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   Understanding Gen-Z & Gen Alpha

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WE’RE GEN-Z + MILLENNIAL EXPERTS—AMPLIFYING AND PROPELLING TODAY’S MOST RELEVANT
& EXCITING BRANDS.

We are YMC—Youth Marketing Connection. We’ve been building brand experiences for
the next generation and getting results for 20+ years. Clients stick with us
because we’re constantly evolving, continuously relevant, and consistently
delivering results.

YOUTH IS ALL WE DO

Our 20+ years of experience provides the know-how, and our proprietary - and
Gen-Z and Millennial-driven research and market intelligence give us the upper
hand when creating brand experiences. Our intimate knowledge of culture, hot
spots, traffic flow, trends, and traditions sets us apart.

WE’RE WELL CONNECTED

Our network of diverse and engaged student and young adult influencers drives
every campaign we create. We have relationships with a network of 250,000
students and 50,000 young adult influencers, and their unparalleled access and
user-generated content make any program a success.

WE LIVE WHERE THEY LIVE

We have relationships with over 1,000 colleges and universities in the US,
Canada, and the UK—and exclusive strategic partnerships with the largest
student- and young adult-focused communities and partners around. We work and
play in cities across the country and bring market insights to everything we do.

Our Services


CERAVE

Drama-Free Cleansing Tour


LEVI’S

Levi's College Student Influencer Program


MAYBELLINE

Maybelline Press Play Pop-Up Tour


GLOW RECIPE

Glow Gang University Ambassador Program


SAMSUNG

College Marketing Program


PEACE CORPS

Bold Invitation Tour

Check out more examples of our work.

Case Studies

Our 250,000+ college students are the true social influencers. Download our
deck.
Services Work Process
Team Stay Youthful Contact
YMC is a Remote Work Agency
PO Box 96503
PMB 65660
Washington, DC 20090-6503

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YMC is a Remote Work Agency
PO Box 96503
PMB 65660
Washington, DC 20090-6503