clevertap.com Open in urlscan Pro
2606:4700::6812:1059  Public Scan

Form analysis
7 forms found in the DOM

<form class="comp form schedule-form sddemoform" id="ctForm_f2d8dc1d-433c-46ae-923a-ad9e4b0f929a" style="margin: 0 auto;" data-factors-form-bind="true" data-factors-form-id="form-0">
  <h2>Subscribe to our blog.</h2>
  <div class="ctrl-group blocks-2">
    <div class="ctrl-block"> <input class="ctrl" type="text" id="sdfirstname" placeholder="Your First Name" data-factors-input-id="form-0.field-0"></div>
    <div class="ctrl-block"> <input class="ctrl" type="text" id="sdlastname" placeholder="Your Last Name" data-factors-input-id="form-0.field-1"></div>
  </div>
  <div class="ctrl-group blocks">
    <div class="ctrl-block"> <input class="ctrl" type="text" id="sdemail" placeholder="Your Work Email" data-factors-input-id="form-0.field-2">
      <p class="ctFrmErrorMsg" data-id="emailInvalid">Please enter a valid work email</p>
    </div>
  </div>
  <div class="c--form__container" style="padding:15px 0 0 0;"> <label> <input type="checkbox" id="consent_checkbox" style="display: none;" data-factors-input-id="form-0.field-3">
      <p class="checkterms-txt-gdpr" style="display: none;">Yes, I'd like to receive the latest news and other communications from CleverTap. You can unsubscribe anytime. For more details, go to the
        <a href="https://clevertap.com/privacy-policy/?utm_source=marketing-inbound&amp;utm_campaign=monthly-newsletter&amp;utm_medium=email" target="_blank" rel="noopener noreferrer" data-factors-click-bind="true">Privacy Policy</a>. </p>
      <p class="checkterms-txt" style="display: inline-block;">By submitting this form, you agree to
        CleverTap's<a href="https://clevertap.com/privacy-policy/?utm_source=marketing-inbound&amp;utm_campaign=monthly-newsletter&amp;utm_medium=email" target="_blank" rel="noopener noreferrer" data-factors-click-bind="true"> Privacy Policy</a></p>
    </label> </div>
  <div class="ctrl-group u-MT20" style="text-align: center;"><button id="subscribeBtn" name="submit" type="button" class="c-btn" data-factors-form-bind="true" data-factors-click-bind="true">Subscribe<span class="btn-overlay"></span></button></div>
</form>

---

<form class="comp form schedule-demo-thankyou" style="display: none; margin: 0 auto;" data-factors-form-bind="true" data-factors-form-id="form-1">
  <h2>Thank you for subscribing to the CleverTap Blog!</h2>
  <p style="font-size: 16px;margin: 0 auto;text-align: center;">Soon you will start receiving our latest content directly to your inbox.</p>
</form>

---

<form class="comp form schedule-form sddemoform" id="ctForm_" style="display:block !important;" data-factors-form-bind="true" data-factors-form-id="form-2">
  <div class="ctrl-group blocks">
    <div class="ctrl-block"> <input class="ctrl" type="text" id="sdemail" placeholder="Your Email" data-factors-input-id="form-2.field-4">
      <p class="ctFrmErrorMsg" data-id="emailInvalid">Please enter a valid work email</p> <button id="subscribeBtn" name="submit" type="button" class="c-btn" data-factors-form-bind="true" data-factors-click-bind="true">Subscribe<span
          class="btn-overlay"></span></button>
    </div>
  </div>
</form>

---

<form class="comp form schedule-demo-thankyou" style="display: none; margin: 0 auto;" data-factors-form-bind="true" data-factors-form-id="form-3">
  <p>Thank you for subscribing to the CleverTap Blog!</p>
</form>

