www.amazon.com
Open in
urlscan Pro
2a02:26f0:3500:881::3bd4
Public Scan
Submitted URL: http://www.amazon.com/gp/product/B07D23CFGR/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=jamesclear-20&creative=9325&linkCode=a...
Effective URL: https://www.amazon.com/gp/product/B07D23CFGR/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=jamesclear-20&creative=9325&linkCode=a...
Submission: On January 05 via api from NL — Scanned from NL
Effective URL: https://www.amazon.com/gp/product/B07D23CFGR/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=jamesclear-20&creative=9325&linkCode=a...
Submission: On January 05 via api from NL — Scanned from NL
Form analysis
8 forms found in the DOMName: site-search — GET /s/ref=nb_sb_noss
<form id="nav-search-bar-form" accept-charset="utf-8" action="/s/ref=nb_sb_noss" class="nav-searchbar nav-progressive-attribute" method="GET" name="site-search" role="search">
<div class="nav-left">
<div id="nav-search-dropdown-card">
<div class="nav-search-scope nav-sprite">
<div class="nav-search-facade" data-value="search-alias=aps">
<span id="nav-search-label-id" class="nav-search-label nav-progressive-content" style="width: auto;">Kindle Store</span>
<i class="nav-icon"></i>
</div>
<label id="searchDropdownDescription" for="searchDropdownBox" class="nav-progressive-attribute" style="display:none">Select the department you want to search in</label>
<select aria-describedby="searchDropdownDescription" class="nav-search-dropdown searchSelect nav-progressive-attrubute nav-progressive-search-dropdown" data-nav-digest="k+fyIAyB82R9jVEmroQ0OWwSW3A=" data-nav-selected="15"
id="searchDropdownBox" name="url" style="display: block; top: 2.5px;" tabindex="0" title="Search in">
<option value="search-alias=aps">All Departments</option>
<option value="search-alias=arts-crafts-intl-ship">Arts & Crafts</option>
<option value="search-alias=automotive-intl-ship">Automotive</option>
<option value="search-alias=baby-products-intl-ship">Baby</option>
<option value="search-alias=beauty-intl-ship">Beauty & Personal Care</option>
<option value="search-alias=stripbooks-intl-ship">Books</option>
<option value="search-alias=fashion-boys-intl-ship">Boys' Fashion</option>
<option value="search-alias=computers-intl-ship">Computers</option>
<option value="search-alias=deals-intl-ship">Deals</option>
<option value="search-alias=digital-music">Digital Music</option>
<option value="search-alias=electronics-intl-ship">Electronics</option>
<option value="search-alias=fashion-girls-intl-ship">Girls' Fashion</option>
<option value="search-alias=hpc-intl-ship">Health & Household</option>
<option value="search-alias=kitchen-intl-ship">Home & Kitchen</option>
<option value="search-alias=industrial-intl-ship">Industrial & Scientific</option>
<option selected="selected" current="parent" value="search-alias=digital-text">Kindle Store</option>
<option value="search-alias=luggage-intl-ship">Luggage</option>
<option value="search-alias=fashion-mens-intl-ship">Men's Fashion</option>
<option value="search-alias=movies-tv-intl-ship">Movies & TV</option>
<option value="search-alias=music-intl-ship">Music, CDs & Vinyl</option>
<option value="search-alias=pets-intl-ship">Pet Supplies</option>
<option value="search-alias=instant-video">Prime Video</option>
<option value="search-alias=software-intl-ship">Software</option>
<option value="search-alias=sporting-intl-ship">Sports & Outdoors</option>
<option value="search-alias=tools-intl-ship">Tools & Home Improvement</option>
<option value="search-alias=toys-and-games-intl-ship">Toys & Games</option>
<option value="search-alias=videogames-intl-ship">Video Games</option>
<option value="search-alias=fashion-womens-intl-ship">Women's Fashion</option>
</select>
</div>
</div>
</div>
<div class="nav-fill">
<div class="nav-search-field ">
<label for="twotabsearchtextbox" style="display: none;">Search Amazon</label>
<input type="text" id="twotabsearchtextbox" value="" name="field-keywords" autocomplete="off" placeholder="Search Amazon" class="nav-input nav-progressive-attribute" dir="auto" tabindex="0" aria-label="Search Amazon" spellcheck="false">
</div>
<div id="nav-iss-attach"></div>
<div id="nav-vsar-lens-container" class="nav-search-field">
<img class="vsar-lens-icon" src="https://m.media-amazon.com/images/G/01/style-snap/MLT_Icon_x2.png">
</div>
</div>
<div class="nav-right">
<div class="nav-search-submit nav-sprite">
<span id="nav-search-submit-text" class="nav-search-submit-text nav-sprite nav-progressive-attribute" aria-label="Go">
<input id="nav-search-submit-button" type="submit" class="nav-input nav-progressive-attribute" value="Go" tabindex="0">
</span>
</div>
</div>
</form>
POST /api/bifrost/acquisitions/v1/actions/arn:action:pa:1:QjA3RDIzQ0ZHUjpBVFZQREtJS1gwREVSOkJ1eTpudWxsOjEzLjk5OlVTRDpudWxs?x-client-id=ebook-dp
<form method="post" id="buyOneClick" action="/api/bifrost/acquisitions/v1/actions/arn:action:pa:1:QjA3RDIzQ0ZHUjpBVFZQREtJS1gwREVSOkJ1eTpudWxsOjEzLjk5OlVTRDpudWxs?x-client-id=ebook-dp" spacing="none">
<input type="hidden" name="payment.mode" value="one-click" id="paymentMode"> <input type="hidden" name="ref_" value="dbs_p_ebk_r00_pbcb_cv1c00" id="refTag"> <input type="hidden" name="csrf"
value="g4KzRCZ+yfYLIubAKMujUB/YElJq9zSGCUrubWHYIvTFAAAAAQAAAABll2E9cmF3AAAAAKs+FBXVfD4nuL9rqj+gAw=="> <input type="hidden" name="items[0].audibleNarration.addNarration" value="0" id="addNarration"> <input type="hidden"
name="items[0].audibleNarration.audibleAsin" id="audibleAsin"> <input type="hidden" name="items[0].audibleNarration.audibleOurPrice" id="audibleOurPrice" value="">
<div class="a-button-stack">
<div id="promoPriceBlockMessageAboveBuyButton" class="a-section a-spacing-none">
<div style="padding:2px 0px 2px 0px;">
</div>
</div>
<div id="Ebooks-desktop-KINDLE_ALC-one-click-button" class="a-button-stack celwidget" data-csa-c-id="87v0jy-vp5zxe-qi10f5-oevsp9" data-cel-widget="Ebooks-desktop-KINDLE_ALC-one-click-button"> <span id="checkoutButtonId"
class="a-button a-button-normal a-spacing-none a-button-oneclick a-button-icon"><span class="a-button-inner"><i class="a-icon a-icon-1click"></i><input id="one-click-button" name="submit.one-click-order.x" class="a-button-input" type="submit"
value="Buy now with 1-Click" aria-labelledby="checkoutButtonId-announce"><span id="checkoutButtonId-announce" class="a-button-text a-text-center" aria-hidden="true"> Buy now with 1-Click </span></span></span> </div>
<!-- Adds Ref Tags to Desktop -->
<script type="text/javascript">
P.when('jQuery', 'a-button', 'accordionInstrumentation').execute(function($, getButtonCollection, instrumentation) {
getButtonCollection('#oneClickButtonId').enable();
getButtonCollection('#checkoutButtonId').enable();
$("#change-link").removeAttr("href");
var addCheckoutAttributes = function() {
$("#buyOneClick #paymentMode").attr("value", "checkout");
$("#buyOneClick #subtype").val("STANDARD");
$("#borrowProgram").val("");
$("#borrowButtonAction").val("");
$("#buyOneClick #kindleCheckout").val("1");
if (typeof setDsnAndXfsn === "function") {
setDsnAndXfsn();
}
if (typeof insertPaymentProvidersIntoKindleOrderForm === "function") {
insertPaymentProvidersIntoKindleOrderForm();
}
if (typeof trialModeSignIn === "function" && false) {
trialModeSignIn("STANDARD", true, 1);
return false;
}
};
// Todo: To be removed with preorder button migration
var onOneClickPreorderButtonClick = function() {
$("#oneClick-preorder-button").click(function() {
$("#buyOneClick #kindleCheckout").val("0");
$("#buyOneClick #refTag").val("dbs_p_ebk_r00_pbcb_cv1cpo");
if (typeof setDsnAndXfsn === "function") {
setDsnAndXfsn();
}
if (typeof insertPaymentProvidersIntoKindleOrderForm === "function") {
insertPaymentProvidersIntoKindleOrderForm();
}
if (typeof trialModeSignIn === "function" && false) {
trialModeSignIn("STANDARD", true, 0);
return false;
}
return true;
});
}();
// Todo: To be removed with preorder button migration
var onCheckoutPreorderButtonClick = function() {
$("#checkout-preorder-button").click(function() {
$('#buyOneClick #kindleCheckout').val("1");
$("#buyOneClick #refTag").val("dbs_p_ebk_r00_pbcb_cvcopo");
if (typeof setDsnAndXfsn === "function") {
setDsnAndXfsn();
}
if (typeof insertPaymentProvidersIntoKindleOrderForm === "function") {
insertPaymentProvidersIntoKindleOrderForm();
}
if (typeof trialModeSignIn === "function" && false) {
trialModeSignIn("STANDARD", true, 1);
return false;
}
return true;
});
}();
// BR checkout use-case. Todo: Work with the team to remove it
var onChangeLinkClick = function() {
$("#change-link").click(function() {
addCheckoutAttributes();
$("#buyOneClick").submit();
var counter = instrumentation.counter();
if (counter) {
counter.buttonClick("preferenceChangeLinkDevice");
}
return false;
});
}();
});
</script>
<script type="text/javascript">
// Send csm counter on 'Buy' button click as well preferred payment method buy button click.
