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Skip to main contentEnable accessibility for low visionOpen the accessibility menu Pros.Beer WELCOME TO PROS.BEER * 1104 Clark St, Napa, CA 94559 * Tel : +123-456-7890 * 1104 Clark St, Napa, CA 94559 * Idaho Number : (707) 812-0001 * California Number : (707) 363-8979 * Home * About Us * Services * Meet Our Team * Contact Us * Get Free Consulting Menu * Home * About Us * Services * Meet Our Team * Contact Us * Get Free Consulting * Home * About Us * Services * Meet Our Team * Contact Us Menu * Home * About Us * Services * Meet Our Team * Contact Us Get Free Consulting BEST SOLUTION BREW SUCCESS WITH EXPERT GUIDANCE We have over 70 years’ experience in the beer industry. You have made it this far, let us help you take your business to the next level. Explore Now Finding solutions and offering adaptive approaches is our strength. ABOUT US UNLEASHING POTENTIAL IN EVERY BREW Pros.Beer was founded in 2024 by Greg Merideth and Jim Collins to help craft brewers in a precarious time where we see long-time craft brewers closing their businesses each week. ReAD more OUR SERVICES TRANSFORMING BREWERIES WITH PROVEN STRATEGIES Providing a scope of work that addresses concerns and matches client goals SALES AND DISTRIBUTION FINANCE AND BUSINESS PLANNING EXECUTIVE COACHING PRODUCTION MANAGEMENT View All Services MEET OUR TEAM YOUR PARTNER IN BREWING EXCELLENCE Listening to client needs and understanding historical business trends and goals JIM COLLINS Co-Founder and Manager X-twitter Facebook Youtube Linkedin Instagram GREG MEREDITH Co-Founder and Manager X-twitter Facebook Youtube Linkedin Instagram ALAN SMITH Accountant X-twitter Facebook Youtube Linkedin Instagram SELLENA DOEL Designer X-twitter Facebook Youtube Linkedin Instagram JIM COLLINS Partner and Co-Founder JIM COLLINS Partner and Co-Founder Jim Collins is a partner and co-founder of Pros.Beer Jim has over three decades of experience as an executive with Beer, Wine and Spirits companies. During the 1990s, Jim was the CFO of Pete’s Brewing Company (Pete’s Wicked Ale®), one of America’s largest and fastest growing specialty brewers, named by INC. Magazine as one of America's 100 Fastest Growing Companies in 1992, 1993 and 1994. As CFO, Jim led the team effort to take Pete's public on NASDAQ in 1995 and had responsibility for managing the production and procurement functions, accounting, treasury, SEC reporting, investor relations, information systems, budgeting and forecasting, and risk management. Jim also was integral in developing and implementing the Company's business strategy to support the Company's hyper growth, which achieved a compounded annual growth rate in excess of 120% increasing annual shipments to 500,000 barrels. After Pete’s, Jim as a CFO, took Commtouch Software public on NASDAQ in 1999 and later became its COO managing a worldwide sales force. Jim and his family relocated to the Napa Valley in 2001 where they founded, owned, and subsequently sold a vineyard, and two wine bottling companies. He has also been the CFO of several wineries including the one million case brand JaM Cellars, the maker of Butter Chardonnay® one of the fastest growing chardonnays in America. Jim earned a bachelor’s in business administration from the University of the Pacific with a concentration in accounting. From 1996 to 2003, he has been periodic guest lecturer in the University of Pacific’s Eberhardt School of Business MBA program, on the topics of Family Business Management and Entrepreneurial Operations and Finance. In addition, Jim served as the Entrepreneur-in-Residence from 2014 to 2018 and taught graduate students in accounting for those five years. Jim has been a Certified Public Accountant in the State of California for forty years and is a member of the Association of International Certified Public Accountants (AICPA) and the California Society of Certified Public Accountants. He also is Accredited in Business Valuation and is a Chartered Management Accountant by the AICPA. Jim and his wife, Dorothea live in Napa, California and have three grown children. GREG MERIDETH Partner and Co-Founder GREG MERIDETH Partner and Co-Founder Greg Merideth is a partner and co-founder of Pros.Beer. He over thirty-five years’ experience working with beer and beverage clients on strategies, programs, and training to help them achieve their goals. Greg’s areas of expertise include, identifying sales and distribution channels, developing key account strategies, launch process, sales management, sales training, and sales tools. For almost ten years, Greg was the Senior Vice President Sales for the Lagunitas Brewing Company where he was responsible for building and managing the company’s field sales team of two hundred representatives, as well as holding the responsibility for the USA and International Distribution model (Europe/Canada) of 1,000,000-barrel brand until it was sold to Heineken. He has worked in sales