---

GET https://clevertap.com/

<form role="search" method="get" class="search-form" action="https://clevertap.com/" data-factors-form-bind="true" data-factors-form-id="form-4"> <input type="search" placeholder="Search" name="s" data-factors-input-id="form-4.field-5"> </form>

---

<form class="comp form schedule-form-pdf" style="margin: 0 auto;" data-factors-form-bind="true" data-factors-form-id="form-5">
  <h2>Send to my inbox</h2>
  <div class="ctrl-group">
    <div class="ctrl-block"> <input class="ctrl" id="sdfirstname" placeholder="First Name" type="text" data-factors-input-id="form-5.field-6"> </div>
    <div class="ctrl-block"> <input class="ctrl" id="sdlastname" placeholder="Last Name" type="text" data-factors-input-id="form-5.field-7"> </div>
    <div class="ctrl-block"> <input class="ctrl" id="sdemail" placeholder="Email" type="text" data-factors-input-id="form-5.field-8">
      <p class="ctFrmErrorMsg" data-id="emailInvalid">Please enter your work email</p>
    </div>
  </div>
  <div class="c--form__container" style="padding-left:0;"> <label> <input id="consent_checkbox" type="checkbox" style="display: none;" data-factors-input-id="form-5.field-9">
      <p class="checkterms-txt-gdpr" style="display: none;">Yes, I'd like to receive the latest news and other communications from CleverTap. You can unsubscribe anytime. For more details, go to the
        <a href="https://clevertap.com/privacy-policy/?utm_source=marketing-inbound&amp;utm_campaign=monthly-newsletter&amp;utm_medium=email" rel="noopener noreferrer" target="_blank" data-factors-click-bind="true">Privacy Policy</a>.</p>
      <p class="checkterms-txt" style="display: inline-block;">By submitting this form, you agree to
        CleverTap's<a href="https://clevertap.com/privacy-policy/?utm_source=marketing-inbound&amp;utm_campaign=monthly-newsletter&amp;utm_medium=email" rel="noopener noreferrer" target="_blank" data-factors-click-bind="true"> Privacy Policy</a></p>
    </label> </div>
  <div class="ctrl-group"> <button class="c-btn" id="schedule_demo_pdf" name="submit" style="width: 100%;" type="button" data-factors-form-bind="true" data-factors-click-bind="true">Download for Free<span class="btn-overlay"></span></button> </div>
</form>

---

<form class="comp form schedule-demo-thankyou-pdf" style="margin:0 auto;display: none;" data-factors-form-bind="true" data-factors-form-id="form-6">
  <p class="ty-text" style="font-size: 16px;text-align: center;margin-bottom: 20px;"></p>
  <h2>You're all set!</h2> Please check your inbox, we've just sent you the PDF. In case you don’t get it in your inbox in the next 5 minutes, check your ‘Promotions’ folder. <p></p>
</form>

---

Text Content

SUBSCRIBE TO OUR BLOG.



Please enter a valid work email

Yes, I'd like to receive the latest news and other communications from
CleverTap. You can unsubscribe anytime. For more details, go to the Privacy
Policy.

By submitting this form, you agree to CleverTap's Privacy Policy

Subscribe


THANK YOU FOR SUBSCRIBING TO THE CLEVERTAP BLOG!

Soon you will start receiving our latest content directly to your inbox.


➤
CleverTap

 * Product
 * Industries
 * Successes
 * Resources
 * Pricing
 * Company

 * Login
 * Get Started

 * Product
   CAPABILITIES
   
   Analytics & Insights Real-time analytics to uncover user trends and track
   behaviors
   
   Automated User Segmentation Create actionable segments with ease and perfect
   your targeting
   
   Omnichannel Engagement Engage users across mobile, web, and the in-app
   experience
   
   Journey Orchestration Visually build and deliver omnichannel campaigns in
   seconds
   
   Campaign Optimization Purpose-built tools for optimizing all of your
   campaigns
   
   Lifecycle Optimization Guided frameworks to move users across lifecycle
   stages
   
