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MY NAME IS JASMINE.

I’M A DEMAND GENERATION MARKETING LEADER, A PART-TIME TALENT ENABLEMENT WRITER,
A FREELANCE MARKETING CONSULTANT AND A FULL-TIME MOM!

Let's connect

Marketing has evolved from your standard channels of traditional print
advertising to a data-fueled engine that provides a new lens into the core
performance of your business. Blending tactical strategies and the advancements
of technology - what started off as simply serving the needs of the customer,
has now grown into a process of educating, informing, and helping the consumer
decide. It’s become the repeated question of, “How does my brand, product, or
service convey value?” Simply put, it's become demand generation and it’s kind
of my thing.

As data unlocked new doors, it became a necessity for organizations to
understand their return on investment across all areas of marketing. Driving a
new level of complexity and granularity, we are pushed to not only understand
our customer on a psychological level, but how to apply our knowledge and
understanding across each touchpoint of their buying journey as well.
Authenticity is key to driving lasting demand and I’m here to help show you how.


ABOUT ME.


ABOUT ME. ABOUT ME. ABOUT ME. ABOUT ME. ABOUT ME. ABOUT ME. ABOUT ME. ABOUT ME.
ABOUT ME. ABOUT ME. ABOUT ME. ABOUT ME.






IN THE AGE OF AUTHENTICITY, CONSUMERS WANT WHAT’S REAL AND THEY HAVE OPTIONS TO
CHOOSE FROM.

CAREER MILESTONES

 * 
 * 
 * 




Item 1 of 3


SKILLS AND CAPABILLITES

Beginning my career as a self-taught digital marketer in the medical device
realm, I quickly grasped the meaning of conveying value through content creation
that could tell a story. Using my knack for creative copywriting, I bring brands
to life through the creation of whitepapers, eBooks, and case studies utilizing
Adobe InDesign, Illustrator, and Photoshop. Over the years, I’ve developed a
passion for providing data-driven insights that can help teams understand what
pieces resonate with specific target audiences. Using my expertise in Marketo,
Salesforce, Eloqua, and HubSpot, I craft compelling lead generation campaigns
and lead scoring models that fuel marketing-sourced revenue for startups and
Fortune 500 companies alike.



“NO MATTER THE SIZE OF YOUR COMPANY, WE ALL LOOK TO DEMAND GENERATION TO DRIVE
REVENUE.”

Analyzing the effectiveness of building authentic relationships, I dug deeper
into leveraging lead nurturing strategies and further understanding the customer
buyer journey across various industries. Streamlining existing workflows and
building out new processes for marketing automation, I became fascinated with
the end-to-end execution of integrated digital marketing campaigns. Demand
generation became my niche and I was eager to break down the formula of creating
the necessary demand to capture through impactful lead generation tactics.
Whether it’s attributing conversions or granular tracking of KPIs, I’m focused
on continuous improvement, data integrity and quality assurance every step of
the way.


THE PORTFOLIO

 * Brand Style Guides

 * Whitepapers & eBooks

 * Company Brochures

 * Website Revamps



See all


THE INSIGHTS


Blog

Jobs

Don’t Blank - Nailing the Obvious
Jobs

Jobs

Branding

The Knacks of Personal Branding
Branding

Branding



WHAT’S BEEN SAID


 * "JASMINE'S POSITIVE AND PROFESSIONAL DEMEANOR ALWAYS WELCOMES CHALLENGES AND
   WORKS ON THEM IN A PROFESSIONAL MANNER.
   
   She is highly experienced, knowledgeable, very motivating and has great
   leadership qualities. I have known Jasmine for quite a few years now and
   honestly cannot say enough about her both personally and professionally.”
   
   - HANNAH MILEY


 * "JASMINE IS A NATURALLY GIFTED CONSENSUS-BUILDER WITH A HIGH DEGREE OF
   ACCOUNTABILITY AND CREATIVITY.
   
   Her marketing zone of genius allows her to build high-performing
   cross-functional demand generation campaigns, strong team relationships, and
   a loyal followership. Her creative and data-driven approach to most marketing
   challenges makes her an asset to any team."
   
   - LILLIAN HOPPER


 * "JASMINE IS AN ENTHUSIASTIC AND DEDICATED TEAM MEMBER WHO GIVES EACH PROJECT
   110%.
   
   She has a broad set of skills, and can easily pivot from programs and digital
   marketing to writing content, which as the team's Content Marketing Manager
   was a big asset. She quickly grasps complex subject matter and can translate
   it back to the masses as a clever, engaging, and informative copy."
   
   - JENNIFER THOMÉ


 * "JASMINE IS A DRIVEN MARKETER WHO BRINGS AN ENTHUSIASTIC SPIRIT AND
   CREATIVITY TO HER WORK.
   
   She made the biggest impact by driving strategy to action and results. She
   also had a keen eye for identifying reporting inconsistencies - addressing
   these with professionalism and perseverance.”
   
   -JAIME WHITLOCK


 * "JASMINE IS A MARKETING POWERHOUSE!
   
   I have no doubt that she will be an asset to every team she works with. She
   is sharp, entrepreneurial and strategic. Highly recommend her!”
   
   - ASH SERRANO


Item 1 of 5



SAY HELLO.


SAY HELLO.SAY HELLO.SAY HELLO.SAY HELLO.SAY HELLO.SAY HELLO.SAY HELLO.SAY
HELLO.SAY HELLO.SAY HELLO.SAY HELLO.SAY HELLO.SAY HELLO.SAY HELLO.SAY HELLO. SAY
HELLO. SAY HELLO.



Name *
First Name
Last Name
Email *
Subject *
Message *

Thank you!




SAY HELLO

carversjasmine@gmail.com



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