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Pros.Beer

WELCOME TO PROS.BEER

 * 1104 Clark St, Napa, CA 94559
 * Tel : +123-456-7890

 * 1104 Clark St, Napa, CA 94559

 * Idaho Number : (707) 812-0001
 * California Number : (707) 363-8979

 * Home
 * About Us
 * Services
 * Meet Our Team
 * Contact Us
 * Get Free Consulting

Menu
 * Home
 * About Us
 * Services
 * Meet Our Team
 * Contact Us
 * Get Free Consulting

 * Home
 * About Us
 * Services
 * Meet Our Team
 * Contact Us

Menu
 * Home
 * About Us
 * Services
 * Meet Our Team
 * Contact Us

Get Free Consulting


BEST SOLUTION


BREW SUCCESS WITH EXPERT GUIDANCE

We have over 70 years’ experience in the beer industry.  You have made it this
far, let us help you take your business to the next level.

Explore Now
Finding solutions and offering adaptive approaches is our strength.


ABOUT US


UNLEASHING POTENTIAL IN EVERY BREW

Pros.Beer was founded in 2024 by Greg Merideth and Jim Collins to help craft
brewers in a precarious time where we see long-time craft brewers closing their
businesses each week.

ReAD more


OUR SERVICES


TRANSFORMING BREWERIES WITH PROVEN STRATEGIES

Providing a scope of work that addresses concerns and matches client goals

SALES AND DISTRIBUTION

FINANCE AND BUSINESS PLANNING

EXECUTIVE COACHING

PRODUCTION MANAGEMENT

View All Services


MEET OUR TEAM


YOUR PARTNER IN BREWING EXCELLENCE

Listening to client needs and understanding historical business trends and goals

JIM COLLINS

Co-Founder and Manager

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GREG MEREDITH

Co-Founder and Manager

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ALAN SMITH

Accountant

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SELLENA DOEL

Designer

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JIM COLLINS

Partner and Co-Founder


JIM COLLINS

Partner and Co-Founder

Jim Collins is a partner and co-founder of Pros.Beer Jim has over three decades
of experience as an executive with Beer, Wine and Spirits companies. During the
1990s, Jim was the CFO of Pete’s Brewing Company (Pete’s Wicked Ale®), one of
America’s largest and fastest growing specialty brewers, named by INC. Magazine
as one of America's 100 Fastest Growing Companies in 1992, 1993 and 1994. As
CFO, Jim led the team effort to take Pete's public on NASDAQ in 1995 and had
responsibility for managing the production and procurement functions,
accounting, treasury, SEC reporting, investor relations, information systems,
budgeting and forecasting, and risk management. Jim also was integral in
developing and implementing the Company's business strategy to support the
Company's hyper growth, which achieved a compounded annual growth rate in excess
of 120% increasing annual shipments to 500,000 barrels. After Pete’s, Jim as a
CFO, took Commtouch Software public on NASDAQ in 1999 and later became its COO
managing a worldwide sales force. Jim and his family relocated to the Napa
Valley in 2001 where they founded, owned, and subsequently sold a vineyard, and
two wine bottling companies. He has also been the CFO of several wineries
including the one million case brand JaM Cellars, the maker of Butter
Chardonnay® one of the fastest growing chardonnays in America. Jim earned a
bachelor’s in business administration from the University of the Pacific with a
concentration in accounting. From 1996 to 2003, he has been periodic guest
lecturer in the University of Pacific’s Eberhardt School of Business MBA
program, on the topics of Family Business Management and Entrepreneurial
Operations and Finance. In addition, Jim served as the Entrepreneur-in-Residence
from 2014 to 2018 and taught graduate students in accounting for those five
years. Jim has been a Certified Public Accountant in the State of California for
forty years and is a member of the Association of International Certified Public
Accountants (AICPA) and the California Society of Certified Public Accountants.
He also is Accredited in Business Valuation and is a Chartered Management
Accountant by the AICPA. Jim and his wife, Dorothea live in Napa, California and
have three grown children.


GREG MERIDETH

Partner and Co-Founder


GREG MERIDETH

Partner and Co-Founder

Greg Merideth is a partner and co-founder of Pros.Beer. He over thirty-five
years’ experience working with beer and beverage clients on strategies,
programs, and training to help them achieve their goals. Greg’s areas of
expertise include, identifying sales and distribution channels, developing key
account strategies, launch process, sales management, sales training, and sales
tools. For almost ten years, Greg was the Senior Vice President Sales for the
Lagunitas Brewing Company where he was responsible for building and managing the
company’s field sales team of two hundred representatives, as well as holding
the responsibility for the USA and International Distribution model
(Europe/Canada) of 1,000,000-barrel brand until it was sold to Heineken. He has
worked in sales leadership positions for several beverage distributorships
throughout the USA and prior to that was in field sales / national accounts for
the Coors Brewing Company. Greg earned his bachelor’s degree from San Diego
State University and received a Master of Arts Certification in Pastoral Studies
/ Theology from Loyola University in Chicago, Illinois. He is a Board-Certified
Chaplain, volunteering in Hospice Care in both Idaho and California. Greg enjoys
spending time outdoors with his wife of 34 years and their two grown children,
gardening, fly fishing and cooking. Greg is also a motivational speaker and is
Cicerone Certified.