   Product Overview
   Feature Highlights
   
   IntelliNODENew
   
   RenderMaxTM
   
   Push Notifications
   
   Email Automation
   
   WhatsApp
   
   In-App Messaging
   
   Web Messaging
   
   SMS
   
   Signed CallTM
   
   Scribe

 * Industries
   Industries Learn about the results we drive across industries
   
   Gaming
   
   Ecommerce
   
   FinTech
   
   Media & Entertainment
   
   Travel & Transportation
   
   Food Tech
   
   Subscription Apps

 * Successes
 * Resources
   Resources Industry data, best practices, & product releases
   
   Blog
   
   Case Studies
   
   Webinar & Events
   
   Videos & Podcasts
   
   Whitepapers & Ebooks
   
   Guides
   
   Benchmark Reports
   
   Product Releases
   
   Interactive Tools
   
   Demo Center

 * Pricing
 * Company
   Company Who we are, our mission, news, and open positions
   
   About Us
   
   Partners
   
   Press & Media
   
   Careers
   
   CleverTap4Good
   
   CSR
   
   Contact Us

 * Get Started
 * Login



GET RELEVANT INFORMATION ON MOBILE MARKETING DELIVERED TO YOUR INBOX.

Please enter a valid work email

Subscribe

Thank you for subscribing to the CleverTap Blog!

Blog
Categories
 * ×
 * Blog Home
 * General
 * Data Science
 * Customer Spotlight
 * Product
 * Company
 * Engineering
 * es
 * en
 * Portuguese
 * People
 * CleverTap Engage
 * CleverTap Quarterly
 * The Big Leap
 * CleverTap Tech

Subscribe



BEHAVIORAL ANALYTICS: HOW IT IMPROVES THE USER EXPERIENCE


Lionel Valdellon

WANT TO SAVE THIS ARTICLE FOR LATER?

Download as PDF
1.23k views . 7 min read
1.23k views . 7 min read
Facebook Twitter Linkedin Mail

Behavioral analytics is the study of customer behavior patterns, including their
actions, preferences, and decision-making processes. Studying customer behavior
gives you insight into what motivates your customers to buy, ultimately leading
to a more solid game-plan to optimize their user experience. The point being:
make it so they want to keep coming back.

But how does behavioral analytics actually improve the customer experience and
lead to retention? Below, we provide some real-world examples of how global
brands — including some CleverTap customers — have successfully used behavioral
analytics to increase customer satisfaction and loyalty.


BEHAVIORAL ANALYTICS DATA LEADS TO BETTER PERSONALIZATION

Personalization is critical for improving the customer experience. When
businesses can tailor their products and services to meet the unique needs of
their customers, they’re more likely to earn their loyalty. Behavioral analytics
provides the much needed data to personalize offerings effectively. Take a look
at how Muuv Labs does it.


MUUV LABS: SPARKING FITNESS MOTIVATION WITH PERSONALIZED RECOMMENDATIONS



The fitness app Vi-Muuv, owned by health innovator Muuv Labs, is an example of
an app that knows how to engage its users. They’ve partnered with CleverTap to
leverage analytics, campaigns, and user journeys that enable the kind of
hyper-personalization that keeps active people actively engaged.

The information users share with Muuv Labs can significantly enhance their app
experience. For example, notes Adams, users who share information about their
workout habits and preferences are more likely to get the most out of the app.
“We can make this a better experience if you let us know what fitness equipment
you can access. When you’re going to build your workout, you can say, ‘Today I
want to use my medicine ball.’”

Aside from suggesting workout routines that match your tastes, Vi-Muuv helps
pair the perfect soundtrack with your gym routine to keep you motivated. “In the
app, you can listen to music or a podcast,” says Director of Marketing Kim
Adams. “We make personalized recommendations about what to listen to, based on
preferences [users have] given us or other things we know about them.” 

