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4 WAYS TO INVEST IN REAL ESTATE

davidSeptember 4, 2024September 4, 2024025 mins
Interested in real estate investing? Here are some ideas on getting a foot into
the market.


KEY TAKEAWAYS

 * There are quite a few ways to go about investing in real estate.
 * Owning your own home can be considered a real estate investment. So can
   buying an investment property and becoming a landlord.
 * For many investors, real estate investment trusts (REITs) and/or real
   estate-focused mutual funds or ETFs might provide a more beginner-friendly
   way to get started.

Investing in real estate is often touted as a way to potentially earn extra
income and help build wealth over time. But there’s more than one way to do it,
and when you hear people talking about investing in real estate, they could be
referring to any or all of a few approaches.

The good news is that you don’t have to be a magnate to be a real estate
investor. In fact, you can get into the game with as little as a dollar. Read on
for 4 ways to invest in real estate—plus how to tell which of these ways might
be right for you.


1. INVESTING IN REAL ESTATE BY BUYING A HOME

Becoming a homeowner is one way to become a real estate investor. Homeowners
often build equity in the home over time as they pay down their mortgage. Any
potential increase in your home’s value after you purchase it can add to the
value of your equity.

For many people, their home makes up the biggest slice of their net worth. For
example, suppose you have $300,000 of equity in your home and an investment
portfolio worth $200,000 (and no other assets or liabilities). In that case,
real estate makes up 60% of your net worth.

Of course, becoming a homeowner is more than just an investing decision. Here
are some of the considerations.

Pros of buying a home

 * Build equity. Paying a month’s rent buys a roof over your head for that
   period, but nothing more. Paying your mortgage also lets you build equity, or
   ownership value, in your home over time.
 * Potential inflation hedge. As an owner, you may benefit from any potential
   increases in your home’s value. Although it’s never guaranteed that real
   estate will rise in value over time, over long periods real estate has
   historically been a strong hedge against inflation.
 * Potential tax advantages. You may be able to deduct mortgage interest on your
   taxes (provided that you itemize your deductions). If your home rises in
   value while you own it, there are also tax rules that can help you keep more
   of those gains when you sell. (Read more about taxes when you sell your
   home.)
 * Security, pride, and peace of mind. The nonfinancial benefits of owning a
   home can be substantial. Owning where you live means you don’t have to worry
   about a landlord raising rent or not renewing your lease—and that you can
   paint the walls whatever color you want. It can mean more predictability in
   your housing costs, if you have a fixed-rate mortgage, and more power and
   control over the place you call home.

Cons of buying a home

 * High up-front cost. There’s no sugarcoating it: Buying a home can take a lot
   of money, and the difficulty of getting a large enough down payment together
   keeps many people out of the housing market. (Read more about how much down
   payment you really need, plus how to save for a down payment.)
 * High ongoing costs. High mortgage rates have made homeownership even more
   expensive for new buyers in recent years. Property taxes, insurance,
   maintenance, and repairs only add to the bill.
 * Significant commitment and responsibility. For some people, owning where they
   live isn’t the right lifestyle choice. If you’re unlikely to live in the same
   place for several years or you don’t want the headaches of repairs and
   maintenance, then you might decide it isn’t for you.
 * No guarantees in your home’s value. A dip in the broader real estate market
   or just in your local market could hurt the value of your home. If a downturn
   occurs when you need to sell, it’s possible you won’t recoup your original
   purchase price.

Is buying a home right for you?

Buying a home is not just an investing decision—it’s a budgeting and lifestyle
decision too. Whether it’s right for you may depend on your finances, how long
you’re planning to stay in one place, the cost of buying versus renting in your
area, and other factors. Take a deeper dive into whether buying or renting is
right for you.


2. INVESTING IN REAL ESTATE WITH REITS

Real estate investment trusts (REITs) are kind of like stocks, but for the real
estate market.

They’re companies that own, operate, or finance real estate—like apartment
buildings, shopping centers, offices, data centers, and more—but in many cases
with shares that trade on exchanges, like stock. When you buy a stock, you
become a partial owner in the underlying company. Similarly, when you buy a
share of a REIT, you become a partial owner of the REIT’s underlying properties.

