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Solutions
The Mobile App Platform


Platform Overview
Engage your guests at every touchpoint and equip your operators with powerful
data insights.

Guest Benefits
Help your guest easily navigate, skip the lines, find exclusive discounts, and
much more.

Operator Benefits
Target your guests, grow revenue, and unlock data silos with behavioural
insights.

Feature Library
A comprehensive suite of tools for mobile apps.

Product Integrations
Connect your existing software and systems to the Attractions.io platform.
MapLayr SDK
Integrate world-class maps and wayfinding with minimal coding required, ideal
for developers and agencies. Delight your users with one-way, multi-level, and
accessible routes in a mapping engine built for location-based businesses.

Industries
Theme Park
Cut the queues and help your thrill-seeking guests pack more into their day.

Zoos & Wildlife
Educate and inspire your guests, while driving membership and revisitation.

Resorts
Deliver a VIP Experience that helps guests unwind, relax and explore your
amenities.

Heritage & Cultural
Bring history to life and unlock new opportunities for learning.

Sports & Entertainment
Engage fans and keep them connected to the action, no matter where they are.

Farm Parks
Delight guests with digital maps, memberships and personalised offers just for
them.
Butlin's
98% of activities at Butlin's UK resorts are booked and paid for via their
mobile app.

Yorkshire Wildlife Park
Yorkshire wildlife park uses their app to educate guests, reduce paper and
connect with younger visitors.
View all case studies

ResourcesAbout us
Book a discovery call




CONNECT EVERY STEP OF YOUR GUEST JOURNEY

Understand guest behaviour, increase spend per head and craft unforgettable
experiences with mobile technology that engages guests at every step of their
visit.

Book a discovery call
Watch video
Unlock behavioural insights
Increase spend per head
Improve your guest experience


TRUSTED BY WORLD-LEADING ATTRACTIONS


OUR TECHNOLOGY POWERS EXCEPTIONAL EXPERIENCES FOR:


UNLOCK THE FULL POTENTIAL OF EVERY VISIT.

Let's take a deep into your guest journey: We'll show you how to understand,
analyse, and personalise every interaction for an exceptional guest experience.
Book a discovery session at this year's IAAPA Expo.
Let's meet up



UNLOCK THE FULL POTENTIAL OF EVERY VISIT.

Let's take a deep into your guest journey: We'll show you how to understand,
analyse, and personalise every interaction for an exceptional guest experience.
Book a discovery session at this year's IAAPA Expo.
Book a meeting at IAAPA



Mobile App Platform


CAPTIVATE GUESTS WITH A PERSONALISED EXPERIENCE


Our mobile app platform acts as a digital concierge, connecting all the
touchpoints today's digitally native guests encounter pre, during and
post-visit.


 * Unlock data:
   ‍Eliminate data silos, consolidate activity and build a complete view of how
   guests behave at your attraction.
 * Increase revenue:
   ‍Increase spend per head with targeted messages delivered to the right person
   at the right time.
 * Guarantee performance:
   Average app store ratings of 4.8 stars and millions of positive reviewers.

“We see our mobile apps as the linchpin of the guest experience and look forward
to continuing to expand its services to make it the one-stop digital destination
for guests visiting our attractions.”

Justin Skinner,
Global Digital Director at Merlin Entertainments.
Explore our mobile app platform
Learn more


PRE VISIT


Before they visit, the app helps guests learn about your attraction and plan the
perfect visit.

 * Let guests explore activities and check age, height and access restrictions
   in a tap.
 * Ask guests to opt-in to marketing communications and remind them about
   upcoming events suitable for their group to increase conversions.
 * Add essential info such as opening times, ticket prices and travel options to
   make visit planning a breeze.

Learn more


DURING VISIT


Help guests head straight through the turnstiles and minimise queues for a
friction-free start to their day.

 * Store tickets and passes in the in-app wallet so that guests can scan and go
   upon arrival.
 * Share up-to-date ride queue times, talk times, and activity schedules to help
   guests informed and in control of their own visit.
 * Make exploring effortless with an interactive map and GPS wayfinding that
   adapts to guests access requirements.

Learn more


POST VISIT


Help guests make the most of everything your attraction has to offer.

 * Make exploring effortless with an interactive map and GPS wayfinding that
   adapts to guests access requirements.
 * Create itinerary plans filtered by age, height and/or activity type to help
   guests pack more into their visit.
 * Add essential info such as opening times, ticket prices and travel options to
   make visit planning a breeze.

Learn more


SPENDING


Increase secondary spend on site with a suite of tools that increase
communication and conversion.

 * Send targeted messages and offers to incentivise guests to visit retail
   outlets and eateries.
 * Manage the lunchtime rush by offering mobile food ordering at your busiest
   eateries.
 * Give guests more time to purchase photos and merchandise with in-app orders
   that are delivered to their door!

Learn more


LOYALTY


Using a custom-branded mobile application for your zoo, aquariums and wildlife
attraction

 * Increase positive word of mouth by letting guests share their photos on
   social media.
 * Boost trip advisor ratings by asking happy visitors to leave a review the
   evening of their visit.
 * Encourage revisitation by using push notifications to keep guests update with
   your upcoming events and deals.

Learn more


WORLD-CLASS MAPS AND WAYFINDING IN MINUTES


Integrate fully branded, enterprise wayfinding with minimal coding. Ideal for
agencies and developers.


 * Built for location-based businesses:
   ‍Delight users with one-way, multi-level, and accessible routes designed for
   pedestrians and optimised for usage where WiFi is unreliable.
 * Customised for your brand:
   ‍Unleash your creativity with custom illustrations, dynamic lighting,
   annotations and animated map views that blend your digital and real-world
   experiences.
 * Developer friendly:
   MapLayr handles the heavy lifting. No complicated map tiling. Just add a
   package dependency and plug in your API key to get started.

