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Case Study


A LEADING RIYADH-BASED BANK DELIVERS EFFECTIVE CUSTOMER COMMUNICATION WITH
NEWGEN’S OMNICHANNEL CUSTOMER ENGAGEMENT PLATFORM

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Home » Resources » Case Study: A Leading Riyadh-based Bank Delivers Effective
Customer Communication with Newgen’s Omnichannel Customer Engagement Platform



OVERVIEW

The Riyadh-based bank is one of the biggest and most acclaimed in the Kingdom.
Established over 60 years back, the client is present in the Middle East,
Europe, and South Asia.
The client was looking for a solution to automate communication generation
within business processes and core banking systems (CBS).

CHALLENGES FACED BY THE ORGANIZATION

The client was facing a delay in the generation and delivery of customer
communication documents. Lack of an automated system made it difficult for
tellers to generate communications directly from business applications and CBS.

The manual process for designing communication templates prolonged the process.
Further, the designing of Arabic and English language on the same document was a
challenge.

Separate documents had to be created to cater to different people, leading to
higher printing costs.

BENEFITS OF THE IMPLEMENTATION

 * Faster document generation within the CBS without having to switch
   applications
 * Easier template designing, helping business users design over 300 templates
 * Printing costs lowered, due to the reduction in the number of published
   documents with designing of multilingual communication on the same document
 * Increased effectiveness in operations and customer issue handling for front
   office

Download PDF


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