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ANDRIIANA ILKIV


WEBSITE REVIEWS

1. Skyscanner

The first quality that immediately stands out about this website is its
user-friendly interface—easy-to-navigate links, clear design, and well-chosen
colors that enhance the user experience. Although its overall look is quite
simple and lacks stylization, these choices can be justified considering that it
is a travel search engine, where a complex visual aesthetic can be distracting
to the users’ experience – whether it’s booking a flight or comparing airlines
and prices. Interspersed with fascinating photos of potential destinations, its
well-balanced white and blue color palette effectively communicates the brand’s
name and purpose. It has a responsive design and straightforward navigation,
making it possible to please a variety of age groups and demographics.
Personally, I find its “search everywhere” option uniquely useful when planning
trips with no particular destination in mind. Overall, Skyscanner.com has great
performance, handles errors well, and ensures its credibility through a minimal
number of distracting features, e.g. animation or overlays.

2. Spa Nordic Station

This wellness and relaxation-focused spa website serves as a promotional and
informational platform for Spa Nordic Station, showcasing the spa's services,
amenities, and atmosphere. It utilizes a combination of visual elements to
create a strong brand look and evoke a certain sensation within the user. A
delayed scroll down effect, in both drop-down menus and top-down page content,
works beautifully to represent the feeling the website advertises – relaxation,
the word used in almost every paragraph of the main page. The combination of
fern frond and muddy greens with the soft blues and muted beiges serve more than
a single aesthetic purpose. Created from the color palettes of the images of the
spa built on the site surrounded by trees and river, these colors help induce a
visualization of this experience within the lushness of natural greenery. The
Discover Page, in particular, benefits greatly from the head image's low
contrast and optimal exposure, which allows the white text headings to stand out
without clashing with the photo. This website overall does a great job at
consistently promoting the calm, quiet atmosphere through its effective visual
language and effects.

3. Genius Lyrics

Genius.com stands out among lyric-searching platforms thanks to its signature
yellow accents and consistent font, making it easily recognizable and giving it
a unique brand identity. The design is sleek, with these elements providing a
clear, distinct look. A particularly useful feature is the way lyrics highlight
when you hover over them, allowing you to click through for user-made
interpretations—a feature that stays consistent across pages, making it
intuitive to explore deeper meanings. The site also enhances engagement by
changing the top and bottom page colors to match the album cover of the song
you’re viewing, adding a personalized touch. However, the user experience has
deteriorated over time due to an overwhelming increase in ads, making it
difficult to navigate and enjoy the site. What was once a streamlined, enjoyable
platform is now cluttered with interruptions, making it almost impossible to
view lyrics and content without constant distractions.

4. iColorPalette

iColorPalette is a tool for exploring, creating, and sharing color palettes,
making it useful for designers, artists, and anyone working with color schemes.
The content on iColorPalette is focused and straightforward, with a range of
tools to find, generate, and view color palettes. Its minimalistic approach and
basic layout are suitable for a tool dedicated to color exploration, allowing
users to quickly access palette details, color codes, and suggestions without
overwhelming them with unnecessary visuals. However, the site's user experience
is significantly hindered by the high volume of ads and pop-up information.
These elements detract from its simplicity, making it challenging to navigate
and detracting from the otherwise clean design. The frequent interruptions
disrupt the browsing flow, which should ideally be calm and focused, especially
for users seeking inspiration or working with design elements. Reducing the
number of ads and pop-ups could greatly enhance the experience, aligning the
site's functionality with the simplicity of its intended purpose.

5. Rey Castillo Photo

This is a random photography portfolio I stumbled upon when searching for my
friend’s non-existent website who has the same name. At first, the loading
animation of the owner’s name creates a sense of engagement and professionalism,
however, once a user realizes the animation appears each time they click to
navigate the website, it feels overbearing, taking away from its loading speed
and efficiency of the website view. At the same time, the black background works
especially well with the creator’s logo and text color choices, and I
particularly appreciate the swipe effect he used for scrolling through his
photos. Although engaging, the gallery view is not the best choice for a
photography portfolio – in my opinion, using the icon view would provide for a
speedier, and more natural viewing experience. The main strengths of this
website are its clear messaging, consistency, and readability, but the features
mentioned above make it hard to use for a potential client.