P.when('A', 'jQuery', 'accordionInstrumentation', 'ready').execute(function(A, $, instrumentation) {
$('#checkoutButtonId').click(function() {
var counter = instrumentation.counter();
if (counter) {
counter.buttonClick("buyButton");
}
});
});
</script>
<style>
.buyBoxORDivider>h5 {
font-weight: bold !important;
color: #333333 !important;
}
</style>
<script type="text/javascript">
P.when('A', 'jQuery').execute(function(A, $) {
var SERVICE_COUNTER_ENABLE_ONECLICK_ON_MASH_REAPPEAR = "dbsOneClickEnableOneClickButtonOnMashReappear";
var SERVICE_COUNTER_DISABLED_CLICK = "dbsDisabledButtonOneClickButton";
var SERVICE_COUNTER_RE_ENABLE = "dbsReEnableOneClickButton";
var cooldownMilliseconds = 5000;
var _PAGE_REAPPEAR_FROM_CACHE_MASH_EVENT = 'mash:willReappear';
function logCounter(counter) {
if (window.ue && window.ue.count) {
window.ue.count(counter, 1);
}
}
$.fn.preventMultiSubmission = function() {
var currForm = $(this);
currForm.submit(function(e) {
if (currForm.data('submitted') === true) {
logCounter(SERVICE_COUNTER_DISABLED_CLICK);
e.preventDefault();
} else {
currForm.data('submitted', true);
setTimeout(function() {
logCounter(SERVICE_COUNTER_RE_ENABLE);
currForm.data('submitted', false);
}, cooldownMilliseconds); //Re-enable the button after cooldown time
}
});
// Fix for TT: https://t.corp.amazon.com/P25461968
// We should NOT freeze the 1-Click button when user returns to the DP page by hitting back buttton
// This is an issue in mshop since the page gets cached in history
A.on(_PAGE_REAPPEAR_FROM_CACHE_MASH_EVENT, function() {
logCounter(SERVICE_COUNTER_ENABLE_ONECLICK_ON_MASH_REAPPEAR);
currForm.data('submitted', false);
});
};
$("#buyOneClick").preventMultiSubmission();
A.on.ready(function() {
$("#sendSample").preventMultiSubmission();
});
});
</script>
<script type="text/javascript">
P.when('A', 'jQuery').execute(function(A, $) {
/*
Claimed Applicable Promotions
Expose a jQuery event trigger here that will show a message about
what promotions will be applied to this purchase. Since the "You Save"
message and price is calculated pre-promotion, we'll hide that message
to avoid confusion.
*/
A.on('kindle_price_block_show_promotions', function(promotionText, numberOfPromotions) {
//Show list of promotions
$('#kindle_applied_promotions').html(promotionText).children().css('textDecoration', 'none');
//Show promotion stackable message if there is more than one promotion
if (numberOfPromotions > 1) {
$('#kindle_promo_multiple_promo_message').show();
}
//Hide the amount saved and show the popover
$('.kindle-price .ebooks-price-savings').hide();
$('#kindle_promo_message').show();
});
});
</script>
<span class="a-declarative" data-action="a-popover" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-a-popover"
data-a-popover="{"closeButtonLabel":"Close","name":"promo-in-price-block","position":"triggerBottom","popoverLabel":"Promotions apply when you purchase"}"
data-csa-c-id="gh8sj0-rsokcp-4kzq74-f8udmu">
<p id="kindle_promo_message" class="a-spacing-small a-spacing-top-small a-text-center a-size-small a-color-link">
<a id="kindle_promo_message_popover" href="javascript:void(0)" role="button" class="a-popover-trigger a-declarative"> Promotions apply when you purchase <i class="a-icon a-icon-popover"></i></a> </p>
</span>
<div class="a-popover-preload" id="a-popover-promo-in-price-block">
<p class="a-spacing-small a-spacing-top-small"> These promotions will be applied to this item: </p>
<p id="kindle_applied_promotions"> </p>
<p id="kindle_promo_multiple_promo_message" class="a-spacing-small a-color-tertiary"> Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with
these promotions. </p>
</div>
<style type="text/css">
#kindle_promo_message,
#kindle_promo_multiple_promo_message {
display: none;
}
#kindle_promo_message_popover {
text-decoration: none;
}
</style>
</div>
<div id="audibleNarration" class="a-section a-spacing-micro a-spacing-top-mini">
<style type="text/css">
.text-highlight {
color: #fe971e;
font-size: 15px;
font-weight: bold;
}
.narration-listen {
border-bottom: 1px solid #bababa;
float: left;
margin-bottom: 35px;
padding-bottom: 20px;
width: 100%;
}
.narration .narration-right {
float: right;
width: 280px;
}
.a-popover .text-bold {
color: #4e4e4e;
font-weight: bold;
}
</style>
<span class="a-declarative" data-action="checkboxVisibility" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-checkboxVisibility" data-checkboxvisibility="{}" data-csa-c-id="qfyr65-6i6o02-y6iwdj-ip7smb">
<div class="a-checkbox"><label for="narration-checkbox"><input id="narration-checkbox" type="checkbox" name="" value=""><i class="a-icon a-icon-checkbox"></i><span class="a-label a-checkbox-label"> <span> Add an <img id="audible-logo"
src="https://m.media-amazon.com/images/G/01/Audible/Logos/audible.svg"> <span class="a-declarative" data-action="a-modal" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-a-modal"
data-a-modal="{"closeButton":true,"closeButtonLabel":"Close","activate":"onclick","name":"add-narration-learn-more","width":"780","header":"\u003cimg alt=\"\" src=\"https://images-na.ssl-images-amazon.com/images/G/01/x-locale/common/transparent-pixel._V192234675_.gif\" id=\"ku-headphones\"/> \u003cspan id=\"kindle_narration_modal_title\"> Add an Audible audiobook to your Kindle book \u003c\/span>","position":"triggerBottom","popoverLabel":"audiobook","inlineContent":"\u003cdiv class=\"a-section narration\"> \u003cdiv class=\"a-row a-spacing-base a-spacing-top-base\"> \u003cimg alt=\"Keep the story going\" src=\"https://m.media-amazon.com/images/G/01/kindle/merch/global/narration-modal-title._CB485924231_.png\" class=\"narration-header\"/> \u003c\/div> \u003cdiv class=\"a-row\"> \u003cdiv class=\"a-column a-span6 narration-left\"> \u003cp>\u003cspan class=\"text-highlight\">Switch\u003c\/span> between reading the Kindle book and listening to the Audible audiobook without losing \u003cbr>your place with Whispersync for Voice.\u003c\/p>\n\u003cp>\u003cspan class=\"text-highlight\">Sync\u003c\/span> your book across different devices and always pick up where you left off.\u003c\/p>\n\u003cp>\u003cspan class=\"text-highlight\">Save\u003c\/span> on the Audible audiobook and get a reduced price with the Kindle book.\u003c\/p>\n\u003cp>\u003cspan class=\"text-bold\">Listen\u003c\/span> on the Kindle App (iOS/Android) when you buy. \u003cbr>You can also listen on Fire tablets, Kindle Touch, Kindle Keyboard, Bluetooth enabled Kindle eReaders and the Audible App (iOS/Android/Windows).\u003c\/p> \u003c\/div> \u003cdiv class=\"a-column a-span6 narration-right a-span-last\"> \u003cimg alt=\"\" src=\"https://m.media-amazon.com/images/G/01/kindle/merch/global/narration-modal-devices._CB485979979_.png\"/> \u003c\/div> \u003c\/div> \u003cdiv class=\"a-row\"> \u003chr aria-hidden=\"true\" class=\"a-divider-normal\"/> \u003c\/div> \u003cdiv class=\"a-row\"> \u003cdiv class=\"a-section narration-more\"> \u003cdiv class=\"a-row a-expander-container a-expander-inline-container\"> \u003ca data-csa-c-func-deps=\"aui-da-a-expander-toggle\" data-csa-c-type=\"widget\" data-csa-interaction-events=\"click\" aria-expanded=\"false\" role=\"button\" href=\"javascript:void(0)\" data-action=\"a-expander-toggle\" class=\"a-expander-header a-declarative a-expander-inline-header a-link-expander\" data-a-expander-toggle=\"{&quot;allowLinkDefault&quot;:true, &quot;expand_prompt&quot;:&quot;&quot;, &quot;collapse_prompt&quot;:&quot;&quot;}\">\u003ci class=\"a-icon a-icon-expand\">\u003c\/i>\u003cspan class=\"a-expander-prompt\"> Learn more \u003c\/span>\u003c\/a> \u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-inline-content a-expander-inner\" style=\"display:none\"> \u003cdiv class=\"a-row\"> \u003cdiv class=\"a-column a-span6\"> \u003ch4>What is an Audible audiobook?\u003c\/h4>\n\u003cp>An audiobook is an audio version of your book provided by Audible.\u003c\/p> \n\u003cp>With audiobooks you can keep a book going, even during your commute, doing chores, working out, whenever your eyes are occupied but your mind is free.\u003c\/p> \u003c\/div> \u003cdiv class=\"a-column a-span6 a-span-last\"> \u003ch4>What are the advantages of adding an Audible audiobook to my Kindle eBooks?\u003c\/h4>\n\u003cp>You can move between reading and listening seamlessly- your place is saved automatically, even when you switch devices. Listening can also bring the story to life, illuminate characters, and take you deeper into the books you love.\u003c\/p>\n\u003ch4>How do I activate this on my device?\u003c\/h4>\n\u003cp>No activation is required, you can start reading and listening once you add Audible audiobook to your Kindle book.\u003c\/p> \u003c\/div> \u003c\/div> \u003cdiv class=\"a-row a-spacing-base a-spacing-top-base\"> \u003chr aria-hidden=\"true\" class=\"a-divider-normal\"/> \u003c\/div> \u003cdiv class=\"a-row\"> \u003ch4>Read and Listen\u003c\/h4>\n\u003cp>Read and listen at the same time with Immersion Reading, which immerses you in a story by narrating and highlighting the text as you read. Immersion Reading is available on the Kindle Apps (iOS/Android) and Fire tablets.\u003c\/p> \u003c\/div> \u003c\/div> \u003c\/div> \u003c\/div> \u003c\/div> \u003c\/div>"}"
data-csa-c-id="18moai-2l97ry-whq12q-84u85e"> <a class="a-link-normal" href="#" role="link"> audiobook </a> </span> with Audible narration for <span class="a-color-price">$8.99</span> </span> </span></label></div>
<div id="divConditionsOfUse" style="display: none;">
<!-- Conditions of Use -->
<span class="a-declarative" data-action="a-modal" data-csa-c-type="widget" data-csa-c-func-deps="aui-da-a-modal"
data-a-modal="{"dataStrategy":"ajax","activate":"onclick","name":"audible-conditions-of-use","url":"/hz/audible/ajax/audible-terms-and-conditions-ajax.html?_encoding=UTF8&type=cou"}"
id="conditions_of_use" data-csa-c-id="19auco-fbmisi-v63zp5-4lwpcg"> </span> <span class="a-size-mini a-color-secondary"> By purchasing this title, you agree to Audible's <a href="javascript:clickConditionsOfUse();"> Conditions Of Use</a>.
<br> Sold and delivered by Audible, an Amazon company </span>
</div>
</span>
<script type="text/javascript">
P.when('A', 'jQuery').execute(function(A, $) {
var addNarrationBinding = function() {
var isAyceEnabled = 'false';
var addNarrationParam = 'WFV';
if ($("#narration-checkbox").is(':checked')) {
$('#addNarration').val(addNarrationParam);
$('#audibleAsin').val("B07RFSSYBH");
$('#audibleOurPrice').val("8.99");
if (isAyceEnabled === 'true') {
