accessibility, search,
and marketing performance.

Inclusivity

Boost customer trust and brand reputation with accessible content.

More about Inclusivity

Content Experience

Attract your target audiences with a frictionless user experience.

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Marketing Performance

Propel your marketing strategy with insights in one place.

More about Marketing Performance


SITEIMPROVE CUSTOMER SPOTLIGHT

Broken links. Outdated content. It’s important to resolve those issues, but
website optimization is about more than that. It’s about what you say and how
you say it. See how Vodafone uses Siteimprove to elevate their content.

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DON'T JUST TAKE IT FROM US

> Since the relaunch, we were able to quadruple traffic to our website and gain
> deep data-driven insights into the mechanics of content design, which will
> guide our digital marketing efforts moving forward.

Jörg Lothal
Senior Manager Corporate Communications, Web Intelligence & SEM — Merck

Read their story (Merck)

> The Siteimprove platform has enabled us to double our traffic to our website
> over the last two years, increase team efficiency by over 20%, and given us an
> exciting roadmap of enhancements for the future.

Scott Room
Director Brand, Marketing and Digital — Openreach

Read their story (Openreach)

> The metrics that we measure with Siteimprove are the Quality Assurance Index
> and Digital Certainty Index. We’ve made a lot of progress since our first
> crawl in 2015, and now we’re trying to keep that level as high as possible at
> around 95 out of 100.

Ralf Klanke
Center of Excellence Lead, Tonality and Search — Vodafone

Read their story (Vodafone)


TRUSTED BY USERS

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READY TO MAKE CONTENT THAT LASTS—EVEN WHEN ATTENTION SPANS DON’T?

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