leadership positions for several beverage distributorships throughout the USA and prior to that was in field sales / national accounts for the Coors Brewing Company. Greg earned his bachelor’s degree from San Diego State University and received a Master of Arts Certification in Pastoral Studies / Theology from Loyola University in Chicago, Illinois. He is a Board-Certified Chaplain, volunteering in Hospice Care in both Idaho and California. Greg enjoys spending time outdoors with his wife of 34 years and their two grown children, gardening, fly fishing and cooking. Greg is also a motivational speaker and is Cicerone Certified. GET FREE CONSULTATION NOW! WE ARE READY TO HELP YOUR BUSINESS Researching solutions from various successful models of intent and process Get free consulting WE’RE RUNNING BUSINESS SINCE 1984 WE'RE RUNNING BUSINESSES SINCE THE 1980S WHY CHOOSE US CRAFT BREWERIES WILL BE CHOPPY WATER. NOW IS THE TIME TO SHIFT DIRECTION. Remember the song from The Beach Boys, “Catch A Wave and You’re Sitting On Top Of The World”. Well, that’s the feeling one can have working in the beverage industry and especially right now. The craft beer industry is experiencing: * A lull (no waves to ride) changes in: * Consumer purchase occasions, * Rate of sale and * Changing taste dynamics * Loyalty is being challenged by multiple factors, including: * health, * diet restrictions, * new flavors and package configurations, * changing demographics and * segmentation of all alcohol options. 1.234+ Happy Global Customers Who Trusted Us 7.949+ Projects Completed in the Last 10 Years WE'RE RUNNING BUSINESSES SINCE THE 1980S WHY CHOOSE US CRAFT BREWERIES WILL SEE CHOPPY WATERS RIGHT NOW. NOW IS THE TIME TO EVALUATE PRIORITIES AND MAKE NEEDED ADJUSTMENTS. THE NEXT WAVE IS COMING SOON Remember the song from The Beach Boys, “Catch A Wave and You’re Sitting On Top Of The World”. Well, that’s the feeling one can have working in the beverage industry and especially right now. The craft beer industry is experiencing: A lull (no waves to ride) changes in: * Consumer purchase occasions, * Rate of sale and * Changing taste dynamics Loyalty is being challenged by multiple factors, including: * health, * diet restrictions, * new flavors and package configurations, * changing demographics and * segmentation of all alcohol options. Historically, a downturn in trends is not a forever endgame. It’s a time of realignment. It’s like we’re on our surfboards sitting out in the surf waiting for the next wave to emerge so we can jump on our boards and take a ride. Successful beer companies: * Adjust both operations and revenue-based formats during these difficult down turns. * Successful adjustments are deliberate and small changes, not throwing out the baby with the bath water. * Staying neutral or playing the waiting game will put you behind further. Now is the time to re-evaluate and gain traction on new ideas before the next set of waves arrive. This is where Pro’s. Beer lives, helping you to be ready to ride the next set of waves coming in for ultimate growth potential. Testimonials WHAT PEOPLE ARE SAYING ABOUT THE PROS? Tony Magee Founder, Lagunitas Brewing Company Greg Merideth came to the brewery at a moment when Lagunitas most needed his unique style of leadership. He transformed an inspired yet rag-tag group of free-spirited outside sales guys into an accountable and motivated army that effectively aligned our objectives with those of our distribution partners. One time at an industry conference the leader of the most important brand in the industry remarked to me that when he heard that Greg Merideth had joined up he understood that something important was happening at Lagunitas. His comment stopped me in my tracks. Greg's reputation for professional performance and integrity was and remains exactly that powerful. * * * * * Dan Gordon, Chief Executive Officer Gordon Biersch Brewing Company I consider Jim one of the most successful and knowledgeable executives in the beer and alcoholic beverage industry. He has seen and solved every issue an alcoholic beverage company will ever face and can transfer this knowledge such that as a client, you will avoid costly mistakes in addition to improving financial performance. * * * * * WRITE A MESSAGE TO EXPERTS Our approach is designed to help you chart your own profitable growth in a demanding, highly regulated and ever-changing beverage system. (707) 812-0001 Idaho (707) 363-8979 California Phone INFO@PROS.BEER Our Email SEND US A MESSAGE We have a process that allows you to decide the appropriate levers to pull to generate revenue and profitable growth. Send Message Providing a scope of work that addresses concerns and matches client goals. QUICK LINKS * Home * About Us * Services EXTRA LINKS * Meet Our Team * Get Free Consulting * Contact Us GET IN TOUCH * (707) 812-0001 * (707) 363-8979 * info@pros.beer X-twitter Facebook Linkedin Instagram © 2024 Pros.Beer. All Rights Reserved