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May 08 & 09, 2024
Amsterdam


Product Marketing Summit

Prove the strategic value of product marketing to your entire organisation.




"One of the best investments you'll make for you and your team. The summit was
packed full of valuable insights and practical tips from current product
marketing leaders in the field. I'd highly recommend it as you'll also be warmly
welcomed into a great community."

Brand & Content Lead at Paytron

Sponsor



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Register

01 What is Product Marketing Summit?

We've assembled some seriously big PMM brains to reveal their best practices,
challenges, and experiences with one mission in mind: enabling you to reach your
full product marketing potential.




🥇 Stay on top of trends to get ahead of your competitors

📈 Benchmark against the best in the business

🧠 Learn how to drive consistent growth with proven, actionable tactics

🗣 Make meaningful connections within the world's biggest PMM community

🤩 Meet mentors and build relationships to help you reach your full potential

🤝 Discover new talent and scale your team




Get in a room with your PMM peers for two days of non-stop networking,
knowledge-sharing, keynotes and roundtables.

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Why attend?

02 Audience insight

30+

Speakers

150+

Attendees

85%

Senior management

100+

Companies

Our previous speakers include:

See our influential speaker lineup

Ashley
Herbert
Head of Product Marketing
Recruitee


Mandy
Schafer
Director of Product Marketing
Mastercard


Raphael
Assaraf
Principal Product Marketing Manager
Aircall


Maggie
Norby-Adams
Senior Product Marketing Manager
Atlassian


Tanya
Stracuzza
Product Marketing Manager
Salesforce


Aya
Tange
Product Marketing Lead
topi


Yegor
Korobeynikov
Head of Brand & Product Marketing
Sidekick Browser


Bas
Willems
VP of Marketing & Growth
DataSnipper


Sunanda
Jayanth
Product Marketing Manager
aNewSpring


Silvia
Roman
Product Marketing Manager
Booking.com


Kevin
Aserraf
Product Marketing Lead
Alan


Manja
Kuchel
Director Product Marketing, SAP Signavio
SAP


Anna
Borbotko
Product Marketing Lead Industry & Market
TomTom


Louis
Debatte-Monroy
Director, Product Marketing
Backbase


Lucie
Casamitjana
Head of Product Marketing & Enablement
Skello


Michal
Lasman
Head of Product Marketing & Content
Mondu


Aleksandra
Janakievska
Senior Product Marketing Manager
Fourthline


Ivan
Buric
Product Marketing Lead
AddSearch


Raoul
Roy
Global Head of Product Marketing
Foundever


Lara
Pietzsch
Team Leader Product Marketing Management
TIMOCOM


Kevin
Hähnlein
Head of Product Marketing
Haiilo


Elliott
Rayner
Chief Marketing Officer
ARION


Hugo
Macedo
Senior Director of Product Marketing
PandaDoc


Rahul
Singh
Director, Product Marketing (Global)
Mastercard


Kristina
Terziyska
Product Marketing Lead
Miro


Carlota
Guell
Senior Product Marketing Manager
Decathlon Outdoor


Olga
Laul
Regional Product Marketing Manager
Google


Kristina
Rylova
Product Marketing Manager
Alan



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Testimonials

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“

"The first time I went to a PMA Summit, I learned what I needed to learn in
order to triple my salary. Three years later and this community is still an
invaluable part of my career path."




Senior Product Marketing Manager

Author Name






“

"I’m glad I attended the Product Marketing Summit; its rare I get an opportunity
to focus solely on the functions of Product Marketing outside of the day-to-day.
I’m walking away with a plethora of ideas I want to implement across my team."




Director, Product Marketing

Author Name






“

"PMA's team, understand what PMM’s want and have built an amazing conference to
match with a diverse representation of speakers, presentation formats with
roundtable discussions to break up the day, it is a must attend event.”




Product Marketing Manager

Author Name






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super early bird rates end in:

22

days

16

hours

37

minutes

0

seconds

Agenda & topics covered

Here's sneak preview of what to expect:

 * Marketing technical products with success and effectively communicating value

 * Creating compelling messaging through storytelling and narrative design to
   better guide your audience

 * Demonstrating the value of product marketing: maximising ROI and driving
   growth for your organisation

 * Collaborating cross-functionally to drive innovation and increase
   productivity

 * Transitioning from product-led to enterprise-led to unlock new opportunities
   and help your company scale

 * Leveraging PMM as a strategic growth function to move the needle on target
   OKRs

 * Rolling out a successful CI and win/loss strategy to gain the competitive
   edge in a crowded market

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View full agenda

Gallery

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Break the cycle

Step away from the daily PMM grind. Rejuvenate and refocus, with no
distractions.

Collaborate

Bring your team, expand your network and build lasting relationships, you might
find your next mentor or hire!

Spark new ideas

Be curious, share ideas and trade perspectives. Come together to solve
challenging problems.

Co-located

We're partnering with our sister communities, bring your whole team and up-skill
your entire go-to-market function, fast. Contact Ryan for the best group rate
offers.

Sales Enablement Summit

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Product-led Summit

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Customer Success Festival

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Who's attending?

Join attendees from the world’s largest companies and most exciting startups



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Partners

See our partners for this years summit



Supporting partners



Partners

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Series partners



Partners

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Request to partner

Audience insight

Audience insight

Company revenue

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Seniority level

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Company size

Image description

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Join the conversation



Join the community of passionate PMMs committed to driving demand, adoption and
the overall success of their products.

Summit series

Take a look at our other summits in this series

Dec 06 & 07, 2023
Product Marketing Summit
Toronto

Visit event website

Feb 13 & 14, 2024
Product Marketing Summit
Austin

Visit event website

Mar 21 & 22, 2024
Product Marketing Summit
New York

Visit event website

Mar 26, 2024
Product Marketing Summit
Paris

Visit event website

Apr 10 & 11, 2024
Product Marketing Summit
Denver

Visit event website

May 08 & 09, 2024
Product Marketing Summit
Amsterdam

Visit event website

Jun 05 & 06, 2024
Product Marketing Summit Atlanta
Atlanta

Visit event website

Jun 12 & 13, 2024
Product Marketing Summit
Seattle

Visit event website

Sep 04 & 05, 2024
Product Marketing Summit
San Francisco

Visit event website

Oct 16 & 17, 2024
Product Marketing Summit
Boston

Visit event website

Nov 06 & 07, 2024
Product Marketing Summit
Sydney

Visit event website

Nov 13, 2024
Product Marketing Summit
Singapore

Visit event website

Nov 13 & 14, 2024
Product Marketing Summit
Chicago

Visit event website

Nov 27 & 28, 2024
Product Marketing Summit
London

Visit event website

Mar 19 & 20, 2025
Product Marketing Summit
Tel Aviv-Yafo

Visit event website

Our team

NEED HELP?




We’re here to help reach out 

to learn more about the event

Rose Johnstone

Event Director

⬤

rose@pmmalliance.com

⬤

+1 23 456 789



Harry Dear

Partnership Manager +44 843 809 2121

⬤

harry@pmmalliance.com

⬤

+1 23 456 789



Useful links

Speakers




Agenda




Why attend?




Partners




Venue




Register










Privacy policy




Cookie policy

Summit series

New York




Denver




Amsterdam




Seattle




Las Vegas




San Francisco




Toronto




London




Chicago




Singapore




Sydney




Boston




Austin

Contact us

www.productmarketingalliance.com




Delegate enquiries: Ryan

Speaker enquiries: Rose

Partner enquiries: Harry

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