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* Home * Upcoming MarTech Events * Roundtable: Digital Disruption * Spotlight: Reimagine Webinar Basics * Private Luncheon: Customer Loyalty * Pre-Summit Workshop Thailand * The Virtual MarTech Summit Thailand * Roundtable: Digital Strategy Thailand * The MarTech Summit London * Virtual MarTech Exchange Summit * The MarTech Summit Hong Kong * Content Library * Past Event On-Demand Content * MarTech Thoughts Interview Series * Post Summit Reports * MarTech Wiki * Our Sponsors * More... Use tab to navigate through the menu items. * * * * * The Summit Registration AGENDA Day 1 Day 2 *Please use a web browser to view full agenda details. **Agenda is subject to changes. DAY 1 - 18TH NOVEMBER 07:45 - 8:15 Registration - Exhibition Area 08:15 - 9:00 Speed Networking & Breakfast - Exhibition Area 09:00 - 9:10 Chairperson Introduction & Overview 09:10 - 09:35 Keynote Presentation | Engaging in Trust: Investing in Customer Relationships with a Personal Touch and Embracing 1st Party Data * Rethinking the quality of first-party data from multiple channels to get customer experiences right * Shifting emphasises on customers' identity and context to create effective customer engagement Cassius Taylor-Smith CMO, EMEA 09:35 - 10:00 Keynote Presentation | How We Used Customer Data Platforms (CDP) to Engage Our Customers and Align Our Organisation * The transformation to accommodate and fully utilise their customer data from multiple platforms * The real-time impact of data on decision making process to customer engagement and business strategy Apply to speak 10:00 - 10:30 Keynote Presentation | From Challenge to Opportunity: Connecting MarTech Capabilities to Deliver Investec’s Experimentation Programme * How has COVID impacted your digital transformation plan? * What’s going to make the biggest sustainable impact? Alex Bell Testing & Optimisation Lead 10:30 - 11:00 NETWORKING COFFEE BREAK - EXHIBITION AREA 11:00 - 11:25 Keynote Presentation | Unlocking the Power of Data-Driven Omnichannel Marketing * The technologies to be utilised to enable the power of data to perform in your real-time decision making * Getting a complete view of customers' behaviour via data-driven omni-channel marketing to increase conversion Apply to speak 11:25 - 11:50 Keynote Presentation | Leveraging Data Insights to Drive Higher Conversion and Customer Acquisition Rates Across the Customer Journey * Delighting and converting customers with powerful digital experience platforms * Using dx platforms to digitise business operations, create connected customer journeys, and attain customer insight Xavier Vallee Chief Marketing Officer 11:50 - 12:05 Lightning Talk | How We Used AI to Optimise Our Marketing and Customer Experience Initiatives * How has AI been used in your organisation to enhance the customer experience? * The successful experience in introducing AI into the operational workflow and attaining leadership buy-in Sophie Bowkett Chief Marketing Officer 12:05 - 12:40 Fireside Chat | How Marketers Can Prepare for a Cookieless Future? * The utilisation of 1st Party data to offer delighting personalised experiences and maintain sustainable customer relationships * The effective ways to bridge customers and brands through personalised customer journeys and nurturing relationships Rajiv Dingra Founder & CEO Reserved 12:40 - 13:50 NETWORKING BUFFET LUNCH - EXHIBITION AREA 13:50 - 14:35 Panel Discussion | Meet Changing Consumer Expectations * True digital transformation is only possible if your marketing data is actionable so you can engage customers intelligently, with personalized experiences that build customer lifetime value. Richard Jones CMO Reserved Reserved 14:35 - 15:00 Keynote Presentation | Marketing Channels That Convert: How to Reach Your Audience * T Tomas Seliokas Solution Business Manager, Strategic Marketing Consultant 15:00 - 15:30 NETWORKING COFFEE BREAK - EXHIBITION AREA - 121 MEETINGS 15:30 - 16:00 Fireside Chat | Using Marketing Technology Frameworks to Unify Sophisticated Performance Marketing & Creativity - Boost Performance Outcomes Without Compromising on Brand Values * How can we use MarTech based frameworks to harmonize sophisticated digital performance marketing (AI logarithms, audience segmentation based on first, 2 and 3rd party data) together with creative asset development. Samuel Beckmann Marketing Technology & Ad Technology Lead Nicola Stockmann