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DEMAND GENERATION ANTI-TRENDS

Summary

Summary

Summary

 * The role of B2B demand generation in lead generation
 * The state of B2B lead generation
 * Top 7 demand generation anti-trends
   
   * #1 Prioritizing lead generation and lead lists over demand generation
   * #2 Defining marketing success solely by sales
   * #3 Only using BDRs for sales outreach
     
     * How to activate lead nurturing with BDRs
   * #4 Prioritizing the use of AI for content creation alone
   * #5 Only utilizing intent data
     
     * The importance of technographics and other market intelligence
   * #6 Focusing on select decision makers at target accounts
   * #7 Utilizing ABM as a campaign
 * Key takeaways




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SYNOPSIS:

 * The state of demand generation
   
   

 * The importance of demand generation in supporting lead generation
   
   

 * The top demand generation anti-trends and strategies to address them
   
   




WHAT ARE ANTI-TRENDS?

Anti-trends refer to sales and marketing tactics that were once embraced but are
now waning or declining in effectiveness. These anti-trends often signal shifts
in buyer preferences, tech advancements, or changes in company UVP.
Organizations must remain vigilant to recognize when their once-successful
strategies or tactics begin to lose traction and adapt accordingly to stay
relevant in the market.




WHAT IS B2B DEMAND GENERATION?

Demand generation (also known as demand gen) is the process of guiding
prospective clients along the entirety of their buyer’s journey with a brand and
its offerings. This involves laser-focused audience targeting across multiple
channels that gradually evolves in an ongoing nurturing relationship.
Continuously sharing valuable resources and support on the platforms they
frequent, including events, keeps prospects at target accounts engaged and
generates quality demand generation.


THE ROLE OF B2B DEMAND GENERATION IN LEAD GENERATION




Demand generation plays a pivotal role in engaging B2B buying groups by
addressing demand-to-revenue opportunities across the entire buyer’s journey.
This ensures a steady influx of qualified leads and nurtured client
relationships, thereby supporting both short-term revenue objectives and
long-term business outcomes.

Therefore, lead generation is an outcome of successful demand strategies.

However, the current landscape for B2B buyers and marketers presents a stark
contrast in priorities, as revealed by key data findings from the INFUSE
Insights Voice of the Buyer and Voice of the Marketer reports.

“While the main focus of B2B buyers is seizing new business opportunities and
ensuring seamless integration, marketers find themselves grappling with the
challenge of supporting sales by generating sales-ready leads and maximizing
pipeline opportunities.

This disjunction in focus between buyers and marketers highlights an imbalance
that risks neglecting the performance of long-term demand generation programs.”


.Alexander Kesler,
Founder and CEO of INFUSE


Discover how to tackle buyer scrutiny with demand generation




THE STATE OF B2B LEAD GENERATION




Navigating the B2B landscape has become increasingly more complex for marketers
and buyers alike. With buyers becoming more independent and risk-averse,
extended buying cycles exceeding six months, and an average of 640 vendor
interactions per journey (6sense, 2023), the pressure on marketers to
demonstrate performance is at an all-time high.

Many organizations are finding the effectiveness of strategies that used to
drive performance beginning to decline—in response to this demand for tangible
outcomes across the board. Indeed, 61% of marketers rank lead generation as
their top challenge (Hubspot, 2024).

Navigating B2B lead generation marketing in such an environment requires a
strategic approach that goes beyond tactical results. While meeting sales
targets is crucial, organizations must also prioritize long-term investments to
both create and capture demand and adapt to the evolving market dynamics.

By focusing solely on immediate outcomes, organizations risk prioritizing lead
quantity over quality, which can dilute the effectiveness of lead gen efforts.

Adopting this narrow focus not only undermines the sustainability of marketing
strategies but also hampers an organization's ability to stay competitive in the
long run. Therefore, striking a balance between short-term goals and long-term
strategic investments with demand is essential.




TOP 7 DEMAND GENERATION ANTI-TRENDS




To help drive long-term growth, this article explores the top seven demand
generation anti-trends, and most importantly, how to address them:

#1 Prioritizing lead generation and lead lists over demand generation

The pursuit of immediate results in B2B lead generation overshadows the
importance of investing in strategies that foster sustained demand over time.
Only 10% of a business’s total addressable market (TAM) has intent to buy
(6sense, 2023), underscoring the pivotal role of B2B demand generation in
sparking buyer interest.