$('#addAyceBenefit').val("1");
}
} else {
$('#addNarration').val("0");
$('#addAyceBenefit').val("0");
$('#audibleOurPrice').val(null);
}
}
$('#narration-checkbox').change(addNarrationBinding);
addNarrationBinding();
});
</script>
</div>
<style type="text/css">
#audible-logo {
vertical-align: text-top;
height: 1.2em;
}
</style>
<script>
P.when('A', 'ready').execute(function(A) {
A.post('/hz/audible/eventtracker/?ref=adbl_dt_kdp_nontoa', {});
});
P.when('A').execute(function(A) {
A.declarative('checkboxVisibility', 'change', function(event) {
var conditionsDiv = document.getElementById("divConditionsOfUse");
if (event.$target.context.checked) {
conditionsDiv.style.display = "block";
} else {
conditionsDiv.style.display = "none";
}
});
});
function clickConditionsOfUse() {
document.getElementById('conditions_of_use').click();
}
</script>
<div class="a-row a-spacing-top-small">
<style>
#xrayForTextbooksBullet i {
margin-left: 0;
}
</style>
</div>
<div id="kcpAppMessage-Buybox" class="a-section a-text-center celwidget" data-csa-c-id="jmgskd-xxpx61-y94lg0-yot2bt" data-cel-widget="kcpAppMessage-Buybox">
<a id="kcpAppsPopOver" class="a-size-mini a-link-normal kcpAppsPopOver" href="javascript:void(0);"> <span class="kcpAppBaseBox_"> <span class="kcpAppsPopOver"> Read with our <span class="a-text-bold"> free app </span> </span> </span> </a> </div>
</form>
<form id="addToCart" action=""><input data-addnewaddress="add-new" id="cartAddressNew" name="dropdown-selection" type="hidden" value="add-new" class="nav-progressive-attribute"><input data-addnewaddress="add-new" id="cartAddressUsed"
name="dropdown-selection-ubb" type="hidden" value="add-new" class="nav-progressive-attribute"></form>
POST /digital/bulk-checkout?ref=bulk_con_bfo
<form method="post" class="digital-bulk-form" action="/digital/bulk-checkout?ref=bulk_con_bfo" spacing="none">
<div class="a-row a-spacing-small">
<h3 id="buyForOthersTitle" class="a-size-base-plus">Buy for others</h3><span class="a-size-base">Give as a gift or purchase for a team or group.<br><span class="a-declarative" data-action="a-popover" data-csa-c-type="widget"
data-csa-c-func-deps="aui-da-a-popover" data-a-popover="{"width":"350","name":"consumerBuyForOthersPopover","position":"triggerHorizontal"}"
data-csa-c-id="uziy4s-mukjc3-kcual4-xioj49"><a href="javascript:void(0)" role="button" class="a-popover-trigger a-declarative">Learn more<i class="a-icon a-icon-popover"></i></a></span>
<div class="a-popover-preload" id="a-popover-consumerBuyForOthersPopover">
<h1 class="a-size-base-plus a-spacing-small a-text-center">Buying and sending eBooks to others</h1>
<hr aria-hidden="true" class="a-divider-normal">
<div class="a-row">
<div class="a-column a-span3 a-text-right"><span aria-hidden="true" class="learn_more_icons quantity"></span></div>
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Text Content
Skip to main content .us Deliver to Netherlands Amazon lens Search with any image UNSUPPORTED IMAGE FILE FORMAT. Upload a JPEG, PNG, WEBP, GIF, SVG, AVIF, BMP, ICO image file. IMAGE FILE SIZE IS TOO LARGE. Upload an image file size of 5MB or less. Drag an image here Upload an image Kindle Store Select the department you want to search in All Departments Arts & Crafts Automotive Baby Beauty & Personal Care Books Boys' Fashion Computers Deals Digital Music Electronics Girls' Fashion Health & Household Home & Kitchen Industrial & Scientific Kindle Store Luggage Men's Fashion Movies & TV Music, CDs & Vinyl Pet Supplies Prime Video Software Sports & Outdoors Tools & Home Improvement Toys & Games Video Games Women's Fashion Search Amazon EN Hello, sign in Account & Lists Returns & Orders 0 Cart Sign in New customer? Start here. Your Lists Create a List Find a List or Registry Your Account Account Orders Recommendations Browsing History Watchlist Video Purchases & Rentals Kindle Unlimited Content & Devices Subscribe & Save Items Memberships & Subscriptions Music Library Sign in New customer? Start here. All INTERNATIONAL SHOPPING TRANSITION ALERT We're showing you items that ship to Netherlands. To see items that ship to a different country, change your delivery address. Dismiss Change Address Today's Deals Registry Customer Service Gift Cards Sell Disability Customer Support Buy a Kindle Kindle eBooks Kindle Unlimited Prime Reading Best Sellers & More Categories Kindle Vella Amazon Book Clubs Kindle Book Deals Kindle Singles Newsstand Manage content and devices Advanced Search Your Company Bookshelf Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones - Kindle edition by Clear, James. Health, Fitness & Dieting Kindle eBooks @ Amazon.com. * Kindle Store * › * Kindle eBooks * › * Health, Fitness & Dieting Kindle $13.99 Available instantly Audiobook $0.00 with membership trial Hardcover $13.79 Paperback from $8.95 Other Used, New, Collectible from $8.40 Hardcover from $8.40 Paperback from $8.95 Spiral-bound from $27.50 Audio CD from $10.56 Print List Price: $27.00 Kindle Price: $13.99 Save $13.01 (48%) Sold by: Penguin Group (USA) LLC Price set by seller. Buy now with 1-Click Promotions apply when you purchase These promotions will be applied to this item: Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions. Add an audiobook with Audible narration for $8.99 By purchasing this title, you agree to Audible's Conditions Of Use. Sold and delivered by Audible, an Amazon company Read with our free app Deliver to your Kindle Library You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period. Update your device or payment method, cancel individual pre-orders or your subscription at Your Memberships & Subscriptions There was an error. We were unable to process your subscription due to an error. Please refresh and try again. BUY FOR OTHERS Give as a gift or purchase for a team or group. Learn more BUYING AND SENDING EBOOKS TO OTHERS -------------------------------------------------------------------------------- Select quantity Buy and send eBooks Recipients can read on any device Additional gift options are available when buying one eBook at a time. Learn more -------------------------------------------------------------------------------- These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold. Buy for others Send a free sample Deliver to your Kindle Library Add to List Added to Unable to add item to List. Please try again. SORRY, THERE WAS A PROBLEM. There was an error retrieving your Wish Lists. Please try again. SORRY, THERE WAS A PROBLEM. List unavailable. Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Read instantly on your browser with Kindle for Web. -------------------------------------------------------------------------------- Using your mobile phone camera - scan the code below and download the Kindle app. See Clubs Loading your book clubs There was a problem loading your book clubs. Please try again. Not in a club? Learn more Join or create book clubs Choose books together Track your books Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Explore Amazon Book Clubs My biggest takeaway after reading Atomic Habit.JK Reviews IMAGE UNAVAILABLE Image not available for Color: * * * * To view this video download Flash Player Roll over image to zoom in * VIDEOS * 360° VIEW * IMAGES * Read sample Audible sample Sample 0:00 0:00 -------------------------------------------------------------------------------- FOLLOW THE AUTHOR James ClearJames Clear Follow Something went wrong. Please try your request again later. OK ATOMIC HABITS: AN EASY & PROVEN WAY TO BUILD GOOD HABITS & BREAK BAD ONES KINDLE EDITION by James Clear (Author) Format: Kindle Edition 4.8 4.8 out of 5 stars 120,865 ratings Amazon Charts #1 this week See all formats and editions Sorry, there was a problem loading this page. Try again. -------------------------------------------------------------------------------- Great on Kindle Great Experience. Great Value. Putting our best book forward Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy. Explore your book, then jump right back to where you left off with Page Flip. View high quality images that let you zoom in to take a closer look. Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more. Discover additional details about the events, people, and places in your book, with Wikipedia integration. Get the free Kindle app: Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories. * Book Description * Editorial Reviews The #1 New York Times bestseller. Over 10 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: * make time for new habits (even when life gets crazy); * overcome a lack of motivation and willpower; * design your environment to make success easier; * get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal. Read more Continue reading Read less REVIEW Wall Street Journal bestseller USA Today bestseller Publisher's Weekly bestseller One of Fast Company's 7 Best Business Books of 2018 One of Business Insider's Best Self-Help Books of 2018 "A supremely practical and useful book. James Clear distills the most fundamental information about habit formation, so you can accomplish more by focusing on less." -Mark Manson, #1 New York Times best-selling author of The Subtle Art of Not Giving a F*ck “James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones.” -Adam Grant, New York Times best-selling author of Originals, Give and Take, and Option B with Sheryl Sandberg "A special book that will change how you approach your day and live your life." -Ryan Holiday, bestselling author of The Obstacle is the Way and Ego is the Enemy “As a physician attempting to help my patients build healthy habits to decrease and reverse chronic disease, Atomic Habits is the playbook I have been searching for. Not only does the book offer actionable items I can teach my patients, I can refer them to read and implement the ideas themselves. The format is powerful and simple. This should be taught in all medical schools.” -Laurie Marbas, MD, United States Air Force veteran “Atomic Habits was a great read. I learned a lot and think it’ll be helpful to a lot of people.” —Gayle King, co-anchor of CBS This Morning and editor-at-large for O, The Oprah Magazine “Useful new book” –Wall Street Journal “In Atomic Habits, Clear will show you how to overcome a lack of motivation, change your environment to encourage success, and make time for new (and better) habits. –Glamour.com “Atomic Habits is a great book for anyone who is frustrated