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Finance·Taylor Swift


TAYLOR SWIFT IS ON TRACK TO BE THE YEAR’S BEST-SELLING AUTHOR—AND SHE BYPASSED
AMAZON ENTIRELY

BYChris Morris
December 5, 2024 at 4:30 PM GMT+1
 * 
 * 
 * 
 * 

Taylor Swift is on pace to be the year's best-selling author.
Lokman Vural Elibol/Anadolu via Getty Images


Add best-selling author to Taylor Swift’s seemingly ever-expanding list of
accolades.



The performer’s self-published The Eras Tour Book has chalked up one of the
best-selling debuts on record for a nonfiction work, selling 814,000 print
copies in the week ending Nov. 30.

The only book that has done better, according to Circana BookScan, was Barack
Obama’s A Promised Land, which sold 816,300 copies. Swift, though, would easily
have bested that number had she chosen a more traditional publishing route.

Unlike most authors, Swift opted to sell her book without the aid of Amazon,
Walmart, or Barnes & Noble, selecting Target as the exclusive distributor. (That
not only drives people into the big-box store, which likely encourages Target
shareholders, it puts more money in the pockets of Swift and Target, as there is
no need to discount the book from its $39.99 list price.)

By the end of December, Swift and Target are hoping to more than double that
sales number. The first printing of The Eras Tour Book was 2 million copies. If
that sells out, it will dwarf the numbers of the year’s best-selling title.
Right now, Colleen Hoover holds the top spot with her novel It Ends With Us,
which has sold 1.3 million copies.



It has been a huge couple of years for Swift. In April, she dropped a surprise
double album, The Tortured Poets Department, which has sold nearly 3 million
physical copies, more than the rest of the Top 10 albums combined. The Eras
tour, meanwhile, grossed over $1 billion and set numerous records. Last year
alone the tour sold 4.3 million tickets, which is more than the number Elton
John sold cumulatively on his five-year farewell tour. A movie about the tour
quickly became the biggest concert movie ever.

How many degrees of separation are you from the globe's most powerful business
leaders? Explore who made our brand-new list of the 100 Most Powerful People in
Business. Plus, learn about the metrics we used to make it.




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