Striking a balance between short-term lead gen and long-term demand gen efforts
is therefore imperative.

While securing immediate sales-ready leads is essential for meeting short-term
targets, investing in strategies that cultivate buyers and drive client lifetime
value (CLTV) is critical for sustained business growth. This is why relying
solely on purchased lead lists can negatively affect your ROI.

TO EMPOWER YOUR LEAD GENERATION WITH HIGH-PERFORMANCE DEMAND GENERATION,
CONSIDER THE FOLLOWING STEPS:

 * Strategic prioritization: Allocate resources and efforts based on the
   potential impact on immediate sales as well as the cultivation of future
   opportunities.
   
   

 * Integrated campaign planning: Ensure that each campaign includes components
   to capture immediate leads while also nurturing relationships for future
   conversions.
   
   

 * Lead scoring and qualification: Implement a lead scoring system that not only
   identifies immediate sales-ready leads but also considers the potential
   lifetime value of prospects. Prioritize leads based on both their readiness
   to buy and their fit with the company's ideal client profile (ICP) for
   sustained growth.
   
   

 * Nurturing strategies: Develop nurturing strategies that balance immediate
   lead follow up with sustained engagement. While some prospective clients may
   require immediate attention from sales, most will benefit from a more gradual
   nurturing process to build trust over time.
   
   

Learn how to activate demand generation and lead generation for increased
performance


#2 Defining marketing success solely by sales

Our INFUSE Insights Voice of the Buyer report revealed that the top two drivers
of buying decisions are new business opportunities and compatibility with
current tech stacks. This demonstrates a desire for solutions provided as part
of a long-term partnership that evolves with changing buyer needs.

Consequently, showcasing the immediate efficacy of offerings while also
demonstrating the capacity to adapt to meet the shifting demands of the market,
is essential for fostering trust with prospective buyers and clients alike.

“This current emphasis on short-term goals has led to an organizational
imbalance in GTM strategies. Marketers are increasingly pressured to prioritize
supporting sales and meeting immediate needs over focusing on long-term
performance metrics.

This is exacerbated by global economic uncertainty, which is reshaping buyer
behavior and reducing interaction time with sales teams. Addressing this
challenge requires a significant reevaluation of marketing and sales tactics.”


.Alexander Kesler,
Founder and CEO of INFUSE


Organizations need to focus on crafting and implementing GTM and demand
strategies that foster collaboration across key functions and enable
adaptability to swiftly changing buyer demands. Building a robust framework is
essential for accomplishing organizational and performance goals (including lead
generation) in today's dynamic environment.

YOU CAN ACHIEVE THIS BY IMPLEMENTING THE FOLLOWING:

 * Emphasize value over features: Rather than highlighting product features,
   focus messaging on how your offering contributes to long-term business value.
   This should include how your solution aligns with buyer goals for growth,
   stability, and future-proofing their investments.
   
   

 * Customize solutions to improve stickiness: Work closely with clients to
   tailor your offerings to their long-term objectives and challenges. This
   customization demonstrates your commitment to client success and fosters
   deeper, more enduring relationships.
   
   

 * Offer performance guarantees and SLAs: Provide performance assurances through
   service level agreements (SLAs) or guarantees. This instills confidence in
   your ability to deliver results consistently over the long term.
   
   

 * Focus on client experience: Delivering exceptional client experience and
   service at every touchpoint strengthens relationships and encourages repeat
   business (and potential referrals).
   
   

“Excellence in client experience should not be just a goal; it should be a
guiding principle.

Every interaction is an opportunity to strengthen relationships and foster
loyalty, paving the way for repeat business and enthusiastic referrals.”


.Irina Surgaeva,
Sr. Manager, Client Operations and Strategy


 * Integration as a strategic advantage: Position integration capabilities as a
   strategic advantage, emphasizing efficiency, streamlined processes, and
   future-proofing of client investments. Highlighting the ease and benefits of
   integrating your solution into existing platforms reinforces its unique value
   and supports competitive positioning.
   
