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HOW 3 SECTORS ARE DRIVING INNOVATION WITH THE CLOUD

 * DoiT International
 * Date: May 3, 2022





LEADING-EDGE COMPANIES IN FASHION, GAMING AND SUSTAINABLE INDUSTRIES ARE WORKING
THE CLOUD TO ECLIPSE THE COMPETITION

It’s hard to grasp just how pervasive the transformative effects of the cloud
have become. From buying groceries to taking out insurance, few activities in
modern life remain untouched by cloud innovation. 

The sheer scale and variety of what’s happening make it impossible to do any
kind of comprehensive review of how the cloud is changing the world. Instead,
we’re taking a look at some of the ways the cloud is driving rapid change in
three dynamic industries. 


SUSTAINABLE INDUSTRY

Responsible businesses in all industries know they need to tackle the challenge
of environmental sustainability. Further incentivized by the prospect of
shrinking the financial burden of climate change, they often focus on reducing
the energy consumption required to manage increasingly powerful computing
engines, expanding storage demands and the need for always-on customer services.
One of the benefits of migrating infrastructures to the public cloud is that it
reduces energy consumption substantially and can cut carbon dioxide emissions by
up to 59 million tons annually.  

But the cloud has applications for sustainability that go far beyond cutting
energy consumption: Innovative organizations in a wide range of industries are
discovering just how to harness the cloud to save resources and mitigate climate
change. 

RENEWABLE ENERGY

The industrial Internet of Things (IoT) is a key cloud-driven technology
enabling the expansion of the renewable energy sector, particularly in areas
where it is applied to instrumentation and sensor control. IoT systems remotely
regulate the dual-axis trackers used to maximize solar radiation during daylight
hours, and they can also be used to monitor power generation in wind energy. 

Next-generation energy systems known as smart grids incorporate wireless devices
such as sensors and radio modules to drive more efficient resource use. IoT
technology enables connected devices to communicate and respond to demand. Smart
grids can now support manual switching between renewables and established power
plants to counter the unpredictable nature of solar and wind energy and ensure a
reliable supply to customers.

Cloud computing also allows energy companies to harness the vast amounts of data
they are generating to gain valuable insights into how they can improve their
offerings. Israel-based Raycatch uses Google Compute Engine and Google Cloud
Bigtable to power the daily data analyses it conducts to help utilities optimize
the functioning of their solar assets.

Other applications include grid inspection, like how Axpo, Switzerland’s largest
renewable energy provider, uses the AI-based Grid Vision from eSmart Systems to
enhance the reliability of supply, employee safety and cost-efficiency. Grid
Vision embeds the data it collects with drone images and notes about issues that
might need attention. This helps to maintain a reliable power supply because
there is no need to take lines out of service if a problem is flagged.

NOURISHED SOIL

Sustainability places a justifiable emphasis on sourcing viable alternatives to
the energy we drill out of the ground, but the ground itself also deserves
attention. Farmers often lack proper insights into their soil conditions, so
their irrigation and fertilizer application is ad-hoc, wasting valuable
resources and limiting yield potential.

 

Realizing that fewer than 10% of agricultural companies get data from the soil
itself, agricultural analytics company CropX captures data from thousands of
global soil sensors and sends it to a centralized platform running on hundreds
of cloud instances. The platform integrates this data with a range of
above-ground data layers such as satellite imagery, weather, topography, crop
models and user inputs in real time. AI-based algorithms then process the data
and deliver irrigation and crop nutrition recommendations via the CropX web or
mobile app. 

REDUCING CARBON FOOTPRINT WITH SYNTHETIC BIOLOGY

DNA pioneer TeselaGen is collaborating with LanzaTech, which recycles carbon
into products such as carbon-negative biofuels, to incorporate artificial
intelligence capabilities in Lanzatech’s biological design platform. TeselaGen
has developed a cutting-edge cloud-based solution for designing, building and
optimizing complex biological workflows and products. Working together, the
companies aim to reduce the human carbon footprint by harnessing TeselaGen’s
platform for modern industrial DNA design and cloning to scale up Lanzatech’s
R&D operations dramatically. 

The urgency around cutting carbon emissions is accelerating, and pressure is
mounting to optimize processes for recycling more and more carbon. Working
together, Lanzatech and TeselaGen have developed an operating system for
biotechnology that can interoperate with existing infrastructure and services.
This enables faster iteration, reducing costs and time to market.

These are just a few of the myriad use cases that illustrate not just the
inherent sustainability of cloud infrastructure but the centrality of
cloud-enabled innovations to sustainable solutions. 


GAMING

Harnessing cloud technology for gaming allows players to stream an almost
limitless range of games to their computer or mobile device for a set monthly
fee, eliminating platform barriers such as storage space and the need for
specialized equipment. Key players in the cloud gaming space, such as Microsoft,
Google, Amazon and Nvidia are still learning how to balance a workable business
model with a quality gaming experience unspoiled by network latency. If they get
it right, the cloud could become the future platform of choice for players.
Indeed, the cloud gaming market is forecast to reach $ 9.4 billion by 2027, a
CAGR of 48.3% from 2022. 