with the way they can’t seem to kick that one (or two dozen) bad habit(s) and wants to finally achieve health, fitness, financial freedom, great relationships, and a good life.” –Medium.com “Excellent. Well worth the read.” –Benjamin Hardy, Inc.com ABOUT THE AUTHOR James Clear is a writer and speaker focused on habits, decision making, and continuous improvement. He is the author of the #1 New York Times bestseller, Atomic Habits. The book has sold over 5 million copies worldwide and has been translated into more than 50 languages. Clear is a regular speaker at Fortune 500 companies and his work has been featured in places like Time magazine, the New York Times, the Wall Street Journal and on CBS This Morning. His popular "3-2-1" email newsletter is sent out each week to more than 1 million subscribers. --This text refers to an alternate kindle_edition edition. REVIEW Wall Street Journal bestseller USA Today bestseller Publisher's Weekly bestseller One of Fast Company's 7 Best Business Books of 2018 One of Business Insider's Best Self-Help Books of 2018 "A supremely practical and useful book. James Clear distills the most fundamental information about habit formation, so you can accomplish more by focusing on less." -Mark Manson, #1 New York Times best-selling author of The Subtle Art of Not Giving a F*ck “James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones.” -Adam Grant, New York Times best-selling author of Originals, Give and Take, and Option B with Sheryl Sandberg "A special book that will change how you approach your day and live your life." -Ryan Holiday, bestselling author of The Obstacle is the Way and Ego is the Enemy “As a physician attempting to help my patients build healthy habits to decrease and reverse chronic disease, Atomic Habits is the playbook I have been searching for. Not only does the book offer actionable items I can teach my patients, I can refer them to read and implement the ideas themselves. The format is powerful and simple. This should be taught in all medical schools.” -Laurie Marbas, MD, United States Air Force veteran “Atomic Habits was a great read. I learned a lot and think it’ll be helpful to a lot of people.” —Gayle King, co-anchor of CBS This Morning and editor-at-large for O, The Oprah Magazine “Useful new book” –Wall Street Journal “In Atomic Habits, Clear will show you how to overcome a lack of motivation, change your environment to encourage success, and make time for new (and better) habits. –Glamour.com “Atomic Habits is a great book for anyone who is frustrated with the way they can’t seem to kick that one (or two dozen) bad habit(s) and wants to finally achieve health, fitness, financial freedom, great relationships, and a good life.” –Medium.com “Excellent. Well worth the read.” –Benjamin Hardy, Inc.com --This text refers to an alternate kindle_edition edition. FROM THE ARTIST James Clear --This text refers to an alternate kindle_edition edition. REVIEW Wall Street Journal bestseller USA Today bestseller Publisher's Weekly bestseller One of Fast Company's 7 Best Business Books of 2018 One of Business Insider's Best Self-Help Books of 2018 "A supremely practical and useful book. James Clear distills the most fundamental information about habit formation, so you can accomplish more by focusing on less." -Mark Manson, #1 New York Times best-selling author of The Subtle Art of Not Giving a F*ck “James Clear has spent years honing the art and studying the science of habits. This engaging, hands-on book is the guide you need to break bad routines and make good ones.” -Adam Grant, New York Times best-selling author of Originals, Give and Take, and Option B with Sheryl Sandberg "A special book that will change how you approach your day and live your life." -Ryan Holiday, bestselling author of The Obstacle is the Way and Ego is the Enemy “As a physician attempting to help my patients build healthy habits to decrease and reverse chronic disease, Atomic Habits is the playbook I have been searching for. Not only does the book offer actionable items I can teach my patients, I can refer them to read and implement the ideas themselves. The format is powerful and simple. This should be taught in all medical schools.” -Laurie Marbas, MD, United States Air Force veteran “Atomic Habits was a great read. I learned a lot and think it’ll be helpful to a lot of people.” —Gayle King, co-anchor of CBS This Morning and editor-at-large for O, The Oprah Magazine “Useful new book” –Wall Street Journal “In Atomic Habits, Clear will show you how to overcome a lack of motivation, change your environment to encourage success, and make time for new (and better) habits. –Glamour.com “Atomic Habits is a great book for anyone who is frustrated with the way they can’t seem to kick that one (or two dozen) bad habit(s) and wants to finally achieve health, fitness, financial freedom, great relationships, and a good life.” –Medium.com “Excellent. Well worth the read.” –Benjamin Hardy, Inc.com --This text refers to an alternate kindle_edition edition. EXCERPT. © REPRINTED BY PERMISSION. ALL RIGHTS RESERVED. It is so easy to overestimate the importance of one defining moment and underestimate the value of making small improvements on a daily basis. Too often, we convince ourselves that massive success requires massive action. Whether it is losing weight, building a business, writing a book, winning a championship, or achieving any other goal, we put pressure on ourselves to make some earth- shattering improvement that everyone will talk about. Meanwhile, improving by 1 percent isn’t particularly notable—sometimes it isn’t even noticeable—but it can be far more meaningful, especially in the long run. The difference a tiny improvement can make over time is astounding. Here’s how the math works out: if you can get 1 percent better each day for one year, you’ll end up thirty-seven times better by the time you’re done. Conversely, if you get 1 percent worse each day for one year, you’ll decline nearly down to zero. What starts as a small win or a minor setback accumulates into something much more. Habits are the compound interest of self-improvement. The same way that money multiplies through compound interest, the effects of your habits multiply as you repeat them. They seem to make little difference on any given day and yet the impact they deliver over the months and years can be enormous. It is only when looking back two, five, or perhaps ten years later that the value of good habits and the cost of bad ones becomes strikingly apparent. This can be a difficult concept to appreciate in daily life. We often dismiss small changes because they don’t seem to matter very much in the moment. If you save a little money now, you’re still not a millionaire. If you go to the gym three days in a row, you’re still out of shape. If you study Mandarin for an hour tonight, you still haven’t learned the language. We make a few changes, but the results never seem to come quickly and so we slide back into our previous routines. Unfortunately, the slow pace of transformation also makes it easy to let a bad habit slide. If you eat an unhealthy meal today, the scale doesn’t move much. If you work late tonight and ignore your family, they will forgive you. If you procrastinate and put your project off until tomorrow, there will usually be time to finish it later. A single decision is easy to dismiss. But when we repeat 1 percent errors, day after day, by replicating poor decisions, duplicating tiny mistakes, and rationalizing little excuses, our small choices compound into toxic results. It’s the accumulation of many missteps—1 percent decline here and there—that eventually leads to a problem. The impact created by a change in your habits is similar to the effect of shifting the route of an airplane by just a few degrees. Imagine you are flying from Los Angeles to New York City. If a pilot leaving from LAX adjusts the heading just 3.5 degrees south, you will land in Washington, D.C., instead of New York. Such a small change is barely noticeable at takeoff—the nose of the airplane moves just a few feet—but when magnified across the entire United States, you end up hundreds of miles apart. Similarly, a slight change in your daily habits can guide your life to a very different destination. Making a choice that is 1 percent better or 1 percent worse seems insignificant in the moment, but over the span of moments that make up a lifetime these choices determine the difference between who you are and who you could be. Success is the product of daily habits—not once‑in‑a‑lifetime transformations. That said, it doesn’t matter how successful or unsuccessful you are right now. What matters is whether your habits are putting you on the path toward success. You should be far more concerned with your current trajectory than with your current results. If you’re a millionaire but you spend more than you earn each month, then you’re on a bad trajectory. If your spending habits don’t change, it’s not going to end well. Conversely, if you’re broke, but you save a little bit every month, then you’re on the path toward financial freedom—even if you’re moving slower than you’d like. Your outcomes are a lagging measure of your habits. Your net worth is a lagging measure of your financial habits. Your weight is a lagging measure of your eating habits. Your knowledge is a lagging measure of your learning habits. Your clutter is a lagging measure of your cleaning habits. You get what you repeat. If you want to predict where you’ll end up in life, all you have to do is follow the curve of tiny gains or tiny losses, and see how your daily choices will compound ten or twenty years down the line. Are you spending less than you earn each month? Are you making it into the gym each week? Are you reading books and learning something new each day? Tiny battles like these are the ones that will define your future self. Time magnifies the margin between success and failure. It will multiply whatever you feed it. Good habits make time your ally. Bad habits make time your enemy. Habits are a double-edged sword. Bad habits can cut you down just as easily as good habits can build you up, which is why understanding the details is crucial. You need to know how habits work and how to design them to your liking, so you can avoid the dangerous half of the blade. --This text refers to an alternate kindle_edition edition. Read more Continue reading Read less -------------------------------------------------------------------------------- Previous page 1. Print length 319 pages 2. Language English 3. Sticky notes On Kindle Scribe 4. Publisher Avery 5. Publication date October 16, 2018 6. File size 8713 KB 7. Page Flip Enabled 8. Word Wise Enabled 9. Enhanced typesetting Enabled 10. 