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https://www.wsj.com/articles/ferrari-hires-former-apple-designer-jony-ive-ahead-of-electric-push-11632786240


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 * Experience Report


FERRARI HIRES FORMER APPLE DESIGNER JONY IVE AHEAD OF ELECTRIC PUSH


IVE’S DESIGN COMPANY, LOVEFROM, REACHES MULTIYEAR DEAL WITH THE LUXURY SPORTS
CAR MAKER AND ITS LARGEST SHAREHOLDER

JONY IVE’S LOVEFROM COMPANY IS ALSO SET TO WORK ON OTHER PROJECTS OUTSIDE OF THE
FERRARI BRAND.

Photo: David Paul Morris/Bloomberg News
By
Katie Deighton
Close


KATIE DEIGHTON

 * Biography
 * @DollyDeighton
 * katie.deighton@wsj.com

Sept. 27, 2021 7:44 pm ET

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Ferrari NV hired Apple Inc.’s former design chief Jony Ive as it readies its
debut into full electric vehicles.

Mr. Ive’s design company LoveFrom Inc., which he formed in 2019 alongside
industrial designer Marc Newson, will work with Ferrari and its largest
shareholder, Netherlands-based Exor NV on a number of projects, the companies
said Monday.

Exor is the holding company controlled by Italy’s Agnelli family that also holds
stakes in Stellantis—of which Chrysler and Fiat are part of—and the Italian
soccer team Juventus F.C.

Ferrari declined to reveal the specifics of the collaboration, but said it sees
potential in working with LoveFrom across the whole range of its business.
Alongside its legacy production of its engine-powered cars, the company sells
clothes, watches and other apparel.



Ferrari said in April that its first battery-powered vehicle would hit showrooms
in 2025.



LoveFrom is set to work with Exor on other projects outside of the Ferrari
brand. John Elkann, chairman and chief executive of Exor, and chairman of
Ferrari, said the holding company had started talks with LoveFrom’s founders
soon after they formed the design firm.

“Ferrari represents a first, exciting chance to do great things together as we
build our future,” Mr. Elkann said.

Luxury car makers and auto giants are expected to drive more than a dozen
electric models into U.S. showrooms this year, competing for drivers alongside
stand-alone EV startups such as Lucid Motors Inc. and Rivian Automotive LLC, as
well as electric flag-bearer Tesla Inc.

Meanwhile Apple, Mr. Ive’s former employer, is said to also be exploring a move
into automotive as the industry and its customers embrace electrification. Ford
Motor Co. earlier this month hired Apple vice president Doug Field, who was
reported to play a critical role in the tech company’s automotive ventures.

Mr. Ive assumed leadership of Apple’s design team in 1996. He spearheaded the
2015 launch of the Apple Watch, and worked on the company’s new headquarters
which opened in 2017.

Write to Katie Deighton at katie.deighton@wsj.com

Copyright ©2021 Dow Jones & Company, Inc. All Rights Reserved.
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