The advent of GPU-as-a-Service (GPUaaS) is helping to supercharge this
ever-evolving industry. Graphic process units (GPUs) are integral to the design
of high gaming resolutions and system build because they boost the quality of
visual content and reduce microprocessor load. GPUaaS leverages cloud technology
to enable hundreds of graphically intensive games to stream concurrently at high
frame rates, reducing latency. 

However, the future of cloud gaming may well be dictated, not by advances in
technology, but by the human appetite for change. Until gamers abandon their
preference for physical gaming consoles and games, cloud gaming will continue to
lag behind traditional gaming methods. 


FASHION

E-commerce and automation are not the only cloud-enabled technologies the
fashion industry is embracing. The rise of online and contact-free shopping is
likely to continue even after the pandemic, and the cloud is also creating
opportunities for more exciting innovations in this sector. 

Take Eon, which is turning products into intelligent assets by connecting them
to digital IDs through its cloud-based Platform-as-a-Service. The EON Product
Cloud is an IoT platform designed to build a “connected products economy” – a
digital system for fashion and retail companies to connect with their customers
by giving every garment in the world a digital twin to track its lifecycle and
value. This will give brands the data and insights they need to develop lasting
relationships with their customers, as well as the necessary systems to adopt
new business models, including rental, resale, recycling and styling services.  

Cloud computing has also created new avenues for collaboration among factories,
distributors and other companies in the supply chain. With 24-hour, real-time
access to relevant data, links in the chain can communicate faster and more
effectively – something that is vital in a world where the value of cloud-based
supply-chain management solutions will surpass $11B by 2023. 

Supply-chain platform Suuchi Inc. provides a cloud-based technology called the
Suuchi GRID for full visibility of the supply chain, from design to
distribution. This allows fashion brands to manage risk across their supply
chains through data analytics, accessing real-time updates direct to their
devices. 

On the fashion production line, Techpacker’s cloud-based software alerts
everyone involved in design and manufacture to changes in tech packs (the
blueprints created by a technical designer) in real time. This streamlines the
process, making tech pack creation 70% faster than traditional methods. 

Cloud-enabled AR and VR technology are also making inroads in the fashion
industry. The  OBSESS platform allows customers to experience stores and brands
in a 3D, 360-degree setting rendered on websites, mobile apps and social
channels via a 3D commerce cloud.

EFI Optitex uses AR/VR technology to make it easier to find a proper fit. It
transforms 2D sketches and technical patterns into simulated 3D renderings,
which can then be adjusted in real time for a precise fit.


LIMITLESS POSSIBILITIES

It’s easy to get overwhelmed by the sheer scale and range of innovations the
cloud is enabling across industries and customer experiences worldwide. And
while there is no clear theme among the myriad new ways of designing, producing
and delivering products and services, all of them share a focus on extracting
more value from fewer resources. 

Whether it’s an IoT system optimizing energy supply in line with demand or data
analysis to produce insights to extend the life of a product, the cloud is
allowing smart people in businesses everywhere to maximize the potential
usefulness of their offerings. Simply applying cloud technology does not make
something great, but harnessing the cloud to deliver on its promise certainly
enables greatness.

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off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

STORE AND/OR ACCESS INFORMATION ON A DEVICE

Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.

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PERSONALISED ADS AND CONTENT, AD AND CONTENT MEASUREMENT, AUDIENCE INSIGHTS AND
PRODUCT DEVELOPMENT

Personalised ads and content, ad and content measurement, audience insights and
product development

 * SELECT BASIC ADS
   
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   Ads can be shown to you based on the content you’re viewing, the app you’re
   using, your approximate location, or your device type.

 * CREATE A PERSONALISED ADS PROFILE
   
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   A profile can be built about you and your interests to show you personalised
   ads that are relevant to you.

 * SELECT PERSONALISED ADS
   
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   Personalised ads can be shown to you based on a profile about you.

 * CREATE A PERSONALISED CONTENT PROFILE
   
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   A profile can be built about you and your interests to show you personalised
   content that is relevant to you.

 * SELECT PERSONALISED CONTENT
   
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   Personalised content can be shown to you based on a profile about you.

 * MEASURE AD PERFORMANCE
   
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   The performance and effectiveness of ads that you see or interact with can be
   measured.

 * MEASURE CONTENT PERFORMANCE
   
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   The performance and effectiveness of content that you see or interact with
   can be measured.

 * APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS
   
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   Market research can be used to learn more about the audiences who visit
   sites/apps and view ads.

 * DEVELOP AND IMPROVE PRODUCTS
   
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   Your data can be used to improve existing systems and software, and to
   develop new products

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USE PRECISE GEOLOCATION DATA

Use precise geolocation data

Your precise geolocation data can be used in support of one or more purposes.
This means your location can be accurate to within several meters.

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ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION

Actively scan device characteristics for identification

Your device can be identified based on a scan of your device's unique
combination of characteristics.

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ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

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TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

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MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

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LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

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RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

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PERFORMANCE COOKIES



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