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Highlighted by 81,633 Kindle readers Next page -------------------------------------------------------------------------------- PRODUCT DETAILS * ASIN : B07D23CFGR * Publisher : Avery (October 16, 2018) * Publication date : October 16, 2018 * Language : English * File size : 8713 KB * Text-to-Speech : Enabled * Screen Reader : Supported * Enhanced typesetting : Enabled * X-Ray : Enabled * Word Wise : Enabled * Sticky notes : On Kindle Scribe * Print length : 319 pages * Page numbers source ISBN : 0593189647 * Best Sellers Rank: #125 in Kindle Store (See Top 100 in Kindle Store) * #1 in Health, Fitness & Dieting (Kindle Store) * #1 in Social Psychology & Interactions * #1 in Personal Transformation * Customer Reviews: 4.8 4.8 out of 5 stars 120,865 ratings -------------------------------------------------------------------------------- ABOUT THE AUTHOR Follow authors to get new release updates, plus improved recommendations. Follow JAMES CLEAR Brief content visible, double tap to read full content. Full content visible, double tap to read brief content. James Clear is a writer and speaker focused on habits, decision making, and continuous improvement. He is the author of the #1 New York Times bestseller, Atomic Habits. The book has sold over 5 million copies worldwide and has been translated into more than 50 languages. Clear is a regular speaker at Fortune 500 companies and his work has been featured in places like Time magazine, the New York Times, the Wall Street Journal and on CBS This Morning. His popular "3-2-1" email newsletter is sent out each week to more than 1 million subscribers. Read moreRead less -------------------------------------------------------------------------------- PRODUCTS RELATED TO THIS ITEM SPONSORED Page 1 of 1Start overPage 1 of 1 Previous page of related Sponsored Products 1. Feedback How to Treat a Lady Dee Ray Kindle Edition $2.99 2. 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Close * Sort reviews by Top reviews Most recent Top reviews TOP REVIEWS FROM THE UNITED STATES THERE WAS A PROBLEM FILTERING REVIEWS RIGHT NOW. PLEASE TRY AGAIN LATER. Haical Sajovic Haddad 5.0 out of 5 stars Updated review after 100 days building small yet lasting habits. Reviewed in the United States on October 18, 2018 Verified Purchase I previously wrote this review right after reading the book. Today, February 15th, after applying James’s system for 100 days on a few tiny habits, I feel compelled to share updates with you because they have sincerely worked. I will divide the review into 5 parts. The first part is a summary of the book with short excerpts highlighted while taking notes. Next, I hope to share pieces of advice that have motivated me while building new habits. Following that, I will share how I implemented the first 3 habits throughout these months. Then, some thoughts to whom I would recommend reading the book. Last, there are 4 complementary readings. SUMMARY [Introduction] James starts by sharing personal strategies he implemented to recover from a serious accident in high school. That event forced him to improve the quality of his routine to get his life in order, coming to the conclusion that “we all deal with setbacks, but in the long run, the quality of our lives often depends on the quality of our habits. With the same habits, you will end up with the same results. But with better habits, anything is possible.” [Section I : The Fundamentals] [Chapter 1] Here we learn the power of compounding effect: changes that seem small and unimportant at any given day will compound into remarkable results if we are willing to stick with them for months and years. James explains that “breakthrough moments are often the result of many previous actions, which build up the potential required to unleash a major change.” Comparing to habits, he shows that bamboo can barely be seen during the first couple of years while the roots grow underground before exploding for almost 100 feet into the air in a few weeks. From that perspective, we come to understand the best outcomes are generally delayed. [Chapter 2] Based on a 3-layer concentric circle behavior change model—divided into outcome change, process change, and identity change—James explains that we should pay attention to our inner identity by focusing on beliefs, assumptions, and values. “Many people begin the process of changing their habits by focusing on what they want to achieve. This leads us to outcome-based habits. The alternative is to build identity-based habits. With this approach, we start by focusing on who we wish to become.” The strongest changes, then, happen from inside out, starting from our identity, passing through the process, and ultimately changing the outcome. [Chapter 3] In this chapter we are introduced to a 4-step framework, which is composed of cue, craving, response, and reward. James calls it 'The 4 Laws of Behavior Change'. He then explains that we can think of each law as a lever that influences our behavior—when the levers are in the right positions, they create good habits effortless whereas when they are in the wrong position, it is nearly impossible. Through examples, he explains that “the cue triggers a craving, which motivates a response, which provides a reward, which satisfies the craving and, ultimately, becomes associated with the cue.” Together they create a habit loop that, when repeated many times, habits become automatic. [Section II : Make It Obvious] [Chapter 4] A primer on how cues play a crucial role in predicting habit formation without consciously thinking about the outcomes. Once our habits become so common, the cues associated with them become essentially invisible because they are deeply encoded. If we want to create better habits, a good idea is to be aware of the cues. James finishes up by sharing a strategy called 'Habits Scorecard'—a simple exercise to become more aware of our behavior on a daily basis. We first write down a chronological list of our daily habits and, once we have a full list, we score each habit as an effective, ineffective, or neutral habit. Besides noticing what is actually going on, we can notice if certain behaviors help us become the type of person we wish to be. [Chapter 5] The cues that can trigger a habit come in a wide range of forms, and the 2 most common cues are time and location. When we make a specific plan for when and where we will perform a new habit, we are more likely to follow through. Stacking our habits by pairing a new habit with a current habit is a form to connect our behavior to our own advantage. An example when building a daily journaling habit would be: “after I pour my cup of coffee each morning, I will journal for 5 minutes.” [Chapter 6] This chapter shows how our environment plays a crucial role in defining habit behaviors. “Given that we are more dependent on vision than any other sense, it should come as no surprise that visual cues are the greatest catalyst of our behavior.” To build good habits, then, we should either make desirable cues obvious in our environment or build new habits in a new environment to avoid fighting against old ones. [Chapter 7] One of the most practical ways to break a bad habit is to reduce exposure to the cue that causes it. As James points out, “it is easier to avoid temptation than resist it.” [Section III : Make It Attractive] [Chapter 8] James explains how the modern food industry has created products that are more attractive and addictive to consumers, and by doing so he shows that the more attractive an opportunity is, the more likely it is to become habit-forming. Every behavior that is highly habit-forming tends to be associated with higher levels of dopamine. It is the anticipation of a reward that motivates us to take action. “Temptation bundling is one way to make your habits more attractive. The strategy is to pair an action you want to do with an action you need to do.” [Chapter 9] “We tend to adopt habits that are praised and approved of by our culture because we have a strong desire to fit in and belong to the tribe.” That said, it is common to pick up habits and behaviors from our parents, peers, and colleagues. There is also a tremendous internal pressure to comply with the norms of the tribe. And, finally, we try to copy the behavior of successful people because we desire success ourselves. One of the best strategies to build better habits is to join a culture where the desired behavior is the normal behavior. [Chapter 10] To avoid unnecessary and detrimental cravings, we should highlight the benefits of avoiding a bad habit by making it seem unattractive. “Habits are unattractive when we associate them with negative feelings.” [Section IV : Make It Easy] [Chapter 11] “All habits follow a similar trajectory from effortful practice to automatic behavior, a process known as automaticity. Automaticity is the ability to perform a behavior without thinking about each step, which occurs when the nonconscious mind takes over.” The key component is to pay close attention to the frequency we perform a habit, not much for how long we have been practicing it. [Chapter 12] Since every action requires a certain amount of energy, we are motivated to do what is easy. By contrast, the more energy required, the less likely it is to occur. “You don't actually want the habit itself. What you really want is the outcome the habit delivers. The greater the obstacle, the more friction there is between you and your desired end state.” That is why we should reduce the friction associated with our habits by creating a prosperous environment to make future actions easier. [Chapter 13] There are decisive moments that deliver an outsized impact every single day. As James puts, these decisive moments are a fork in the road, sending us in the direction of a productive path or an unproductive one. To avoid procrastination, the skill of 'Showing Up' says that we should start a new habit by taking baby steps, making it as easy as possible to take action. “A new