They offer a way to put real estate investing within reach of ordinary people.

Pros of investing in REITs

 * Low up-front cost. Buying one share of a REIT is much more achievable for
   many investors than buying an entire property. If you invest with a broker
   that offers fractional shares, then you may even be able to start with as
   little as $1. (Learn more about fractional shares with Fidelity.)
 * Potential to earn ongoing income. REITs are generally set up to pay out
   regular dividends to their investors. Many REITs act as landlords to
   underlying tenants, and so pass most or all of the rent they receive on to
   their investors. That said, it’s important to be aware that those dividends
   aren’t guaranteed, and a REIT can always reduce its dividend payments.
 * Potential tax benefits. Most corporations face what’s called “double
   taxation,” because the company itself pays taxes on its income, and investors
   also pay taxes on their dividends and realized gains. REITs, however, qualify
   for special tax rules that most often allow them to pay no corporate income
   tax1 (though REIT investors still generally owe taxes on any dividends and
   realized gains).
 * Professional management. By investing in a REIT, you can access the potential
   benefits of real estate investing without the headaches of managing real
   estate. Choices like what properties to buy, what to do if a tenant is
   missing rent payments, or what to do if a property floods are in someone
   else’s hands.

Cons of investing in REITs

 * Requires research. Just as with buying individual stocks, if you’re going to
   invest in individual REITs you need to do some work to understand the REITs
   universe and choose specific investments.
 * Time and cost to build a diversified portfolio. While you could get started
   with as little as one share or $1, that doesn’t mean that you should.
   Instead, even just within the portion of your portfolio that you have
   earmarked for REITs, you’ll probably want to diversify—meaning you invest in
   a range of different REITs with different attributes. This increases the
   cost, both in dollars and in time, of building and maintaining a portfolio of
   REITs. And again, while a fully diversified portfolio may include some REITs,
   it may generally also include stocks and bonds, with diversification across
   many industries, sectors, and regions.
 * Subject to potential market volatility. Because REITs trade on exchanges like
   stocks, they can be subject to market fluctuations in the same way that
   stocks are.
 * Comes with unique risks. There is no guarantee that the issuer of a REIT will
   maintain the secondary market for its shares, and redemptions may be at a
   price that is more or less than the original price paid. Changes in real
   estate values or economic downturns can have a significant negative effect on
   issuers in the real estate industry.

Is investing in REITs right for you?

Investing in individual REITs might be right for you if you want to take a
hands-on approach to real estate investing, but you don’t have the financial
means or interest to buy investment properties. Just remember the importance of
diversifying your portfolio across different types of investments, and also
diversifying within the portion of your portfolio that’s dedicated to REITs.
Investors interested in learning more can explore Fidelity’s real estate
investing resources.


3. INVESTING IN REAL ESTATE WITH MUTUAL FUNDS OR ETFS

Another option for investing in REITs is to buy one or more mutual funds or ETFs
that hold REITs. Mutual funds and ETFs are professionally managed portfolios
that combine your money with that of other investors, and invest it in a basket
of securities. (Learn more about the basics of funds, including differences
between mutual funds and ETFs.) They can offer a way to invest in a diversified,
professionally managed portfolio of real estate without having to research a lot
of individual REITs.

Pros of investing in real estate mutual funds and ETFs:

 * Diversification among many REITs. When you buy one share of a mutual fund or
   ETF, you become a partial owner of the fund or ETF’s underlying portfolio.
   Because most REIT funds and ETFs own dozens or even hundreds of individual
   REITs, these investments can provide broad diversification within the real
   estate sector.
 * Lighter lift on research and initial investment. Because they offer that
   diversification potential, you may be able to achieve your real estate
   investing goals by investing in just one or a few REIT funds or ETFs. That
   can mean less research, time commitment, and financial commitment on your
   end.
 * Professional management. With a mutual fund or ETF, one or more professional
   portfolio managers handles the work of choosing the actual underlying REITs
   in the portfolio, plus, in the case of actively managed funds, monitoring the
   portfolio and making changes as needed.