   

Discover a full breakdown of buyer priorities and challenges in our 2024 Voice
of the Buyer research


#3 Only using BDRs for sales outreach

Only 39% of marketers use BDR teams as part of their omnichannel/multichannel
nurturing strategies (INFUSE Insights Voice of the Marketer report, 2024).
Leveraging BDRs solely for lead generation and sales outreach wastes their
potential to significantly enhance and support critical nurturing strategies
during the first 70% of the buyer’s journey, where buyers typically prefer to
conduct their research independently (6sense, 2024).

This underutilization also reflects a misalignment between the strategies
employed by B2B marketers and the evolving preferences of modern buyers.

Given the emphasis on the long-term impact of purchases, buyers are actively
seeking comprehensive partnerships and solutions.

In fact, 85% of B2B buyers believe that engagement has the same importance as
product quality (Salesforce, 2022). By failing to position BDRs as a strategic
asset during a critical evaluation phase, organizations neglect leveraging an
additional (and potentially valuable) touchpoint, integral to cultivating trust
and engagement with prospects throughout their buying journey.



Discover how to anchor your GTM success RevOps




HOW TO ACTIVATE LEAD NURTURING WITH BDRS

Lead nurturing via BDRs extends beyond mere sales pitches; it necessitates a
deep understanding of prospects' pain points, provision of relevant resources,
and consistent engagement to foster trust. This approach not only enhances the
likelihood of conversion but also lays the groundwork for enduring client
partnerships.

This is particularly relevant as 87% of buyers expect sales reps to act as
trusted advisors (Salesforce, 2022). In addition, 66% of buyers rely heavily on
subject matter experts (SMEs) throughout the purchase process (INFUSE Insights
Voice of the Buyer). Leveraging BDRs to engage with buyers during their critical
evaluation process and function as a part of the organization’s buyer enablement
strategies is therefore critical.

Moreover, integrating BDRs into the nurturing process facilitates seamless
alignment between marketing and sales teams. By leveraging insights gleaned
during nurturing, BDRs can effectively prioritize leads and tailor their
interactions to suit individual needs. This alignment not only streamlines the
sales cycle but also minimizes friction between teams, increasing overall client
satisfaction.



“Bringing BDRs into the nurturing process adds a personalized touch and ensures
greater client satisfaction. Their role goes beyond just closing deals; they act
as a bridge between the brand and its buyers, ensuring that every interaction
feels tailored and meaningful.

By actively engaging with prospects and understanding their pain points, BDRs
can address concerns before they even arise, leaving clients impressed with
their attention to detail and commitment to their success.”


.Irina Surgaeva,
Sr. Manager, Client Operations and Strategy



Discover how to leverage partnership and channel opportunities to meet evolving
buyer needs


#4 Prioritizing the use of AI for content creation alone

Content marketing serves as a vital tool for lead nurturing given its potential
to directly address the pain points, challenges, and needs of potential buyers.
Research indicates that a staggering 84% of B2B buyers consider easy access to
technical content important (Deloitte, 2021), underscoring the pivotal role of
demand-ready content in the buyer's journey.

In addition, buyers consume an average of 4-6 content pieces during their buying
process with 12% of buying groups consuming 15 or more content pieces (INFUSE
Insights, Voice of the Buyer, 2024).

This, coupled with the considerable investment of time and effort necessary for
quality content marketing, has led to many marketers being eager to leverage AI
to streamline and expedite the process. Unsurprisingly, the primary application
of AI in 2024 is content creation and optimization (INFUSE Insights Voice of the
Marketer, 2024).

“Our study also reports that blog posts are the number one preferred content
format this year. This inclination may be attributed to the lack of time
available to buyers to review vendors, their preference for readily accessible
information to facilitate decision-making, or the sheer convenience of
AI-generated content.

From a marketer's standpoint, AI has likely played a pivotal role in the growing
popularity of blog formats and similar content types.”


.Alexander Kesler,
Founder and CEO of INFUSE


This, in turn, has also flooded the online space, highlighting the need for
quality content highly relevant to its intended audience in order for brands to
stand out among their competitors. In fact, an estimated 65% of the content
marketing assets produced go unused because they are irrelevant (Forrester,
2022).

MARKETERS SHOULD DIVERSIFY THEIR USE OF AI FOR OTHER FUNCTIONS OF THEIR DEMAND
STRATEGIES INCLUDING:

 * Targeting: AI can be used for analyzing large datasets to pinpoint the most
   relevant audience segments. These are the foundation of detailed client
   profiles and tailoring programs for maximum impact and ROI.
   
