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The Summit
Registration


AGENDA

Day 1
Day 2

*Please use a web browser to view full agenda details. 

**Agenda is subject to changes.




DAY 1 - 18TH NOVEMBER

 

07:45 - 8:15    Registration - Exhibition Area



08:15 - 9:00    Speed Networking & Breakfast - Exhibition Area



09:00 - 9:10    Chairperson Introduction & Overview



09:10 - 09:35     Keynote Presentation | Engaging in Trust: Investing in
Customer Relationships with a Personal Touch and Embracing 1st Party Data 

 * Rethinking the quality of first-party data from multiple channels to get
   customer experiences right

 * Shifting emphasises on customers' identity and context to create effective
   customer engagement



Cassius Taylor-Smith
CMO, EMEA



09:35 - 10:00     Keynote Presentation | How We Used Customer Data Platforms
(CDP) to Engage Our Customers and Align Our Organisation

 * The transformation to accommodate and fully utilise their customer data from
   multiple platforms

 * The real-time impact of data on decision making process to customer
   engagement and business strategy



Apply to speak



10:00 - 10:30     Keynote Presentation | From Challenge to Opportunity:
Connecting MarTech Capabilities to Deliver Investec’s Experimentation Programme

 * How has COVID impacted your digital transformation plan?

 * What’s going to make the biggest sustainable impact?



Alex Bell

Testing & Optimisation Lead




10:30 - 11:00




NETWORKING COFFEE BREAK - EXHIBITION AREA



11:00 - 11:25     Keynote Presentation | Unlocking the Power of Data-Driven
Omnichannel Marketing

 * The technologies to be utilised to enable the power of data to perform in
   your real-time decision making

 * Getting a complete view of customers' behaviour via data-driven omni-channel
   marketing to increase conversion



Apply to speak



11:25 - 11:50     Keynote Presentation | Leveraging Data Insights to Drive
Higher Conversion and Customer Acquisition Rates Across the Customer Journey

 * Delighting and converting customers with powerful digital experience
   platforms

 * Using dx platforms to digitise business operations, create connected customer
   journeys, and attain customer insight



Xavier Vallee

Chief Marketing Officer



11:50 - 12:05     Lightning Talk | How We Used AI to Optimise Our Marketing and
Customer Experience Initiatives

 * How has AI been used in your organisation to enhance the customer experience?

 * The successful experience in introducing AI into the operational workflow and
   attaining leadership buy-in



Sophie Bowkett

Chief Marketing Officer



12:05 - 12:40     Fireside Chat | How Marketers Can Prepare for a Cookieless
Future?

 * The utilisation of 1st Party data to offer delighting personalised
   experiences and maintain sustainable customer relationships

 * The effective ways to bridge customers and brands through personalised
   customer journeys and nurturing relationships



Rajiv Dingra

Founder & CEO



Reserved




12:40 - 13:50




NETWORKING BUFFET LUNCH - EXHIBITION AREA



13:50 - 14:35     Panel Discussion | Meet Changing Consumer Expectations

 * True digital transformation is only possible if your marketing data is
   actionable so you can engage customers intelligently, with personalized
   experiences that build customer lifetime value.



Richard Jones

CMO



Reserved



Reserved



14:35 - 15:00     Keynote Presentation | Marketing Channels That Convert: How to
Reach Your Audience

 * T



Tomas Seliokas

Solution Business Manager, Strategic Marketing Consultant




15:00 - 15:30




NETWORKING COFFEE BREAK - EXHIBITION AREA - 121 MEETINGS



15:30 - 16:00     Fireside Chat | Using Marketing Technology Frameworks to Unify
Sophisticated Performance Marketing & Creativity - Boost Performance Outcomes
Without Compromising on Brand Values

 * How can we use MarTech based frameworks to harmonize sophisticated digital
   performance marketing (AI logarithms, audience segmentation based on first, 2
   and 3rd party data) together with creative asset development.



Samuel Beckmann

Marketing Technology & Ad Technology Lead



Nicola Stockmann

Client Partner



16:00 - 16:25     Keynote Presentation | Reimagining Customer Journeys by
Embracing Mobile-First Experiences

 * Tactics and techniques to leverage mobile-first to create customer journeys

 * How do you see mobile-first customer journeys evolving over the next 5 to 10
   years?