Client Partner 16:00 - 16:25 Keynote Presentation | Reimagining Customer Journeys by Embracing Mobile-First Experiences * Tactics and techniques to leverage mobile-first to create customer journeys * How do you see mobile-first customer journeys evolving over the next 5 to 10 years? To be confirmed 16:25 - 17:10 Panel Discussion | Design Customer-Centric Experience with Innovative Platforms * Leveraging AI and machine learning to accelerate omnichannel customer acquisition retention and engagement with personalisation from the first touch-point to rewards * Optimize the customer journey and build deeper customer relationships by capturing and activating zero-party and first-party data from real-time transaction processing * Capitalise on each consumer interaction and consolidate your DTC strategy across your Brand's channels – in-store, at home and online Mario Invernizzi EVP Sales, EMEA Richard De Villa Head of Marketing, UK & Europe Dr. Davina Moore Head of Digital Marketing 17:10 - 19:00 NETWORKING DRINKS RECEPTION - EXHIBITION AREA - 121 MEETINGS 19:00 END OF DAY 1 DAY 2 - 19TH NOVEMBER 08:00 - 09:15 Speed Networking & Breakfast - Exhibition Area 09:15 - 09:25 Chairperson Introduction & Overview 09:25 - 09:50 Keynote Presentation | Captivating Storytelling Strategies to Forge Authentic Connections & Customer Engagement * How brands can leverage community-created content to build meaningful relationships with consumers? * How livestreaming adds to the value proposition of customer engagement and connections? Mikael Persson Head of Marketing, UK & Ireland 09:50 - 10:15 Keynote Presentation | Unlocking New Digital Sales Capabilities Through Digital Transformation * Tools and strategies for creating unified views of the customer journeys to drive growth * Delivering an entirely new customer experience to capture audience, convert visitors to customers, and to build brand loyalty George Yaryura Chief Marketing Officer 10:15 - 10:40 Keynote Presentation | What Do Data & Insight, Customer Experience and Sales Enablement All Have in Common? * B Toni Allen FCIM Executive Director, International, Strategic Marketing & Engagement 10:40 - 09:25 NETWORKING COFFEE BREAK - EXHIBITION AREA 11:10 - 11:35 Keynote Presentation | Interacting with Gen Z Using Technology and Removing Technology * How we use technology to engage this new generation of consumers and to remove administration to enable team members to connect with the customers in person Mark Liversidge Chief Digital, Technology & Experience Officer 11:35 - 12:00 Keynote Presentation | Implementing End-to-End Marketing Solutions from Data Capturing to Marketing Automation * Highlighting marketing automation do's & don'ts in formulating marketing strategies * How do you use new MarTech solutions to better serve, understand, and reach your customers? Radmila Blazheska Chief Marketing Officer 12:00 - 12:45 Panel Discussion | Championing a Culture of Data-Centricity and Accessibility Across All Levels of the Organisation * How to nurture a data driven culture in your organisation across all levels * The barriers and obstacles for companies to engage and sustain a data-centric approach and culture Nadine Thomson Global Chief Technology Officer Mike Borrelli Senior Product Owner, Global Strategy & Marketing Group To be confirmed 12:45 - 14:00 NETWORKING BUFFET LUNCH - EXHIBITION AREA 14:00 - 14:45 Panel Discussion | Breaking Through Departmental Silos to Maximise Marketing Success and Effectiveness 14:45 - 15:30 Panel Discussion | Your 2022 MarTech Stack: Emerging Trends, Tools, and Platforms Workshop | Building Your Holistic Data Strategy: Connecting the Online and Offline Journey 14:00 - 15:00 * Aligning sales and marketing departments with a single source of truth * Championing Customer Data Platform (CDP) capabilities to sharpen day-to-day operations and decision making * How the right technologies can help you stay ahead of the competition and connect meaningfully with customers Gagandeep Singh Head of Marketing, UK Lynzi Ashworth Head of Digital Marketing EMEA Katerina Rabava Marketing Lead, Securities Services, Corporate Trust Cicero Hennemann Marketing Technology Lead, Western Europe Amitabh Apte Global Director, Digital, Data & Analytics Solutions Bhanu Chawla Head of Marketing, EMEA 15:30 - 17:00 NETWORKING DEPARTURE COFFEE - EXHIBITION AREA 17:00 END OF SUMMIT Request to Speak A BEETC. 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