www.surveymonkey.com Open in urlscan Pro
108.138.17.14  Public Scan

Submitted URL: https://email.labxmediagroup.com/e3t/Ctc/LT*113/c3tLW04/VV-shl2fM88GW8TLVmB4-sl__W4zFhY94W-G40N8_nRGw3q3n_V1-WJV7CgPqWW2WTMv51nJK...
Effective URL: https://www.surveymonkey.com/r/2ZF982M?utm_campaign=DDN_AdAwareness_AmazonContest&utm_medium=email&_hsmi=245516709&_hsenc=p2A...
Submission: On February 13 via manual from US — Scanned from DE

Form analysis 1 forms found in the DOM

Name: surveyFormPOST

<form name="surveyForm" action="" method="post" enctype="multipart/form-data" novalidate="" data-survey-page-form="">
  <div class="questions clearfix">
    <div class="question-row clearfix 
                   ">
      <div data-question-type="presentation_image" data-rq-question-type="presentation_image" class="question-container
    
        
        
    
    ">
        <div id="question-field-114695331" data-qnumber="1" data-qdispnumber="" data-question-id="114695331" class=" question-presentation-image qn question image" data-alt-title="Image">
          <h4 class="screenreader-only">Question Title</h4>
          <h4 id="title114695331" class="question-title-container user-generated">
            <span class="user-generated notranslate  
                ">
              <div style="text-align: center;"></div>
            </span>
          </h4>
          <img class="user-generated" src="https://surveymonkey-assets.s3.amazonaws.com/survey/510650127/0883583d-43ee-4265-9df5-3e934f739803.png" alt="<div style=&quot;text-align: center;&quot;></div>" tabindex="0">
        </div>
      </div>
    </div>
    <div class="question-row clearfix 
                   ">
      <div data-question-type="presentation_image" data-rq-question-type="presentation_image" class="question-container
    
        
        
    
    ">
        <div id="question-field-114695339" data-qnumber="2" data-qdispnumber="" data-question-id="114695339" class=" question-presentation-image qn question image" data-alt-title="Image">
          <h4 class="screenreader-only">Question Title</h4>
          <h4 id="title114695339" class="question-title-container user-generated">
            <span class="user-generated notranslate  
                ">
              <div style="text-align: center;"></div>
            </span>
          </h4>
          <img class="user-generated" src="https://surveymonkey-assets.s3.amazonaws.com/survey/510650127/757cf6fa-d6aa-48c5-af4d-f4c4d04b07a1.png" alt="<div style=&quot;text-align: center;&quot;></div>" tabindex="0">
        </div>
      </div>
    </div>
    <div class="question-row clearfix 
                   ">
      <div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
    
        
        
    
    ">
        <div id="question-field-114695332" data-qnumber="3" data-qdispnumber="1" data-question-id="114695332" class=" question-single-choice-radio qn question vertical">
          <h3 class="screenreader-only">Question Title</h3>
          <fieldset class=" question-fieldset" data-radio-button-group="">
            <legend class="question-legend">
              <h4 id="question-title-114695332" class="
                     question-title-container ">
                <span class="required-asterisk notranslate"> * </span>
                <span class="question-number notranslate"> 1<span class="question-dot">.</span>
                </span>
                <span class="user-generated notranslate  
                ">
                  <span style="color: #000000;">At first glance, what stands out to you in this ad?</span></span>
              </h4>
            </legend>
            <div class="question-body clearfix notranslate ">
              <div class="">
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695332">
                    <input id="114695332_867724722" aria-labelledby="114695332_867724722_label" name="114695332" type="radio" role="radio" class="radio-button-input " value="867724722" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695332_867724722_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695332_867724722">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated ">
                        <span style="color: #000000;">Headline</span>
                      </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695332">
                    <input id="114695332_867724723" aria-labelledby="114695332_867724723_label" name="114695332" type="radio" role="radio" class="radio-button-input " value="867724723" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695332_867724723_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695332_867724723">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated ">
                        <span style="color: #000000;">Image</span>
                      </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695332">
                    <input id="114695332_867724724" aria-labelledby="114695332_867724724_label" name="114695332" type="radio" role="radio" class="radio-button-input " value="867724724" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695332_867724724_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695332_867724724">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated ">
                        <span style="color: #000000;">Description</span>
                      </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695332">
                    <input id="114695332_867724725" aria-labelledby="114695332_867724725_label" name="114695332" type="radio" role="radio" class="radio-button-input " value="867724725" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695332_867724725_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695332_867724725">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated ">
                        <span style="color: #000000;">QR Code</span>
                      </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695332">
                    <input id="114695332_867724726" aria-labelledby="114695332_867724726_label" name="114695332" type="radio" role="radio" class="radio-button-input " value="867724726" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695332_867724726_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695332_867724726">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Logo </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695332">
                    <input id="114695332_867724727" aria-labelledby="114695332_867724727_label" name="114695332" type="radio" role="radio" class="radio-button-input " value="867724727" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695332_867724727_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695332_867724727">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Website URL </span>
                    </label>
                  </div>
                </div>
              </div>
            </div>
          </fieldset>
        </div>
      </div>
    </div>
    <div class="question-row clearfix 
                   ">
      <div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
    
