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Home / Blog


THE RISE OF DIGITAL JOURNALISM: PAST, PRESENT, AND FUTURE

March 15, 2021 




Tables of Contents

 1. The Evolution of Modern Journalism in America
 2. What Is Journalism in the Digital Age?
 3. The State of Modern Journalism in America
 4. How Different Types of Journalism Adjusted to the Digital Age
 5. Digital Journalism Skills
 6. The Future of Digital Journalism



Advanced communication is one of the things that set humans apart from the rest
of the animal kingdom. No other species communicates with the depth and
complexity we do. We’ve developed more and more intricate ways to express
ourselves, from cave paintings to the written word and illuminated manuscripts
to Twitter, the telephone, and FaceTime.

The 20th and 21st centuries have revolutionized how humans communicate,
accelerating a process hundreds of thousands of years in the making and
launching it forward with astonishing speed. Just a few centuries after books
became widespread, people are now walking around with devices capable of
connecting them with anybody around the world in a matter of seconds.

Communication advancements have revolutionized the field of journalism, as
journalists and reporters around the world operate in ways almost unrecognizable
from the profession of a century ago. As the 21st century marches on, different
types of journalists and media outlets will continue to evolve in response to
digital journalism trends.


THE EVOLUTION OF MODERN JOURNALISM IN AMERICA

Though the spirit of journalism was alive before and during the American
RevolutionExternal link:open_in_new — Benjamin Franklin was a famous early
newspaper printer — independent newspapers with full-time reporters didn’t
emerge until the 19th century. The concept of popular media developed during the
1900s, starting with radio and newspapers in the first half of the century,
before television’s domination in the 1950s. The ability for average citizens to
bring the world into their living room became an irresistible and integral part
of American culture and home life, with families gathering around the tube to
watch everything from the moon landing to MTV.

The turn of the 21st century saw the rise of a new journalism medium for a new
millennium: the internet. Another major development was the proliferation of
different media and distinct voices. The omniscient, “objective” news bureaus of
the three major networks dominated American television news, but that
quickly fractured into a rangeExternal link:open_in_new of cable channels,
internet sites, and social media feeds.

Revolutionizing global commerce and communication seemingly overnight, the
internet has also fundamentally changed how journalists and media outlets
operate. Old-school journalism outlets have found it difficult to adjust, but
newer types of journalism have flourished in a media landscape that’s almost
unrecognizable from a few decades ago.


WHAT IS JOURNALISM IN THE DIGITAL AGE?

Journalism has changed rapidly in the late 20th and early 21st centuries. The
traditional ideal of journalism was for reporters to serve as independent
sources, attempting to deliver the news in a fact-based, objective manner. While
this tradition remains intact in some news avenues, increased access to
technologies has led to the proliferation of citizen and activist journalists
who openly have a bias or point of view, but still attempt to promote that
perspective through a lens that includes fair framing, editing, and reporting.

Some also take advantage of these technologies to advance propaganda under the
guise of news. In addition, the internet has allowed for all of us to become
authors: Anyone can create a blog and put an opinion out into the world, where
it can go viral without any fact-checking or editing.

Journalists in the digital age must operate in a world where the news cycle
moves faster. As a result, striking a balance between timely and in-depth
reporting is often more difficult.

Modern journalists need a few indispensable tools to get the job done.
Computers: Computers with internet access allow journalists to write and file
stories and run professional audio, video, and text editing software from global
locations. Videoconferencing software: Journalists need to connect with
far-flung subjects, sources, and editorial teams. Smartphones: Smartphones allow
for enhanced audio, video, and data transmission capabilities. They also make it
easier for citizens to get involved in the reporting process. Social media data
tracking: In-depth visualizations of clicks, shares, and interactions tell
journalists what stories are trending and where research is needed.

