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SCHEDULE SEP 25, 2024




GO TO SEP 26


GO TO SEP 26




OPENING KEYNOTE

Sep 25 |Expert Stage 10:00 – 10:45 AM
Surviving and Thriving in the User-Centric Era

Explore how the user-centric era is transforming media landscapes, urging
broadcasters to innovate in content creation, distribution, and audience
engagement. Join Evan Shapiro as he maps strategies to thrive amid global tech
competition, shaping a resilient future. 

Evan Shapiro | eshap


THE MEDIA INDUSTRY 2024

Sep 25Expert Stage
11:00-11:45 AM
The Global Industry Update

Pandemic, writers’ strike, subscription churn, the rise of AI, new business
models: the last months and years have been quite disruptive for our Industry.
So, where does our Industry stand in 2024? Some of the major global industry
leaders and companies share their insights.

Renard T. Jenkins | SMPTE
Sascha Schwingel | UFA


JOURNALISM & MEDIATECH

Sep 25Horizon Stage
11:00-11:45 AM
Democracy under Fire: Journalism in the era of AI

A forward-looking talk with Charlie Beckett, Director of Polis and the Polis/LSE
JournalismAI project, on harnessing technology and innovations to navigate
challenges and opportunities for media in the AI age. 

Charlie Beckett | LSE

Presented by Medieninnovationszentrum Babelsberg


THE MEDIA INDUSTRY 2024

Sep 25Expert Stage
12:00-12:45 PM
The Global Workflow Update

Over the years, more and more technologies have been developed for the media
industry. But have they also served the goal of making workflows simpler, more
transparent and, above all, more efficient? A discussion on a global level.

Raymond Drewry | Movielabs
Katrina King | AWS


JOURNALISM & MEDIATECH

Sep 25Horizon Stage
12:00-12:45 PM
Restoring Trust: The Intersection of Technology, Regulation, and Ethics

The panel discussion will focus on the delicate balance of innovation and
regulation, questioning the roles and responsibilities of different stakeholders
in advancing and overseeing the use of technology. 

Charlie Beckett | LSE
Henrike Gudat | Media Authority NRW
Joscha Jäger | Open Parliament TV

Presented by Medieninnovationszentrum Babelsberg


WORKSHOPS

Sep 25 | Conference Center 2:00 – 3:45 PM
Building Bridges – Create visions of collaboration in media with LEGO® Serious
Play®!

Reawaken your inner child and explore innovative collaboration techniques with
LEGO® Serious Play®. Ideal for producers, content creators, innovators,
start-ups, and broadcasters, this workshop aims to revolutionise your approach
to teamwork.

Olympia Tsakiridou | MediaTech Hub Potsdam
Vasili Schewelow | CEQTOR

Presented by CEQTOR Venture Studio & MTH Potsdam


DISRUPTING THE MEDIA INDUSTRY WITH AI

Sep 25Expert Stage
2:00-2:45 PM
AI in the Media Industry: Dimensions to Consider & Ethical Development 

How can the industry meet demands for the protection of intellectual property,
protecting actors from being replaced illegally by AI, and developing
sustainable infrastructure? In this keynote, followed by an AMA, Ali Shah,
Global Managing Director for Responsible AI at Accenture, formerly with the BBC,
Executive Fellow at the World Economic Forum and a member of the Board at the
Ada Lovelace Institute, will guide us through the current AI landscape in a
multilayered conversation on production, technology, society, regulation and
law. 

Ali Shah | Accenture / World Economic Forum


GUEST OF HONOUR: AUSTRIA

Sep 25Horizon Stage
2:00-2:45 PM
FILMING in AUSTRIA – How an Incentive Changed the Game

Located in the heart of Europe, Austria has a lot to offer when it comes to
making audiovisual content. Since 2023 a new incentive has brought a lot of
attention to the country. FILM in AUSTRIA, the national Film Commission grants
insight into the status quo of the rebate and how it affected the national
industry. 

Katrin Fürnkranz  | hq7studios
Silvia Vana | Austrian Ministry of Labour and Economy
Marijana Stoisits | VIENNA FILM COMMISSION
Werner Zappe | Austrian Film Institute

Presented by FILM in AUSTRIA


DISRUPTING THE MEDIA INDUSTRY WITH AI

Sep 25Expert Stage
3:00-3:45 PM
Practical AI Tools, PART 1: Script, High-quality 3D Asset Workflows, Dubbing 

From storytelling to production, we take a deep dive into four uses of AI in
filmmaking with UFA, MOD Tech Labs, Deeptune and Phont. UFA has been testing out
AI-generated scripts and how they are received by audiences, MOD Tech Labs
creates tools to streamline the production of 3D assets and immersive digital
content, Deeptune specializes in AI-powered audiovisual dubbing technology for
the entire dubbing process, and Phont combines AI and design to boost inclusion
and immersion in subtitling.