Cons of investing in real estate mutual funds and ETFs:

 * Still requires research. While it may take less research than choosing
   individual REITs one by one, you’ll still need to do some work to understand
   the universe of REIT mutual funds and ETFs, and to choose what funds or ETFs
   to invest in.
 * Ongoing expenses. Mutual funds and ETFs can’t offer that professional
   management for free. Rather, they typically charge an expense ratio, which
   comes out of your investment. These can vary widely, so make sure to research
   expenses and costs closely if you decide to go this route.
 * Depends on fund management team. As with buying individual REITs, with funds
   and ETFs a lot of the control is out of your hands. You can decide what fund
   or ETF to invest in, but you can’t control the exact decisions they make with
   your money while you’re invested.

Is investing in real estate mutual funds or ETFs right for you?

REIT mutual funds and ETFs might be right for you if you’re just getting started
in the world of real estate investing. They can let you invest in a
professionally managed portfolio and help you start to build your investing
research skills.

If you invest with Fidelity, you have many options to choose from,
including mutual funds and ETFs managed by Fidelity. You can also
research mutual funds and ETFsLog In Required offered by all providers, not just
Fidelity.


4. INVESTING IN REAL ESTATE BY BECOMING A LANDLORD

Becoming a landlord means buying a property and renting it out to tenants. It’s
what first comes to mind for many people when they hear “real estate investing,”
though it can potentially be more work to break into than the options mentioned
above.

As with buying a home, becoming a landlord is an investing decision but also a
lifestyle decision. So in addition to thinking about whether it’s the right fit
for your finances, you need to consider whether it’s the right fit for your
personality.

Pros of becoming a landlord:

 * Build equity. As with owning the home you live in, owning a property that you
   rent out offers you the ability to build equity over time as you receive
   rental income and put it toward paying down the mortgage. And similarly, any
   increases in the property’s value may add to your equity.
 * Potential inflation hedge. Owning an investment property also provides this
   same possible inflation-hedging benefit as owning your own home.
 * Unique potential tax advantages. While the rental income landlords collect is
   generally taxable as ordinary income, there are tax deductions for a wide
   range of items—possibly including mortgage interest, property taxes, repairs,
   and depreciation, that can help reduce the tax bill.
 * Long-term potential for cash flow. If rents go up over time, they’ll be more
   likely to fully cover your costs and eventually even create an additional
   stream of income.

Cons of becoming a landlord:

 * High initial cost. Just as with buying a home to live in, you’ll need to
   build up enough funds for a competitive down payment, plus show that your
   finances are strong enough to get approved for a mortgage.
 * Lack of access to your cash. If something changed in your finances and you
   needed to free up cash, it might be hard to tap into the money that you have
   invested in your properties.
 * High initial and ongoing effort. While rental income is sometimes referred to
   as “passive income,” there’s nothing passive about becoming a landlord. In
   addition to the work of finding, buying, and maintaining your property,
   there’s the work of finding and vetting tenants, managing your relationship
   with them, and making sure you’re abiding by any applicable laws and
   regulations.

Is becoming a landlord right for you?

Buying just one property takes a lot of cash. If you’re considering this route,
it’s important not to neglect key areas of your financial life, like your
emergency savings and retirement savings. Becoming a landlord might be the right
choice for you if you are on strong financial ground, you understand and are
able to take on the risks involved, and you have the necessary interest,
temperament, and free time required to successfully manage all the ongoing
commitments and relationships involved in being a landlord. (Learn more about
whether buying an investment property might be right for you.)


IS REAL ESTATE INVESTING RIGHT FOR YOU?

Real estate investing can be rewarding, but in the end it’s just one way to get
into the investing game. As mentioned above, keep in mind that most investors
would be well served by a broad mix of different investment types spread across
different sectors and industries. For many people, it makes sense for real
estate to be part of that plan, but only one part.




