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Submitted URL: http://serviceplan.com/
Effective URL: https://www.serviceplan.com/de.html
Submission: On May 20 via manual from GB — Scanned from GB

Form analysis 7 forms found in the DOM

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Necessary 13

Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
Cookiebot
1
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CookieConsentStores the user's cookie consent state for the current domain
Expiry: 1 yearType: HTTP
Google
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rc::aThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.
Expiry: PersistentType: HTML
rc::bThis cookie is used to distinguish between humans and bots.
Expiry: SessionType: HTML
rc::cThis cookie is used to distinguish between humans and bots.
Expiry: SessionType: HTML
_GRECAPTCHAThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.
Expiry: 180 daysType: HTTP
Piwik Pro
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ppms_webstorageThe cookie is used in context with the local-storage function in
the browser. This function allows the website to load faster by pre-loading
certain procedures.
Expiry: PersistentType: HTML
pages.serviceplan.com
www.serviceplan.com

2
stg_debug [x2]Checks whether a technical debugger-cookie is present.
Expiry: SessionType: HTTP
serviceplan.com
1
customConsentPending
Expiry: 1 yearType: HTTP
www.freedomgrams.org
1
appPreserves user states when filling out forms.
Expiry: PersistentType: HTML
www.serviceplan.com
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pages.serviceplan.com

3
__cf_bm [x3]This cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.
Expiry: 1 dayType: HTTP
Preferences 4

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.
Cookiebot
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CONSENTUsed to detect if the visitor has accepted the marketing category in the
cookie banner. This cookie is necessary for GDPR-compliance of the website.
Expiry: 2 yearsType: HTTP
yt-player-bandwidthUsed to determine the optimal video quality based on the
visitor's device and network settings.
Expiry: PersistentType: HTML
yt-player-headers-readableUsed to determine the optimal video quality based on
the visitor's device and network settings.
Expiry: PersistentType: HTML
Marketo
1
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BIGipServer#Used to distribute traffic to the website on several servers in
order to optimise response times.
Expiry: SessionType: HTTP
Statistics 21

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.
Google
10
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_ga [x3]Registers a unique ID that is used to generate statistical data on how
the visitor uses the website.
Expiry: 2 yearsType: HTTP
_ga_# [x3]Used by Google Analytics to collect data on the number of times a user
has visited the website as well as dates for the first and most recent visit.
Expiry: 2 yearsType: HTTP
collectUsed to send data to Google Analytics about the visitor's device and
behavior. Tracks the visitor across devices and marketing channels.
Expiry: SessionType: Pixel
_gatUsed by Google Analytics to throttle request rate
Expiry: 1 dayType: HTTP
_gidRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.
Expiry: 1 dayType: HTTP
tdRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: SessionType: Pixel
Microsoft
4
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c.gifCollects data on the user’s navigation and behavior on the website. This is
used to compile statistical reports and heatmaps for the website owner.
Expiry: SessionType: Pixel
_clckCollects data on the user’s navigation and behavior on the website. This is
used to compile statistical reports and heatmaps for the website owner.
Expiry: 1 yearType: HTTP
_cltkRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: SessionType: HTML
CLIDCollects data on the user’s navigation and behavior on the website. This is
used to compile statistical reports and heatmaps for the website owner.
Expiry: 1 yearType: HTTP
Piwik Pro
6
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stg_last_interaction [x2]Sets a timestamp for when the visitor entered the
website. This is used for analytical purposes on the website.
Expiry: 1 yearType: HTTP
stg_returning_visitor [x2]Unique user ID that recognizes the user on returning
visits
Expiry: 1 yearType: HTTP
_pk_id#Collects statistics on the user's visits to the website, such as the
number of visits, average time spent on the website and what pages have been
read.
Expiry: 1 yearType: HTTP
_pk_ses#Used by Piwik Analytics Platform to track page requests from the visitor
during the session.
Expiry: 1 dayType: HTTP
serviceplan.com
1
contentGroupsPending
Expiry: SessionType: HTTP
Marketing 25