        
        
    
    ">
        <div id="question-field-114695333" data-qnumber="4" data-qdispnumber="2" data-question-id="114695333" class=" question-single-choice-radio qn question vertical">
          <h3 class="screenreader-only">Question Title</h3>
          <fieldset class=" question-fieldset" data-radio-button-group="">
            <legend class="question-legend">
              <h4 id="question-title-114695333" class="
                     question-title-container ">
                <span class="required-asterisk notranslate"> * </span>
                <span class="question-number notranslate"> 2<span class="question-dot">.</span>
                </span>
                <span class="user-generated notranslate  
                ">
                  <span style="color: #000000;">Does this ad clearly relay the product's features and benefits?</span></span>
              </h4>
            </legend>
            <div class="question-body clearfix notranslate ">
              <div class="">
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695333">
                    <input id="114695333_867724728" aria-labelledby="114695333_867724728_label" name="114695333" type="radio" role="radio" class="radio-button-input " value="867724728" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695333_867724728_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695333_867724728">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Yes </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695333">
                    <input id="114695333_867724729" aria-labelledby="114695333_867724729_label" name="114695333" type="radio" role="radio" class="radio-button-input " value="867724729" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695333_867724729_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695333_867724729">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> No </span>
                    </label>
                  </div>
                </div>
              </div>
            </div>
          </fieldset>
        </div>
      </div>
    </div>
    <div class="question-row clearfix 
                   ">
      <div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
    
        
        
    
    ">
        <div id="question-field-114695334" data-qnumber="5" data-qdispnumber="3" data-question-id="114695334" class=" question-single-choice-radio qn question vertical">
          <h3 class="screenreader-only">Question Title</h3>
          <fieldset class=" question-fieldset" data-radio-button-group="">
            <legend class="question-legend">
              <h4 id="question-title-114695334" class="
                     question-title-container ">
                <span class="required-asterisk notranslate"> * </span>
                <span class="question-number notranslate"> 3<span class="question-dot">.</span>
                </span>
                <span class="user-generated notranslate  
                "> How likely are you to inquire about the product based on this ad?</span>
              </h4>
            </legend>
            <div class="question-body clearfix notranslate ">
              <div class="">
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695334">
                    <input id="114695334_867724730" aria-labelledby="114695334_867724730_label" name="114695334" type="radio" role="radio" class="radio-button-input " value="867724730" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695334_867724730_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695334_867724730">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Extremely likely </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695334">
                    <input id="114695334_867724731" aria-labelledby="114695334_867724731_label" name="114695334" type="radio" role="radio" class="radio-button-input " value="867724731" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695334_867724731_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695334_867724731">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Very likely </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695334">
                    <input id="114695334_867724732" aria-labelledby="114695334_867724732_label" name="114695334" type="radio" role="radio" class="radio-button-input " value="867724732" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695334_867724732_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695334_867724732">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Moderately likely </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695334">
                    <input id="114695334_867724733" aria-labelledby="114695334_867724733_label" name="114695334" type="radio" role="radio" class="radio-button-input " value="867724733" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695334_867724733_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695334_867724733">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Slightly likely </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695334">
                    <input id="114695334_867724734" aria-labelledby="114695334_867724734_label" name="114695334" type="radio" role="radio" class="radio-button-input " value="867724734" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695334_867724734_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695334_867724734">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Not at all likely </span>
                    </label>
                  </div>
                </div>
              </div>
            </div>
          </fieldset>
        </div>
      </div>
    </div>
    <div class="question-row clearfix 
                   ">
      <div data-question-type="open_ended_essay" data-rq-question-type="open_ended" class="question-container
    