habit should not feel like a challenge. The actions that follow can be challenging, but the first 2 minutes should be easy. What you want is a gateway habit that naturally leads you down a more productive path.” He calls it the 'Two-Minute Rule', meaning that new habits should take less than 2 minutes to do in the beginning. Once the habit is established we can improve and master the finer details. [Chapter 14] In order to keep bad habits away is to make them difficult in the first place. There are 2 interesting strategies to improve our future behavior. [1] Make good choices in advance before we can fall victim to temptation in the future. James gives a personal example by sharing that whenever he is looking to cut calories he will ask the waiter to split his meal and box half of it to go before the meal is served. If, however, he waits for the meal to be served and tries to eat just half, that would never happen. [2] Make onetime actions that can automate our future habits and deliver increasing returns over time such as buying a good water filter, unsubscribing from unwanted emails, moving to a friendlier neighborhood, buying a standing desk, or setting up automatic bill pay. [Section V : Make It Satisfying] [Chapter 15] We should make sure to feel immediately satisfied after performing a new habit to increase the odds that the behavior will be repeated next time. “The human brain has evolved to prioritize immediate rewards over delayed rewards.” For that, we can add a little bit of immediate pleasure to the habits that pay off in the long-run. [Chapter 16] Here we learn how to measure our progress by tracking our habits. The immediate satisfaction it delivers—as mentioned earlier in Chapter 15—is one of the many benefits that standout. Besides that, James says, “when we get a signal that we are moving forward, we become more motivated to continue down that path.” The most basic format to track our habits is to get a calendar and mark an X each time we stick with our routine. One of the most important passages of the entire book is as follows: “If you miss one day, try to get back into it as quickly as possible. The first mistake is never the one that ruins you. It is the spiral of repeated mistakes that follows. Missing once is an accident. Missing twice is the start of a new habit. This is a distinguishing feature between winners and losers. Anyone can have a bad performance, a bad workout, or a bad day at work. But when successful people fail, they rebound quickly.” [Chapter 17] In order to prevent bad habits and/or eliminate unhealthy behaviors, James says that we could either add an instant cost to the action or make it painful. A habit contract is also another strategy to hold our accountability: “It is a verbal or written agreement in which you state your commitment to a particular habit and the punishment that will occur if you don't follow through. Then you find one to two people to act as your accountability partners and sign off on the contract with you.” [Section VI : Advanced Techniques] [Chapter 18] We learn how to distinguish habits when genes may or may not influence our performance especially for competitive activities. “One of the best ways to ensure your habits remain satisfying over the long-run is to pick behaviors that align with your personality and skills.” James proposes us to set some time apart to explore new activities in the beginning, before shifting our focus to exploit them thoroughly. [Chapter 19] When we find the sweet spot of our ability we tend to learn best and fastest. The ‘Goldilocks Rule’ states that "humans experience peak motivation when working on tasks that are right on the edge of their current abilities. Not too hard. Not too easy. Just right.” [Chapter 20] One downside of certain habits, James explains, is that we may stop paying attention to the little details and errors. To counterbalance that we should review and reflect on the process over time to remain conscious of our own performance. Using a simple chart to convey his message, we learn that “the process of mastery requires that you progressively layer improvements on top of one another, each habit building upon the last until a new level of performance has been reached and a higher range of skills has been internalized.” PERSONAL THOUGHTS Reading the book twice helped me take better notes and capture details. In the meantime, I thought about 3 simple strategies that could improve our adherence to new habits. Let me share these strategies here with you, and in the following section, I will describe how I managed to cultivate the first 3 new habits upon reading the book—following the system proposed by James together with these 3 strategies. [1] The first strategy is about determining a 'commitment time frame' to avoid excuses during this initial trial period. A 1-month time frame is a fair commitment, choosing to start on the first day of the month to practice it every single day for a full month. Just at the end of the period, I will take the time to reflect and evaluate the pros and cons. [2] The next one is to choose only 1 new habit each month. In doing so we become familiar with the practice intentionally while we develop a sense of purpose. [3] Last, during the first month of any new habit, I noticed that if I spend time exploring the details and the benefits, my motivation stays high. It doesn't only help us create better practices, but it is also inspiring to learn from others who have succeeded previously by adding the same habit into their lives. Podcasts, articles, videos, books, online courses, tutorials, and blog posts are all good sources. IMPLEMENTATION OF NEW HABITS [Nov 1, 2018] I had been wanting to journal on a daily basis for many years but that had never happened. Although I have carried a notebook with me for quite a while, it has never worked as a real journal—a daily routine, when we sit down and write personal thoughts, intentions, and reflections at around the same time. Instead, it has been mostly used to take notes during meetings, to write down ideas and thoughts, to express travel memories, and to doodle. Today, after 3+ months, I haven't looked back once, and still can't believe it took me that long to start this daily habit. During the first month, I read blog posts, watched videos, and even read a short and inexpensive book to foster my creativity. [Dec 1, 2018] I have been impressed by the physical capabilities we can develop through body movement. Although yoga has been a special part of my life since I was 18, I hadn't given proper attention to handstands. But now, after 2+ months practicing it every day, it is rewarding to see improvements on a weekly basis. Again, I definitely recommend watching videos and reading tutorials to find your favorite method. This is the perfect habit to stack at the end or in the middle of any physical movement practice you may enjoy. [Jan 1, 2019] By now we know the benefits of cold showers—ranging from healthier skin appearance all the way to a more resilient perspective of the world. I had previously taken cold showers for 3 months in 2017, but it was a “goal” mindset instead of a “habit” mindset. After that trial I set aside and, although I have kept taking cold showers once or twice a week since then, I wished cold showers was the default mode. Now, after 1+ month, I can't see myself taking warm showers. After all, it is about intention. Again, we can learn uncountable benefits of cold showers by reading success stories. One of my inspirations was Wim Hof. It isn't comfortable in the beginning of any chosen day, but after 3-4 minutes, both my breath and thoughts calm down. Putting them together, these 3 habits don't take more than 30 minutes of my day. While I spend about 10 minutes journaling and 10 more minutes practicing handstands, I save 5 minutes taking cold showers because I won't stay any longer than necessary. RECOMMENDATION [1] First, if you have watched videos, listened to podcasts, read articles and books on habit formation and, after all that, you feel satisfied, then, please, save your money and time. [2] However, if you are like me, that even after reading a few books on building habits and having successfully added good habits to your life, feel that there is still room for improvement, this book can be a terrific addition. [3] Last, if you haven't spent much time and energy discovering a good system to build lasting habits while breaking bad ones, please, read this book. COMPLEMENTARY READINGS [1] Game Changers, by Dave Asprey, exposed me to a wealth array of ideas/habits/tools that have helped me decide which new habit to build next. The book is divided into 46 laws. [2] Essentialism, by Greg McKeown, helped me focus on less but more important tasks, giving clarity to what matters most. This is especially interesting to break bad habits. [3] The Talent Code, by Daniel Coyle, brought more motivation when learning new skills based on the assumptions that we develop new talents through deep practices, finding our ignition identity, and having the right coach to guide us genuinely. I read it many years ago, then, a few years back, I read his following book called The Little Book of Talent—which is perhaps even more to the point. [4] The Systems View of Life, by Fritjof Capra, enlightened my perspectives on how nature and living beings are systematically integrated. It is a profound and slightly academic book that can complement Atomic Habits especially to tie together the 4-step framework into the feedback loop system. I sincerely hope you, too, have fun while building new habits. Take care, Haical Read more 15,861 people found this helpful Helpful Report Raz 5.0 out of 5 stars One of the few life-changing books Reviewed in the United States on December 28, 2023 Verified Purchase As everyone person who starts their self-help journey, you read a ton of books and learn a ton of things, but realize they don’t help a ton. This book is part of the very few books that can actually change your life around. But just reading it won’t do anything. Luckily, this book gives step-by-step guides that can help even the biggest procrastinators. The greatest thing this book helped me with is my sleep schedule. The main concept I used was slowly building a habit and being forgiving. I use to try to immediately jump into a new routine. For instance, wake up at 6am and then go to the gym. But