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Manage your Life, AD&D or Annuity policy online.
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CUNA Mutual Group will become TruStage® in 2023
Our journey begins now…


A PROUD PAST EMBRACING A BRIGHT FUTURE.

I'm pleased to announce our plans to reintroduce ourselves in 2023 under a
single brand, TruStage®.

More than 85 years after our start within the credit union movement, our
founding philosophy of people helping people remains at the core of our efforts
to ensure a brighter financial future is accessible to everyone. We’ve grown
significantly, reaching more people in more ways, and adding new products,
services, and capabilities to support our business partners in helping people
confidently make financial decisions that work for them.

As we reflect on our expansion through different market brands, it’s clear we’ve
evolved. Now is the time for us to unify under a single brand that reflects all
we do and strengthens our ability to serve those who count on us most.

We’ve chosen TruStage, one of our existing brand assets, to expand and represent
our whole company and all we do because like us, this name represents people
helping people at the core. As we reintroduce this brand in 2023, it will
reflect our purpose and drive to provide value to you and the people you serve
through a cohesive, simplified experience.

We hope you’ll join us in our excitement and rest assured that we remain
committed to you and our future together. There’s nothing for you to do at this
time; we’ll keep you informed of our progress in the months ahead. For more
information, view the press release.

Thank you for your trust in us and your continued partnership.

Warmest regards,

Robert N. Trunzo
President & Chief Executive Officer, CUNA Mutual Group

View Press Release



TruStage® and CUNA Mutual Group are the marketing names for CUNA Mutual Holding
Company, a mutual insurance holding company, its subsidiaries and affiliates.
Insurance products are issued by CMFG Life Insurance Company and its
subsidiaries and affiliates. Corporate headquarters are located at 5910 Mineral
Point Rd., Madison, Wis. 53705.
CORP-4699879.1-0422-0524

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5910 Mineral Point Road
Madison, WI 53705
800.356.2644
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© CUNA Mutual Group 2023


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