Back To Top

To facilitate speedy, accurate reporting, modern journalists use various recent
inventions and innovations:

 * Internet: Before the digital age, reporters had to either call in their
   stories or drive to the newsroom to type it out, and then submit it to their
   editors; after that, the story would have to find its way to the printing
   press. Now, the internet means journalists can file stories on location from
   a phone or laptop, allowing organizations to get breaking news on their
   websites within minutes of it happening.
 * Specialty software: Modern programs and apps allow journalists to do
   everything from video editing to graphics work, research, and transcription
   from the comfort of their living rooms.
 * Videoconferencing software: Applications like Zoom and Google Meet allow
   journalists to conduct interviews and staff meetings remotely.
 * Smartphones: Arguably the most important tool in modern journalism is the
   smartphone, most commonly iPhones and Android devices. Capable of shooting
   images and video, recording audio, accessing the internet, and more,
   journalists can produce professional work using nothing other than their
   smartphonesExternal link:open_in_new.
 * Social media: Journalists use social media networks, such as Twitter,
   Instagram, and Facebook, to promote their work, stay on top of breaking news,
   seek sources, and interact with the public.
 * Digital recorders and transcription services: In the early days of modern
   journalism, reporters had to rely on shorthand to accurately quote a subject,
   not an easy task when listening to a politician’s speech or a star player’s
   postgame interview. Now, recorders that cost less than $100 can easily
   record, store, sort, and play back dozens of hours of audio on a single
   charge, and advanced voice-recognitionExternal link:open_in_new software can
   generate transcripts from audio files with increasing accuracy.
 * Digital cameras (dual purpose): When cameras were film-based only,
   journalistic photography was an expensive, time-consuming practice reserved
   almost solely for professionals. Now, with the proliferation of digital and
   smartphone cameras, almost everybody has a dual-purpose device that can take
   both high-definition photographs and video. Most professionals still rely
   on more advanced digital single-lens reflex (DSLR)External
   link:open_in_new cameras and newer mirrorless digital cameras, which come
   with interchangeable lens systems that allow the cameras to shoot everything
   from close-ups to a football field far away.

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THE STATE OF MODERN JOURNALISM IN AMERICA

Even in a country such as the U.S. that legally protects freedom of the press,
journalism jobs around the country have drastically declined. Pew Research
reports that American newspapers lost half their newsroom employeesExternal
link:open_in_new between 2008 and 2019, with journalism as a whole losing 23% of
newsroom jobs. The jobs that remain are typically low-paying, with half of all
journalists making less than $40,000 a yearExternal link:open_in_new, despite
often putting in more than the typical 40-hour workweek.

One of the largest contributing factors to newsroom decline in the U.S. was a
bad gamble External link:open_in_newon the newspaper industry’s part. When
newspapers first started putting their content online, they did so for free,
assuming that online advertising revenue would make up for the loss of
subscribers and in-person newspaper sales. However, that revenue was nowhere
near as lucrative as expected, and when outlets pivoted to paywalls, their
readers balked, now used to getting the product for free and therefore unwilling
to pay for it.

As a result, there has been increased industry consolidation as large
conglomerate companies, such as Sinclair Media and Alden Global Capital,
purchase smaller news outlets struggling to make a profit. In some cases, these
conglomerates have used their vast networks to push their own viewpoints via
content that can border on propaganda. Many of these conglomerates have a
reputation for cutting jobs to turn a profitExternal link:open_in_new.

More recently, the COVID-19 pandemic has hurt many industries, including
journalism. Many smaller news outlets have closed during the pandemic, and even
larger news providersExternal link:open_in_new have had to scale back due to
revenue loss and a decline in news events to cover (such as sports and live
entertainment events). With so many people stuck at home, however, broadcast and
online outlets have thrived, as have social media news reporters, who have been
best positioned to pivot and respond to the new reality.

Back To Top


HOW DIFFERENT TYPES OF JOURNALISM ADJUSTED TO THE DIGITAL AGE

The U.S. Bureau of Labor Statistics (BLS) reports that there were
52,000 reporters, correspondents, and broadcast news analystsExternal
link:open_in_new in 2019. There were also 118,700 editorsExternal
link:open_in_new, 35% of whom worked for newspaper and other print media
publishers. However, the field of journalism comprises numerous different
subspecialties, all of which require different skill sets, tools, and
approaches.