The CleverTap platform has also enabled Muuv Labs to deepen its engagement via
intent based segmentation. “We’re trying to get people to [engage in] certain
behaviors” like completing an in-app workout or working out at a Muuv partner
gym, says Adams. CleverTap can “look at our users, and based on their past
behavior, say, ‘This group is likely to do that behavior again; this group is
not.’ That allows us to tailor our message.” 


BEHAVIORAL ANALYTICS ENABLES CUSTOMER SEGMENTATION

Customer segmentation — the process of dividing customers into groups based on
their behavior, preferences, and demographics — is a crucial marketing tool. By
grouping customers, you can tailor your content and messaging to each group’s
unique needs. And behavioral analytics provides the data you need to understand
customer behavior.


ALBO: SEGMENTING FOR BETTER CUSTOMER JOURNEYS



Albo, one of Mexico’s fastest-growing challenger banking apps, uses segmentation
to ensure customers receive the right message at the right time. 

According to Aline K. Carranza, CRM & Engagement Manager: “The goal, working
with CleverTap, is to configure formats and messages at the right moment to
ensure we have better-quality customers who will go through all our journeys. We
provide our users with as much information as possible throughout the onboarding
journey to increase our conversion and engagement rates…so we create Journeys to
help us reach that goal in an automated and effective way.”


BEHAVIORAL ANALYTICS SHAPES PROACTIVE CUSTOMER SERVICE

Proactive customer service is another benefit of behavioral analytics. By
analyzing customer behavior, businesses can identify when customers are likely
to experience issues or problems and take action to prevent them. If a customer
is repeatedly clicking on a particular link on a website but never makes a
purchase, the business can proactively reach out to offer assistance, suggest
alternative products, or simply sweeten the pot with a discount.


SQUARE: NIPPING CHURN IN THE BUD

Square, the payment processing company, uses behavioral analytics to identify
when a customer is having issues with their system. They proactively reach out
to the customer to offer assistance, often resolving the issue before the
customer even realizes there was a problem. This proactive approach has helped
Square increase customer satisfaction and reduce churn. 


PREDICTIVE ANALYTICS ANSWERS “WHO IS LIKELY TO DO THIS?” 

Predictive analytics uses historical data and statistical algorithms to predict
future customer behavior. “Is this user likely to convert?” Behavioral analytics
is a critical tool for predictive analytics, as it provides businesses with the
data they need to develop accurate predictions and anticipate customer needs.
You can then take action to improve the user experience.


M2CATALYST: PREDICTING THE POWER USERS

M2Catalyst helps communities through their free apps like Network Cell Info Lite
and Mobile Signal Finder. These apps allow users to see real-time data on mobile
network performance and signal strength to improve their mobile experience and
engage with the technology.

Leading the charge in this endeavor is Joshua Shorter, Director of Marketing at
M2Catalyst. He uses CleverTap analytics to better predict user behavior and
improve overall engagement. For example, he tracks how often users launch the
app: “I like to look at how frequently a user is opening the app,” he explains.
“That can be an indicator of whether or not someone becomes a power user. I can
see that on Network Cell Info Lite, 28% of our users launch the app five times
or more. [For] the paid version, 52% of users launch the app five times or
more.” 


A/B TESTING

A/B testing is the process of comparing two different versions of a marketing
campaign element to determine which is more effective. Sometimes it’s as simple
as exchanging the image used in a push notification or modifying the subject
line in an email. Behavioral analytics makes this happen, as it tells you which
version resonated better with your target audience.


ZEE5 GLOBAL: TESTING LEADS TO DELIGHTFUL SUCCESS



ZEE5 Global, the OTT/streaming platform for South Asian content, works with
CleverTap to facilitate campaign A/B testing, supplementing it with internal
conversations to devise scenarios not revealed in the data. Seamless campaign
delivery has freed up the ZEE5 team to focus on engagement strategies. “We spend
the maximum time on the campaign thought process because delivery is taken care
of by the tool, which is seamless,” says Vinay Iyengar, Head of Growth and B2C
Revenue at ZEE5. 

