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MAIN NAVIGATION

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GET INSTANT ACCESS

ENTER YOUR INFO TO PROCEED...

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THIS TOOL HELPS SEO AGENCIES WIN MORE DEALS.

Show your clients the impact SEO will have on their business with The Traffic
Projection Tool. Build accurate SEO forecasts in less than 1 minute.

GET STARTED

Click for sound



6:58











NEVER SEND OUT ANOTHER PROPOSAL WITHOUT THIS...

Prospects are tired of hearing the same old pitch from SEO agencies. They don’t
care about accolades, they care about results.

Are you communicating the full impact of your services? The Traffic Projection
Tool helps you build high converting proposals by clearing demonstrating the
impact of your services.



Prospects are tired of hearing the same old pitch from SEO agencies. They don’t
care about accolades, they care about results.

Are you communicating the full impact of your services? The Traffic Projection
Tool helps you build high converting proposals by clearing demonstrating the
impact of your services.


YOU CAN OFFICIALLY REMOVE “IT DEPENDS” FROM YOUR VOCABULARY.

The Traffic Projection Tool arms you with data driven forecasts that clearly
demonstrate the value of your service.

SETUP ACCURATE SEO FORECASTS IN LESS THAN :60



Clients who don’t understand the value of SEO won’t want to be pitched, so
instead show them how SEO can impact their traffic potential. This tool let’s
you show them in just minutes!



THE MOST ACCURATE SEO FORECASTING MODEL AVAILABLE.



Leverage real data to show clients what will happen to their traffic if they get
serious about investing in SEO for their website with 4 traffic scenarios to
quantify the investment




PITCH MORE LEADS IN LESS TIME WITH AN EASY-TO-USE WEB APP



Spend less time finagling with spreadsheets and slide decks and let our app do
the heavy lifting so you can free up resources to sell more SEO contracts


SEO FORECASTS WITH A MULTITUDE OF REPORTS.

Slice and dice the data in a number of ways for your prospects.

Filter

All
 * TOTAL MARKET
 * LOW HANGING FRUIT
 * INTENT
 * RISING KWS
 * BEST KWs




THIS IS THE PIECE OF THE PUZZLE YOU’VE BEEN MISSING IN YOUR SEO SALES PROCESS!

Filter

All
 * Problem
 * Solution
 * Results
 * Cost
 * Experience
 * 

“For years we tried selling SEO by explaining each and every deliverable we
could work on.

It just didn’t work because clients don’t want to buy SEO services, they want to
buy results.

That’s why the traffic projection tool is the single most valuable sales tool
for our SEO agency.

In just a few minutes, I can show prospects what to expect from working with us
so they understand the real value of our services.

We’ve gone from a 30% close rate all the way to 80% and it’s all thanks to this
tool.”

BRENDAN HUFFORD, GROWTH SPRINTS



“For years we tried selling SEO by explaining each and every deliverable we
could work on.

It just didn’t work because clients don’t want to buy SEO services, they want to
buy results.

That’s why the traffic projection tool is the single most valuable sales tool
for our SEO agency.

In just a few minutes, I can show prospects what to expect from working with us
so they understand the real value of our services.

We’ve gone from a 30% close rate all the way to 80% and it’s all thanks to this
tool.”

BRENDAN HUFFORD, GROWTH SPRINTS



“For years we tried selling SEO by explaining each and every deliverable we
could work on.

It just didn’t work because clients don’t want to buy SEO services, they want to
buy results.

That’s why the traffic projection tool is the single most valuable sales tool
for our SEO agency.

In just a few minutes, I can show prospects what to expect from working with us
so they understand the real value of our services.

We’ve gone from a 30% close rate all the way to 80% and it’s all thanks to this
tool.”

BRENDAN HUFFORD, GROWTH SPRINTS



“For years we tried selling SEO by explaining each and every deliverable we
could work on.

It just didn’t work because clients don’t want to buy SEO services, they want to
buy results.

That’s why the traffic projection tool is the single most valuable sales tool
for our SEO agency.

In just a few minutes, I can show prospects what to expect from working with us
so they understand the real value of our services.

We’ve gone from a 30% close rate all the way to 80% and it’s all thanks to this
tool.”

BRENDAN HUFFORD, GROWTH SPRINTS



“For years we tried selling SEO by explaining each and every deliverable we
could work on.

It just didn’t work because clients don’t want to buy SEO services, they want to
buy results.

That’s why the traffic projection tool is the single most valuable sales tool
for our SEO agency.

In just a few minutes, I can show prospects what to expect from working with us
so they understand the real value of our services.

We’ve gone from a 30% close rate all the way to 80% and it’s all thanks to this
tool.”

BRENDAN HUFFORD, GROWTH SPRINTS






HOW DOES THE TRAFFIC PROJECTION TOOL WORK?

We pull in a website’s historical data and analyze major competitors to find the
true potential of leveraging SEO. Then we create 4 simple scenarios to help
clients understand how they might improve the amount of traffic they receive
from search engines.

1

BUSINESS AS USUAL

This model looks at your previous 12 months of search performance and forecasts
it forward for 12 months. This model can be used to understand how your website
will perform over the next year by doing nothing (in regards to SEO) and whether
or not you need to invest in SEO.

2

IMPROVE EXISTING KEYWORDS

This figure is built on the assumption that doing “traditional SEO” will improve
your existing keyword rankings by X% over the next year. Traditional SEO means
tactics like on-page enhancements, link-building + technical fixes (NO content
creation). This growth rate can be used to understand how an SEO campaign might
impact organic traffic over the next year.