No matter the role, the digital journalism era has brought wholesale changes to
the industry. Here’s how the digital age has affected different types of
journalism roles and how they’ve adjusted.


TRADITIONAL JOURNALISM

In what’s known as traditional journalism, newspaper reporters and editors work
for a local paper of record, the primary paper in a town or an area. In the
nation’s capital, it’s The Washington Post; in the City of Angels, it’s the Los
Angeles Times. Regardless of location, the newspapers have an established
history of professional news reporting, a neutral political stance, and thorough
coverage of their regions.

Most traditional journalism outlets were too slow to respond to the digital age,
and have suffered for it. The BLS expects both reporting and editorial jobs in
newspapers to decline by 40% over the next 10 years, and small papers across the
U.S. are shutting down or reducing operationsExternal link:open_in_new seemingly
every day. Declining advertising revenue, the loss of the classifieds section to
the internet, and increased costs have forced many news outlets to slash their
staff or sell outright to conglomerates such as Gannett or Advance Publications,
which often downscale the publications anywayExternal link:open_in_new.


BROADCAST AND CABLE JOURNALISM

Since radio’s invention in the early 20th century, American families have
welcomed broadcasters into their homes. From Edward R. Murrow and Walter
Cronkite to Rachel Maddow and Anderson Cooper, top broadcast journalists command
audiences of millions who tune in for their knowledge and authoritative voices
on the nation’s news and current affairs. According to the BLS, about 17,000
journalists worked in broadcast as of 2019, making up 32% of the jobs within the
reporters and correspondent categories.

Broadcast and cable are still relevant, with leading anchors drawing millions of
viewers, whether for afternoon political shows or programs such as 60 Minutes.
That doesn’t mean that the digital transition hasn’t affected broadcast
journalism. Television news has embraced infotainment as it competes for
viewers, showcasing stories that engage emotion and outrage over drier,
policy-driven ones with far greater real-world impact.

At the same time, comedians such as Stephen Colbert and Samantha Bee further
obscure the old lines with current events comedy shows that some feel follow
journalistic standards of research and fact-checking more rigorously than news
channels such as Fox News and MSNBC.

The rise of independent broadcast outlets has also challenged broadcast
journalism. Streaming apps such as Facebook Live and Twitch allow citizen
journalists and entrepreneurial journalists to spread compelling,
high-definition video and attract big audiences in the span of a few minutes.
National protests such as the George Floyd marches in 2020 and the U.S. Capitol
riot in January 2021 were both extensively covered by citizen journalists, who
captured never-before-seen angles of social unrest and social commentary from
the center of the action.


INVESTIGATIVE JOURNALISM

The 2015 Academy Award winner for best picture, “Spotlight,” told the true story
of the Boston Globe’s investigative team as it investigated the Catholic Church
abuse scandal that rocked the city at the turn of the 21st century. It was a
compelling portrayal of how the team went to great lengths to convince dozens of
abuse victims to come forward with their stories, and how the team spent hours
digging through volumes of physical directories and microfiche records from the
print and electronic ages.

Investigative journalism in the digital age has come to lean on new
toolsExternal link:open_in_new. A major development has been the rise of big
data. The ability to comb through yearsExternal link:open_in_new of financial
data, browsing history, cellphone logs, and all sorts of other data sets gives
investigative journalists endless amounts of information to analyze to put
together their stories.


SPORTS JOURNALISM

Americans love sports. Whether it’s a professional league such as the NFL or
WNBA or a beloved local high school team, people love following their favorite
teams and players. Sportswriters from Grantland Rice to Michael Lewis have left
their mark on American culture through their writing, and the best writers at
many local papers are in the sports section, shining a light on local athletes.

ESPN was the first major disruptor in sports journalism. In the late 20th
century, the Connecticut-based company quickly became the dominant force in
American sports coverage. ESPN’s networks, although still the biggest names in
sports, have seen their online presence hurt by the arrival of new players, such
as the subscription sports site The Athletic, which has quickly become the go-to
digital news media siteExternal link:open_in_new for sportswriters. With
athletes now also reaching customers directly through sites such as The Players’
Tribune and social media accounts, sports journalists have branched out into
analytics and long-form journalism to stay relevant.


