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Community PortalUsing Roles to Increase Server Engagement
Engage


USING ROLES TO INCREASE SERVER ENGAGEMENT



Roles are a fantastic tool to encourage members to engage with your community.


USING ROLES TO INCREASE COMMUNITY ENGAGEMENT

They may not look like much more than a color or an icon... But when roles are
used well, they can make users feel more invested in your community, help
members engage with others, and even make moderation easier.

Making and assigning roles within your server is a fantastic way to encourage
member engagement and improve your community health.  And because they’re highly
customizable, they can be used for anything from simple hierarchy to XP-based
leveling systems allowing you to better connect it to external sites like Twitch
or YouTube.


SERVER ROLES IN YOUR COMMUNITY

KEEP YOUR COMMUNITY ORGANIZED

You can make good use of server roles to give members access to private
channels.

Doing this means you can easily keep certain topics or content completely
private or only visible to certain members of your community. You can do
everything from having a moderator-only channel to having a VIP-type room for
subscribers.

Top Tip: There are various integrations and bots that Discord supports to link
your server to Twitch, YouTube, or Patreon to automatically assign subscriber
roles to supporters on other platforms. Other uses include...

 * Subscriber-only channels
 * Voice channels for supporters
 * Giveaways for specific groups, like monthly Discord boosters or active
   chatters

MAKE ROLES JUST FOR FUN

Everybody loves leveling up their XP, right?

Many Discord servers use bots to run XP-based leveling systems that encourage
user engagement. The more a member engages in your community, the more XP they
get and the more they level up to new roles.

It is worth noting that XP points and leaderboards may not be the best fit for
all communities. Ultimately it’s up to you to decide how to encourage the right
behavior and avoid falling into forced engagement or spam traps.

On the other hand, some community admins will manually reward people with
additional roles or permanent titles for doing certain things. For example...

 * Temporary roles for active chatters, contributors
 * Permanent roles unlocked via loyalty points on Discord or Twitch
 * Unique roles for contest winners to display
 * Opt-in roles for notifications about community events
 * Looking-for-group style gaming roles

These types of roles are all effective ways of rewarding users with something
that’s ultimately free to provide and encouraging them to interact with each
other.

SELF-ASSIGNING ROLE BOTS

Letting your users express themselves is a great way to drive engagement. That’s
why self-assigning role bots are so useful.

They let your community members declare their interests, but they also help
community members spot other like-minded folks and make friends with them.

If this sounds like something that would work for your server, there are
numerous bots available for Discord servers that allow users to simply ‘react’
to a message that lists the various roles available. The bot will then
automatically assign or unassign them! This can be used for...


 * Favorite games to help match you with other players
 * Hobbies to unlock additional relevant channels
 * Instrument you play for collaborating on music

You can also use these roles to ping different groups of members by mentioning
these roles in a message or announcement.


TLDR; HELP PEOPLE FIND THEIR PEOPLE

Communities grow and bond because members find hobbies and interests in common.
There’s a much bigger chance of this happening if your community can simply
click profiles and see someone’s interests.

In fact, it’s not unlike joining a book club or realizing you go to the same
hobby group as someone you’ve seen around a few times. That’s why roles are one
of your best tools for getting community members to engage with one another.

With thanks to Alasdair for all their help in writing this article.










ALASDAIR


March 24, 2022
Contents
Using Roles to Increase Community EngagementTLDR; Help People Find Their People



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COMMUNITY RESOURCES


BUILD

Getting Started as a Server Admin & Running Your Server
Setting Up Your Discord Server - How to Get Started
Securing Your Discord Server & Creating a Safe Community
Making a Great Server & Building a Home for Your Community
Community Onboarding: Welcoming New Members
Essential Channels Every Community Server Should Have
Customizing & Branding Your Discord Server
The Discord App Directory
Server Information and Announcement Channels
Basic Channel Setup
Utilizing Role Colors
Channel Categories and Names


ENGAGE

Onboarding New Members & Helping Your Community Find Its Way
Regularly Engaging Your Community
Creating Value with Conversation
Co-Creating with Your Community - Events, Art & Feedback
Turning Your Social Posts into Community Activations
Using Roles to Increase Server Engagement
Hosting Voice Events with Stage & Voice Channels
Getting the Most Out of Stage Channels
Understanding Server Insights


