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Products
Product overview
Streamline product development
Aha! Roadmaps
Link strategy to plans
Aha! Ideas
Capture customer feedback
Aha! Notebooks
Centralize product information
Aha! Develop
Manage agile delivery
Aha! Academy
Get trained and certified
Integrations
Connect your tools
Product success
Receive expert support
Product concierge
Use advanced services
FEATURED

Achieve more with AI
Draft documents faster and gain new insights.
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Solutions
By team
Align teams around a strategic roadmap
Product management
Product operations
Engineering
IT
Project management
Business operations
Marketing
UX

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By use case
Manage each phase of product development
Strategy
Ideation
Customer research
Whiteboarding
Roadmapping
Release management
Development
Go-to-market
Analytics
FEATURED

Boost customer research
Visualize themes across customer ideas with a new AI exploration tool.
Watch now ›
Pricing
Resources
Guide for product managers
Find expert answers and advice
Inspirational templates
Choose from a library of guided templates
Aha! blog
Gain insights on company and product building
Customer stories
See why thousands of companies trust Aha!
Product dictionary
Get familiar with product development terms

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Support knowledge base
Read step-by-step guidance on Aha! products
How-to videos
See best practices for using the Aha! suite
Product management training
Earn your Aha! certification
Live tutorials
Attend sessions with our product experts
Partners
Work with a network of certified consultants
FEATURED

How to set product strategy
A goal-first approach is a product manager's best path towards innovation.
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Company
About us
Learn what makes us so different
History
Building a company that puts people first
The Responsive Method
Our framework for business growth

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Team
Meet the people driving our success
Careers
Love your job and build what matters
Benefits
We put people and profit first
FEATURED

10 years of Aha!
We have worked incredibly hard along the way.
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BRING YOUR PRODUCT STRATEGY TO LIFE

Capture ideas, create roadmaps, and report on progress with the world's #1
product development software

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TRUSTED BY 700,000+ PRODUCT BUILDERS






EVERYTHING YOUR PRODUCT TEAM NEEDS

A complete suite of tools to build what customers value


Explore the Aha! suite


The complete product management solution

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The comprehensive idea management tool

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The central hub for product knowledge

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The agile tool that links strategy to delivery

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CREATE A VISUAL ROADMAP

Set brilliant strategy, prioritize features, and share visual plans — based on
what customers really want.

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DRIVE PRODUCT INNOVATION

Engage your community, conduct research, and analyze trends — to prioritize what
drives revenue.

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CENTRALIZE PRODUCT INFORMATION

Craft documents, create whiteboards, and collaborate with key stakeholders in
one place — so you can gain alignment.

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CONNECT PRODUCT AND ENGINEERING

View the roadmap, optimize workload, and streamline your delivery — to ship more
and be happier.

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DARE TO DELIVER

TIBCO
20%

PLANNING EFFICIENCY GAINS

“Aha! transformed the way we work — from capturing customer ideas to sharing
product roadmaps.”

Read more Sensormatic
500

HOURS SAVED ANNUALLY

“We save at least 10 hours a week [that was] previously spent manually updating
presentations and spreadsheets."

Read more BAE Systems
30%

LESS TIME TRACKING STATUS

“Aha! provides a real-time ‘State of the Union’ of everything we need to know
about our product portfolio.”

Read more Paycor
30

TEAMS ALIGNED ON STRATEGY

“Aha! empowers product managers to make decisions with confidence and easily
communicate our plans."

Read more SimpleLegal
5:1

CONSOLIDATION OF PRODUCT TOOLS

“We are far more empathetic to our customers’ needs. Aha! helps us crystalize
their real pain points.”

Read more Harris School Solutions
25x

FASTER REPORTING

“Our team now works together in one system — giving us unparalleled visibility
into what’s happening.”

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GET ADVICE FROM PRODUCT EXPERTS

Our Product Success team is staffed with product managers who love to work with
customers. We respond within two hours and would be happy to demo what the
software can do.

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THE LEADER IN PRODUCT DEVELOPMENT SOFTWARE

700,000+
Product builders
$100M+
Revenue
10M+
Features managed
8M+
Ideas captured
<2 hours
Support response time
ISO 27001
Certified with world-class protection

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RESOURCES FOR PRODUCT TEAMS

Advice, product updates, and resources to help you be your best

HOW TO SET YOUR 2024 PRODUCT STRATEGY

It starts with developing a "goal-first" mindset.

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A FRESH NEW LOOK FOR AHA!

We updated our website to reflect the energy of product building.

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GUIDED TEMPLATES TO KICKSTART IDEATION

Get going quickly with our growing library of guided templates.

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Build lovable products
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