        
        
    
    ">
        <div id="question-field-114695335" data-qnumber="6" data-qdispnumber="4" data-question-id="114695335" class=" question-essay qn question essay">
          <h3 class="screenreader-only">Question Title</h3>
          <div class=" question-fieldset question-legend">
            <h4 id="question-title-114695335" class=" question-title-container ">
              <span class="required-asterisk notranslate"> * </span>
              <span class="question-number notranslate"> 4<span class="question-dot">.</span>
              </span>
              <span class="user-generated notranslate  
                ">
                <span style="color: #000000;">Without scrolling up, what most sticks in your mind about the ad?</span></span>
            </h4>
            <div class="question-body clearfix notranslate ">
              <div class="textarea-container">
                <textarea aria-labelledby="question-title-114695335" id="114695335" name="114695335" class="textarea" spellcheck="true" rows="3" cols="50" data-sm-textarea="" maxlength="20000"></textarea>
              </div>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="question-row clearfix 
                   ">
      <div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
    
        
        
    
    ">
        <div id="question-field-114695336" data-qnumber="7" data-qdispnumber="5" data-question-id="114695336" class=" question-single-choice-radio qn question vertical">
          <h3 class="screenreader-only">Question Title</h3>
          <fieldset class=" question-fieldset" data-radio-button-group="">
            <legend class="question-legend">
              <h4 id="question-title-114695336" class="
                     question-title-container ">
                <span class="required-asterisk notranslate"> * </span>
                <span class="question-number notranslate"> 5<span class="question-dot">.</span>
                </span>
                <span class="user-generated notranslate  
                "> How effective is this ad?</span>
              </h4>
            </legend>
            <div class="question-body clearfix notranslate ">
              <div class="">
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695336">
                    <input id="114695336_867724736" aria-labelledby="114695336_867724736_label" name="114695336" type="radio" role="radio" class="radio-button-input " value="867724736" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695336_867724736_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695336_867724736">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Extremely effective </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695336">
                    <input id="114695336_867724737" aria-labelledby="114695336_867724737_label" name="114695336" type="radio" role="radio" class="radio-button-input " value="867724737" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695336_867724737_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695336_867724737">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Very effective </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695336">
                    <input id="114695336_867724738" aria-labelledby="114695336_867724738_label" name="114695336" type="radio" role="radio" class="radio-button-input " value="867724738" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695336_867724738_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695336_867724738">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Somewhat effective </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695336">
                    <input id="114695336_867724739" aria-labelledby="114695336_867724739_label" name="114695336" type="radio" role="radio" class="radio-button-input " value="867724739" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695336_867724739_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695336_867724739">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Not so effective </span>
                    </label>
                  </div>
                </div>
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695336">
                    <input id="114695336_867724740" aria-labelledby="114695336_867724740_label" name="114695336" type="radio" role="radio" class="radio-button-input " value="867724740" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695336_867724740_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695336_867724740">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Not at all effective </span>
                    </label>
                  </div>
                </div>
              </div>
            </div>
          </fieldset>
        </div>
      </div>
    </div>
    <div class="question-row clearfix 
                   ">
      <div data-question-type="open_ended_essay" data-rq-question-type="open_ended" class="question-container
    