that eventually caught up to me as I still was falling asleep very late. It’s extremely obvious, but it took me reading a few chapters to realize I should consistently sleep early and wake up early, before I add in a gym routine. I highly recommend reading this book even if you think the concepts are obvious. It may just take reading it on paper to finally practice what you preach. Also, I’ve gifted this book many times and always get a “Thank you!” once it’s read. Read more 15 people found this helpful Helpful Report Mike Pritchard 5.0 out of 5 stars Atomic Habits will change your life! 9 takeaways: Reviewed in the United States on May 30, 2019 Verified Purchase Atomic Habits by James Clear is one of those rare books that I immediately read twice in a row. It is filled with dozens of science-backed and actionable nuggets of wisdom. Do you want to improve any habits in your life? I heartily recommend Atomic Habits to you! We are all driven by our habits - many of which are unconscious. Below are 9 quotes and takeaways from this life-changing book: 1. "Getting 1 percent better every day counts for a lot in the long-run." Atomic Habits explains why the little things you do every day matters. Your little habits matter. It may not seem like a big deal to skip a workout or to be kind, but it is a big deal. Imagine if you improved your habits by only 1% every day. You'd be dramatically a different person in a year. Then imagine if you let your habits decline by 1% every day. You'd be in a much worse spot in life overall a year from now. Your little habits - atomic habits - count for a lot in the long run. What little habits are you improving upon (or neglecting...) today? 2. "You do not rise to the level of your goals. You fall to the level of your systems." This is such an important point in the book. Oftentimes we focus on goals in our life, while neglecting to focus on the systems that help us achieve goals. As an example, I had a friend who had the goal to complete a triathlon. He achieved this goal! And then he quit working out for the next year and got out of shape... He was so focused on achieving a goal that he neglected his underlying systems of being healthy. Goal achievement can actually set us back if we don't get set up sustainable systems. Get the systems right and then we'll indeed also achieve our goals. Systems > Goals. 3. "Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity." I love this quote from the book. Every action - every habit - you take casts a vote for the type of person you want to become. Do you want to be a more organized person? When you develop habits and systems that organize your life, you are casting votes for thinking of yourself as an organized person. You think to yourself, "hey, I'm an organized person." And then you reinforce that belief with your habits and actions - a virtuous cycle! The flip side of this can be true too. What if you often show up late to meetings? You're casting votes that may make you think "well, I'm just a person that is always late." An un-virtuous cycle. Be careful to make sure that your habits and ultimately your beliefs cast votes for the type of person you want to become and, indeed, who you truly are. 4. "How long does it actually take to form a new habit? You just need to get your reps in." Atomic Habits answers the question of "how much time does it take to form a new habit" with a better answer of : X number of actions. Meaning, you may need to simply complete a new habit 100 times for it to stick, which could be done in 3 days or 3 weeks or 3 months, depending on the new habit. It is better to think of forming new habits in terms of consistently taking action, versus trying to stick to a habit for just X number of days. Get your reps in. 5. "Reduce friction. Decrease the number of steps between you and your good habits." The inverse of this is also true - increase friction between you and your bad habits! I think about this a lot when it comes to eating healthy. I need to reduce friction by having healthy food in the house and healthy snacks at work. And I need to increase friction by not having candy in the house or in my office! Out of sight, out of mind. In sight, and I eat it. :) (which of course reminds me of the Dad joke I often tell my girls: "I'm on a seafood diet. I see food and I eat it...) 6. "Use temptation bundling. Pair an action you want to do with an action you need to do." This is a powerful concept. I put this in practice by only "watching TV" when I'm on the treadmill. I am able to run at a 6 MPH pace and watch TV or videos on the iPad when I'm on a treadmill. So, I generally only watch sporting events or movies or 80s music videos on YouTube when I'm running on the treadmill. This approach actually allows me to run longer if I want to watch a full half of a game, for example. And 80s music videos will often give me the energy to run that extra mile. :) Think about a new habit you want to start and how you can bundle it with an action you're already taking. Stack them together - i.e. habit stacking. 7. "Use a habit tracker. Keep track of your habit streak and 'don't break the chain.'" Atomic Habits does a nice job of explaining the importance of tracking your habits for success. What gets measured gets managed. One of my favorite habit trackers is a FitBit/Apple Watch, which tracks steps, heart rate, sleep, weight and can even track food intake/calories, if you input this data. My behavior definitely changes thanks to these habit trackers. Atomic Habits gives you additional habit tracker resources. 8. "Never miss twice. When you forget to do a habit, make sure you get back on track immediately." We all will have days where we fall off the bandwagon and our habits go in reverse. Well, that's okay for one day. Don't let it happen twice. Get back on track as soon as possible. (And, yes, sometimes we miss a habit two days in row. Just don't let it become three days...) 9. Author James Clear gets to the point quickly in Atomic Habits and with actionable advice. James has been blogging about habits, health, happiness, creativity and productivity since 2012. Check out a sampling of his writing at his website. James is also fun to follow on Twitter. Atomic Habits has 20 relatively short chapters that open with compelling stories and end with helpful chapter summaries. If you listen to books on Audible, I highly recommend the audio book as James reads this book very passionately. Read more Mike Pritchard 5.0 out of 5 stars Atomic Habits will change your life! 9 takeaways: Reviewed in the United States on May 30, 2019 Atomic Habits by James Clear is one of those rare books that I immediately read twice in a row. It is filled with dozens of science-backed and actionable nuggets of wisdom. Do you want to improve any habits in your life? I heartily recommend Atomic Habits to you! We are all driven by our habits - many of which are unconscious. Below are 9 quotes and takeaways from this life-changing book: 1. "Getting 1 percent better every day counts for a lot in the long-run." Atomic Habits explains why the little things you do every day matters. Your little habits matter. It may not seem like a big deal to skip a workout or to be kind, but it is a big deal. Imagine if you improved your habits by only 1% every day. You'd be dramatically a different person in a year. Then imagine if you let your habits decline by 1% every day. You'd be in a much worse spot in life overall a year from now. Your little habits - atomic habits - count for a lot in the long run. What little habits are you improving upon (or neglecting...) today? 2. "You do not rise to the level of your goals. You fall to the level of your systems." This is such an important point in the book. Oftentimes we focus on goals in our life, while neglecting to focus on the systems that help us achieve goals. As an example, I had a friend who had the goal to complete a triathlon. He achieved this goal! And then he quit working out for the next year and got out of shape... He was so focused on achieving a goal that he neglected his underlying systems of being healthy. Goal achievement can actually set us back if we don't get set up sustainable systems. Get the systems right and then we'll indeed also achieve our goals. Systems > Goals. 3. "Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes build up, so does the evidence of your new identity." I love this quote from the book. Every action - every habit - you take casts a vote for the type of person you want to become. Do you want to be a more organized person? When you develop habits and systems that organize your life, you are casting votes for thinking of yourself as an organized person. You think to yourself, "hey, I'm an organized person." And then you reinforce that belief with your habits and actions - a virtuous cycle! The flip side of this can be true too. What if you often show up late to meetings? You're casting votes that may make you think "well, I'm just a person that is always late." An un-virtuous cycle. Be careful to make sure that your habits and ultimately your beliefs cast votes for the type of person you want to become and, indeed, who you truly are. 4. "How long does it actually take to form a new habit? You just need to get your reps in." Atomic Habits answers the question of "how much time does it take to form a new habit" with a better answer of : X number of actions. Meaning, you may need to simply complete a new habit 100 times for it to stick, which could be done in 3 days or 3 weeks or 3 months, depending on the new habit. It is better to think of forming new habits in terms of consistently taking action, versus trying to stick to a habit for just X number of days. Get your reps in. 5. "Reduce friction. Decrease the number of steps between you and your good habits." The inverse of this is also true - increase friction between you and your bad habits! I think about this a lot when it comes to eating healthy. I need to reduce friction by having healthy food in the house and healthy snacks at work. And I need to increase friction by not having candy in the house or in my office! Out of sight, out of mind. In sight, and I eat it. :) (which of course reminds me of the Dad joke I often tell my girls: "I'm on a seafood diet. I see food and I eat it...) 6. "Use temptation bundling. Pair an action you want to do with an action you need to do." This is a powerful concept. I put this in practice by only "watching TV" when I'm on the treadmill. I am able to run at a 6 MPH pace and watch TV or videos on the iPad when I'm on a treadmill. So, I generally only watch sporting events or movies or 80s music videos on YouTube when I'm running on the treadmill. This approach actually allows me to run longer if I want to watch a full half of a game, for example. And 80s music videos will often give me the energy to run that extra mile. :) Think about a new habit you want to start and how you can bundle it with an action you're already taking. Stack them together - i.e. habit stacking. 