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Submission: On June 02 via api from US — Scanned from DE
Submission: On June 02 via api from US — Scanned from DE
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</form>Text Content
top of page Skip to Main Content Book a Discovery Call Welcome WE SPECIALIZE IN DESIGNING CREATIVE STRATEGIES & LAUNCHING BRAND PRODUCTS THAT ACT AS CATALYSTS FOR CONSUMER EMPOWERMENT. EVERY PROJECT IS A CANVAS, AND WE PAINT WITH INNOVATION, SEAMLESSLY BLENDING THE REALMS OF CREATIVITY, TECHNOLOGY, AND CONSULTANCY. About Us Logo & Brand Redesign The Client: Black Wall Street Chamber of Commerce approached us to undertake a comprehensive brand redesign and identity project. The Challenge: The primary challenge presented to Every Human was to develop a new brand identity that would resonate with the Chamber's target audience while honoring its historical significance. Additionally, the project included the creation of a new website and development of marketing materials for the Chamber's relaunch. Our Method: Every Human adopted a comprehensive approach to address the multifaceted challenges presented by the project. The consultancy conducted extensive research into the historical significance of the Black Wall Street, ensuring that the new brand identity paid homage to its legacy while also resonating with modern audiences. Collaborating closely with the Chamber's stakeholders, Every Human developed a brand strategy that encapsulated the organization's values and vision for the future. Simultaneously, Every Human leveraged its expertise in digital marketing and design to create a visually stunning website that not only showcased the Chamber's offerings but also provided a seamless user experience. The consultancy also produced a range of marketing materials, including brochures, flyers, and social media assets, to support the Chamber's relaunch and promotional efforts. The Results: The culmination of Every Human's efforts was the successful launch of the Black Wall Street Chamber of Commerce's rebranded identity and website, accompanied by a compelling marketing campaign. The Chamber's new brand image received widespread acclaim for its ability to balance historical reverence with contemporary appeal, effectively positioning the organization as a beacon of empowerment and innovation within the community. TikTok Campaign The Client: With AT&T as an official brand sponsor, and in partnership with nationally acclaimed agency, Whaler, we collaborated with 20 influencers to bring a first-of-its-kind video campaign to life. The Challenge: We were charged with the task of directing 8 short-form videos. The concept was provided by the client for AT&T’s “The Crib Around the Corner” Black creator house, with the intent to foster engagement with their Gen Z audience on Tiktok. Our Method: We conducted one 8 hr day of production with 20 influencers, where we directed the short-form content with a crew of 50+ people. The Results: The Crib Around the Corner ‘Crib Games’ debuted as an 8-episode TikTok series in August 2021 and has garnered over 12M+ views and counting. Every Human offers a range of services, including innovation strategy, digital transformations, brand identity design, content development, social media strategy, and more. Our consultants also provide exclusive workshops, masterclasses, and strategic advisory services, fostering creativity and innovation within organizations. CONTACT US First name Last name Company name Email* Message* Submit © 2024 by Every Human, LLC * Home bottom of page