www.bbcstudiossocial.com Open in urlscan Pro
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Submitted URL: https://bbcstudiosglobaldigitalbrands.com/
Effective URL: https://www.bbcstudiossocial.com//
Submission: On June 23 via api from US — Scanned from DE

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BBC Studios Social global sizzle Q1 2024


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CREATE. INNOVATE. AMPLIFY.

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WE ARE BBC STUDIOS SOCIAL.

We curate, commission and commercialise the digital footprint of the best-loved
global television brands.

We specialise in connecting online audiences to the best of British
entertainment through original social media content. We operate on over 90
channels across all major social networks, including YouTube, Facebook, TikTok,
Instagram and Snapchat.

We curate and create safe, smart and high-quality digital media that is watched
by millions of people worldwide. Our channels attracted more than 4.7 billion
video views in 2022.



Doctor Who

Dynasties on BBC Earth

As producers of award-winning content, we leverage our expertise to create
innovative digital media that amplifies the impact of market-leading brands. We
are platform specialists who deliver premium, data-driven content that
captivates global audiences and drives long-lasting growth.

Our broad portfolio includes world-class brands such as BBC Earth, Top Gear,
Doctor Who, and kids' sensations Bluey and Hey Duggee.



Bluey

As part of the BBC’s commercial arm, we are uniquely placed to partner with
businesses worldwide to unlock advertising, sponsorship and branded-content
opportunities.

Our global reach and diverse content mix, combined with our insights and
creative expertise, provide unique opportunities for partners to connect with
our highly engaged communities and build enduring relationships.

With our finger on the pulse of the ever-evolving social media landscape, we are
adept at developing solutions that are uniquely suited to each brand's needs.

Our data intelligence and audience insight teams are dedicated to delivering
world-class advertising strategies that help brands realise their goals and
succeed on a global scale.



Top Gear's TG2 Cars and Stripes

EastEnders


OUR KEY BRANDS




OUR TEAM


JASMINE DAWSON

SVP, Digital

Jasmine Dawson is Senior Vice President of Digital working within the Brands and
Licensing division of BBC Studios. Jasmi...ne leads on the global digital
strategy, bringing the content and commercial arms together, with ultimate
responsibility for driving audience and bottom-line growth for BBC Studio’s
digital brands. Jasmine has led the digital team since 2019, under her
leadership the team has grown their digital footprint, delivered an
award-winning content strategy, and increased their revenues by 54%. An
award-winning digital specialist, she has over 15 years’ experience in London
and New York both in-house and agency side working with blue chip brands such as
The New York Times, Hulu, Revlon, Mars, Sky, A-B InBev, British Airways and BT.
Her projects have seen award wins at Cannes Lions, AdWeek and the Shorty Awards.
She has substantial experience driving digital transformation and developing
brands’ digital footprint, focusing on relevance, reach and revenues.Read more
Read less


NAT POULTER

Vice President of Digital, Commercial

Nat is Vice President of Digital, Commercial at BBC Studios. He is building a
cross-platform digital consumer proposition... using a portfolio of new and
expanding brands, connected by data, and underpinned by a robust commercial
model.  Nat joined BBC Studios in summer 2023 from Jungle Creations, a global
social publisher, where he was Chief Operating Officer. In 6 years, he drove the
growth of this business from 30 people and £3M revenues to 175 people, >£30M
revenues and £6M EBITDA. Nat raised $4m Series A VC investment to support the
diversification of the social publishing commercial model. He delivered a
successful exit to the Private Equity firm Livingbridge.  Before this, Nat
launched the programmatic monetisation strategy for dmg media. In his role as
Director of Programmatic, he grew this business to the single largest revenue
line within the group at £50M annual turnover. Nat also won the Rising Star
award at the Media Week awards for the role he played in building proprietary
technology to increase ad yields by >30%.Read more Read less


GARY WEBBER

Group Head of Advertising

Gary has worked as an advertising sales specialist for some of the world's
biggest broadcast companies, including ITV & W...arner Brothers where he and
spent over 15 years. During his time at Warner, he was responsible for setting
up their digital advertising strategy, and launched their YouTube partner sales
division in the UK. He has also worked closely with Google to beta test the
YouTube Kids App, and was responsible for the first ever ad to be placed on the
app globally.Read more Read less


JULIE MAYVILLE

Director, Social Advertising Sales, Americas

As Director of Social Advertising Sales, Julie is responsible for creating and
implementing the commercial and go-to-mark...et strategy for BBC Studios'
in-house global advertising sales function for North and Latin America. In her
role, she is focused on attracting new advertisers and brands aiming to align
with BBC Studios Social’s 90+ premium social channels, which combine to reach
over 6.9 billion views globally. Mayville joined BBC Studios in June 2023,
coming from Twitter where, in her role as Lead Global Client Partner in
Technology, Telecoms, and Entertainment, she managed global partnerships with
some of the platform's most significant advertisers. During her tenure of more
than eight years at Twitter, she established a record of driving revenue growth
and executing global strategies across 20+ markets.Read more Read less


JASMIN FOYE

Digital Ad Sales Account Director

Jasmin has recently joined the BBC Studios Social team as the Digital
Advertising Sales Account Director. Before this, sh...e worked for 6 years in
the Ad Sales team at Warner Bros. Discovery, where she managed a diverse
portfolio working with the UK's largest media agencies.   She brings with her a
wealth of knowledge working in TV and the digital advertising market. Her
strength and experience lie in the Kids and Family sector, which is an area BBC
Studios Social are looking to expand. Jasmin’s focus is on driving growth,
securing new business and partnership opportunities. Read more Read less




PARTNER WITH US


PARTNER WITH US

There are many ways that we can work together with brands and advertising
partners, so please use the form to drop us a line, and we'll get back to you.

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BBC Studios Distribution Limited, company number 01420028,
1 Television Centre, 101 Wood Lane, London, United Kingdom, W12 7FA.

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