PRINT NEWS

Outside of newspapers, journalists work in magazines, tabloids, and other print
publications. The publications are often among the hardest hit in the industry,
with high printing costs for color pages and full-bleed photos, along with high
costs for quality writers who often produce long features that take weeks or
months to complete.

Long-form journalism of the type that traditionally appeared in magazines has
moved onto sites such as The Athletic or Medium. Former powerhouse magazines,
from Newsweek and Time to GQ to Sports Illustrated, have all had to cut back on
staff and the size of their product and increasingly pivot to an online
formatExternal link:open_in_new to try and stay afloat, leading some to
wonder how much longerExternal link:open_in_new magazines will be around.


SOCIAL MEDIA NEWS

Social media journalists have only existed since the rise of digital journalism.
The first social media journalists started appearing on sites such as Facebook
and Twitter, but now work on photo sites such as Instagram and specialty
platforms such as Signal and VSCO as well.

Social media journalists are learning to grow with the times: As new platforms
emerge and attract users, social media journalists evaluate whether it benefits
their personal brand to build a following there. They’ve also found ways to
monetize their work through advertisements, sponsored posts, or paywalls that
reserve content for subscribers through services such as Patreon.


RESOURCES: DEFINING JOURNALISM JOBS

 * The Balance Careers, “What Does a TV Reporter Do?”External link:open_in_new —
   A brief rundown of broadcast journalism
 * The Balance Small Business, “Understanding the Role of a Social Media
   Reporter”External link:open_in_new — A discussion of the profession and its
   key skills, including how they differ from traditional journalism
 * Konrad Adenauer Stiftung, “Investigative Journalism Manual”External
   link:open_in_new — An in-depth examination of what it takes to become an
   investigative journalist, from identifying a story and developing research to
   interviewing subjects and writing a piece
 * Houston Chronicle, “How to Become a Sports Reporter” External
   link:open_in_new— The path to becoming a sports reporter and the skills
   required to land the job
 * Houston Chronicle, “Job Requirements to Be a Print Journalist”External
   link:open_in_new — The education, experience, and skills it takes to make it
   in the world of print
 * KRTV, “A Day in the Life of a Reporter”External link:open_in_new — An inside
   look at a TV reporter’s daily routine

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The following skills were mentioned in a high percentage of journalism job
postings in the U.S. in 2019: writing, 86%; multimedia, 80%; marketing, 45%;
reporting, 45%; interviewing, 28%; professional ethics, 25%; subject knowledge,
15%; multilingual proficiency, 10%.

Back To Top


DIGITAL JOURNALISM SKILLS

Having a smartphone and the right editing software is a good way to start off in
the field of modern journalism. However, tools without the ability and know-how
to use them won’t matter much in an ultracompetitive field. Some skills that can
help lead to a career as a journalist in the digital age are:

