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REPORT


THE STATE OF SOCIAL LISTENING IN 2022 | SOCIAL MEDIA TODAY



One of the most significant, yet often overlooked aspects of social media
marketing is listening: monitoring what people are saying about your brand,
competitors and products in order to formulate a more informed, targeted
approach to your marketing.

In partnership with Social Media Today, 650+ top marketers reported how they’re
using social listening as of Q1 2022 — and we’ve compiled that into The State of
Social Listening in 2022. Here’s what you’ll learn:

 * How widely, and for what purpose, is social listening being practiced by
   brands today?
 * Which social media platforms brands are focused on to track mentions — and
   extract value — for their research efforts?
 * Effective strategies for implementing and improving social listening in 2022

Uncover this year's trends in social listening by downloading our report today!

Get access to content by filling out the form below:

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