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ETBRANDEQUITY DIGIPLUS FEST


INDIA’S DIGITAL MARKETING INDUSTRY IS GROWING AT A STAGGERING PACE. THE COVID
PANDEMIC ACCELERATED DIGITAL ADOPTION IN INDIA AND HELPED INDIA’S DIGITAL MEDIA
INDUSTRY IS BOOMING.


INDIA DIGIPLUS AWARDS 2024


SPOTLIGHTING PREMIER DIGITAL, CONTENT, AND MOBILE MARKETING, WHILE CHAMPIONING
INNOVATION, TALENT, AND INDIA'S ESCALATING GLOBAL DIGITAL MARKETING INFLUENCE.


GET MORE WITH SHORTS


BRANDS, CLICK HERE FOR AN EXPERT CONSULT


ETBRANDEQUITY MEDIA & ENTERTAINMENT AWARDS


THE MEDIA & ENTERTAINMENT AWARDS WILL HONOR EXCELLENCE IN MEDIA PLANNING,
BUYING, AND INNOVATIVE CAMPAIGN STRATEGIES THAT DRIVE AUDIENCE ENGAGEMENT AND
BRAND GROWTH.


 * WHAT ‘BRAND INDIA’ CAN LEARN FROM ‘BRAND FRANCE’
   
   
   INDIA’S LUXURY MARKET IS CLEARLY HEATING UP. ITS DOMESTIC SALES ARE GROWING
   IN DOUBLE-DIGITS, WHILE GROWTH IN MOST OTHER REGIONS IS FLAT OR EVEN DOWN.
   THE SLUMP IN CHINA, THE WORLD’S LARGEST LUXURY MARKET, IS WEIGHING DOWN THE
   ENTIRE SECTOR. A DECADE AGO, WHILE I WAS AT LVMH, ALL EYES WERE ON CHINA AND
   ITS SEEMINGLY UNLIMITED POTENTIAL, THE AUTHOR SAYS.


 * DID AI TAKE THE FIZZ OUT OF COCA-COLA’S XMAS SPIRIT?


 * MATTEL SUED OVER 'WICKED' DOLLS WITH PORN WEBSITE LINK


 * OOH MAJORS RUSH TO LINE UP SUSTAINABLE INITIATIVES


 * MINDFUL MARTECH
   
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 * MEGHAN MARKLE APPOINTS HERSELF CEO OF HER BRAND AMERICAN RIVIERA ORCHARD
   BECAUSE...


 * PHONE BRANDS SEE RED SIGNAL, START WORK ON GREEN LINE


 * CONSTELLATION BRANDS TO SELL SVEDKA VODKA TO SAZERAC, SHARPENS FOCUS ON
   PREMIUM SPIRITS


 * NEW-AGE FIRMS SAY LAB-GROWN DIAMONDS ARE NOT SYNTHETIC


 * RETAILERS POINT TO SOLID US SALES OVER HOLIDAY WEEKEND


 * TOP SPORTSWEAR BRANDS SLOW DOWN AFTER COVID HIGHS


 * BLACK FRIDAY WEEKEND SAW 24% GMV SURGE FOR ECOMMERCE BRANDS: GOKWIK


 * APP STORE COMMISSION CHARGE: APPLE FACES $1 BILLION LAWSUIT IN UK


 * SWIGGY Q2 OPERATING REVENUE RISES 30%, NET LOSS FALLS MARGINALLY


 * JAGUAR UNVEILS ELECTRIC CONCEPT CAR DAYS AFTER ELON MUSK TROLLED ITS 'WOKE'
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 * FROM T-SHIRTS TO THONGS, HOW INDIE FILM MERCHANDISE BECAME A HOT COMMODITY

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BUSINESS OF BRANDS


 * PHONE BRANDS SEE RED SIGNAL, START WORK ON GREEN LINE


 * CONSTELLATION BRANDS TO SELL SVEDKA VODKA TO SAZERAC, SHARPENS FOCUS ON
   PREMIUM SPIRITS


 * NEW-AGE FIRMS SAY LAB-GROWN DIAMONDS ARE NOT SYNTHETIC

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