Marc Schwellenbach | UFA
Alex Porter | Mod Tech Labs
Tim Lupo | Deeptune
Frederik Merkel | PHONT


GUEST OF HONOUR: AUSTRIA

Sep 25Horizon Stage
3:00-3:45 PM
AUSTRIAN PRODUCERS TALK: Cinema, TV, Streaming – Quo Vadis? 

How the Austrian film industry deals with the challenges and opportunities of
different forms of exploitation in a globalized yet fragmented market. Austria’s
top industry professionals talk about their strategies to succeed in a
competitive market that demands more than distinctive aesthetics and unique
storytelling. 

Katharina Schenk | ORF
Catrin Strasser | MR Film
Michael Frenschkowski | Terra Mater Studios

Presented by FILM in AUSTRIA


DISRUPTING THE MEDIA INDUSTRY WITH AI

Sep 25Expert Stage
4:00-4:45 PM
Practical AI Tools PART 2: Cloud-based Workflows, Generative Editing and
Production, AI-enhanced Programming 

From post-production to distribution, three speakers show us how they use AI.
We’re joined by Strada founder and CEO Michael Cioni, „the most underrated
futurist in the entertainment industry“. Strada is an Al-enabled cloud platform
specialising in workflow efficiency and automation by developing the first AI
marketplace for creatives.  

Michael Cioni | Strada


GUEST OF HONOUR: AUSTRIA

Sep 25Horizon Stage
4:00-4:45 PM
AUSTRIAN MEDIA INDUSTRY – technological innovations & the future of media
technology 

The Media Innovation Lab supports start-ups and innovative visionaries in the
realization of new ideas, formats and technologies for the entire Austrian media
industry. Four project leaders report on their products and services that help
to sustainably strengthen the Austrian media landscape and promote growth and
innovation.   

Speakers will be announced soon. Stay tuned!

Presented by Media Innovation Lab


BABELSBERG EXPERIENCE

Sep 25 | 6:00 PM

Live Concert by the German Film Orchestra Babelsberg & Drink Reception 

A special treat on the first day of the conference: The famous German Film
Orchestra Babelsberg will perform an exclusive concert. More than 40 musicians
will play iconic film scores live in the orchestra’s recording studio.
Afterwards, drinks will be served on our terrace.

Presented by the German Film Orchestra Babelsberg  


SCHEDULE SEP 26, 2024




GO TO SEP 25


GO TO SEP 25




BABELSBERG EXPERIENCE

Sep 26 Conference Center  | 9:30 – 10:45 AM

#MTHCON24 Meet the Speakers Breakfast

On the second day of the conference, you are invited to enjoy fresh coffee, a
delicious breakfast, and the opportunity to meet our international speakers face
to face. Make new contacts! 

Sign up using our official #MTHCON24 app. 


BABELSBERG EXPERIENCE

Sep 26 | 9 Conference Center:30 – 10:45 AM

Babelsberg Open Doors

A look behind the scenes: Join us on a guided tour to the most fascinating
places at Babelsberg Studios.


WORKSHOPS

Sep 26  Conference Center11:00 AM – 1:00 PM

Streamline Your Editing: AI Innovations in Premiere Pro

Boost efficiency with the latest AI features in Adobe Premiere Pro! Join
Wolfgang Heß (Adobe Certified Instructor) for a hands-on workshop to discover
how AI tools can streamline your editing process. Learn about Text-Based Editing
and Enhance Speech to reduce tedious tasks and focus on your creative vision.

Wolfgang Heß | Certified Expert Premiere Pro

Presented by Adobe


NEXT GEN VIEWING EXPERIENCES

Sep 26Expert Stage
11:00-11:45 AM
Producing in an Ever-evolving, AI-driven Media Industry 

The last decade has transformed the way we produce films several times over –
from virtual production and immersive technologies to AI, which is now
permeating every stage of film production. How can the industry stay on top of
these changes? How can producers and studios harness the ever-evolving tech
scene to deliver Next Gen Viewing Experiences to audiences? 

Max Wiedemann | Leonine Studios
Pirita Pyykkönen-Klauck | ZDF Sparks


YOUR INTERACTIVE AI MOVIE PRODUCTION UPDATE 

Sep 26Horizon Stage
11:00-11:45 AM
Exploring AI Film Production in 2024 

Join Jacques Alomo for an exciting session on how AI is revolutionizing film
production, from concept development to voice cloning! 