   

 * Account Based Marketing (ABM) and Account Based Experiences (ABX): AI can aid
   in identifying high-value target accounts, prioritizing them, and delivering
   personalized content to decision-makers across the buying groups. Predictive
   analytics anticipate the best channels and timing for engagement, enhancing
   success rates.
   
   

 * Automation: AI can automate repetitive marketing tasks, freeing up time for
   strategic activities. Algorithms can also optimize ad targeting and content
   distribution, driving efficiency.
   
   

 * Data insights: AI can extract valuable insights from large data volumes,
   revealing hidden patterns and trends. These insights inform strategic
   decisions like refining products, optimizing pricing, and identifying new
   opportunities.
   
   

Explore how to effectively leverage AI for sustainable demand generation


#5 Only utilizing intent data

While intent data is the primary driver (59%) for data utilization, a mere 15%
of marketers are harnessing the power of advanced buyer and account intelligence
models to inform their sales and marketing outreach. Furthermore, 24% are
tapping into technographic data (INFUSE Insights, Voice of the Marketer).

This discrepancy highlights the strong bias toward intent data over other
critical data sources such as advanced analytics models, technographics, etc.



“By neglecting valuable data sources, organizations jeopardize their ability to
precisely target and engage prospective clients, resulting in diminished
conversion rates and revenue growth.”


.Irina Surgaeva,
Sr. Manager, Client Operations and Strategy



This is of particular concern given the rise of Millenial/Gen Z decision makers
making up the majority of today’s buying committees, as they are more likely to
be deterred by a poor buying experience and have less patience for extensive or
frustrating interactions with brands (Forrester, 2023).



THE IMPORTANCE OF TECHNOGRAPHICS AND OTHER MARKET INTELLIGENCE

Technographics can be invaluable for enhancing account qualification,
particularly within the tech sector—a priority for many organizations given the
projected spend of $5.1 trillion on tech investments in 2024 (Gartner, 2023).
Technographics and other market intelligence (such as psychographics,
firmographics, demographics etc.), serve as critical tools to fine-tune target
audiences and tailor strategies to align more precisely with the needs and
preferences of prospective buyers.

Buyers' increasing prioritization of streamlined buyer journeys underscores the
pressing need for marketers to leverage available data resources more
effectively to meet evolving client expectations and demands. Marketers whose
brands give clients a personalized experience are 215% more likely to state that
their marketing strategy in 2023 was very effective compared to marketers at
brands that do not offer a personalized experience (HubSpot, 2024).

Therefore it is important for organizations to invest in advanced analytics and
leverage market intelligence to bridge the gap between recognizing intent data
and effectively utilizing advanced analytics.



Drive qualified buyer engagement with high performance, data-driven demand
programs


#6 Focusing on select decision makers at target accounts

Buying group demand strategies are still in their infancy, as many marketing
teams prioritize leads from target accounts rather than engaging the entire
buying committee (INFUSE Insights Voice of the Marketer, 2024).

This is a massive oversight, as focusing on select leads (rather than the entire
buying group) can result in ignoring buying committees that have become
increasingly larger and more complex (INFUSE Insights Voice of the Buyer, 2024).

“The current size of buying committees coupled with the complexity of the B2B
buying process means committee members rely heavily on each other and 3rd-party
experts for decision making. The current state of buying committees requires an
approach that targets the entire buying committee at an account.”


.Alexander Kesler,
Founder and CEO of INFUSE


SOURCE: 6SENSE RESEARCH, THE BUYING EXPERIENCE STUDY, JUNE 2023

Merely targeting a limited number of leads per account by prioritizing one or
two job titles can result in overlooking up to 80% of the buying committee
(considering an average group size of 8+).

Engaging with the right buyers at an account level is essential to increase
consideration and improve win rates. This is where Account-Based Experience
(ABX) strategies and leveraging extensive data insights become crucial for
gaining a competitive edge.

Each member of the buying group plays a distinct role in advancing business
initiatives. Therefore, it is imperative to align nurturing with the buyer's
role and readiness. This targeted approach ensures that marketing efforts
resonate with each buyer's specific needs and contribute to the overall success
of B2B purchases.

Discover the top five reasons demand generation campaigns underperform, and how
to address them to drive your performance


#7 Utilizing ABM as a campaign

ABM has gained popularity over the last few years with 71% of companies having
increased their spending in 2023—a 13.1% year-over-year increase (Momentum
ITSMA, 2022).