3

NEW KEYWORD GROWTH

This growth rate is built using keywords currently owned by your competitors
(where you have no visibility). These keywords could potentially be captured by
creating additional content for your website around these keyword gaps. This
growth rate can be used to understand the potential for your website’s growth.

4

TOTAL ADDRESSABLE MARKET

This figure represents the full picture if you embark on an aggressive SEO
campaign. That means you do “traditional SEO” to improve existing keyword
rankings AND go after new keywords (aka create new pages / content on your
site). This is your website’s wholistic organic traffic potential. This growth
rate can be used to understand the FULL potential for your website’s growth.



1

BUSINESS AS USUAL

This model looks at your previous 12 months of search performance and forecasts
it forward for 12 months. This model can be used to understand how your website
will perform over the next year by doing nothing (in regards to SEO) and whether
or not you need to invest in SEO.



2

IMPROVE EXISTING KEYWORDS

This figure is built on the assumption that doing “traditional SEO” will improve
your existing keyword rankings by X% over the next year. Traditional SEO means
tactics like on-page enhancements, link-building + technical fixes (NO content
creation). This growth rate can be used to understand how an SEO campaign might
impact organic traffic over the next year.



3

NEW KEYWORD GROWTH

This growth rate is built using keywords currently owned by your competitors
(where you have no visibility). These keywords could potentially be captured by
creating additional content for your website around these keyword gaps. This
growth rate can be used to understand the potential for your website’s growth.



4

TOTAL ADDRESSABLE MARKET

This figure represents the full picture if you embark on an aggressive SEO
campaign. That means you do “traditional SEO” to improve existing keyword
rankings AND go after new keywords (aka create new pages / content on your
site). This is your website’s wholistic organic traffic potential. This growth
rate can be used to understand the FULL potential for your website’s growth.


GET STARTED PRODUCT DEMO


PRICING & PACKAGES

Our pricing model works on a credit system - each time you want to run a new
forecast for a website, it costs you a credit (aka campaign). Your campaigns
refresh monthly.

STARTUP


$79

5 CAMPAIGNS / MONTH

GET STARTED

BUSINESS


$179

10 CAMPAIGNS / MONTH

GET STARTED

SCALE UP


$249

30 CAMPAIGNS / MONTH

GET STARTED


HOW DOES IT WORK?


A SUMMARY OF A WEBSITE’S POTENTIAL ORGANIC TRAFFIC.

A summary of a website’s potential organic traffic growth over a 12 month
period. Often used as a sales tool by SEO agencies to illustrate the ROI (in
terms of traffic, conversions, and revenue) your prospective clients can expect
to achieve from engaging with your services.

1

CREATE A KEYWORD DATABASE

Choose a plan above or request a product demo to get started



2

APPLY FORECASTS AT THE KEYWORD LEVEL

Input your lead’s website URL into the tool, it does the rest



3

SHARE TRAFFIC PROJECTIONS

You’ll get a shareable URL you can send to your prospect





STILL HAVE QUESTIONS?

Check out some of our frequently asked questions below, or contact us if you
can’t find the answer you’re looking for:

HOW IS THE FORECAST CALCULATED?

Each traffic projection is built on keyword data and monthly search volume. You
are then able to apply your own growth models (or use ours) to forecast the
potential growth of each keyword. The reason our models are so accurate is
because of the ability to forecast at the keyword level. You can apply bulk
logic across a site, or zero in on important keywords and do a more detailed
analysis for each. Check out our full guide detailing how we build forecasts.

HOW ACCURATE ARE THE FORECASTS?

Google’s organic algorithm is complex and unpredictable, making it difficult to
perfectly forecast SEO traffic. However, it’s not impossible. Our models are
surprisingly accurate because of the ability to forecast at the keyword level.

HOW DOES YOUR PRICING MODEL WORK?

We work on a credit system - each time you want to run a new forecast for a
website, it costs you a credit. If you sign up for out Starter package (5
credits/month) you can run projections for 5 sites each month. You maintain
access to each website and can edit and update forecasts anytime you'd like.
Your credits refresh monthly.

CAN I INVITE TEAM MEMBERS TO MY ACCOUNT?

Yes, you can use your account across your entire company. You can invite as many
people as you would like to your account.

HOW DOES THIS TOOL DIFFER FROM THE ORIGINAL VERSION?

If you are a longtime member of The Blueprint Training, you have access to the
original Traffic Projection Tool, which ran in Google Sheets and Google Data
Studio. This tool is a huge upgrade to the old version because of speed and
power. You can run projections in this tool in less than 2 minutes, compared to
2 hours in the Sheets version. This tool version can also process more data,
more keywords and more projections simultaneously. If you run more than 2
projections per month, this tool is a no brainer.


WHY WE BUILT THIS TOOL

I KNOW HOW DIFFICULT IT CAN BE TO ACCURATELY PREDICT THE IMPACT OF SEO ON A
BUSINESS, BUT YOUR CLIENTS ARE TIRED OF HEARING “IT DEPENDS” AND BEING SOLD ON
AN ENDLESS LIST OF DELIVERABLES.

We knew there had to be a better way to quantify the impact of SEO, and that’s
exactly why we developed our traffic projection tool.


Our team built this app to cut through the noise and show clients exactly what
they can expect from investing in SEO by leveraging over a decade of experience
pitching (and winning) SEO contracts.


My hope is that you can use this tool to win more deals, without having to spend
tons of time setting up complicated spreadsheets or wasting resources on
building dozens of slide decks every month, for only a small percentage of them
to turn into clients.

FOUNDER THE BLUEPRINT TRAINING

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