GET FREE CONSULTATION NOW! WE ARE READY TO HELP YOUR BUSINESS

Researching solutions from various successful models of intent and process
Get free consulting

WE’RE RUNNING BUSINESS SINCE 1984

WE'RE RUNNING BUSINESSES SINCE THE 1980S







WHY CHOOSE US


CRAFT BREWERIES WILL BE CHOPPY WATER. NOW IS THE TIME TO SHIFT DIRECTION.

Remember the song from The Beach Boys, “Catch A Wave and You’re Sitting On Top
Of The World”. Well, that’s the feeling one can have working in the beverage
industry and especially right now. The craft beer industry is experiencing:

 * A lull (no waves to ride) changes in:
   * Consumer purchase occasions,
   * Rate of sale and
   * Changing taste dynamics
 * Loyalty is being challenged by multiple factors, including:
   * health,
   * diet restrictions,
   * new flavors and package configurations,
   * changing demographics and
   * segmentation of all alcohol options.

1.234+

Happy Global Customers Who Trusted Us



7.949+

Projects Completed in the Last 10 Years



WE'RE RUNNING BUSINESSES SINCE THE 1980S







WHY CHOOSE US


CRAFT BREWERIES WILL SEE CHOPPY WATERS RIGHT NOW. NOW IS THE TIME TO EVALUATE
PRIORITIES AND MAKE NEEDED ADJUSTMENTS. THE NEXT WAVE IS COMING SOON

Remember the song from The Beach Boys, “Catch A Wave and You’re Sitting On Top
Of The World”. Well, that’s the feeling one can have working in the beverage
industry and especially right now. The craft beer industry is experiencing:

A lull (no waves to ride) changes in:

 * Consumer purchase occasions,
 * Rate of sale and
 * Changing taste dynamics

Loyalty is being challenged by multiple factors, including:

 * health,
 * diet restrictions,
 * new flavors and package configurations,
 * changing demographics and
 * segmentation of all alcohol options.

Historically, a downturn in trends is not a forever endgame. It’s a time of
realignment. It’s like we’re on our surfboards sitting out in the surf waiting
for the next wave to emerge so we can jump on our boards and take a ride.

Successful beer companies:

 * Adjust both operations and revenue-based formats during these difficult down
   turns.
   * Successful adjustments are deliberate and small changes, not throwing out
     the baby with the bath water.
     * Staying neutral or playing the waiting game will put you behind further.

Now is the time to re-evaluate and gain traction on new ideas before the next
set of waves arrive.

This is where Pro’s. Beer lives, helping you to be ready to ride the next set of
waves coming in for ultimate growth potential.


Testimonials


WHAT PEOPLE ARE SAYING ABOUT THE PROS?


Tony Magee Founder, Lagunitas Brewing Company

Greg Merideth came to the brewery at a moment when Lagunitas most needed his
unique style of leadership. He transformed an inspired yet rag-tag group of
free-spirited outside sales guys into an accountable and motivated army that
effectively aligned our objectives with those of our distribution partners. One
time at an industry conference the leader of the most important brand in the
industry remarked to me that when he heard that Greg Merideth had joined up he
understood that something important was happening at Lagunitas. His comment
stopped me in my tracks. Greg's reputation for professional performance and
integrity was and remains exactly that powerful.

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Dan Gordon, Chief Executive Officer Gordon Biersch Brewing Company

I consider Jim one of the most successful and knowledgeable executives in the
beer and alcoholic beverage industry. He has seen and solved every issue an
alcoholic beverage company will ever face and can transfer this knowledge such
that as a client, you will avoid costly mistakes in addition to improving
financial performance.

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WRITE A MESSAGE TO EXPERTS

Our approach is designed to help you chart your own profitable growth in a
demanding, highly regulated and ever-changing beverage system.

(707) 812-0001

Idaho

(707) 363-8979

California Phone

INFO@PROS.BEER

Our Email

SEND US A MESSAGE

We have a process that allows you to decide the appropriate levers to pull to
generate revenue and profitable growth.

Send Message

Providing a scope of work that addresses concerns and matches client goals.

QUICK LINKS

 * Home
 * About Us
 * Services

EXTRA LINKS

 * Meet Our Team
 * Get Free Consulting
 * Contact Us

GET IN TOUCH

 * (707) 812-0001
 * (707) 363-8979
 * info@pros.beer


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