They successfully tested campaigns catering to their audience, including
campaigns to celebrate India’s Independence Day, creating a sense of belonging
to users who were outside India. The team hadn’t previously tried this across
markets because they assumed users outside India wouldn’t relate. “We decided
it’s okay. The end goal is to give users a feeling of belonging.” Their efforts
resulted in a robust campaign that delighted their customer base. 

By leveraging strategic testing, rich content, and balanced personalization,
ZEE5 keeps its viewers captivated and glued to its screens. It’s the ultimate
goal of deep engagement for streaming entertainment apps.


TIME TO UNDERSTAND YOUR CUSTOMERS BETTER

Behavioral analytics is a powerful tool enabling brands to better understand
their customers by looking at what they do in the app. This data helps brands
optimize the user experience for customers. More importantly, it gives you
valuable insight into what motivates customers to buy, or to keep coming back to
your app. 

The examples above show just how effective this approach can be. If you’re not
already using behavioral analytics to inform your user experience strategy, now
is the time to start.

 



See how today’s top brands use CleverTap to drive long-term growth and retention

Schedule a Demo Now!

 

Posted on June 1, 2023
Popular Tags
 * Behavioral Analytics
 * Analytics
 * user experience

Related Posts
General
How to Create an Effective User Journey (With Examples)
Marilyn Latham

June 27, 2023
General
9 Strategic In-App Notifications That Can Entice New Users to Engage With Travel
Apps Longer
Lionel Valdellon


General
The Sensitive Debate Over the Ethics of User Engagement: Where To Draw the Line?
Marilyn Latham

June 23, 2023

NEVER MISS A BEAT

Get weekly email updates from CleverTap to your inbox

Subscribe to Email Updates


SEND TO MY INBOX

Please enter your work email

Yes, I'd like to receive the latest news and other communications from
CleverTap. You can unsubscribe anytime. For more details, go to the Privacy
Policy.

By submitting this form, you agree to CleverTap's Privacy Policy

Download for Free


YOU'RE ALL SET!

Please check your inbox, we've just sent you the PDF. In case you don’t get it
in your inbox in the next 5 minutes, check your ‘Promotions’ folder.



PRODUCT

 * Cross-Channel Messaging
 * Campaign Optimization
 * Journey Orchestration
 * Audience Segmentation
 * Behavioral Analytics
 * Lifecycle Optimization
 * Security and Compliance
 * Pricing and Plans
 * CleverTap Essentials Plan

FEATURE HIGHLIGHTS

 * IntelliNODENew
 * RenderMaxTM
 * Push Notifications
 * Email Automation
 * WhatsApp
 * In-App Messaging
 * Web Messaging
 * SMS
 * Signed CallTM
 * Scribe

INDUSTRIES

 * Gaming
 * Food Tech
 * FinTech
 * Media & Entertainment
 * Travel & Transportation
 * Ecommerce
 * Subscription Apps

SUCCESSES

 * Customer Spotlight
 * Case Studies

RESOURCES

 * Blog
 * Case Studies
 * Webinar
 * Videos & Podcasts
 * Whitepapers & Ebooks
 * Guides
 * Benchmark Report
 * Product Releases
 * Interactive Tools
 * Demo Center
 * Developer Documentation
 * Product Documentation
 * CleverTap Tech

COMPANY

 * About Us
 * Partners
 * Press & Media
 * Careers
 * CleverTap4Good
 * CSR
 * Contact Us




CleverTap
 * 
 * 
 * 
 * 
 * 

Contact Us

Terms of Service Privacy Policy CCPA Privacy Notice Privacy Shield Policy

© 2013 onwards. All Rights Reserved. CleverTap is brought to you by WizRocket,
Inc.