 * Investigation: At its core, journalism is a storytelling profession, and the
   best stories aren’t always obvious. They often require hours of interviews,
   chasing down sources and leads, going down dead ends, and trying new paths.
   Whether working for a major news organization or paving their own route, the
   ability to hit on a story and track it to its conclusion is the hallmark of
   good journalists.
 * Research: Research and investigation, although cut from the same cloth, are
   different skills. While investigators track down leads and work sources for
   new information, research involves studying books, old newspapers, and other
   media as background for stories. Like investigations, research stages can
   take weeks or months to discover a story’s full background, or to gain a
   proper appreciation of the bigger picture.
 * Written communication: You can be a great interviewer or video editor, but
   without the ability to write a compelling script or story, technical
   abilities won’t matter. Writing will always remain a central tenet of
   journalism, and the best journalists all have the ability to file a strong
   story on deadline, even if their focus is in a different area.
 * Basic web design: Using programs such as Adobe Photoshop, Adobe InDesign, and
   Adobe Illustrator, journalists can create graphics, video backgrounds,
   illustrations, and data visualizations to supplement their work. Although
   blogging platforms make it easy for independent journalists to establish
   their own sites cheaply, the ability to personalize a site and make it stand
   out makes a great first impression and can help hold readers’ attention.
 * Self-motivation: Newsrooms are shrinking, and more journalists are working
   remotely or for their own publications. For self-publishing or
   entrepreneurial journalists, it can take several years of working around the
   clock to build up enough of a following or subscriber base to make a living,
   much less to grow their operation.
 * A/V editing: Digital journalists need to know how to compile video, audio,
   images, and graphics into informative, captivating, compact multimedia
   stories — called “packages” in newspeak — for broadcast or the web.
   Understanding camera basics and proper framing and lighting doesn’t cost
   journalists any extra but will make their product look professional; the
   ability to use the right postproduction programs to add graphics and enhance
   video and sound is also becoming commonplace.


RESOURCES: SKILLS FOR DIGITAL JOURNALISTS

 * Pew Research Center, “Most Important Skills for Online Journalists”External
   link:open_in_new — The results of a survey of 239 members of online
   journalism organizations
 * Poynter, “Want to Get a Journalism Job? Here Are the Skills You NeedExternal
   link:open_in_new” — What newsrooms are looking for according to a survey of
   39 leaders at 31 news companies
 * European Journalism Observatory, “New Skills for the Next Generation of
   Journalists”External link:open_in_new — An analysis of journalism education
   in several European countries that reveals certain trends
 * Poynter, “Audience Work Is More Important to Journalism Than Ever”External
   link:open_in_new — Some debunked myths regarding journalism work for new
   college graduates

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THE FUTURE OF DIGITAL JOURNALISM

What will journalism look like in the next century? While change is inevitable,
it’s clear that the internet and digital age are here to stay, and humanity will
continue to find new ways to connect and interact as the 21st century goes on.

The recent decline of journalism jobs and attacks on the “fake news” media have
some outlets wondering whether journalism has any future at allExternal
link:open_in_new. That’s likely an overreaction; Americans are guaranteed the
right to a free press by the First Amendment, and enough people want to hold
those in power accountable as journalists do to keep the profession alive.
Eventually, journalism could become a certified professionExternal
link:open_in_new similar to an attorney, therapist, or any other licensed
professional who requires approval from a governing board to operate.

Regardless of whether that happens, journalists in the digital age are going to
have to continue to adapt. New technologies, platforms, and tools are sure to
pop up over the years, and the best journalists will find ways to work them into
their repertoire or explore new niches in the field. According to the Poynter
InstituteExternal link:open_in_new, journalists in the next 10 to 20 years will
need the same curiosity, writing skill, and ability to discern the facts as
today’s journalists, though they’ll need to increasingly lean on digital film,
photo, and editing skills, as well as their own ability to “build their brand.”
While the top names in the field may be able to stick to one specialty, other
journalists should look to explore new areas and take on new challenges.


JOURNALISM IN THE DIGITAL AGE: A CONSTANT EVOLUTION

The field of journalism has evolved from its pre-industrial revolution
beginnings to its current iteration of citizen journalism and media
conglomerates. Journalists and journalism students of the 21st century need to
be ready to adapt to new platforms and technologies and stay in tune with the
public consciousness to perform their jobs effectively.

While journalists may face an uncertain future, avenues for entrepreneurial
people with an understanding of technology and humanity to tell compelling
stories will always exist. No matter what they call themselves, that’s certainly
the definition of journalism.

Back To Top

Infographic Sources

Journalism Practice, “(Re)defining Journalistic Expertise in the Digital
Transformation: A Content Analysis of Job Announcements”External
link:open_in_new

Journalist’s Resource, “Journalism job ads show demand for marketing expertise,
certain personality traits”External link:open_in_new

Poynter, “Here Are All the Tools and Technology Journalists Are Using to Tell
the Coronavirus Story”External link:open_in_new


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