GROW

Welcoming Server Newcomers
Growing and Promoting Your Discord Server
Brand, Optimize and Grow Your Server With Invites
Growing Your Server Community Through Member Referrals
Growing Your Server With Social Media
Growing Your Community Through Server Insights & Analytics
Designing Effective Events to Bring Your Community Together
Growing Your Server Through Community Events
Understanding Event Metrics
Understanding Your Community Through Insights
Bringing Other Communities to Discord
Using Insights to Improve Community Growth and Engagement
Ethical Community Growth
Community Partnerships


MANAGE

The Basics of a Safe, Active Server
Keeping Your Server & Community Safe
Establishing Trust with Social Media Connections and Roles
Identifying and Assigning Server Moderators
Moderation & Community Support to Manage Your Server
Learning More About Your Community


CREATOR PORTAL

ENGAGE


USING ROLES TO INCREASE SERVER ENGAGEMENT


ROLES ARE A FANTASTIC TOOL TO ENCOURAGE MEMBERS TO ENGAGE WITH YOUR COMMUNITY.


USING ROLES TO INCREASE COMMUNITY ENGAGEMENT

They may not look like much more than a color or an icon... But when roles are
used well, they can make users feel more invested in your community, help
members engage with others, and even make moderation easier.

Making and assigning roles within your server is a fantastic way to encourage
member engagement and improve your community health.  And because they’re highly
customizable, they can be used for anything from simple hierarchy to XP-based
leveling systems allowing you to better connect it to external sites like Twitch
or YouTube.

SERVER ROLES IN YOUR COMMUNITY

KEEP YOUR COMMUNITY ORGANIZED

You can make good use of server roles to give members access to private
channels.

Doing this means you can easily keep certain topics or content completely
private or only visible to certain members of your community. You can do
everything from having a moderator-only channel to having a VIP-type room for
subscribers.

Top Tip: There are various integrations and bots that Discord supports to link
your server to Twitch, YouTube, or Patreon to automatically assign subscriber
roles to supporters on other platforms. Other uses include...

 * Subscriber-only channels
 * Voice channels for supporters
 * Giveaways for specific groups, like monthly Discord boosters or active
   chatters

MAKE ROLES JUST FOR FUN

Everybody loves leveling up their XP, right?

Many Discord servers use bots to run XP-based leveling systems that encourage
user engagement. The more a member engages in your community, the more XP they
get and the more they level up to new roles.

It is worth noting that XP points and leaderboards may not be the best fit for
all communities. Ultimately it’s up to you to decide how to encourage the right
behavior and avoid falling into forced engagement or spam traps.

On the other hand, some community admins will manually reward people with
additional roles or permanent titles for doing certain things. For example...

 * Temporary roles for active chatters, contributors
 * Permanent roles unlocked via loyalty points on Discord or Twitch
 * Unique roles for contest winners to display
 * Opt-in roles for notifications about community events
 * Looking-for-group style gaming roles

These types of roles are all effective ways of rewarding users with something
that’s ultimately free to provide and encouraging them to interact with each
other.

SELF-ASSIGNING ROLE BOTS

Letting your users express themselves is a great way to drive engagement. That’s
why self-assigning role bots are so useful.

They let your community members declare their interests, but they also help
community members spot other like-minded folks and make friends with them.

If this sounds like something that would work for your server, there are
numerous bots available for Discord servers that allow users to simply ‘react’
to a message that lists the various roles available. The bot will then
automatically assign or unassign them! This can be used for...


 * Favorite games to help match you with other players
 * Hobbies to unlock additional relevant channels
 * Instrument you play for collaborating on music

You can also use these roles to ping different groups of members by mentioning
these roles in a message or announcement.


TLDR; HELP PEOPLE FIND THEIR PEOPLE

Communities grow and bond because members find hobbies and interests in common.
There’s a much bigger chance of this happening if your community can simply
click profiles and see someone’s interests.

In fact, it’s not unlike joining a book club or realizing you go to the same
hobby group as someone you’ve seen around a few times. That’s why roles are one
of your best tools for getting community members to engage with one another.

With thanks to Alasdair for all their help in writing this article.

PARTNER AUTHOR

ALASDAIR

Last updated
June 16, 2022


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