7. "Use a habit tracker. Keep track of your habit streak and 'don't break the chain.'" Atomic Habits does a nice job of explaining the importance of tracking your habits for success. What gets measured gets managed. One of my favorite habit trackers is a FitBit/Apple Watch, which tracks steps, heart rate, sleep, weight and can even track food intake/calories, if you input this data. My behavior definitely changes thanks to these habit trackers. Atomic Habits gives you additional habit tracker resources. 8. "Never miss twice. When you forget to do a habit, make sure you get back on track immediately." We all will have days where we fall off the bandwagon and our habits go in reverse. Well, that's okay for one day. Don't let it happen twice. Get back on track as soon as possible. (And, yes, sometimes we miss a habit two days in row. Just don't let it become three days...) 9. Author James Clear gets to the point quickly in Atomic Habits and with actionable advice. James has been blogging about habits, health, happiness, creativity and productivity since 2012. Check out a sampling of his writing at his website. James is also fun to follow on Twitter. Atomic Habits has 20 relatively short chapters that open with compelling stories and end with helpful chapter summaries. If you listen to books on Audible, I highly recommend the audio book as James reads this book very passionately. Images in this review 389 people found this helpful Helpful Report -------------------------------------------------------------------------------- See more reviews TOP REVIEWS FROM OTHER COUNTRIES Translate all reviews to English Dua Moll 5.0 out of 5 stars Everyone should read this Reviewed in Mexico on December 27, 2023 Verified Purchase One of my favorite books of all times. I read it every couple of years to refresh the ideas and it's still interesting to read. Read more Report L. J. Oja 5.0 out of 5 stars "Atomic Habits Unveiled: A Philosopher's Take on Personal Transformation" Reviewed in Canada on December 2, 2023 Verified Purchase All too often the advice given to people is of the order: 'To a depressed person - "Just Cheer Up".' Or perhaps to a person trying to lose weight, "Eat less and move more". While ultimately correct, has no real benefit to the person hearing or reading the advice. Atomic Habits is exactly the opposite. It provides many different ways to create those habits within you. When I bought the book about this time last year, it was supposed to be a Christmas present to myself - one gift among the clutter (isn't that the correct collective noun for Christmas gifts?) just to surprise everyone else, i.e. Santa does make deliveries to adults. Anyway . . . I opened the book during the holidays and could not find that lump of time to read it. Skimming through the book I got one essential point. Reading a book in one lump might not work so well for people, but could you find 15 minutes every morning to do this? At this moment in time, that made all the sense in the world to me. I simply can not find the time to read the book in a lump or two. This is actually something that has worked against me for years. It has limited my progress and my development for the past decade. I do read quickly and on occasion will find that lump of time, but nothing like the 15 minutes every morning. That 15 minutes is the time it takes to boil water for my pour-over coffee maker. I do cheat a little here because I could get my coffee in about 11 or 12 minutes, but let's run with this habit creation. Starting January 2, 2023, the book was completed by the end of the month. Doing the mathematics on this, I found 29 days with 1/4 of an hour each day. This works out to over 7 hours of reading. That was my first read, and I shared this with a friend. We work together on a political executive. Like the "Walking Dead", he changed too. Looking at people who have not read or acquired the skills of Atomic Habits, is much like seeing a person from Mars with two heads. There is an oddity to blaming the lack of time. Everyone reading this book will from the same common point develop their own habits, and develop along their own path, but it will not be for lack of time. Realize what I said, you will never be able to say that there is insufficient time. Here is another example of what happened to me during the past year. I drive 33 minutes to see a dear friend. I treasure the time we have discussing things for he generates ideas and helps me generate those ideas. He does not really know how very important he is to me. But, I then need to drive 33 minutes back. In that hour, I listen to an Audible title - it is a new habit. My obvious caveat here is that the route I take is rather mundane and there are few traffic lights and the posted speeds are not that fast. It is a pleasant drive and now a productive one. So, keeping up with these two habits, let's see how much reading I get done now? Waiting for coffee time: 0.25 hours x 365 = 91 hours of reading! Driving to my buddy's 60 minutes x 50 = 50 hours or reading !! The total amount of reading is now 140 hours of reading in one year. Just those two atomic habits, and on average that could mean 28 books per year if I need 5 hours per book, but only 14 books if I read at the other end of average which is 10 hours per book. On average, a good approximate FOR YOU MIGHT be 7.5 hours per book and therefore 21 books per year. If you have read my review this far, congratulations! You have exactly what it takes to master this one Atomic Habit and become a much better (I don't mean moral) person. Buy the book! Read it in manageable chunks as I suggested. Get Audible (no! I do not work for Amazon) to find those times when you have wasted chunks of time. Buy the book and make a positive difference in yourself. Let that difference infect others (there is that Walking Dead theme again) and together make a difference in your lives and your world. Leo Oja, M.Ed. Read more 20 people found this helpful Report Nikola 5.0 out of 5 stars Amazing book! Reviewed in the United Kingdom on January 1, 2024 Verified Purchase This book was such a good read! Especially a great read to start the new year with regard to making changes to old habits. I like how James describes starting a new habit like cultivating a flower. He really gets you apply your self in the idea of improving yourself a bit and a time and then results will come as result of continuous improvements. I would recommend this book i love the flow of the book and the break down of Working on habits. Read more 3 people found this helpful Report Denisse Ramirez 5.0 out of 5 stars Excelente Reviewed in Mexico on December 19, 2023 Verified Purchase El libro esta hermoso, el contenido muy bueno, podría resumirse en 3 hojas pero esta bueno. Read more Report Translate review to English Mitch’s Fitgear 5.0 out of 5 stars A Game-Changer for Transforming Your Life, One Atomic Habit at a Time! Reviewed in Canada on June 16, 2023 Verified Purchase I have always been intrigued by the idea of personal growth and self-improvement, but I often found it challenging to make lasting changes in my habits. That's where "Atomic Habits" by James Clear comes in, and let me tell you, it's nothing short of a revelation. This book takes a refreshingly practical approach to habit formation and breaking bad habits. James Clear introduces the concept of atomic habits, which are small, incremental changes that have a remarkable impact over time. By focusing on the tiny, seemingly insignificant actions that make up our daily routines, Clear demonstrates how these habits can compound and lead to remarkable transformations. One of the things I appreciated most about this book is Clear's ability to blend scientific research with relatable anecdotes and practical advice. He doesn't just preach theory; he provides actionable steps and strategies that are easy to understand and implement in everyday life. The book is filled with compelling examples and case studies that illustrate the power of atomic habits and how they can shape our identity and determine our success. Clear emphasizes the importance of creating an environment that supports our desired habits, and he offers valuable insights into how to design our surroundings to make good habits inevitable and bad habits nearly impossible. His strategies for habit stacking, habit tracking, and habit shaping are incredibly effective and have helped me establish positive routines and break free from detrimental behaviors. Another aspect I loved about "Atomic Habits" is how the author tackles the inevitable setbacks and obstacles that come with habit change. Clear provides practical advice on how to overcome plateaus, stay motivated, and recover from slip-ups without falling back into old habits. He emphasizes the power of small wins and the compounding effect they have on our motivation and self-belief. By the time I finished reading this book, I had a newfound appreciation for the potential of small, consistent actions to transform my life. "Atomic Habits" is not just a book; it's a roadmap for personal growth and a guide to building a life of intention and fulfillment. Whether you're looking to improve your health, relationships, career, or any other area of your life, this book is a must-read. In conclusion, "Atomic Habits" is an absolute game-changer. It's a practical, engaging, and well-researched book that offers a clear blueprint for building good habits and breaking bad ones. James Clear's writing style is accessible and relatable, making it an enjoyable read from start to finish. If you're serious about transforming your life, I can't recommend this book highly enough. Get ready to unleash the power of atomic habits and watch your life take off! 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