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MEET THREEKIT AT THE INTERNATIONAL BUILDERS SHOW

Join Threekit at IBS on February 27th-29th in Las Vegas. Learn how visual
commerce is enabling incredible product experiences for leading building
materials brands and manufacturers.

Meet Us at the Show





THREEKIT DRIVES BIG BUSINESS RESULTS FOR LEADING BUILDING MATERIALS BRANDS

Within a month, Ulrich revenue was up 290%.
With Threekit, Sloan unlocked a high-growth self-service B2B channel.
Threekit helped Therma-Tru make 100% of their custom Veris Collection available
online.


WHY THREEKIT FOR BUILDING MATERIALS?


UNLOCK 100% OF YOUR PRODUCT CATALOG

When you can show every version of your configurable product, customer's are
more confident to buy and less likely to return.


CUT COSTS

Threekit can help you dramatically cut costs associated with photography and
rendering as well as design and material costs, and lower returns.


SELL EVERYWHERE

Threekit lets you syndicate product visuals so that you can offer an incredible
shopping experience on eCommerce, in-store, through retailers, the metaverse,
and more.

Get Pricing


FREQUENTLY ASKED QUESTIONS

WHY IS THREEKIT GOING TO IBS?

Threekit is the ideal visual commerce solution for today's building materials
brands. Many of these companies still rely on outdated methods for selling their
highly customizable products or are unable to sell in digital channels because
of their product complexity. 

With Threekit, brands put their customers in control, enabling them to configure
and buy even the most complex products in real time. They also enable brands to
get into new sales channels and find new buyers. 

WHAT MAKES THREEKIT THE BEST VISUAL COMMERCE SOLUTION FOR BUILDING MATERIALS?

Threekit is an ideal solution for building materials companies aiming to elevate
their product experience due to several key features that set it apart in the
market:

 * Composable for Seamless Integration:
   Threekit's composable architecture ensures compatibility with any tech stack.
   This flexibility is crucial for building materials companies with existing
   systems and processes, allowing them to seamlessly integrate Threekit into
   their infrastructure without major disruptions or overhauls. This
   adaptability simplifies the implementation process and facilitates a quicker
   transition to an enhanced product experience.
 * Visual Configurator for Immersive Product Experiences:
   As a visual configurator, Threekit goes beyond traditional product
   representation. It brings together stunning visuals and a robust platform
   that includes comprehensive product asset management and business rules and
   logic. This combination allows building materials companies to showcase their
   products in a highly engaging and interactive manner, providing customers
   with a realistic and immersive experience. This not only enhances the overall
   user experience but also aids in better decision-making for customers.
 * Omni-Channel Syndication for Maximum Reach:
   Threekit enables omni-channel syndication, empowering building materials
   companies to extend their configuration experience across various platforms.
   Whether on the company website, within a sales portal, or embedded on
   distributor or retailer sites, Threekit ensures that the product
   configuration tool can be seamlessly deployed wherever the company wishes to
   sell. This versatility allows for a broader reach and maximizes the exposure
   of the enhanced product experience, ensuring that potential customers
   encounter the immersive configurator across multiple touchpoints.
 * Enhanced Sales Opportunities:
   By deploying Threekit's visual configurator across different channels,
   building materials companies can capitalize on diverse sales opportunities.
   The tool's adaptability and omni-channel capabilities mean that potential
   customers can experience and customize products in a way that suits their
   preferences and convenience. Whether online or through a distributor's
   portal, Threekit provides a consistent and compelling product experience,
   increasing the likelihood of conversions and driving sales.
 * Efficient Product Management:
   Threekit's comprehensive platform includes robust product asset management
   capabilities. This ensures that companies can efficiently organize, update,
   and maintain their product information and visuals. This centralized
   management system streamlines processes, reducing the likelihood of errors
   and ensuring that the most accurate and up-to-date product information is
   presented across all channels.

WHAT DOES THREEKIT ENABLE BUILDING MATERIALS COMPANIES TO DO?

Customize Building Materials Products in Real-Time Demos

The 3D and AR elements on your website help get customers into your sales
funnel; in demos, they can also bolster your sales team’s efforts.

As we’ve noted before, “we’ll get back to you” is a death knell in B2B sales
conversations. Adding 3D and AR components to sales demos can help prevent
customers from uttering those words.

Here’s how:

 * 3D configuration lets sales reps render custom building materials in real
   time, on a screen everyone can see (or in a shared screen in a video call).
   That means they can update styles, dimensions, and finishes so customers can
   see them – and make a decision about them – instantly (see example below).
 * AR applications let sales reps show what various materials would look like in
   their actual context. That could mean anything from showing how custom
   cabinets would look like in an existing kitchen to showing how modular
   building components would look on a vacant lot.

A Gartner study on the B2B buying process shows that salespeople who act as
“information connectors” – those who connect customers with as much information
as possible, from as many sources as possible – are four times more effective
than those who act as “information authorities” – those who rely on deep
personal experience to help customers.

By enhancing sales conversations with highly detailed, real-time 3D and AR
visual information, salespeople act as connectors. Gartner also found that when
customers work with connectors, they’re 90 percent more likely to make a larger,
more complex, and low-regret purchase.

Generate Building Materials Quotes in Real Time

If generating quotes is the slowest part of your building materials sales
process, introducing 3D and AR could help.

That’s because the software that generates real-time 3D and AR assets can also
organize, visualize, and document those outputs as you generate them. The
result: sales reps can update customers on prices as they tweak styles,
dimensions, and finishes in a demo. This makes it much easier for customers to
make real-time decisions about whether certain features will fit into their
budgets.

And when sales reps can end a demo by sending a complete, accurate quote more or
less instantly, they’re able to shorten the sales cycle and prevent the
communication disruption that might otherwise leave to customer drop-off.

Track Building Materials Orders Seamlessly

In addition to generating real-time custom quotes, the software that generates
3D and AR visuals can also tie to BOMs, ERPs, and PIMs. This means:

 * Automatic creation of parts lists as customers choose customizations.
 * Automatic orders placed if parts are needed to fulfill customer orders.
 * Quicker order delivery to customers.

Besides saving your team time and energy, the quicker turnaround that customers
see makes for a much smoother, more retail-like experience. That’s exactly what
today’s B2B buyers want, according to recent Salesforce research: 67 percent
have switched vendors to work with one that provides a more consumer-like buying
experience.

CASE STUDY

Therma-Tru teamed up with Threekit to create a configurable door visualizer for
their entire Veris Collection. Therma-Tru logged their first direct-to-customer
sale within a week of their soft launch.



Read the Whole Case Study


MEET US AT THE SHOW

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Last Name

Company Name



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