However, despite its popularity, ABM adoption reveals a certain level of
stagnation, with few programs reaching full maturity. In fact, less than 20% of
organizations report that ABM programs are fully embedded in the business and
less than 25% have solidified key elements of their approach (Momentum ITSMA,
2022).

This low maturity in many organizations indicates that ABM is often treated as a
one-off campaign or a short-term tactic, rather than a holistic,
organization-wide strategy crafted for enduring success.

One-third of organizations have reported that their campaigns are either not
meeting expectations or significantly falling short (DemandGen, 2023). Notably,
nearly half of the underperforming ABM campaigns are operational for less than a
year, whereas an impressive 66% of successful ABM campaigns run for over a year
(DemandGen, 2023).

These findings highlight a clear correlation between the duration of an ABM
program and its performance. Successful outcomes in ABM demand a sustained,
long-term commitment and investment.



THEREFORE, TO REAP THE BENEFITS OF ABM OR ACCOUNT BASED EXPERIENCE (ABX),
ORGANIZATIONS NEED TO IMPLEMENT A HOLISTIC STRATEGY BY:

 * Cultural integration: Foster a culture within the organization that values
   collaboration between sales and marketing teams. Encourage open communication
   and shared accountability for ABM success, aligning everyone towards common
   goals and objectives.
   
   

 * Cross-functional collaboration: Encourage collaboration across different
   departments, including sales, marketing, client success, product development,
   and operations. Leverage insights and expertise from diverse teams to enhance
   ABM strategies and deliver value to target accounts throughout the client
   journey.
   
   

“Cross-functional collaboration goes beyond sharing tasks; it's about sharing
perspectives, expertise, and passion. When we blend our skills and insights
across teams, we not only unlock innovation but also foster a culture of mutual
respect and collective success.

Our INFUSE 100 programs and Demand Accelerator platform are prime examples of
the power of collaboration”


.Irina Surgaeva,
Sr. Manager, Client Operations and Strategy



 * Continuous learning and development: Invest in ongoing training and
   development programs to equip team members with the skills and knowledge to
   execute ABM strategies effectively. Foster a culture of continuous learning
   to adapt to changing market dynamics and client preferences.
   
   

Discover how to implement efficient ABM strategies with our INFUSE Academy ABM
course



 * Data-driven decision making: Establish a data-driven approach to ABM by
   leveraging analytics and insights from various sources. Integrate data from
   sales, marketing, and client touchpoints to gain a holistic view of target
   accounts and personalize interactions based on their unique needs and
   preferences.
   
   

 * Client-centric focus: Place the client at the center of ABM strategies,
   prioritizing their needs and preferences. Develop deep insights into target
   account personas and tailor messaging and content to resonate with their
   specific pain points and challenges.
   
   

“Client satisfaction is the foundation of every client success strategy. Clearly
understanding the world of your buyers is essential to driving the strategies
that empower them to reach their aspirations. Prioritizing client needs at the
center of your processes, allows your teams to forge partnerships that redefine
client service excellence.”


.Irina Surgaeva,
Sr. Manager, Client Operations and Strategy



Explore how to drive demand performance with ABX




KEY TAKEAWAYS





 * Over-prioritizing sales over relationship building will limit demand and lead
   generation. Marketers should prioritize building long-term partnerships that
   address buyers' needs for growth, performance outcomes, and platform
   compatibility with evolving technology, emphasizing trust and adaptability to
   drive sustainable growth.
   
   

 * Utilize BDRs for nurturing to align better with buyer’s preferences, build
   lasting relationships, and streamline interactions between marketing and
   sales teams for improved conversion rates.
   
   

 * Enhance and augment various aspects of your demand strategy with AI. By
   harnessing the power of AI across multiple functions, businesses can enhance
   their decision-making processes, improve engagement, and drive greater
   revenue growth.
   
   

 * Utilize advanced analytics, technographic, and other data intelligence
   sources to drive data-informed decision-making processes and optimize
   business strategies for enhanced performance and competitiveness in the
   market.
   
   

 * Engage with the entire buying committee at your target accounts to ensure a
   seamless buyer’s journey to boost conversions.
   