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
Cookiebot
7
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LogsDatabaseV2:Vb0de0c59||#LogsRequestsStorePending
Expiry: PersistentType: IDB
ServiceWorkerLogsDatabase#SWHealthLogNecessary for the implementation and
functionality of YouTube video-content on the website.
Expiry: PersistentType: IDB
VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Expiry: 180 daysType: HTTP
YSCRegisters a unique ID to keep statistics of what videos from YouTube the user
has seen.
Expiry: SessionType: HTTP
yt.innertube::nextIdRegisters a unique ID to keep statistics of what videos from
YouTube the user has seen.
Expiry: PersistentType: HTML
ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
YtIdbMeta#databasesUsed to track user’s interaction with embedded content.
Expiry: PersistentType: IDB
Marketo
1
Learn more about this provider
_mkto_trkContains data on visitor behaviour and website interaction. This is
used in context with the email marketing service Marketo.com, which allows the
website to target visitors via email.
Expiry: 2 yearsType: HTTP
Microsoft
8
Learn more about this provider
MR [x2]Used to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
Expiry: 7 daysType: HTTP
MUID [x2]Used widely by Microsoft as a unique user ID. The cookie enables user
tracking by synchronising the ID across many Microsoft domains.
Expiry: 1 yearType: HTTP
SRM_BTracks the user’s interaction with the website’s search-bar-function. This
data can be used to present the user with relevant products or services.
Expiry: 1 yearType: HTTP
ANONCHKRegisters data on visitors from multiple visits and on multiple websites.
This information is used to measure the efficiency of advertisement on websites.
Expiry: 1 dayType: HTTP
SMRegisters a unique ID that identifies the user's device during return visits
across websites that use the same ad network. The ID is used to allow targeted
ads.
Expiry: SessionType: HTTP
_clskRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: 1 dayType: HTTP
Piwik Pro
4
Learn more about this provider
stg_externalReferrer [x2]Registers how the user has reached the website to
enable pay-out of referral commission fees to partners.
Expiry: SessionType: HTTP
stg_traffic_source_priority [x2]Determines how the user accessed the website.
This information is used by the website operator in order to measure the
efficiency of their marketing.
Expiry: 1 dayType: HTTP
YouTube
4
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LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.
Expiry: SessionType: HTTP
nextIdUsed to track user’s interaction with embedded content.
Expiry: SessionType: HTTP
requestsUsed to track user’s interaction with embedded content.
Expiry: SessionType: HTTP
TESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.
Expiry: 1 dayType: HTTP
www.serviceplan.com
1
RSMKTO1This cookie is used in context with load balancing - This optimizes the
response rate between the visitor and the site, by distributing the traffic load
on multiple network links or servers.
Expiry: SessionType: HTTP
Unclassified 2
Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
serviceplan.com
1
altPositionPending
Expiry: SessionType: HTML
www.freedomgrams.org
1
tracker_consentPending
Expiry: PersistentType: HTML
Cross-domain consent[#BULK_CONSENT_DOMAINS_COUNT#] [#BULK_CONSENT_TITLE#]
List of domains your consent applies to: [#BULK_CONSENT_DOMAINS#]
Cookie declaration last updated on 08/05/2023 by Cookiebot


[#IABV2_TITLE#]

[#IABV2_BODY_INTRO#]
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[#IABV2_BODY_PREFERENCE_INTRO#]
[#IABV2_LABEL_PURPOSES#]
[#IABV2_BODY_PURPOSES_INTRO#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_LABEL_FEATURES#]
[#IABV2_BODY_FEATURES_INTRO#]
[#IABV2_BODY_FEATURES#]
[#IABV2_LABEL_PARTNERS#]
[#IABV2_BODY_PARTNERS_INTRO#]
[#IABV2_BODY_PARTNERS#]

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Das Warten hat ein Ende. Ein Jahr nachdem PENNYs „Der Wunsch“ letzte Weihnachten
ganz Deutschland mitten ins Herz traf, ist ab heute der mit Spannung erwartete,
neue PENNY Weihnachtsfilm online und auf Social Media zu sehen. Der Film „Der
Riss“ zeigt sich wieder hochaktuell und nicht weniger emotional.

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HOUSE OF COMMUNICATION


CONSULTING

Strategic Consulting

Die Serviceplan Consulting Group ist die international ausgerichtete Strategie-
und Innovationsberatung für Marke, Marketing und Vertrieb der Serviceplan Group.
Sie unterstützt ihre Auftraggeber:innen bei einer markt- und kundenorientierten
Unternehmensführung, bei Marken- und Positionierungsprozessen, integrierter
Kommunikationsstrategie und bei digitalen Transformationsprozessen.



 * Leistungen
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SERVICEPLAN

Creative Communication

Serviceplan ist die größte unabhängige und partnergeführte Kreativagentur
Europas. Wir erschaffen bewegende Kampagnen und faszinierenden Content, mit
denen wir Marken ganzheitlich inszenieren und nachhaltig erfolgreich machen.



 * Zur Website


MEDIAPLUS

Media & Data

Die Mediaplus Gruppe ist die größte unabhängige und partnergeführte Mediaagentur
Europas. Sie kombiniert Datenkompetenz und digitales Media-Know-how mit
integrierter Mediaplanung und einer hohen Expertise in den Bereichen Geomedia,
Research und Mediainnovationen. Seit 1983 setzt Mediaplus für ihre Kund:innen
innovatives und kreatives Media-Management, markenindividuelle Mediastrategien,
effizienten Mediaeinkauf und die Optimierung der Werbewirkung um.



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PLAN.NET

Digitalisation & Technology

Plan.Net ist die auf digitale Kommunikation spezialisierte Marke der Serviceplan
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Daten-, Kreativitäts-, Technologie- und Plattformmanagement. Im Mittelpunkt der
Arbeit von mehr als 1.000 Mitarbeiter:innen an über 25 Standorten weltweit steht
die Entwicklung von relevanten Customer Experiences, die eine nahtlose digitale
Customer Journey über alle Kanäle hinweg ermöglichen.



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Marketing Asset Development

Serviceplan Make ist die Content Entwicklungs- und Produktionsagentur der
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FACIT

Insights & Research

Unter dem Motto „Building Best Value“ kombiniert Facit alle komplementären
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sowie die Auszeichnung als „Independent Network of the Year“ für die gesamte
Agenturgruppe. Serviceplan Germany wurde zudem als „Craft Agency of the Year“
und mit einem 2. Platz als „Independent Agency of the Year“ geehrt.

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Awards ADC DE #1 Agency 2022 Cannes Lions Independent Network of the Year; Craft
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Agency of the Year  2022 Golden Drum Network of the Year 2022 Horizont
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