        
        
    
    ">
        <div id="question-field-114695337" data-qnumber="8" data-qdispnumber="6" data-question-id="114695337" class=" question-essay qn question essay">
          <h3 class="screenreader-only">Question Title</h3>
          <div class=" question-fieldset question-legend">
            <h4 id="question-title-114695337" class=" question-title-container ">
              <span class="required-asterisk notranslate"> * </span>
              <span class="question-number notranslate"> 6<span class="question-dot">.</span>
              </span>
              <span class="user-generated notranslate  
                "> Your feedback and suggestions are always appreciated!</span>
            </h4>
            <div class="question-body clearfix notranslate ">
              <div class="textarea-container">
                <textarea aria-labelledby="question-title-114695337" id="114695337" name="114695337" class="textarea" spellcheck="true" rows="3" cols="50" data-sm-textarea="" maxlength="20000"></textarea>
              </div>
            </div>
          </div>
        </div>
      </div>
    </div>
    <div class="question-row clearfix 
                   ">
      <div data-question-type="single_choice_vertical" data-rq-question-type="single_choice_vertical" class="question-container
    
        
        
    
    ">
        <div id="question-field-114695338" data-qnumber="9" data-qdispnumber="7" data-question-id="114695338" class=" question-single-choice-radio qn question vertical">
          <h3 class="screenreader-only">Question Title</h3>
          <fieldset class=" question-fieldset" data-radio-button-group="">
            <legend class="question-legend">
              <h4 id="question-title-114695338" class="
                     question-title-container ">
                <span class="required-asterisk notranslate"> * </span>
                <span class="question-number notranslate"> 7<span class="question-dot">.</span>
                </span>
                <span class="user-generated notranslate  
                "> Would you like to receive product information or special offers from this company?</span>
              </h4>
            </legend>
            <div class="question-body clearfix notranslate ">
              <div class="">
                <div class="answer-option-cell">
                  <div data-sm-radio-button="" class="radio-button-container " aria-labelledby="question-title-114695338">
                    <input id="114695338_867724741" aria-labelledby="114695338_867724741_label" name="114695338" type="radio" role="radio" class="radio-button-input " value="867724741" aria-checked="false">
                    <label data-sm-radio-button-label="" id="114695338_867724741_label" class="answer-label radio-button-label no-touch touch-sensitive clearfix" for="114695338_867724741">
                      <span class="radio-button-display ">
                      </span>
                      <span class="radio-button-label-text question-body-font-theme user-generated "> Yes </span>
                    </label>
                  </div>
                </div>
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Text Content

AD EXPERIENCE SURVEY: DECEMBER 2022/JANUARY 2023


THERMO FISHER SCIENTIFIC - COVER

The following questions are based on the ad featured below from the
December/January edition of Drug Discovery News: Thermo Fisher Scientific -
Cover

QUESTION TITLE



QUESTION TITLE




QUESTION TITLE

* 1. AT FIRST GLANCE, WHAT STANDS OUT TO YOU IN THIS AD?

Headline
Image
Description
QR Code
Logo
Website URL


QUESTION TITLE

* 2. DOES THIS AD CLEARLY RELAY THE PRODUCT'S FEATURES AND BENEFITS?

Yes
No


QUESTION TITLE

* 3. HOW LIKELY ARE YOU TO INQUIRE ABOUT THE PRODUCT BASED ON THIS AD?

Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely


QUESTION TITLE

* 4. WITHOUT SCROLLING UP, WHAT MOST STICKS IN YOUR MIND ABOUT THE AD?




QUESTION TITLE

* 5. HOW EFFECTIVE IS THIS AD?

Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective


QUESTION TITLE

* 6. YOUR FEEDBACK AND SUGGESTIONS ARE ALWAYS APPRECIATED!




QUESTION TITLE

* 7. WOULD YOU LIKE TO RECEIVE PRODUCT INFORMATION OR SPECIAL OFFERS FROM THIS
COMPANY?

Yes
No
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