To be confirmed



16:25 - 17:10     Panel Discussion | Design Customer-Centric Experience with
Innovative Platforms

 * Leveraging AI and machine learning to accelerate omnichannel customer
   acquisition retention and engagement with personalisation from the first
   touch-point to rewards

 * Optimize the customer journey and build deeper customer relationships by
   capturing and activating zero-party and first-party data from real-time
   transaction processing

 * Capitalise on each consumer interaction and consolidate your DTC strategy
   across your Brand's channels – in-store, at home and online



Mario Invernizzi

EVP Sales, EMEA



Richard De Villa

Head of Marketing, UK & Europe



Dr. Davina Moore

Head of Digital Marketing




17:10 - 19:00


NETWORKING DRINKS RECEPTION - EXHIBITION AREA - 121 MEETINGS





19:00


END OF DAY 1

 


DAY 2 - 19TH NOVEMBER

08:00 - 09:15     Speed Networking & Breakfast - Exhibition Area



09:15 - 09:25     Chairperson Introduction & Overview



09:25 - 09:50     Keynote Presentation | Captivating Storytelling Strategies to
Forge Authentic Connections & Customer Engagement

 * How brands can leverage community-created content to build meaningful
   relationships with consumers?

 * How livestreaming adds to the value proposition of customer engagement and
   connections?



Mikael Persson

Head of Marketing, UK & Ireland



09:50 - 10:15     Keynote Presentation | Unlocking New Digital Sales
Capabilities Through Digital Transformation

 * Tools and strategies for creating unified views of the customer journeys to
   drive growth

 * Delivering an entirely new customer experience to capture audience, convert
   visitors to customers, and to build brand loyalty



George Yaryura

Chief Marketing Officer



10:15 - 10:40     Keynote Presentation | What Do Data & Insight, Customer
Experience and Sales Enablement All Have in Common?

 * B



Toni Allen FCIM

Executive Director, International, Strategic Marketing & Engagement




10:40 - 09:25




NETWORKING COFFEE BREAK - EXHIBITION AREA



11:10 - 11:35     Keynote Presentation | Interacting with Gen Z Using Technology
and Removing Technology

 * How we use technology to engage this new generation of consumers and to
   remove administration to enable team members to connect with the customers in
   person



Mark Liversidge

Chief Digital, Technology & Experience Officer



11:35 - 12:00     Keynote Presentation | Implementing End-to-End Marketing
Solutions from Data Capturing to Marketing Automation

 * Highlighting marketing automation do's & don'ts in formulating marketing
   strategies

 * How do you use new MarTech solutions to better serve, understand, and reach
   your customers?



Radmila Blazheska

Chief Marketing Officer



12:00 - 12:45     Panel Discussion | Championing a Culture of Data-Centricity
and Accessibility Across All Levels of the Organisation

 * How to nurture a data driven culture in your organisation across all levels

 * The barriers and obstacles for companies to engage and sustain a data-centric
   approach and culture



Nadine Thomson

Global Chief Technology Officer



Mike Borrelli

Senior Product Owner, Global Strategy & Marketing Group



To be confirmed




12:45 - 14:00 




NETWORKING BUFFET LUNCH - EXHIBITION AREA



14:00 - 14:45     Panel Discussion | Breaking Through Departmental Silos to
Maximise Marketing Success and Effectiveness



14:45 - 15:30     Panel Discussion | Your 2022 MarTech Stack: Emerging Trends,
Tools, and Platforms



Workshop | Building Your Holistic Data Strategy: Connecting the Online and
Offline Journey 


14:00 - 15:00

 * Aligning sales and marketing departments with a single source of truth

 * Championing Customer Data Platform (CDP) capabilities to sharpen day-to-day
   operations and decision making

 * How the right technologies can help you stay ahead of the competition and
   connect meaningfully with customers



Gagandeep Singh

Head of Marketing, UK







Lynzi Ashworth

Head of Digital Marketing EMEA

Katerina Rabava

Marketing Lead, Securities Services, Corporate Trust

Cicero Hennemann

Marketing Technology Lead, Western Europe

Amitabh Apte

Global Director, Digital, Data & Analytics Solutions

Bhanu Chawla

Head of Marketing, EMEA




15:30 - 17:00




NETWORKING DEPARTURE COFFEE - EXHIBITION AREA




17:00


END OF SUMMIT

Request to Speak

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