Jacques Alomo | creamlabs AI

Presented by Cluster ICT, Media and Creative Industries Berlin Brandenburg


NEXT GEN VIEWING EXPERIENCES

Sep 26Expert Stage
12:00-12:45 PM
Unlocked: New Ways of Storytelling and Experiences for Audiences 

Is simply watching a film enough anymore? New formats emerge as technology
allows producers to create beyond the traditional ways we’re used to
experiencing stories. With storytelling still at the heart of all things
audio-visual, the industry experiments with new tech to bring new depths to
their stories. 

Kemal Görgülü | ARTE


YOUR INTERACTIVE AI MOVIE PRODUCTION UPDATE 

Sep 26Horizon Stage
12:00-12:45 PM
Interactive AI movie production with the audience 

Discover the potential of AI in film production through an engaging and
interactive session. Jacques Alomo will showcase examples of AI-assisted
creative projects and workflows and delve into the traditional steps of
producing a video using AI tools, including concept development, virtual
casting, storyboarding, video generation, voice cloning, and more. 

Jacques Alomo | creamlabs AI

Presented by Cluster ICT, Media and Creative Industries Berlin Brandenburg


WORKSHOPS

Sep 26 |  Conference Center 2:00 – 4:00 PM

Blackbox Virtual Production

Explore how to effectively integrate virtual production into small and
medium-budget projects. This workshop covers the benefits, planning, and
calculations for using VP in European and independent productions. Delve into
case studies that address technological, creative, and financial aspects from
development to post-production.

Stephan Bernardes | Producer
Jonathan Ho | VP Coordinator

Presented by ARKANUM VIRTUAL


NEXT GEN TECH FOR STREAMING BUSINESS

Sep 26Expert Stage
2:00-2:45 PM
Fulfilling Audience Needs: viewer-centered streaming products

Since Streaming is the frontrunner of all distribution, audiences are demanding
for new ways of presenting content in the streaming product – the streaming app:
more interactive, better recommendation, more aggregation, seamless navigation.
By fulfilling the audience’s needs could even lead to promising new business
models. But how?

Paul Kane | ITVX
Hannah Reuter | joyn


GLOBAL MEDIATECH PITCH DAY

Sep 26Horizon Stage
2:00-2:45 PM
Content creation, distribution, and monetization in the digital age.

Discover the ways mediatech startups transform content creation and distribution
with technology. Join our expert panel of industry visionaries as they reveal
the trends shaping the future of digital media production. 

Speakers will be announced soon. Stay tuned!

Presented by Raw Ventures


NEXT GEN TECH FOR STREAMING BUSINESS

Sep 26Expert Stage
3:00-3:45 PM
Interactive Streaming: New Tech, New Revenue – but how? 

New ways to interact with content can provide new revenue streams for the
industry – happening through data, recommendation systems, targeted ads and more
– just ask social media. 

Nele Odzuck | TikTok
Tom Frazer | APS International | Amazon
More Speakers will be announced soon.


GLOBAL MEDIATECH PITCH DAY

Sep 26Horizon Stage
3:00-3:45 PM
Pitch Day: Meet the Most Promising MediaTech Startups 

MediaTech startups will present their projects to investors and industry
leaders, bringing them to the next level by providing an opportunity to secure
€1M in funding! 

Speakers will be announced soon. Stay tuned!

Presented by Raw Ventures


THE #MTHCON24 WRAP UP

Sep 26Expert Stage
4:00-4:45 PM
Future MediaTech Trends 2024

Two days of #MTHCON24 and we summarise: what are the MediaTech trends of 2024?
Tech journalist Kate Bulkley and Head of #MTHCON24 provide the executive summary
to take away.

Peter Effenberg | MediaTech Hub Conference


GLOBAL MEDIATECH PITCH DAY

Sep 26Horizon Stage
4:00-4:45 PM
Pitch Day: Meet the Most Promising MediaTech Startups 

MediaTech startups will present their projects to investors and industry
leaders, bringing them to the next level by providing an opportunity to secure
€1M in funding! 

Speakers will be announced soon. Stay tuned!

Presented by Raw Ventures


GLOBAL MEDIATECH PITCH DAY 

Sep 26Horizon Stage | 5:00 – 5:45 PM
Pitch Day Awards 

Get ready for the highlight of the day! The award ceremony will celebrate the
most innovative and promising MediaTech startups, culminating in an exciting
finale where the winners will be announced. 

Speakers will be announced soon. Stay tuned!

Presented by Raw Ventures

MediaTech Hub Potsdam Management GmbH

#MTHCON24
Contact: guest@mth-conference.de




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Photos by
Andrea Hansen
Lars Hübner
Beate Waetzel
Peter Himsel
Studio Babelsberg AG



MediaTech Hub Potsdam Management GmbH

#MTHCON24
Contact: guest@mth-conference.de





FAQ
Partners
Press
Sustainability
Data Protection
Imprint

Photos by
Andrea Hansen
Lars Hübner
Beate Waetzel
Peter Himsel
Studio Babelsberg AG




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