"I've been amazed at how well the MapLayr team captured the essence of our parks
and how accurate the maps are. Maps and wayfinding were never a source of worry
as we went through the relaunch. Attractions.io does all the heavy lifting on
this fundamental component."

Jim Denny,
‍VP of Digital at Cedar Fair
Explore MapLayr
Learn more


CONSIDERATION


Before guests purchase tickets, the app helps them learn about your attraction
and plan the perfect visit.

 * Let guests explore activities and check age, height and access restrictions
   in a tap.
 * Ask guests to opt-in to marketing communications and remind them about
   upcoming events suitable for their group to increase conversions.
 * Add essential info such as opening times, ticket prices and travel options to
   make visit planning a breeze.


ARRIVAL


Help guests head straight through the turnstiles and minimise queues for a
friction free start to their day.

 * Offer ticket, fast pass and premium experience sales directly from the app.
 * Store tickets and passes in the in-app wallet so that guests can scan and go
   upon arrival.
 * Minimise on-the-day hassle by offering car parking passes  during checkout.


EXPLORATION


Help guests make the most of everything your attraction has to offer.

 * Make exploring effortless with an interactive map and GPS wayfinding that
   adapts to guests access requirements.
 * Create itinerary plans filtered by age, height and/or activity type to help
   guests pack more into their visit.
 * Keep guests up to date with live wait times and the option to join virtual
   queues for the most popular rides.


SPENDING


Increase secondary spend on site with a suite of tools that increase
communication and conversion.

 * Send targeted messages and offers to incentivise guests to visit retail
   outlets and eateries.
 * Manage the lunchtime rush by offering mobile food ordering at your busiest
   eateries.
 * Give guests more time to purchase photos and merchandise with in-app orders
   that are delivered to their door!


LOYALTY


Turn a single positive experience into multiple happy moments by keeping in
touch long after the initial visit.

 * Increase positive word of mouth by letting guests share their photos on
   social media.
 * Boost trip advisor ratings by asking happy visitors to leave a review the
   evening of their visit.
 * Encourage revisitation by using push notifications to keep guests update with
   your upcoming events and deals.


EXPLORE BY INDUSTRY

Offline-first mobile apps, tailored to your specific attraction.



THEME PARKS

Cut the queues and help your thrill-seeking guests pack more into their day.

Learn more


ZOOS & WILDLIFE

Educate and inspire your guests, while driving membership sales and
revisitation.

Learn more


RESORTS

Create a VIP experience to ensure your guests can explore, relax and unwind.

Learn more


HERITAGE & CULTURAL

Blend history with digital by introducing interactive app-guided tours for your
guests.

Learn more


SPORTS & ENTERTAINMENT

Keep your spectators’ heads in the live event.

Learn more


FARM PARKS

Maximise your guests’ time with you through intuitive features like interactive
wayfinding.

Learn more





Customer Testimonials


DELIGHT TODAY’S DIGITALLY NATIVE GUESTS

See how our technology helps venues worldwide increase spend, satisfaction and
operational efficiency.


"Our team felt a responsibility to demonstrate how we can minimise our impact on
the environment and teach guests how they can make a difference. In
Attractions.io, we found a vendor who could handle the heavy lifting for us. The
team made sure our setup was smooth, effective and above all, furthered our
goals at the Zoo".

Sandra Torres,
Director of Communications at ZooTampa
Learn more
"One of the things we value most about Attractions.io is their ability to look
ahead, evaluate guest needs and develop the product in line with changing
expectations – which takes the pressure off our internal teams having to do that
scoping work. Now we've partnered with Attractions.io, our digital guest
experience is far more agile and constantly evolves using a guest-centric
approach."

Jacqui French,
Digital Product Manager, Apps at Butlin's
Learn more
I've been amazed at how the team captured the essence of our parks and how
accurate the maps are. When we have changes or new rides, and I send over the
plans, everything is always perfectly positioned, and the wayfinding delivers
you to the precise point you need. I’ve been impressed by the team's ability to
capture the details and nuance that make our parks unique."

Jim Denny,
VP of Digital at Cedar Fair
Learn more



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BUILT FOR THE INDUSTRY, TAILORED TO YOU:

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“Having a platform that enables us to adopt a data-driven approach is an
invaluable resource for our team. We aspire to deliver a standout guest
experience for every individual, and now we have the power to deliver on that
goal, using behavioural insights to tailor the experience for each guest.
Attractions.io has been a great partner, enabling us to launch a robust and
feature-rich solution that our guests love in just eight weeks."

Dominic Strange
 Commercial Director, Chester Zoo
“Acting as an extension of our digital team, Attractions.io's outcome-focused
and consultative approach, has enabled us to deliver the exact functionality we
needed under the tightest of timelines. Working with Attractions.io has helped
us develop a long-term digital strategy that delivers the highest possible
impact to our guests.”

Jacqui French
Digital Product Manager, Apps at Butlin’s
“Attractions.io caught our team’s attention at the IAAPA Expo in Orlando. They
assured us they could deliver a quality product that met our guests’ needs
within eight weeks, and we’re happy to say they have upheld that promise. The
new app will be ready to launch in time for our opening day, and we couldn’t be
more pleased with the outcome."

Mary Helwig
Director of Marketing and Advertising, Knoebels Amusement Resort






BOOK A DISCOVERY CALL

Discover how Attractions.io helps attractions of all sizes eliminate friction
and delight their guests.
Book a discovery call

LATEST NEWS & RESOURCES

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Spring 2024 product update
The Mobile App Platform
Platform Overview
Guest Benefits
Operator Benefits
Feature Library
Product Integrations
Demo
SDKs
MapLayr
Industries
Theme Parks
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Farm Parks
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