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GAME ON: BUILDING MASSIVE MULTIPLAYER ONLINE DATA PRODUCTS

1:30 PM - 1:50 PM PDT

Tuesday, Oct 17

San Diego

Online

With dbt and the modern data stack, onboarding and surfacing data has never been
more manageable for analytics engineers. Still, 85% of data products never make
it into production. Why do data practitioners struggle to create data products
that engage the people who actually use them?

Join Jake and Nate as they discuss how integration and collaboration can drive
user engagement, ultimately leading to increased adoption. They’ll present
guiding principles and three real world examples of data products designed to
center and empower business users to:
- Replace the need for seeds using materialized Sigma input tables
- Create and manage HubSpot contacts and segments using Sigma’s HubSpot template
- Sync insights from Sigma directly to downstream systems using the Hightouch
integration.

The lessons learned from building a data platform at Sigma will provide everyone
a framework for fostering collaboration between data teams and business users so
they can raid insights, move up the leaderboard, and level up their gameplay no
matter what data stack they use.

Business critical data teamsOn-demand

1:30 PM - 1:50 PM PDT

Tuesday, Oct 17

San Diego

Online

Speaker(s)

Nate MeinzerDirector of Partner Engineering, Sigma Computing, Sigma Computing
Jake HannanSenior Manager, Data Platform, Sigma Computing


BUILD YOUR PATH AT COALESCE

Join dbt Labs and thousands of data humans like you to rethink how the world
does data at Coalesce 2023.

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