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Coalesce 2023 starts next week - online and in-person tickets still available! Register now › Open menu Experience Agenda SpeakersSponsorsFreebiesRegister NowLogin Full Agenda GAME ON: BUILDING MASSIVE MULTIPLAYER ONLINE DATA PRODUCTS 1:30 PM - 1:50 PM PDT Tuesday, Oct 17 San Diego Online With dbt and the modern data stack, onboarding and surfacing data has never been more manageable for analytics engineers. Still, 85% of data products never make it into production. Why do data practitioners struggle to create data products that engage the people who actually use them? Join Jake and Nate as they discuss how integration and collaboration can drive user engagement, ultimately leading to increased adoption. They’ll present guiding principles and three real world examples of data products designed to center and empower business users to: - Replace the need for seeds using materialized Sigma input tables - Create and manage HubSpot contacts and segments using Sigma’s HubSpot template - Sync insights from Sigma directly to downstream systems using the Hightouch integration. The lessons learned from building a data platform at Sigma will provide everyone a framework for fostering collaboration between data teams and business users so they can raid insights, move up the leaderboard, and level up their gameplay no matter what data stack they use. Business critical data teamsOn-demand 1:30 PM - 1:50 PM PDT Tuesday, Oct 17 San Diego Online Speaker(s) Nate MeinzerDirector of Partner Engineering, Sigma Computing, Sigma Computing Jake HannanSenior Manager, Data Platform, Sigma Computing BUILD YOUR PATH AT COALESCE Join dbt Labs and thousands of data humans like you to rethink how the world does data at Coalesce 2023. Register Now FOOTER Experience * San Diego * Online * London * Sydney * Troubleshooting Guide About * Agenda * Speakers * Training & Certification * Sponsors * Contact * Registration * Health & Safety Policy Join us on Slack Join Coalesce channels before the event to start conversations with other attendees, share thoughts with speakers, participate in polls, and stay connected to everyone you meet. * Join the conversation Copyright 2023 dbt Labs, Inc. 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