   

 * Implement ABM/ABX as an organization-wide, long-term and strategic framework
   rather than a short-term initiative.
   
   

Go beyond lead generation.



Leverage high performance demand programs crafted to achieve qualified
engagement from your target accounts and buying committees.

INFUSE demand experts are ready to work with you to develop the strategies you
need to drive your growth, reach your goals, and boost revenue.



Let’s work together






 * Share:
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The rise of cyberattacks in the healthcare sector has impacted patient care,
data management, and overall business growth. According to a 2023 study by
Proofpoint, 88% of U.S. healthcare providers faced an average of 40 cyberattacks
during the year, and the average cost of a cyberattack
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HOW TO NAVIGATE AND MITIGATE THE RISKS OF HEALTHCARE CYBERATTACKS IN 2024 AND
BEYOND



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Since announcing the death of cookies in early 2020 (CNBC), Google has postponed
the technology’s phase-out three times, with the most recent delay in April
2024. Currently, Google plans to end the use of cookies in 2025. Facing these
unexpected delays, B2B organizations have been relucta
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5 STEPS TO FUTUREPROOF YOUR DEMAND WITH FIRST-PARTY DATA AHEAD OF COOKIE CHANGES



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Economic uncertainty, the consequential rise in client scrutiny and expanding
buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a
high-quality digital experience a top priority. With 80% of clients believing
that the client experience (CX) a company provides is as
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5 WAYS TO REVOLUTIONIZE YOUR B2B DIGITAL EXPERIENCE



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Mindfire Solutions is a B2B software development and testing company
specializing in developing solutions for small and medium-sized businesses. With
24+ years of experience in the B2B space, their portfolio spans a diverse range
of industries and niche markets.
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INFUSE BUILDS A ROBUST DEMAND PIPELINE FOR MINDFIRE SOLUTIONS WITH PRECISION
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Successfully engaging B2B buyers requires a deep understanding of the specific
challenges they encounter in the buying process. Buying committees have adopted
a defensive stance as a result of heightened scrutiny on spending and a greater
need to demonstrate return on investment (ROI). Th
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TOP CHALLENGES YOUR B2B BUYING GROUP ARE FACING (AND HOW TO OVERCOME THEM)



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The channel space is an untapped market with the potential to deliver
substantial ROI due to its resilience to macroeconomic uncertainty, currency
volatility, supply chain unpredictability, and even IT industry pressure. In
fact, according to Canalys, the channel space saw full-year doub
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HOW TO DRIVE YOUR PERFORMANCE WITH CHANNEL PARTNERS



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This is largely due to the current state of demand generation content. According
to a Demand Gen Report survey, 51% of buyers revealed that the content they
received was too generic and irrelevant to their needs in 2024, while just 38%
had the same grievance in 2023. Even as far back as
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HOW TO DEVELOP DEMAND-GENERATION-READY CONTENT



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The US healthcare sector continues to be impacted by an acute shortage of
trained professionals across all functions and levels (particularly home health
aides and support personnel). Indeed, a 2021 report by the American Hospital
Association predicts a shortfall of approximately 124,000
Health

3 DEMAND GENERATION STRATEGIES TO ADDRESS THE HEALTHCARE WORKFORCE CRISIS



Read more
The rise of cyberattacks in the healthcare sector has impacted patient care,
data management, and overall business growth. According to a 2023 study by
Proofpoint, 88% of U.S. healthcare providers faced an average of 40 cyberattacks
during the year, and the average cost of a cyberattack
Health

HOW TO NAVIGATE AND MITIGATE THE RISKS OF HEALTHCARE CYBERATTACKS IN 2024 AND
BEYOND



Read more
Since announcing the death of cookies in early 2020 (CNBC), Google has postponed
the technology’s phase-out three times, with the most recent delay in April
2024. Currently, Google plans to end the use of cookies in 2025. Facing these
unexpected delays, B2B organizations have been relucta
Article

5 STEPS TO FUTUREPROOF YOUR DEMAND WITH FIRST-PARTY DATA AHEAD OF COOKIE CHANGES



Read more
Economic uncertainty, the consequential rise in client scrutiny and expanding
buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a
high-quality digital experience a top priority. With 80% of clients believing
that the client experience (CX) a company provides is as
Article

5 WAYS TO REVOLUTIONIZE YOUR B2B DIGITAL EXPERIENCE



Read more
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