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ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


TRIPLE LIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, IP addresses,
Non-precise location data, Device characteristics, Device identifiers, Users’
profiles, Privacy choices

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Device characteristics, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


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ConsentLegitimate interesthelp_outline


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more




View details | Storage details | Privacy policylaunch
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: IP addresses, Non-precise location data, Precise
location data, Device characteristics, Device identifiers

more




View details | Privacy policylaunch
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers, Users’
profiles, Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Browsing and interaction data, Non-precise
location data, Device characteristics

more




View details | Privacy policylaunch
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Precise location data, Device
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Authentication-derived identifiers, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Device characteristics, Device
identifiers, Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more




View details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Device identifiers, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Device characteristics, Device
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers,
Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Authentication-derived identifiers, Privacy
choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: IP addresses, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Privacy choices

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Precise location data, Device characteristics, Device
identifiers, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Device characteristics, Privacy
choices

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Authentication-derived identifiers, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Device characteristics, Device
identifiers, Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers, Users’
profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
characteristics, Device identifiers, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers, Users’
profiles, Privacy choices

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers, Users’
profiles, Authentication-derived identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Authentication-derived identifiers, Privacy choices

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
characteristics, Device identifiers, Privacy choices

more




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ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers, Users’
profiles, Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers,
Authentication-derived identifiers, Privacy choices

more




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ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Non-precise location data, Device
characteristics, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Privacy choices

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Privacy choices

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Authentication-derived
identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Authentication-derived identifiers, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Precise location data, Device identifiers, Users’
profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers

more




View details | Storage details | Privacy policylaunch
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics

more




View details | Storage details | Privacy policylaunch
Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Device identifiers, Authentication-derived identifiers,
Privacy choices

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Precise location data, Device
characteristics, Device identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Device characteristics, Device
identifiers, Privacy choices

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Device identifiers, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
Device characteristics, Device identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Browsing and interaction data,
Non-precise location data, Device characteristics, Device identifiers

more




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Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


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ARRIVALIST CO.

Cookie duration: 365 (days).

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SEENTHIS AB

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COMMANDERS ACT

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TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Probabilistic identifiers, IP addresses, Browsing
and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
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HUMAN

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ADLUDIO LTD.

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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
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INNOVID LLC

Cookie duration: 90 (days).

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PAPIRFLY AS

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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: User-provided data, Probabilistic identifiers, IP
addresses, Browsing and interaction data, Non-precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

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Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Users’ profiles, Authentication-derived
identifiers, Privacy choices

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OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

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interaction data, Device identifiers, Users’ profiles, Privacy choices

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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

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addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
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LOCALSENSOR B.V.

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ONLINE SOLUTION

Cookie duration: 365 (days).

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addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
Privacy choices

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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

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addresses, Browsing and interaction data, Device characteristics, Device
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GP ONE GMBH

Cookie duration: Uses session cookies.

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interaction data, Non-precise location data, Device characteristics, Privacy
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LIFTOFF MONETIZE AND VUNGLE EXCHANGE

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addresses, Browsing and interaction data, Non-precise location data, Precise
location data, Device characteristics, Device identifiers, Users’ profiles,
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THE MEDIAGRID INC.

Cookie duration: 365 (days).

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and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Privacy choices

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REPPUBLIKA RESEARCH & ANALYTICS AUSTRIA GMBH

Cookie duration: 180 (days).

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and interaction data, Device characteristics, Device identifiers, Users’
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CINT AB

Cookie duration: 730 (days).

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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

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identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
choices

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Uses other forms of storage.


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GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Authentication-derived identifiers, Privacy
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REVJET

Cookie duration: 365 (days).

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PROTECTED MEDIA LTD

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CLINCH LABS LTD

Cookie duration: 730 (days).

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and interaction data, Non-precise location data, Device characteristics, Device
identifiers, Users’ profiles, Privacy choices

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ORACLE DATA CLOUD - MOAT

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Browsing and interaction data,
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MOLOCO, INC.

Cookie duration: 730 (days).

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characteristics, Device identifiers

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ADTRIBA GMBH

Cookie duration: 730 (days).

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ENSIGHTEN

Cookie duration: 1825 (days).

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EBAY INC

Cookie duration: 90 (days).

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choices

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METRIXLAB NEDERLAND B.V.

Cookie duration: 730 (days).

Data collected and processed: User-provided data, IP addresses, Browsing and
interaction data, Device characteristics, Device identifiers

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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

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and interaction data, Non-precise location data, Precise location data, Device
characteristics, Device identifiers, Authentication-derived identifiers

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